Flix Media
FLIX Media is a Brazilian cinema advertising company that aggregates inventory across 13 major cinema chains, selling pre-movie channel, screen, DOOH, and digital ad formats to brand advertisers seeking captive theater audiences.
- Company typePrivate
- Founded2011
- HeadquartersSan Pablo, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Flix Media does
FLIX Media (legally FLIX Media Publicidade e Entretenimento Ltda.) is a privately held Brazilian cinema advertising and entertainment company founded in 2011 and headquartered in the Vila Olímpia business district of São Paulo. It serves brand advertisers seeking to reach captive cinema audiences by aggregating advertising inventory across 13 major Brazilian cinema chains — Cinemark, Kinoplex, Cinesystem, Centerplex, GNC, Cinépolis, UCI, Moviecom, Reserva Cultural, Cine Araújo, Cineart, PlayArte, and Cineflix — under a single point of purchase.
The company's product portfolio spans in-theater and digital formats: FLIX Channel (a pre-show entertainment channel broadcast before movie sessions), Break Publicitário (traditional screen advertising breaks), DOOH (Digital Out-of-Home advertising across cinema locations), Ações no Cinema (experiential promotional activations), and Mídia Digital (advertising on partner cinema chain websites). These products are delivered through two complementary networks — Rede FLIX Exibidores (physical cinema locations) and Rede FLIX Digital (partner cinema digital properties) — allowing advertisers to reach audiences both in-theater and online.
FLIX Media monetizes through the sale of cinema advertising inventory to brands and advertisers, an advertising-based revenue model in which revenue is generated from purchases of screen time and promotional actions across the aggregated network. Go-to-market is a B2B direct/enterprise field-sales motion, with advertisers routed through the website's 'Anuncie' (Advertise) portal to a sales team for quotes; pricing is not publicly disclosed. The company employs an estimated 51–100 people and operates domestically in Brazil, with no disclosed external funding, parent, or subsidiary relationships.
Flix Media firmographics
Firmographics- Name
- Flix Media
- Legal name
- FLIX Media Publicidade e Entretenimento Ltda.
- Website
- https://flixmedia.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FLIX Media is a Brazilian cinema advertising company that aggregates inventory across 13 major cinema chains, selling pre-movie channel, screen, DOOH, and digital ad formats to brand advertisers seeking captive theater audiences.
- Ownership category
- akta.pro rank
Flix Media industry classification
Industry- Product category
- Cinema Advertising
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181), Media Representatives (541840), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cinema Media Buying (BPAFABAG)
- akta.pro secondary industries
- Cinema Media Planning & Buying (MPAAABAJ), Cinema Advertising & On-screen Media Networks (MPADAKAO), Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG)
Keywords
Where Flix Media is headquartered
LocationHeadquarters
- HQ city
- San Pablo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Flix Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cinema Advertising: Flix Media monetizes through selling advertising slots across its cinema network, including pre-movie FLIX Channel programming and traditional cinema breaks. Revenue is generated from brands purchasing screen time across multiple cinema chains in their network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Flix Media product offering
Product offeringCore offering
Flix Media sells cinema advertising inventory to brand advertisers across Brazil through an aggregated network of 13 major cinema chains. Its offerings include pre-movie entertainment channel advertising (FLIX Channel), in-cinema screen advertising breaks (Break Publicitário), Digital Out-of-Home (DOOH) placements at cinema venues, on-site promotional activations (Ações no Cinema), and digital advertising across cinema chain websites (Mídia Digital).
Product overview
Flix Media is a Brazilian advertising and entertainment company that operates as an integrated media network connecting brands to cinema audiences. The portfolio consists of FLIX Channel (entertainment content channel shown before movies), Break Publicitário (traditional cinema screen advertising), DOOH (digital out-of-home advertising), Ações no Cinema (promotional activations), and Mídia Digital (digital advertising on cinema websites). These products are distributed through two complementary networks: Rede FLIX Exibidores (physical cinema locations across major Brazilian chains) and Rede FLIX Digital (digital properties of partner cinema chains), enabling advertisers to reach audiences both in-theater and online.
Differentiator
Problem solved
Functional benefit
Brands
- FLIX Channel: The entertainment channel shown before movie sessions start.
- Rede FLIX Exibidores
- Rede FLIX Digital
Products and services
- FLIX Channel Entertainment and advertising channel broadcast in cinemas before movie sessions start, delivering branded content to captive pre-movie audiences. Sold to brand advertisers seeking high-attention pre-movie inventory.
