Cococart
Cococart is a Singapore-based cloud e-commerce platform that lets local and independent SMBs accept online orders via an all-in-one suite combining online store, POS, QR menu, bookings, CRM, and marketing tools, serving 70,000+ businesses across 90+ countries on a subscription model.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cococart does
Cococart is a Singapore-based cloud e-commerce platform founded circa 2019-2020 by Derek Low (CEO) and Zhicong Lim (CTO), targeting local and independent small businesses that want to accept online orders without paying app-marketplace commissions. The product is an all-in-one commerce suite centered on an Online Store, extended by Point of Sale (iOS/Android), QR Code Menu, Bookings, Email Marketing, Loyalty Program, CRM, Kitchen Display, and a Payment Terminal hardware line. Underlying technology includes multi-payment gateway integration (Stripe, Xendit, PayNow, PayPal, GCash, Maya, QR PH), native Lalamove delivery booking with route optimization, Google Maps address verification, and web + mobile applications distributed globally.
Cococart firmographics
Firmographics- Name
- Cococart
- Legal name
- Cococart
- Website
- https://cococart.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cococart is a Singapore-based cloud e-commerce platform that lets local and independent SMBs accept online orders via an all-in-one suite combining online store, POS, QR menu, bookings, CRM, and marketing tools, serving 70,000+ businesses across 90+ countries on a subscription model.
- Ownership category
- akta.pro rank
Cococart industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Warehouse Clubs and Supercenters (455211)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)
Keywords
Where Cococart is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Cococart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with three main tiers: Essentials (Online Store Pro + Loyalty + Email Marketing + CRM), Most Popular (adds POS Pro + Kitchen Display), and Premium (adds QR Code Ordering + Bookings + QR Code Menu). Monthly billing with 7-day free trial.
- Payment Processing: Transaction fees passed through from payment providers (Stripe, Xendit, etc.). Cococart does not take commission on sales; merchants pay only gateway processing fees.
- Payment Terminal Hardware: Sale of payment terminal hardware starting at $95, providing in-person payment acceptance capabilities with claimed savings up to 25% on fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Store from $9/month |
| Subscription | Monthly | Essentials Bundle - For online sellers |
| Subscription | Monthly | Most Popular - For growing businesses |
| Subscription | Monthly | Premium - For high-performing businesses |
| One time/ perpetual license | Pay-as-you-go | Payment Terminal Hardware |
| Subscription | Monthly | Individual tools (comparison) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cococart product offering
Product offeringCore offering
Cococart is an all-in-one cloud commerce platform that lets independent local businesses launch an online store, accept in-store and online orders, manage point-of-sale operations, take reservations, run email marketing and loyalty programs, and process payments — all from a single subscription-based application. The company charges no commission on merchant sales and targets non-technical SMB owners seeking an affordable alternative to app marketplaces and fragmented tool stacks. A payment terminal hardware add-on is also sold separately.
Product overview
Cococart is an all-in-one commerce platform designed for local and independent businesses to accept online orders without app store or marketplace fees. The platform operates on a unified system-plus-modules architecture centered around the Online Store as the core product, supplemented by Point of Sale (POS) for in-store operations, QR Code Menu for contactless ordering, Bookings for reservations, Email Marketing for customer engagement, Loyalty Program for retention, Payment Terminal for hardware, and CRM for customer management. Additional tools include Kitchen Display for restaurant operations. The platform offers tiered subscription bundles (Value, Essentials, and Premium) allowing businesses to consolidate multiple business tools into one affordable solution, with pricing starting at $9/month for the base Online Store and ranging to custom enterprise pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Store Website builder that lets merchants launch an online store with themes, integrated payments, inventory management, and a link-in-bio feature, enabling independent businesses to sell online without app marketplace or commission fees.
- Point of Sale (POS) iOS and Android POS application for managing in-store orders with open tickets, shift management, payment terminal integration, and kitchen display support, consolidating online and offline sales.
- QR Code Menu QR code-based ordering system enabling customers to scan and order directly from their phones, eliminating the need for physical menus and reducing staffing requirements for food service businesses.
- Bookings Reservation and appointment management system for accepting bookings for tables, coaching sessions, workshops, or services, including calendar management, capacity control, custom questions, deposit collection, and customer self-management.
- Email Marketing Email promotion and campaign tool with smart templates, abandoned cart recovery, and CRM-driven customer segmentation and engagement capabilities.
- Loyalty Program Customer rewards and points system designed to encourage repeat purchases and build customer loyalty for independent merchants.
- CRM Customer relationship management tool for viewing, tagging, and segmenting customers, helping businesses understand their best customers and personalize marketing efforts.
- Kitchen Display Digital display system showing incoming orders in the kitchen for efficient order preparation and fulfillment in restaurants and food service businesses.
- Payment Terminal Physical payment hardware starting at $95 for accepting in-person card and contactless payments across 10+ payment channels, with rates starting at 2.5% + S$0.18 in Singapore and claimed savings up to 25% on fees.
Quantifiable outcome
- 70,000+ businesses using the platform
- +2 more outcomes
Companies that use Cococart
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Cococart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Cococart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LalamovecoreLalamove integration allows merchants to book deliveries directly from their Cococart dashboard. Requires Lalamove Corporate Account with minimum ₱1,000 balance. Supports route optimization for multiple deliveries.
- StripecoreStripe provides payment gateway services for credit/debit card transactions across Cococart's global merchant base, enabling automated payouts to merchants in supported countries.
- XenditcoreXendit is the primary payment partner for Philippine merchants, providing automated GCash, Maya, Credit Card, and QR PH payment processing with payout services every 3 calendar days.
- QR PHcoreQR PH enables merchants to accept both bank and e-wallet payments through a single QR code, supporting GCash, Maya, and other QR-enabled banking apps in the Philippines.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cococart competitors and assessment
Company assessmentDirect peers
- Shopify: Global leader in SMB e-commerce platform software, offering online stores, POS, payments, and marketing tools. Directly comparable to Cococart's all-in-one commerce offering for small businesses, with several Cococart testimonials explicitly mentioning migrations from Shopify (e.g., Filled 'N Frosted).
- Wix: Website builder with integrated e-commerce, bookings, marketing, and POS capabilities targeting SMBs. Closely parallels Cococart's all-in-one, ease-of-use value proposition for non-technical small business owners.
- Squarespace: Design-led SMB website and online store platform with added commerce, marketing, and appointment scheduling features. Targets the same independent SMB / creator customer base as Cococart.
- BigCommerce: Headless and SaaS e-commerce platform for SMB and mid-market merchants, offering store, checkout, marketing, and integrations. Overlaps directly with Cococart's Online Store + payments + integrations stack.
Broad incumbents
- Square (Block): Established POS and payments platform expanding into online stores, marketing, and appointments. Comparable to Cococart's POS + Online Store + Bookings + Payments bundle for SMB merchants, with far broader scale and capital.
- Lightspeed: POS and commerce platform for retail, restaurants, and golf. Overlaps with Cococart's restaurant/retail POS, online ordering, and inventory features but at a higher price point and broader vertical coverage.
Emerging players
- Ecwid: Lightweight SMB e-commerce widget that plugs into existing websites and social channels. Comparable to Cococart's Online Store and Link-in-Bio modules for very small merchants starting to sell online.
- Toast: Restaurant-focused POS and commerce platform with online ordering, kitchen display, and payments. Comparable to Cococart's restaurant vertical stack (POS Pro, Kitchen Display, QR Code Menu, Online Store).
Regional players
- Shopline: Asia-focused (especially Greater China and Southeast Asia) all-in-one commerce platform for SMBs. Highly comparable to Cococart's positioning, geography, and merchant segments — a direct regional competitor.
- Cafe24: Korea-based end-to-end e-commerce platform offering store, payments, marketing, and logistics for SMB merchants. Comparable to Cococart as a regional all-in-one commerce platform targeting independent sellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cococart social profiles
Digital presenceCococart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cococart leadership team
Management profileNumber of profiles
Profiles2 records
Cococart funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cococart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cococart
What does Cococart do?
Cococart is an all-in-one cloud commerce platform that lets independent local businesses launch an online store, accept in-store and online orders, manage point-of-sale operations, take reservations, run email marketing and loyalty programs, and process payments — all from a single subscription-based application. The company charges no commission on merchant sales and targets non-technical SMB owners seeking an affordable alternative to app marketplaces and fragmented tool stacks. A payment terminal hardware add-on is also sold separately.
Is Cococart a public or private company?
Cococart is a private company. It is classified as corporate owned and is currently operating.
When was Cococart founded?
Cococart was founded in 2019. It employs 11 to 50 people.
Where is Cococart based?
Cococart is headquartered in Singapore, Singapore, in the Asia region.
How does Cococart make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing and payment Terminal Hardware.
Who are Cococart's main competitors?
Direct peers on record are Shopify, Wix, Squarespace and BigCommerce. Broad incumbents are Square (Block) and Lightspeed. Emerging players are Ecwid and Toast. Regional players are Shopline and Cafe24.
Does Cococart have an API?
No public API is recorded for Cococart.
What industry is Cococart in?
Cococart's product category is E-commerce Platform Software. Its primary akta.pro industry code is MPAJANAJ, POD Fulfillment, Warehousing & Drop-Shipping Services. Its NAICS code is 455211 and its SIC code is 5960.