Bloomeffects

Name

Bloomeffects

Legal name

Bloomeffects

Website

https://bloomeffects.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Prestige Botanical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Tulip skincare products
• Botanical facial serums
• Anti-aging moisturizers
• Mineral sunscreen skincare
• Clean beauty brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Skincare Product Sales: Bloomeffects generates revenue primarily through direct sales of its tulip-powered skincare products via its e-commerce storefront (bloomeffects.com). Products are sold at fixed retail prices ranging from $25 to $79, with bundle discounts up to 25% and a loyalty rewards program (Bloomeffects Blooming Rewards) that drives repeat purchases. The brand also sells accessories and gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Bloomeffects develops, brands, and sells a portfolio of tulip-powered skincare products — cleansers, toners, serums, moisturizers, sunscreens, lip care, masks, and color cosmetics — formulated with proprietary upcycled Dutch tulip bulb and petal complexes sourced from a fourth-generation family farm. Products are sold direct-to-consumer via bloomeffects.com and through Ulta Beauty, with bundle builder, auto-delivery subscription, and Blooming Rewards loyalty mechanics.

Product overview

Bloomeffects is a field-to-formula Dutch skincare brand that offers a comprehensive tulip-powered skincare product portfolio. The core offerings center on hero ingredients extracted from proprietary Dutch tulip complexes sourced from their fourth-generation family farm in the Netherlands. The product lineup spans multiple categories including: cleansers/toners (Royal Tulip Cleansing Jelly, Royal Tulip Hydrating Bi-Phase Tonic), serums/treatments (Black Tulip Regenerative Brightening Serum, Royal Tulip Vitamin C Facial Oil, Tulip Dew Drops), moisturizers (Royal Tulip Moisturizing Nectar, Royal Tulip Elevate Crème), sun protection (Tulipscreen Dew Serum, Tulipscreen Whipped Butter Crème, Tulipscreen Shield & Glow Sunstick, Tulipscreen Hydrating Lip Oils), treatments/masks (Dutch Dirt Mask), color cosmetics (Tulip Tint Lip & Cheek Balm), and accessories (The Bloom Bag, Bloom Pouch, The Beauty Sleep Hoodie, Tulip Transit). The brand also offers curated bundle sets (First Bloom Collection) and collaborations (Jillian's Summer Skin Edit). Products are available directly via their DTC e-commerce platform and through Ulta Beauty retail locations. Key differentiators include upcycled tulip bulb and petal sourcing, government-backed research, sustainable refillable packaging options, and clean beauty formulations adhering to Credo Clean Standard.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clinically shown to increase skin firmness by over 29% and reduce wrinkles by 33.7% (Black Tulip serum)
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ DistributorBloomeffects launched its full product line at Ulta Beauty stores nationwide (750 locations) and online on February 22nd, 2026 (or 2022 in the PR Newswire article's timeline — the dates appear inconsistent, with the article dated February 2026 referencing February 22nd). This marks Bloomeffects as the first tulip-powered skincare brand to enter Ulta Beauty. Nine initial offerings were launched including an Ulta-exclusive Royal Tulip Elevate Crème, priced from $29 to $79.
• Pact CollectiveminorStrategic or Co-development PartnerBloomeffects joined Pact Collective, a non-profit run by beauty experts that collects and properly recycles beauty packaging waste. Customers can drop off Bloomeffects product empties at participating Pact Collective locations, supporting the brand's circular future for beauty sustainability goals.
• Jillian Gottlieb (Influencer)coreGTM or Marketing PartnerBloomeffects partnered with influencer Jillian Gottlieb (Jillian) to create Jillian's Summer Skin Edit — a curated build-your-own SPF kit featuring three Bloomeffects sunscreen products. Jillian is described as a long-time brand advocate and skincare enthusiast who helped design the kit and provides personal testimonials about the brand's science and quality.
• Holland Biodiversity and Leiden UniversitycoreStrategic or Co-development PartnerResearch partnership with independent European labs, including Holland Biodiversity and Leiden University, to analyze tulip compounds and compare tulip vs. rose efficacy. Gas Chromatography–Mass Spectrometry and Nuclear Magnetic Resonance Spectroscopy were used to determine that tulips are 2x richer in organic acids and 4.5x richer in fatty acids than roses. This research underpins Bloomeffects' core value proposition and claims.
• Fam Flower FarmminorOthersFam Flower Farm is a partner referenced in Bloomeffects' content marketing, sharing tips on growing tulips and featuring in social media content. While Bloomeffects sources tulips from its own founder's family farm, Fam Flower Farm is a related Dutch tulip farm featured in brand storytelling content to educate consumers about tulip cultivation.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Herbivore Botanicals: Premium botanical-led skincare brand with similar positioning around natural, plant-derived ingredients and minimalist packaging. Both compete in the prestige clean skincare channel with ingredient-storytelling as a primary differentiator.
• Tata Harper: Farm-to-face skincare brand vertically integrated on a family farm in Vermont, mirroring Bloomeffects' fourth-generation family farm story. Both compete in prestige clean skincare with field-sourced botanical hero ingredients and high unit prices.
• Youth to the People: Superfood/botanical skincare brand positioned on cold-pressed plant actives with strong Ulta and Sephora distribution. Comparable mid-premium pricing, similar ingredient-storytelling approach, and similar target demo of ingredient-literate millennial and Gen Z consumers.
• Tula Skincare: Probiotic and clean skincare brand carried in Ulta Beauty with comparable pricing tier and target consumer. Both compete directly for the same Ulta shopper seeking clinically supported, ingredient-led skincare.
• ILIA Beauty: Clean color and skincare hybrid brand carried across Sephora, Credo, and Ulta with a sustainability-forward positioning and SPF-led hero products. Comparable brand ethos around clean formulation, sustainability packaging, and prestige pricing.

Broad incumbents

• Drunk Elephant: Clinical/biotech-leaning clean skincare brand that pioneered the clean-active positioning now adopted by Bloomeffects. Although more established and owned by Shiseido, it competes for the same prestige clean-conscious consumer via Sephora, Ulta, and DTC.
• Glossier: Iconic DTC beauty brand that established the modern direct-to-consumer prestige beauty playbook. While broader in category, it is a relevant benchmark for Bloomeffects' DTC scale ambitions, loyalty mechanics, and editorial-driven marketing strategy.

Emerging players

• Kosas: Clean color and skincare brand with a botanical-ingredient positioning and similar DTC-plus-Sephora distribution model. Overlaps with Bloomeffects on clean beauty certifications and ingredient transparency but is stronger in color cosmetics.
• Tower 28 Beauty: Clean, sensitive-skin-friendly beauty brand with strong Sephora distribution and a similar DTC-plus-prestige-retail GTM. Comparable target consumer (sensitive-skin and ingredient-conscious) and pricing tier to Bloomeffects.
• Saie Beauty: Clean beauty brand focused on hybrid skincare-makeup with sustainability credentials and a creator-led marketing approach. Shares Bloomeffects' clean-beauty positioning, sustainability story, and DTC-plus-prestige retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Bloomeffects
• Facebookfacebook.com/Bloomeffects
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/bloomeffects
• TikToktiktok.com/@bloomeffects
• Pinterestpinterest.com/bloomeffects

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomeffects