SchoolDay

What SchoolDay does

SchoolDay is a zero-trust ecosystem orchestration platform purpose-built for the K-12 education market, enabling school districts and EdTech vendors to discover, assess, procure, provision, integrate, and govern EdTech applications without storing or sharing raw student data. The platform, operated by the company formerly known as GG4L (founded 2016, rebranded April 2026, headquartered in Alameda, California), centers on a tokenized data exchange layer backed by SSO, multi-factor authentication, application portfolio management, and a privacy governance module aligned with FERPA and COPPA. Core technical components include tokenized student data privacy, a SchoolDay Catalog (also distributed via AWS Marketplace), and integration connectors to major EdTech providers including Google, Coursera, and Lightspeed Systems. The company supplements the platform with the School Data Sovereignty Alliance (an industry coalition launched at ASU+GSV 2026) and the SchoolDay Academy training portal.

The company monetizes through a recurring platform subscription sold primarily via enterprise field sales targeting K-12 school districts, with a secondary marketplace channel (AWS Marketplace) and a two-sided go-to-market serving EdTech vendors seeking faster, compliant onboarding to schools. Pricing is quote-based and not publicly disclosed. Customer segments are vertically specialized: K-12 school districts (primary) use SchoolDay for data exchange governance, privacy compliance, and application portfolio management, while EdTech vendors (secondary) use it to reduce data security risk and accelerate district adoption. The company has 51-100 employees, has raised approximately $36.0 million in funding (most recently in May 2024), acquired Stackup in June 2021, and is led by founder, chairman, and CEO Robert Iskander.

Name

SchoolDay

Legal name

SchoolDay

Website

https://gg4l.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

SchoolDay is a zero-trust K-12 EdTech orchestration platform that enables school districts and EdTech vendors to integrate, govern, and share student data securely via tokenized data exchange, SSO, MFA, and privacy governance modules aligned with FERPA and COPPA.

Ownership category

akta.pro rank

Product category

K-12 EdTech Data Governance

NAICS

All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Finance, Budgeting, Procurement & AP/AR (School/District Ops) (EDAJAHAL)

Keywords

• EdTech data governance
• K-12 student privacy
• Education data exchange
• Roster management platform
• FERPA compliance software

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SchoolDay operates as a platform subscription model serving K-12 school districts and EdTech vendors, providing data exchange, governance, and privacy management services. The platform enables schools to discover, assess, procure, provision, integrate, and govern apps across their ecosystem.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SchoolDay is a zero-trust ecosystem orchestration platform that enables K-12 school districts and EdTech vendors to discover, assess, procure, provision, integrate, and govern EdTech applications without sharing raw student data. Its offering combines Data Exchange, Privacy Governance, Single Sign-On, Multi-Factor Authentication, and a Catalog of privacy-preserving apps and connectors, supported by a tokenized data sovereignty framework and built-in FERPA/COPPA compliance.

Product overview

SchoolDay is a zero-trust ecosystem orchestration platform for K-12 education that enables schools and vendors to connect, assess, procure, provision, integrate, and govern EdTech applications without sharing student data. The core SchoolDay Platform serves as the central hub, supported by the Data Exchange for Schools module for governed data exchange, the Privacy Governance module for managing application portfolios and compliance with FERPA and COPPA, and the Privacy Services module for vendors. Additional modules include Single Sign-On and Multi-Factor Authentication for secure access, alongside the SchoolDay Catalog — a curated marketplace including the AWS Marketplace-hosted SchoolDay Collection. The platform also encompasses the School Data Sovereignty Alliance (an industry alliance for district data control) and SchoolDay Academy (an educational resource platform). The company, which operated for nearly a decade as GG4L before rebranding, launched a new tokenized data sovereignty approach in April 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• SchoolDay Platform A zero-trust ecosystem orchestration platform that enables K-12 schools and EdTech vendors to connect, assess, procure, provision, integrate, and govern EdTech applications without sharing student data, with real-time analytics for student well-being and academic insights.
• Data Exchange for Schools

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or Integration · 13 April 2026SchoolDay has built integration services with Google, enabling seamless data exchange and connectivity between Google's EdTech offerings and school district systems through SchoolDay's zero-trust platform.
• CourseracoreTechnology or Integration · 13 April 2026SchoolDay has built integration services with Coursera, providing districts with secure access to Coursera's learning platform through standardized data exchange protocols and governance controls.
• Lightspeed SystemscoreTechnology or Integration · 13 April 2026SchoolDay has partnered with Lightspeed Systems for over eight years (as GG4L) to ensure school districts have seamless and accurate rostering within their solutions. The partnership enables districts to get insights and safeguards they need to support learning and student safety.
• School Data Sovereignty AllianceflagshipStrategic or Co-development Partner · 13 April 2026SchoolDay formed the School Data Sovereignty Alliance at the ASU+GSV Summit to help K-12 districts control student data amid rising cybersecurity and AI risks while ensuring compliance with FERPA and COPPA regulations. This alliance represents a new approach to K-12 student data privacy governance.
• Heroes MadecoreTechnology or Integration · 18 December 2024Heroes Made, a provider of Social and Emotional Learning (SEL) solutions for grades 1-6, was included in the AWS Marketplace through GG4L's SchoolDay Collection. The partnership facilitates easier access to SEL tools for schools across the United States with enhanced security and integration.
• AWS MarketplacecoreChannel Partner/ Reseller/ DistributorSchoolDay Collection is available on AWS Marketplace, enabling schools to discover, trial, and purchase EdTech apps and connectors that prioritize privacy without storing student data. This marketplace listing facilitates easier procurement for school districts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clever: Clever (owned by Kahoot!) provides K-12 single sign-on, rostering, and identity management, directly competing with SchoolDay's SSO, data exchange, and rostering modules for the same district customers.
• ClassLink: ClassLink offers identity and rostering, SSO, and analytics for K-12 schools, overlapping directly with SchoolDay's core roster/SIS-adjacent functionality and competing for the same district procurement budgets.
• Identity Automation: Identity Automation provides identity and access management tailored for K-12, directly overlapping with SchoolDay's SSO/MFA and identity governance offerings for school districts.

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 SIS provider with a broad administration suite; it competes with SchoolDay by integrating data exchange and governance natively and could expand further into privacy/risk management.
• Infinite Campus: Infinite Campus is a leading K-12 SIS platform used by many U.S. districts; its student information and rostering capabilities overlap with SchoolDay's data exchange value proposition.
• Frontline Education: Frontline Education offers a broad K-12 administration platform (HR, student management, etc.) that competes indirectly with SchoolDay by absorbing administrative workflows that could otherwise be orchestrated externally.
• Microsoft Education: Microsoft Education (including Entra/Azure AD for Education) bundles identity, SSO, and rostering capabilities that overlap with SchoolDay's offering and could compete at the platform layer.
• Google for Education: Google for Education provides identity, device, and classroom management; though a SchoolDay integration partner today, it could natively build competing data governance and roster capabilities.

Others

• Ed-Fi Alliance: Ed-Fi Alliance is a non-profit data standard and interoperability organization for K-12; it is an enabling/ecosystem participant rather than a direct competitor, but its standards shape SchoolDay's integration surface area.
• 1EdTech Consortium: 1EdTech (formerly IMS Global) maintains interoperability standards like OneRoster that SchoolDay relies on; it is an enabling ecosystem body that could shape the competitive landscape and product requirements.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/gg4learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SchoolDay