Uniquex
- Company typePrivate
- Founded1997
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Uniquex firmographics
Firmographics- Name
- Uniquex
- Legal name
- Unique X Ltd
- Website
- https://uniquex.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Uniquex industry classification
Industry- Product category
- Cinema Management Software
- NAICS
- Motion Picture and Video Exhibition (51213), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture Theaters (7830), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
- akta.pro secondary industry
- Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)
Keywords
Where Uniquex is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Uniquex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Per-Screen TMS Licensing: RosettaBridge TMS (and Eco variant) is licensed per screen per year as a recurring SaaS fee. Multi-year agreements are common (e.g., 10-year Wanda deal, 5-year deals with Cineplex, Cinemex, Cinemark Brazil). Remote installation and TMS server hardware sales supplement the license revenue.
- Cinema Advertising Platform (Advertising Accord): Advertising Accord powers ~1.25 billion advertising spots annually across 31 territories and 48,500 screens worldwide. Recurring platform licensing plus share of programmatic advertising transactions routed through integrated SSPs/DSPs (Place Exchange, Vistar, DV360, The Trade Desk). Long-term deals with DCM (UK, entering third decade) and National CineMedia (US, up to 30-year term).
- Programmatic Cinema Advertising (Take-Rate): Programmatic Accord and Advertising Accord v3.0 enable real-time bidding on cinema inventory via Place Exchange SSP and DSPs. Cinema operators retain inventory control while Unique X captures transaction/marketplace economics on programmatic demand flowing through the cinema channel.
- Managed Content Delivery (MovieTransit): MovieTransit DCP electronic delivery network operates across 19+ territories. Generates revenue from distributors and studios paying for managed delivery of feature films and trailers to 5,100+ cinema locations globally. Includes marketing materials fulfilment and HDD operations via local partners.
- KDMX Managed KDM Fulfilment: Joint service with Pixelogic providing fully managed KDM generation and fulfilment to studios, mini-majors and independent distributors across global markets. Backed by 24/7 worldwide support and capacity for complex global release fulfilment.
- Book The Cinema Consumer Bookings: Consumer-facing private cinema hire platform. Revenue generated from end-user bookings (private screen hire + concessions) with exhibitors receiving share; Unique X takes a marketplace/managed-services cut.
- Live Event Cinema Streaming (RosettaLive): RosettaLive is billed to cinemas for testing, set-up and hourly support for live events. Software-only option available for MovieTransit customers, otherwise a small dedicated device is sold/hired.
- TMS Server Hardware Sales: Unique X offers TMS server hardware with RosettaBridge TMS pre-installed and configured. Customers can also use existing hardware; server sales are an ancillary hardware revenue stream alongside software licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RosettaBridge TMS licensed per screen per year |
| Usage-based | Pay-as-you-go | RosettaLive billed per test, set-up and hourly support |
| Other | Multi-year contract | Cyber Week limited free licensing for RosettaBridge TMS + RosettaNet CMS bundle |
Go-to-market motion5 records
Distribution channels1 record
Marketing channels5 records
Uniquex product offering
Product offeringCore offering
Unique X develops and licenses cinema-specific software used by exhibitors, film distributors and cinema advertising sales houses. Its flagship RosettaBridge TMS and RosettaNet CMS manage content playback and central scheduling across tens of thousands of screens worldwide; KDMX, MovieTransit and BaseKey handle digital cinema content delivery and rights management; Advertising Accord and Programmatic Accord run cinema advertising sales and the world's only true programmatic cinema advertising solution; and ancillary products cover live events (RosettaLive), AI trailer scheduling (Smart Trailering), POS (RosettaPOS), and a consumer booking site (Book The Cinema).
