SchoolDay
SchoolDay is a zero-trust K-12 EdTech orchestration platform that enables school districts and EdTech vendors to integrate, govern, and share student data securely via tokenized data exchange, SSO, MFA, and privacy governance modules aligned with FERPA and COPPA.
- Company typePrivate
- Founded2016
- HeadquartersAlameda, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SchoolDay does
SchoolDay is a zero-trust ecosystem orchestration platform purpose-built for the K-12 education market, enabling school districts and EdTech vendors to discover, assess, procure, provision, integrate, and govern EdTech applications without storing or sharing raw student data. The platform, operated by the company formerly known as GG4L (founded 2016, rebranded April 2026, headquartered in Alameda, California), centers on a tokenized data exchange layer backed by SSO, multi-factor authentication, application portfolio management, and a privacy governance module aligned with FERPA and COPPA. Core technical components include tokenized student data privacy, a SchoolDay Catalog (also distributed via AWS Marketplace), and integration connectors to major EdTech providers including Google, Coursera, and Lightspeed Systems. The company supplements the platform with the School Data Sovereignty Alliance (an industry coalition launched at ASU+GSV 2026) and the SchoolDay Academy training portal.
The company monetizes through a recurring platform subscription sold primarily via enterprise field sales targeting K-12 school districts, with a secondary marketplace channel (AWS Marketplace) and a two-sided go-to-market serving EdTech vendors seeking faster, compliant onboarding to schools. Pricing is quote-based and not publicly disclosed. Customer segments are vertically specialized: K-12 school districts (primary) use SchoolDay for data exchange governance, privacy compliance, and application portfolio management, while EdTech vendors (secondary) use it to reduce data security risk and accelerate district adoption. The company has 51-100 employees, has raised approximately $36.0 million in funding (most recently in May 2024), acquired Stackup in June 2021, and is led by founder, chairman, and CEO Robert Iskander.
SchoolDay firmographics
Firmographics- Name
- SchoolDay
- Legal name
- SchoolDay
- Website
- https://gg4l.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SchoolDay is a zero-trust K-12 EdTech orchestration platform that enables school districts and EdTech vendors to integrate, govern, and share student data securely via tokenized data exchange, SSO, MFA, and privacy governance modules aligned with FERPA and COPPA.
- Ownership category
- akta.pro rank
SchoolDay industry classification
Industry- Product category
- K-12 EdTech Data Governance
- NAICS
- All Other Miscellaneous Schools and Instruction (611699)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Finance, Budgeting, Procurement & AP/AR (School/District Ops) (EDAJAHAL)
Keywords
Where SchoolDay is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Markets served
SchoolDay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SchoolDay operates as a platform subscription model serving K-12 school districts and EdTech vendors, providing data exchange, governance, and privacy management services. The platform enables schools to discover, assess, procure, provision, integrate, and govern apps across their ecosystem.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SchoolDay product offering
Product offeringCore offering
SchoolDay is a zero-trust ecosystem orchestration platform that enables K-12 school districts and EdTech vendors to discover, assess, procure, provision, integrate, and govern EdTech applications without sharing raw student data. Its offering combines Data Exchange, Privacy Governance, Single Sign-On, Multi-Factor Authentication, and a Catalog of privacy-preserving apps and connectors, supported by a tokenized data sovereignty framework and built-in FERPA/COPPA compliance.
Product overview
SchoolDay is a zero-trust ecosystem orchestration platform for K-12 education that enables schools and vendors to connect, assess, procure, provision, integrate, and govern EdTech applications without sharing student data. The core SchoolDay Platform serves as the central hub, supported by the Data Exchange for Schools module for governed data exchange, the Privacy Governance module for managing application portfolios and compliance with FERPA and COPPA, and the Privacy Services module for vendors. Additional modules include Single Sign-On and Multi-Factor Authentication for secure access, alongside the SchoolDay Catalog — a curated marketplace including the AWS Marketplace-hosted SchoolDay Collection. The platform also encompasses the School Data Sovereignty Alliance (an industry alliance for district data control) and SchoolDay Academy (an educational resource platform). The company, which operated for nearly a decade as GG4L before rebranding, launched a new tokenized data sovereignty approach in April 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- SchoolDay Platform A zero-trust ecosystem orchestration platform that enables K-12 schools and EdTech vendors to connect, assess, procure, provision, integrate, and govern EdTech applications without sharing student data, with real-time analytics for student well-being and academic insights.
- Data Exchange for Schools
Companies that use SchoolDay
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SchoolDay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
SchoolDay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- GooglecoreSchoolDay has built integration services with Google, enabling seamless data exchange and connectivity between Google's EdTech offerings and school district systems through SchoolDay's zero-trust platform.
- CourseracoreSchoolDay has built integration services with Coursera, providing districts with secure access to Coursera's learning platform through standardized data exchange protocols and governance controls.
