Verqor
Verqor is a Mexico-based agrifintech that provides digital credit to smallholder farmers for purchasing agricultural inputs and machinery, serving over 4,000 producers through a 100% digital platform, a 270+ field-agent partner network, and enterprise supply chain financing.
- Company typePrivate
- Founded2017
- HeadquartersCoyoacán, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Verqor does
Verqor is a Mexico-based agrifintech founded in 2017 that provides digital credit to smallholder farmers for the purchase of agricultural inputs and machinery. The company operates a 100% digital platform (verqor.com) where farmers register, upload documents, sign credit agreements from their phones, and access an integrated input catalog featuring fertilizers, agrochemicals, seeds, and machinery from brands including Yara, Syngenta, Pacifex, and FMC. Verqor's underwriting targets an underserved segment in which 74% of users access formal credit for the first time, with credit terms tailored to crop cycles and a 72-hour response time plus automatic renewal options.
The company's go-to-market combines three motions: a self-serve digital channel for individual farmers, a field-agent partner network (Socios Verqor) of more than 270 agents who earn commissions by referring farmers, and an enterprise supply chain financing motion (Verqor para Empresas) that finances producers within corporate agricultural value chains. A complementary product, Verqor PAGA, extends credit rails to agro-input stores so they can offer financing to their own customers. The firm has served over 4,000 farmers across Mexican states including Jalisco, Zacatecas, Tlaxcala, and Nopaltepec, disbursing more than $7 million in credits and maintaining an agro-community of 12,700 followers.
Verqor monetizes primarily through interest and fees on agricultural credit, transaction-linked revenue from input purchases routed through its catalog, and enterprise supply chain financing contracts. Cumulative disclosed funding totals approximately $11 million across equity, debt, and grant rounds, with backers including Yara Growth Ventures, SP Ventures, Amplifica Capital, GLOCAL LatAm, Accion Ventures, Mercy Corps Ventures, Addem Capital, CO Capital, The Yield Lab LATAM, and early-stage supporters such as the Cartier Women's Initiative, MassChallenge, and the 100+ Accelerator. The company is led by co-founder and CEO Hugo Garduño and co-founder Valentina Rogacheva, and has received recognition from Cartier (2021), Forbes Mexico (2022), and the World Agri-Tech Innovation Summit (2024).
Verqor firmographics
Firmographics- Name
- Verqor
- Legal name
- Verqor Capital, S.A. de C.V.
- Website
- https://verqor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verqor is a Mexico-based agrifintech that provides digital credit to smallholder farmers for purchasing agricultural inputs and machinery, serving over 4,000 producers through a 100% digital platform, a 270+ field-agent partner network, and enterprise supply chain financing.
- Ownership category
- akta.pro rank
Verqor industry classification
Industry- Product category
- Agricultural Fintech / Rural Lending
- NAICS
- Farm Supplies Merchant Wholesalers (42491), Other Farm Product Raw Material Merchant Wholesalers (424590), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Credit Bureaus (561450)
- SIC
- Miscellaneous Business Credit Institution (6159), Finance Lessors (6172), Agricultural Services (700)
- akta.pro primary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
- akta.pro secondary industries
- Supply Chain Finance (Approved Payables / Reverse Factoring) (FSABAHAC), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where Verqor is headquartered
LocationHeadquarters
- HQ city
- Coyoacán
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Verqor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Credit and Financing: Verqor provides digital credit to Mexican farmers enabling them to purchase agricultural inputs (fertilizers, agrochemicals, seeds) and rent machinery. The company generates revenue through interest on agricultural loans and financing fees.
- Input Sales Commission: Through its integrated catalog marketplace, Verqor facilitates the purchase of agricultural inputs from partner suppliers. Revenue is generated through the credit extended for these purchases.
- Enterprise Supply Chain Financing: Verqor finances producers within corporate agricultural supply chains, enabling agricultural companies to finance their producers and take control of their productive chains.
- Partner Network (Socios Verqor): Field agents/partners earn commissions by connecting farmers to the Verqor platform and facilitating credit relationships. Partners access the network through an affiliate program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Agricultural Input Credit |
| Other | Pay-as-you-go | Verqor Partner Program (Socios Verqor) |
| Other | Pay-as-you-go | Affiliate Program (#PonteVerqor) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Verqor product offering
Product offeringCore offering
Verqor is a Mexican AgriFintech that provides 100% digital credit to farmers for purchasing agricultural inputs (fertilizers, agrochemicals, seeds) and machinery. The platform enables farmers to register, upload documents, and sign credit from their phones in a streamlined 3-step process with 72-hour response times and crop-cycle-tailored financing. It also supplies an integrated catalog of agricultural inputs from brands like Yara, Syngenta, Pacifex, and FMC that can be purchased using Verqor credit.
Product overview
Verqor is an AgriFintech company that offers a digital agricultural financing platform enabling Mexican farmers to access credit for purchasing agricultural inputs and machinery. The core product is the Crédito para Insumos Agrícolas, a 100% digital financing solution tailored to crop cycles. The platform is complemented by the Socio Verqor partner program (field agents earning commissions), Verqor para Empresas (financing for agricultural businesses), and Verqor PAGA (vendor credit for agro-input stores). A comprehensive Catálogo de Insumos Agrícolas provides access to fertilizers, agrochemicals, seeds, machinery, and equipment from brands like Yara, Pacifex, Syngenta, and FMC. The platform processes credit applications digitally with 72-hour response times and automatic renewal options.
Differentiator
Problem solved
Functional benefit
Products and services
- Crédito para Insumos Agrícolas Digital agricultural credit financing that enables farmers to purchase fertilizers, agrochemicals, seeds, and other agricultural inputs through a 100% digital process with tailored financing adapted to each crop cycle, 72-hour response time, and automatic renewal options.