Product overview
Unique X operates an integrated platform-plus-modules architecture of digital cinema software solutions. Its core products are RosettaBridge TMS (Theater Management System serving as the cinema's operational hub) and Advertising Accord (complete cinema advertising sales management), supported by an extensive portfolio of interconnected modules: RosettaNet CMS (circuit-level control), RosettaLive (IP-based live event streaming), MovieTransit (electronic DCP content delivery network with 3,000+ connected sites), BaseKey and KDMX (KDM key management), Programmatic Accord (programmatic advertising with SSP/DSP integrations), Smart Trailering (AI-driven trailer scheduling), Book The Cinema (consumer-facing private cinema hire), Pulse (real-time monitoring), RosettaPOS (point of sale), and Distributor Accord (film distribution command centre). RosettaBridge Eco TMS extends the core TMS with autonomous energy management capabilities, reducing cinema energy consumption by up to 40%. Together, these solutions serve exhibition (cinema operators), distribution (film distributors and studios), and cinema advertising (ad agencies), deployed across over 40,000–48,500 cinema screens in 100+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- RosettaBridge TMS: Global leader theatre management system (TMS) used to automate cinema workflow, schedule shows and integrate with POS. Includes an Eco variant for energy management.
- RosettaNet
- Advertising Accord
- Smart Trailering (SmartTrailering)
- BaseKey
- RosettaLive
- Movie Transit (MovieTransit)
- Book The Cinema
- RosettaBridge Eco
- KDMX
- RosettaPOS
- PULSE
- Programmatic Accord
- Distributor Accord
Products and services
- RosettaBridge TMS
- RosettaBridge Eco TMS
- RosettaNet CMS
- MovieTransit
- KDMX
- BaseKey
- RosettaLive
- Advertising Accord
- Programmatic Accord
- Smart Trailering
- RosettaPOS
- Pulse
- Distributor Accord
- AdTransit
- Book The Cinema
Quantifiable outcome
- Up to 40% reduction in cinema energy consumption via RosettaBridge Eco TMS
- +8 more outcomes
Companies that use Uniquex
Customer profileNamed customers35 records
Segments5 records
Ideal customer profiles4 records
Uniquex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature10 records
Uniquex partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor - uruguayan deployment partner, core - australia/nz partner, core - brazil movie transit partner, flagship - largest global customer, flagship - flagship advertising partner, flagship - japan market entry partner, flagship - latam advertising partner, flagship - china reseller, core - uae implementation partner, flagship - core programmatic integration, flagship - major latam customer, core - mexico hdd and fulfillment partner, flagship - co-development partner for kdmx, minor - live event partner, core - germany distribution partner, flagship - strategic us ad partner, core - strategic board advisor and core - switzerland delivery network.
- Cinemateca Uruguayaminor - uruguayan deployment partnerPartnership to deploy RosettaBridge TMS at Cinemateca Uruguaya (May 2026).
- C.H.E. GROUPcore - australia/nz partnerPartnership to bring next-generation cinema solutions to Australia and New Zealand.
- AUWEcore - brazil movie transit partnerAgreement for Movie Transit deployment in Brazil (May 2026).
- Cinépolisflagship - largest global customerLandmark long-term agreement covering Unique X's comprehensive suite across Cinépolis' worldwide circuit of over 6,837 screens in 18 countries. Migrates from Arts Alliance Media to Unique X's RosettaBridge TMS, RosettaNet CMS, Smart Trailering, Basekey, plus Advertising Accord across Mexico, India and Middle East. Builds on existing MovieTransit and RosettaLive partnership.
- Digital Cinema Media (DCM)flagship - flagship advertising partnerRenewed long-term Advertising Accord agreement entering its third decade (since 2009). DCM migrated to Advertising Accord v3.0 with programmatic module. Includes RosettaBridge TMS for in-cinema advertising automation, Movie Transit for content delivery, and Unique X advertising DCP mastering services. DCM represents 3,500+ screens across 500+ UK sites.
- Imagica Entertainment Media Services (Imagica EMS)flagship - japan market entry partnerExclusive partnership to enter the Japanese cinema market, initially focused on Advertising Accord (incl. Programmatic and Self-Service Portal modules), with potential expansion to RosettaBridge TMS and broader Unique X portfolio. Effective November 2025.
- Flix Mediaflagship - latam advertising partnerStrategic partnership integrating Flix Media's cinema advertising sales network (2,200+ Brazilian screens) with Cinesystem's RosettaBridge TMS + RosettaNet CMS + BaseKey deployment in Brazil via Advertising Accord. Builds on prior Advertising Accord and Movie Transit Brazil deal (Oct 2021) and Flix LATAM agreement (Jul 2021).
- Sagaologyflagship - china resellerChina reseller facilitating the Wanda Cinemas 10-year RosettaBridge TMS + RosettaNet CMS deployment across 6,100+ screens (completed in 3 months to end of June 2025) and the Shanghai Film Group deployment by end of 2025.
- Scrabble Entertainment DMCCcore - uae implementation partnerMiddle East's premier cinema technology provider implementing Unique X's RosettaBridge TMS + BaseKey for Royal Cinemas across UAE locations. Specialises in DCI-compliant cinema solutions and content services.
- Place Exchangeflagship - core programmatic integrationPartnership integrating Unique X's Advertising Accord and RosettaBridge TMS with Place Exchange's leading programmatic out-of-home SSP. Enables first true programmatic advertising solution for cinema supporting PMP, Programmatic Guaranteed, and Open Auction deals. Connects cinema inventory to DV360, The Trade Desk, Yahoo DSP, Viant, AdQuick, Adomni, Atlas, OutMoove, The Neuron.
- Cinemexflagship - major latam customer5-year agreement for Unique X to deploy RosettaBridge Eco TMS, RosettaNet CMS, Smart Trailering, plus Advertising Accord across Cinemex's 2,663-2,773 screens in 104 Mexican cities and 29 CMX complexes in the US. Unique X proprietary installation software deployed 2,773 screens in only 6 weeks.
- Cinenetcore - mexico hdd and fulfillment partnerMexico's premium post-production and managed film fulfilment provider; backstops Cinépolis MovieTransit deployment with HDD operations and marketing materials fulfilment alongside UK-based MovieTransit global operations centre.
- Pixelogicflagship - co-development partner for kdmxJoint launch of KDMX, a fully managed KDM generation and fulfilment service combining Pixelogic's content mastering and localization expertise with Unique X's cinema channel software. Launched Q1 2024, serves North America, Europe, Middle East, Africa, and China with 24/7 worldwide support; capable of delivering over 20M KDM's in 24 hours.
- DAZNminor - live event partnerPartnership to live-stream the KSI vs Tommy Fury boxing match to cinemas across UK and Ireland via RosettaLive Broadband Event Streaming on 14 October 2023.
- PHAROS – The Post Groupcore - germany distribution partnerSoftware licensing agreement to deploy PHAROS's CineBridge managed content delivery network across Germany powered by MovieTransit software. PHAROS provides in-territory investment and operation; deployments to all ~8,000 screens across Germany's 1,600+ cinemas within 18 months.
- National CineMedia (NCM)flagship - strategic us ad partnerUp to 30-year Advertising Accord programmatic agreement. NCM serves 20,800+ US theater screens across AMC, Regal, Cinemark; first company to offer true, wide-scale programmatic cinema advertising. Triggers ISO/IEC 27001 certification for Unique X.
- Luca Forlin (YouTube EMEA / Board Member)core - strategic board advisorLuca Forlin (Head of Strategy and Operations for Europe, Middle East and Africa at YouTube) joined the board of Unique X Holdings Ltd. Brings 20+ years digital growth strategy experience to support international expansion across programmatic advertising, live streaming and Book the Cinema platform. Holds MBA from Harvard Business School.
- Diagonalfilmcore - switzerland delivery networkAcquisition of Diagonalfilm's Digital Cinema Package content delivery network and KDM services in Switzerland; Diagonalfilm continues mastering and localisation. Enables full Unique X product portfolio in Switzerland (RosettaBridge, Smart Trailering, BaseKey, RosettaLive).
Scale indicators13 records
Recent moves10 records
Expansion highlights12 records
Uniquex competitors and assessment
Company assessmentEmerging players
- Place Exchange: Programmatic out-of-home SSP that is Unique X's flagship integration partner for cinema. Operates adjacent in the same programmatic stack and powers Programmatic Accord; partnership rather than direct competitor.
- Trafalgar Releasing: Distributor of live and recorded events to cinemas (opera, concerts, K-pop tours). A content-owner partner shipping via RosettaLive, but vertically adjacent in the live-event-cinema value chain.