- Lightspeed SystemscoreSchoolDay has partnered with Lightspeed Systems for over eight years (as GG4L) to ensure school districts have seamless and accurate rostering within their solutions. The partnership enables districts to get insights and safeguards they need to support learning and student safety.
- School Data Sovereignty AllianceflagshipSchoolDay formed the School Data Sovereignty Alliance at the ASU+GSV Summit to help K-12 districts control student data amid rising cybersecurity and AI risks while ensuring compliance with FERPA and COPPA regulations. This alliance represents a new approach to K-12 student data privacy governance.
- Heroes MadecoreHeroes Made, a provider of Social and Emotional Learning (SEL) solutions for grades 1-6, was included in the AWS Marketplace through GG4L's SchoolDay Collection. The partnership facilitates easier access to SEL tools for schools across the United States with enhanced security and integration.
- AWS MarketplacecoreSchoolDay Collection is available on AWS Marketplace, enabling schools to discover, trial, and purchase EdTech apps and connectors that prioritize privacy without storing student data. This marketplace listing facilitates easier procurement for school districts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SchoolDay competitors and assessment
Company assessmentDirect peers
- Clever: Clever (owned by Kahoot!) provides K-12 single sign-on, rostering, and identity management, directly competing with SchoolDay's SSO, data exchange, and rostering modules for the same district customers.
- ClassLink: ClassLink offers identity and rostering, SSO, and analytics for K-12 schools, overlapping directly with SchoolDay's core roster/SIS-adjacent functionality and competing for the same district procurement budgets.
- Identity Automation: Identity Automation provides identity and access management tailored for K-12, directly overlapping with SchoolDay's SSO/MFA and identity governance offerings for school districts.
Broad incumbents
- PowerSchool: PowerSchool is the dominant K-12 SIS provider with a broad administration suite; it competes with SchoolDay by integrating data exchange and governance natively and could expand further into privacy/risk management.
- Infinite Campus: Infinite Campus is a leading K-12 SIS platform used by many U.S. districts; its student information and rostering capabilities overlap with SchoolDay's data exchange value proposition.
- Frontline Education: Frontline Education offers a broad K-12 administration platform (HR, student management, etc.) that competes indirectly with SchoolDay by absorbing administrative workflows that could otherwise be orchestrated externally.
- Microsoft Education: Microsoft Education (including Entra/Azure AD for Education) bundles identity, SSO, and rostering capabilities that overlap with SchoolDay's offering and could compete at the platform layer.
- Google for Education: Google for Education provides identity, device, and classroom management; though a SchoolDay integration partner today, it could natively build competing data governance and roster capabilities.
Others
- Ed-Fi Alliance: Ed-Fi Alliance is a non-profit data standard and interoperability organization for K-12; it is an enabling/ecosystem participant rather than a direct competitor, but its standards shape SchoolDay's integration surface area.
- 1EdTech Consortium: 1EdTech (formerly IMS Global) maintains interoperability standards like OneRoster that SchoolDay relies on; it is an enabling ecosystem body that could shape the competitive landscape and product requirements.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
SchoolDay social profiles
Digital presenceSchoolDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchoolDay leadership team
Management profileNumber of profiles
Profiles3 records
SchoolDay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchoolDay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchoolDay
What does SchoolDay do?
SchoolDay is a zero-trust ecosystem orchestration platform that enables K-12 school districts and EdTech vendors to discover, assess, procure, provision, integrate, and govern EdTech applications without sharing raw student data. Its offering combines Data Exchange, Privacy Governance, Single Sign-On, Multi-Factor Authentication, and a Catalog of privacy-preserving apps and connectors, supported by a tokenized data sovereignty framework and built-in FERPA/COPPA compliance.
Is SchoolDay a public or private company?
SchoolDay is a private company. It is classified as venture growth investor backed and is currently operating.
When was SchoolDay founded?
SchoolDay was founded in 2016. It employs 51 to 100 people.
Where is SchoolDay based?
SchoolDay is headquartered in Alameda, United States, in the North America region.
How does SchoolDay make money?
One revenue line is on record: platform Subscription.
Who are SchoolDay's main competitors?
Direct peers on record are Clever, ClassLink and Identity Automation. Broad incumbents are PowerSchool, Infinite Campus, Frontline Education, Microsoft Education and Google for Education. Others are Ed-Fi Alliance and 1EdTech Consortium.
Does SchoolDay have an API?
Yes. SchoolDay exposes a public API. Developer documentation is at dev.gg4l.com.
What industry is SchoolDay in?
SchoolDay's product category is K-12 EdTech Data Governance. Its primary akta.pro industry code is EDAJAHAL, Finance, Budgeting, Procurement & AP/AR (School/District Ops). Its NAICS code is 611699 and its SIC code is 8200.