- Socio Verqor (Partner Program) A field-based partner network program allowing agricultural professionals and community members to earn additional income by leveraging their agricultural contacts and connecting farmers to Verqor, with commissions, gifts, and event access based on referral volume.
- Verqor para Empresas (Business Financing) Agricultural business financing solution that enables agricultural companies and agroindustrial enterprises to finance their producer networks and take control of their entire production chain through Verqor's platform.
- Verqor PAGA (Vendor Credit) Credit product that allows agro-input stores and distributors to offer agricultural credit to their customers, enabling vendors to grow their agricultural input business by extending Verqor-financed purchasing options.
- Catálogo de Insumos Agrícolas (Agricultural Inputs Catalog) Digital catalog featuring fertilizers, agrochemicals, seeds, agricultural machinery, and irrigation equipment from brands including Yara, Pacifex, Syngenta, and FMC, available for purchase using Verqor credit.
Quantifiable outcome
- 4,000+ farmers impacted
- +5 more outcomes
Companies that use Verqor
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Verqor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Verqor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TraivecorePartnership focused on smallholder farmer credit solutions. Both Verqor and Traive are key companies involved in the World Agri-Tech Innovation Summit 2024 in Mexico City, working together to accelerate climate-smart agri-food innovation.
- Addem CapitalcoreAgricultural financing company that trusts Verqor for serving farmers. Featured in the 'Empresas que confían en Verqor' (Companies that trust Verqor) section of the website.
- AmplificacoreAgricultural partner featured in the 'Empresas que confían en Verqor' (Companies that trust Verqor) section. Represents Verqor's channel partner network for distributing agricultural credit.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Verqor competitors and assessment
Company assessmentDirect peers
- Agrolend: Brazilian ag-focused digital lender providing credit to small and mid-sized farmers for inputs and working capital. Direct comparable to Verqor's credit-led, smallholder-focused agri-fintech model in another major LatAm ag economy.
- Traive: Brazil/US agri-fintech using data and ML to connect farmers with credit and risk investors. Already a strategic partner of Verqor at the World Agri-Tech Summit, indicating very similar business models and target customers.
- Sami: Brazilian agri-fintech offering credit, insurance and purchasing solutions for smallholder farmers. Comparable scale, geography (LatAm), and product set to Verqor.
Emerging players
- Aegro: Brazilian farm management software platform with embedded financing partnerships. Adjacent peer because it serves the same SMB farmer segment with a software-plus-finance stack, though primary product is management SaaS rather than credit.
- Agrofy: Argentina-based ag-input marketplace with embedded financing. Comparable because it pairs an input catalog with credit products for farmers across LatAm, overlapping with Verqor's marketplace-plus-credit model.
- Plenty.ag: Brazilian ag-input marketplace offering credit and embedded financial services to farmers. Comparable due to overlap in target segment (smallholder farmers) and combination of marketplace + financing.
- Apollo Agriculture: Kenyan agritech that provides smallholder farmers with financing for inputs plus agronomic advice. Comparable business model (credit + inputs + advisory) targeting underserved farmers in emerging markets.
- Tulaa: Kenyan agritech providing input financing and digital marketplace access to smallholder farmers. Comparable due to similar emerging-market, smallholder credit-plus-marketplace business model, though operating in Africa.
Broad incumbents
- Compartamos Banco (Gentera): Large Mexican microfinance institution serving low-income and rural borrowers with credit products. Comparable because it shares Verqor's small/rural customer base, though at vastly larger scale and with a much broader portfolio.
- FIRA (Fideicomisos Instituidos en Relación con la Agricultura): Mexican government agricultural development bank that channels credit to the agricultural sector via intermediaries. Comparable as the dominant institutional supplier of ag credit in Mexico, against which Verqor's digital, smallholder-focused offering competes and partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Verqor social profiles
Digital presenceVerqor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verqor leadership team
Management profileNumber of profiles
Profiles2 records
Verqor funding detail
Funding detailFunding overview
Funding rounds9 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verqor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verqor
What does Verqor do?
Verqor is a Mexican AgriFintech that provides 100% digital credit to farmers for purchasing agricultural inputs (fertilizers, agrochemicals, seeds) and machinery. The platform enables farmers to register, upload documents, and sign credit from their phones in a streamlined 3-step process with 72-hour response times and crop-cycle-tailored financing. It also supplies an integrated catalog of agricultural inputs from brands like Yara, Syngenta, Pacifex, and FMC that can be purchased using Verqor credit.
Is Verqor a public or private company?
Verqor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Verqor founded?
Verqor was founded in 2017. It employs 11 to 50 people.
Where is Verqor based?
Verqor is headquartered in Coyoacán, Mexico, in the Latin America region.
How does Verqor make money?
Four revenue lines are on record. Agricultural Credit and Financing is the primary driver. The others are input Sales Commission, enterprise Supply Chain Financing and partner Network (Socios Verqor).
Who are Verqor's main competitors?
Direct peers on record are Agrolend, Traive and Sami. Emerging players are Aegro, Agrofy, Plenty.ag, Apollo Agriculture and Tulaa. Broad incumbents are Compartamos Banco (Gentera) and FIRA (Fideicomisos Instituidos en Relación con la Agricultura).
Does Verqor have an API?
No public API is recorded for Verqor.
What industry is Verqor in?
Verqor's product category is Agricultural Fintech / Rural Lending. Its primary akta.pro industry code is AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links), with a secondary code of FSABAHAC, Supply Chain Finance (Approved Payables / Reverse Factoring). Its NAICS code is 42491 and its SIC code is 6159.