Zizoo

What Zizoo does

Zizoo operates as Borrow A Boat, a Berlin-headquartered online marketplace (legal entity BAB GER GmbH, Jägerstraße 54-55, 10117 Berlin) that intermediates between boat owners and charter companies on the supply side and leisure travelers on the demand side for boat rentals and yacht charters. Founded in 2014, the platform lists 20,000+ boats across 800+ locations in 25+ countries spanning Europe (Greece, Croatia, Italy, Turkey, Spain, Portugal, France, Germany, the UK, the Netherlands, Poland, Sweden, Belgium, Malta, Montenegro), the Caribbean (British Virgin Islands, Bahamas), Central America (St. Lucia, Martinique, Guadeloupe, Saint Martin), North America (USA, Mexico), Asia (Thailand), Africa (Seychelles), and Oceania (French Polynesia). The platform combines self-service booking with expert agent assistance, supports six languages and four currencies (EUR, GBP, USD, PLN), and has accumulated 8,521 verified reviews at a 4.7/5 rating from 50,000+ lifetime customers.

The core product is a two-sided marketplace for experience goods — boat holidays ranging from RIBs at €120/day to luxury yachts at €1,000+/day — with revenue generated through marketplace commissions on completed bookings. Pricing mechanics include a 15% down payment, flexible rescheduling, and a best-price guarantee, supported by a premium partner network of six named charter operators (Discovery Yachting, Blue Sails, RM Crosières, Athenian Yachts, KIRIACOULIS YACHTING, Five Seasons Yachting) and a Miles & More loyalty partnership active since February 2025. The technology stack is described as a standard online marketplace platform; no proprietary AI/ML, API surface, or mobile app is disclosed in available sources.

The company has raised approximately $28.7M across eight disclosed rounds since 2014, with the most recent being an $8M round from LIQUiDITY Group in October 2021. The current leadership team consists of co-founders Anna Banicevic (CEO), Ivan Miletic (CTO), Sinan Masovic (CFO), and Benito Gonzalez del Valle, supported by department heads across HR, sales, product, design, and marketing. The customer base is a long tail of individual leisure travelers with no named enterprise concentration, and supply is similarly distributed across thousands of operators and six premium charter partners.

Name

Zizoo

Legal name

BAB GER GmbH

Website

https://zizoo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Berlin-based online marketplace connecting boat owners and charter companies with leisure travelers for boat rentals and yacht charters, listing 20,000+ boats across 800+ global locations and serving 50,000+ customers since 2014.

Ownership category

akta.pro rank

Product category

Boat rental and yacht charter marketplace

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400)

akta.pro primary industry

Destination Yacht Cruises (Island-Hopping & Archipelago Routes) (THAEADAI)

akta.pro secondary industries

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Luxury Sailing Cruises (Windjammers & Tall Ships) (THAEADAB), Gulet & Traditional Wooden Yacht Cruises (THAEADAE)

Keywords

• Boat rental marketplace
• Yacht charter platform
• Sailing holiday bookings
• Boat vacation rentals
• Charter booking platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Marketplace Commission: Borrow A Boat earns revenue by facilitating boat rentals between boat owners and renters through their marketplace platform. The platform charges transaction fees or commissions on completed bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zizoo (operating as Borrow A Boat) runs an online boat rental and yacht charter marketplace that lists 20,000+ boats across 800+ global locations, connecting boat owners and charter companies with leisure travelers. Customers can self-serve book sailboats, catamarans, motorboats, gulets, RIBs, houseboats, and luxury yachts, with options for bareboat, skippered, or fully crewed charters, supported by expert holiday planner agents and a 15% down payment model.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Rental and Yacht Charter Marketplace Platform An online two-sided marketplace where individual leisure travelers and small groups browse and book private boat rentals and yacht charters (sailboats, catamarans, motorboats, gulets, RIBs, houseboats, luxury yachts) across 800+ destinations worldwide. Customers can book bareboat, skippered, or fully crewed charters, with self-service booking on the website or personalized assistance from expert holiday planner agents at no extra charge.

