Packed Party
Packed Party is a privately held, direct-to-consumer lifestyle brand selling themed party supplies, bags and backpacks, and gifting accessories via a Shopify storefront, primarily serving individual consumers planning celebrations and special occasions.
- Company typePrivate
- Founded2013
- HeadquartersIrving, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Packed Party does
Packed Party is a privately held, direct-to-consumer lifestyle brand that designs, sources, and sells party supplies, bags and backpacks, and gifting accessories under its own label. The product range spans party kits, tableware, drinkware, confetti, candles and cake toppers, balloons, party décor, party games, lunch boxes, handbags, wallets, and jewelry, organized around 15+ themed collections tied to occasions such as birthdays, bridal and bachelorette, patriotic holidays, back to school, game day, Valentine's Day, Christmas, Halloween, and Easter. The brand's positioning emphasizes bright, bold, Instagram-worthy, confetti-filled design intended to make celebrations visually shareable.
The company operates a Shopify-powered e-commerce storefront at packedparty.com as its primary channel, with prices ranging from $5.50 to $109.50, a $55 free-shipping threshold, and bundle/save options on party kits. A secondary 'Become A Wholesaler' program supports bulk B2B distribution to retailers. Marketing is concentrated on organic social — Instagram (12K+ followers), TikTok, Pinterest, and Facebook — supplemented by an email newsletter, a 'Journal' blog, and seasonal gift guides. The firm is founder-led by CEO Jordan Jones, employs 1–10 people, and is based in Irving, Texas.
Packed Party has raised approximately $2.0M across two disclosed funding rounds ($1.512M in 2018 and $500K in 2021), with no subsequent capital raise indicated in the source material. Revenue is not disclosed, and no institutional investors, parent company, or acquisition activity is reported. The company appears as an independent, lifestyle-DTC operator with seasonal revenue concentration, modest scale, and an expanding category footprint anchored by its themed collection strategy.
Packed Party firmographics
Firmographics- Name
- Packed Party
- Legal name
- Packed Party
- Website
- https://packedparty.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Packed Party is a privately held, direct-to-consumer lifestyle brand selling themed party supplies, bags and backpacks, and gifting accessories via a Shopify storefront, primarily serving individual consumers planning celebrations and special occasions.
- Ownership category
- akta.pro rank
Packed Party industry classification
Industry- Product category
- Party Supplies & Celebration Lifestyle Accessories
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Party & Entertaining Disposable Supplies (CRAJAGAL)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Seasonal & Party Variety Stores (CRAEAGAB)
Keywords
Where Packed Party is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
Packed Party business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling party supplies, tableware, drinkware, balloons, party decor, party kits, bags, backpacks, and accessories directly to consumers through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual party supply items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Packed Party product offering
Product offeringCore offering
Packed Party designs and sells direct-to-consumer party supplies, themed party kits, tableware, drinkware, balloons, cake toppers, party decor, party games, bags and backpacks, and gifting accessories under themed collections such as Birthday Wishes, Patriotic, Cabana Club, and Holiday. Products are sold primarily through its owned Shopify storefront with a secondary wholesale channel for retailers.
Product overview
Packed Party is a direct-to-consumer party supplies and lifestyle accessories brand offering a diverse portfolio of themed party products and bags/accessories. The product lineup consists of Party Supplies (including Party Kits, Tableware, Drinkware, Confetti, Candles & Cake Toppers, Balloons, Party Decor, Party Games), Bags & Backpacks (Backpacks, Lunch Boxes, Tote Bags, Handbags, Wallets), and Gifting & Accessories (Jewelry, Hair Accessories, Hats). The brand organizes products into themed Collections including Better With Boots, Birthday Wishes, Patriotic, Bridal & Bachelorette, Cabana Club, Circus Soirée, Colorwave, Ric Rac Rainbow, Sweetheart Soirée, Christmas & Holiday, Back to School, and Game Day. Products are sold through their Shopify-powered e-commerce platform with free shipping threshold of $55.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Supplies
Companies that use Packed Party
Customer profileSegments2 records
Ideal customer profiles3 records
Packed Party technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Packed Party partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LOOPSminorLimited edition collaboration with LOOPS resulting in 'The Glow & Chill Set' and 'The Party Prep Set' co-branded products sold through Packed Party channels.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Packed Party competitors and assessment
Company assessmentBroad incumbents
- Oriental Trading: Major party supplies, novelties, and crafts retailer carrying extensive assortments including balloons, tableware, decorations, and games. Overlaps significantly with Packed Party's core categories but operates at scale with value pricing.