- Fathom Entertainment: Specialty cinema content distributor (event cinema, alternative content) that uses MovieTransit and KDMX. Operates in the same content-distribution-to-cinema layer as Unique X's content services.
- Vistar Media: Programmatic DOOH SSP integrated into Unique X's Advertising Accord for real-time bidding on cinema inventory. Adjacent infrastructure partner in the same programmatic advertising value chain.
Direct peers
- Arts Alliance Media: Direct competitor in cinema exhibition software; the legacy Screenwriter TMS that Cinépolis, Cineplanet and others explicitly migrated off to Unique X. Highly comparable product suite spanning TMS, content services and advertising.
- GDC Technology: Digital cinema server and integrated software vendor (SR-1000 IMB, TMS) competing for the same cinema exhibitor customers and integrated into Unique X deployments as supported hardware.
Broad incumbents
- Barco: Dominant digital cinema projector and media server vendor (Barco Alchemy). Competes in the broader cinema stack; Unique X integrates with Barco hardware but Barco's own software/services are a peripheral competitive threat.
- Deluxe (now PlatformQ / Deluxe Media): Global content delivery, localization and cinema services provider that overlaps with Unique X's MovieTransit and KDMX service lines, particularly for studio distribution workflows.
- Christie: Major digital cinema projector manufacturer. Competes indirectly through bundled services and is a hardware integration partner for Unique X TMS deployments.
- Dolby Cinema / Dolby IMS: Sells Dolby IMS media servers and bundled cinema solutions (audio + image) that compete for the same exhibitor capex and increasingly include software/services that overlap with Unique X's TMS and content offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat8 records
Key risks5 records
Key highlights7 records
Customer concentration
Uniquex social profiles
Digital presenceUniquex compliance and trust
Trust signalCompliance2 records
Uniquex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniquex leadership team
Management profileNumber of profiles
Profiles7 records
Uniquex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Uniquex funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniquex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniquex
What does Uniquex do?
Unique X develops and licenses cinema-specific software used by exhibitors, film distributors and cinema advertising sales houses. Its flagship RosettaBridge TMS and RosettaNet CMS manage content playback and central scheduling across tens of thousands of screens worldwide; KDMX, MovieTransit and BaseKey handle digital cinema content delivery and rights management; Advertising Accord and Programmatic Accord run cinema advertising sales and the world's only true programmatic cinema advertising solution; and ancillary products cover live events (RosettaLive), AI trailer scheduling (Smart Trailering), POS (RosettaPOS), and a consumer booking site (Book The Cinema).
Is Uniquex a public or private company?
Uniquex is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uniquex founded?
Uniquex was founded in 1997. It employs 51 to 100 people.
Where is Uniquex based?
Uniquex is headquartered in Manchester, United Kingdom, in the Europe region.
How does Uniquex make money?
Eight revenue lines are on record. Per-Screen TMS Licensing is the primary driver. The others are cinema Advertising Platform (Advertising Accord), programmatic Cinema Advertising (Take-Rate), managed Content Delivery (MovieTransit), KDMX Managed KDM Fulfilment, book The Cinema Consumer Bookings, live Event Cinema Streaming (RosettaLive) and TMS Server Hardware Sales.
Who are Uniquex's main competitors?
Emerging players on record are Place Exchange, Trafalgar Releasing, Fathom Entertainment and Vistar Media. Direct peers are Arts Alliance Media and GDC Technology. Broad incumbents are Barco, Deluxe (now PlatformQ / Deluxe Media), Christie and Dolby Cinema / Dolby IMS.
Does Uniquex have an API?
Yes. Unique X exposes APIs for pre-show and TMS integration. Smart Trailering integrates fully into all TMS systems via a pre-show API (e.g., RosettaBridge TMS) for seamless workflow integration. Additionally, Unique X offers open APIs for content owners and cinemas as part of its content delivery and distribution platform (e.g., exhibitor booking platform and KDM generation services). Specifics on type (REST/GraphQL), auth method, rate limits, versioning, or sandbox availability are not detailed.
What industry is Uniquex in?
Uniquex's product category is Cinema Management Software. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators, with a secondary code of MPADAKAM, Ticketing & Admissions Platforms (Cinema/Festival). Its NAICS code is 51213 and its SIC code is 7830.