Quantifiable outcome

• 4.7 rating from 8,521 verified customer reviews

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Discovery YachtingcoreChannel Partner/ Reseller/ DistributorPremium partner providing exclusive deals, flexible options, and peace of mind for sailing holidays through the Borrow A Boat platform.
• Blue SailscoreChannel Partner/ Reseller/ DistributorPremium partner offering tailored yacht charter services and fast-tracked support for Borrow A Boat customers.
• RM CrosièrescoreChannel Partner/ Reseller/ DistributorPremium partner providing yacht charter services through the Borrow A Boat platform.
• Athenian YachtscoreChannel Partner/ Reseller/ DistributorPremium partner offering yacht charter services in Greece through the Borrow A Boat platform.
• KIRIACOULIS YACHTINGcoreChannel Partner/ Reseller/ DistributorPremium partner providing yachting services and charter options through the platform.
• Five Seasons YachtingcoreChannel Partner/ Reseller/ DistributorPremium partner offering yachting services through the Borrow A Boat marketplace.
• Miles & MoreminorGTM or Marketing PartnerLoyalty program partnership allowing customers to earn award miles with every booking made through Borrow A Boat.
• SailogyminorGTM or Marketing PartnerMarketing partner relationship for boat charter services.
• Master Yachting GmbHminorChannel Partner/ Reseller/ DistributorMarketing and distribution partner for yacht charter services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GetMyBoat: GetMyBoat is the largest global boat rental marketplace, connecting boat owners with renters for yacht charters, watercraft rentals, and boating experiences. It is the most direct competitor to Borrow A Boat, operating on a similar two-sided marketplace model across many overlapping geographies.
• Click&Boat: Click&Boat is a leading European boat rental platform owned by Bénéteau Group, one of the world's largest boat manufacturers. It offers yacht and boat charters across Mediterranean destinations that overlap directly with Borrow A Boat's core markets, with similar self-service and assisted booking models.
• SamBoat: SamBoat is a French-headquartered boat rental marketplace operating across Europe with a similar inventory-led, two-sided model. It is a direct competitor in the Mediterranean yacht charter category and serves overlapping customer segments seeking bareboat and skippered charters.
• Nautal: Nautal is a Spanish boat rental marketplace offering yacht and boat charters across the Mediterranean and other regions. It operates on a similar marketplace commission model and competes for the same European leisure-traveler demand pool as Borrow A Boat.
• Sailogy: Sailogy is a boat rental and sailing holiday platform with operations in Mediterranean and other European destinations. It is both a marketing partner of Borrow A Boat and a direct competitor offering similar inventory and booking experiences.
• GlobeSailor: GlobeSailor is a European boat charter booking platform offering yacht and catamaran rentals across the Mediterranean, Caribbean, and other destinations. It serves the same luxury and bareboat charter customer segments as Borrow A Boat and operates a comparable online marketplace model.

Broad incumbents

• The Moorings: The Moorings is a global yacht charter company offering bareboat, skippered, and crewed yacht charters across the Mediterranean, Caribbean, and other regions. As an established operator with owned/managed fleet and broader brand recognition, it represents a broader incumbent that Borrow A Boat competes against at the destination-charter layer.
• Dream Yacht Charter: Dream Yacht Charter is one of the world's largest yacht charter companies with a global fleet of sailing catamarans and monohulls. It operates both as a direct charter operator and through a distribution network, putting it in partial overlap with Borrow A Boat's marketplace aggregation role.
• Le Boat: Le Boat is a large established operator specializing in self-drive canal and river boat rentals across Europe and Canada. While its primary product (canal boats) is distinct from Borrow A Boat's yacht charter focus, it competes for the same broad category of leisure boating holiday spend.

Emerging players

• MedSailors: MedSailors is a niche operator focused on flotilla sailing holidays in the Mediterranean, particularly Greece and Turkey. It represents an emerging player with partial overlap to Borrow A Boat's Mediterranean sailing category, though it targets a more specific shared-charter experience rather than full private charters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Zizooboats
• Facebookfacebook.com/ZizooBoats
• LinkedInlinkedin.com/company/zizooboats
• Instagraminstagram.com/borrowaboat

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zizoo