- Party City Holdco: Largest specialty party retailer in North America with broad assortment across categories Packed Party competes in (balloons, tableware, costumes). Incumbent benchmark for scale, but with mass-market positioning versus Packed Party's aesthetic-led DTC approach.
- Etsy: Online marketplace where many small party-supply makers sell themed kits and decor. Etsy represents both a channel alternative and a competitive substitute for Packed Party's DTC assortment.
Others
- Minted: Design-led DTC lifestyle brand offering stationery, gifts, and decor with an independent-designer marketplace model. Comparable in DTC aesthetic brand-building, Shopify-led operations, and gift/occasion orientation, though stationery-skewed rather than party-focused.
- Shutterfly: Custom photo products, stationery, and party decor retailer. Overlaps with Packed Party in party invitations, custom decor, and occasion-based purchases, with significantly larger scale.
Direct peers
- Shop Sweet Lulu: DTC party styling and decoration retailer known for curated party boxes and themed collections. Comparable in party kit/curated bundle model and aesthetic-driven approach to special-occasion retail.
- My Mind's Eyes: Wholesale and DTC party and stationery brand offering themed tableware, party decor, and gifts. Comparable in assortment breadth, themed collections, and wholesale-led distribution alongside DTC.
- Talking Tables: UK-based creator of themed party tableware, crackers, and decorations, now expanding into the US market. Comparable in assortment focus (plates, napkins, decorations), themed collections, and design-forward positioning.
- Meri Meri: Design-led DTC party supplies brand offering whimsical, aesthetically curated tableware, decorations, and party kits to consumers globally. Closest comparable to Packed Party in target customer, price tier, and product aesthetic.
- Kate Aspen: Specializes in party favors, bridal and wedding accessories, and personalized gifts sold DTC and through wholesale. Comparable in bridal/bachelorette category overlap and party-favor SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Packed Party social profiles
Digital presencePacked Party financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packed Party leadership team
Management profileNumber of profiles
Profiles1 record
Packed Party funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packed Party M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packed Party
What does Packed Party do?
Packed Party designs and sells direct-to-consumer party supplies, themed party kits, tableware, drinkware, balloons, cake toppers, party decor, party games, bags and backpacks, and gifting accessories under themed collections such as Birthday Wishes, Patriotic, Cabana Club, and Holiday. Products are sold primarily through its owned Shopify storefront with a secondary wholesale channel for retailers.
Is Packed Party a public or private company?
Packed Party is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Packed Party founded?
Packed Party was founded in 2013. It employs 1 to 10 people.
Where is Packed Party based?
Packed Party is headquartered in Irving, United States, in the North America region.
How does Packed Party make money?
One revenue line is on record: direct Product Sales.
Who are Packed Party's main competitors?
Broad incumbents on record are Oriental Trading, Party City Holdco and Etsy. Others are Minted and Shutterfly. Direct peers are Shop Sweet Lulu, My Mind's Eyes, Talking Tables, Meri Meri and Kate Aspen.
Does Packed Party have an API?
No public API is recorded for Packed Party.
What industry is Packed Party in?
Packed Party's product category is Party Supplies & Celebration Lifestyle Accessories. Its primary akta.pro industry code is CRAJAGAL, Party & Entertaining Disposable Supplies, with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 459420 and its SIC code is 5945.