- Break Publicitário Traditional advertising breaks shown on cinema screens during movie sessions across the Flix Media cinema network. Sold to brand advertisers.
- DOOH (Digital Out-of-Home) Digital out-of-home advertising network across cinema locations, enabling dynamic digital ad placements inside and around cinemas. Sold to brand advertisers.
- Ações no Cinema Experiential marketing activations and promotional campaigns inside cinema locations, enabling audience engagement beyond standard on-screen ads. Sold to brand advertisers and agencies.
- Mídia Digital (Rede FLIX Digital) Digital advertising network across cinema chain websites enabling targeted online ad placements on Flix Media's digital partner properties. Sold to brand advertisers.
Companies that use Flix Media
Customer profileSegments1 record
Ideal customer profiles1 record
Flix Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flix Media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- CinemarkcoreCinemark is one of the largest cinema chains in Brazil and a core partner in the Flix Media network, providing advertising inventory across its locations for Flix Media's cinema advertising products (FLIX Channel, Break Publicitário, DOOH).
- KinoplexcoreKinoplex cinema chain operates as a key partner in the Flix Media network, providing screen inventory for advertising across its Brazilian locations.
- CinesystemcoreCinesystem is part of the Flix Media cinema network, contributing advertising inventory across its theater locations in Brazil.
- CenterplexcoreCenterplex cinema chain participates in the Flix Media advertising network, providing screen inventory for brand advertising.
- GNC CinemascoreGNC Cinemas operates as a partner cinema chain within the Flix Media advertising network in Brazil.
- CinépoliscoreCinépolis, a major international cinema operator, partners with Flix Media for advertising distribution across its Brazilian locations.
- UCIcoreUCI cinema chain is part of the Flix Media network, providing advertising screen inventory across its Brazilian venues.
- MoviecomcoreMoviecom cinema chain participates in the Flix Media advertising network, contributing to the aggregated cinema advertising inventory.
- Reserva CulturalcoreReserva Cultural, a cinema chain with cultural focus, is integrated into the Flix Media advertising network for brand advertising campaigns.
- Cine AraújocoreCine Araújo is a partner cinema chain in the Flix Media network, providing advertising inventory across its theater locations.
- CineartcoreCineart cinema chain operates as part of the Flix Media advertising distribution network in Brazil.
- PlayArtecorePlayArte cinema chain is a partner in the Flix Media network, contributing screen advertising inventory.
- CineflixcoreCineflix is a partner cinema within the Flix Media advertising network, providing additional reach within the Brazilian cinema market.
Recent moves3 records
Expansion highlights2 records
Flix Media competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: Global leader in out-of-home advertising, including digital out-of-home (DOOH). Direct competitor in the DOOH segment of Flix Media's portfolio and a benchmark for international OOH scale.
- Dentsu: Global advertising and media services group with strong presence in Latin America. Competes for cinema and OOH ad budgets through its media planning/buying operations in Brazil.
- Clear Channel Outdoor: Major global OOH and DOOH operator with presence across Latin America. Competes for digital out-of-home ad budgets that overlap with Flix Media's DOOH product.
- GroupM: World's largest media investment group (WPP), controlling large shares of media-buying and planning. Competes for the same brand-advertiser budgets that Flix Media targets in Brazil.
- Lamar Advertising: One of the largest outdoor advertising companies in the Americas, operating static and digital billboards. Adjacent competitor in the broader out-of-home advertising market.
- Ströer: Major German-based digital out-of-home and out-of-home advertising company. Relevant benchmark for DOOH scale, programmatic capabilities, and digital transition in OOH.
Direct peers
- Screenvision Media: US cinema advertising network that sells pre-show and on-screen ad inventory to brands across partner theater chains. Mirrors Flix Media's on-screen and pre-show monetization approach in the US market.
- National CineMedia (NCM): The largest cinema advertising sales company in the US, aggregating ad inventory across major exhibitors. Closest direct analog to Flix Media's cinema advertising aggregator model, though operating in a different geography.
Others
- Talon Outdoor: Independent out-of-home media agency that plans and buys OOH/DOOH campaigns globally. Comparable to Flix Media as a specialized OOH/DOOH media-buying intermediary for brand advertisers.
- DPAA (Digital Place Based Advertising Association): Industry association representing digital place-based media companies. Flix Media is a member of the broader place-based digital advertising ecosystem that DPAA represents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Flix Media social profiles
Digital presenceFlix Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flix Media leadership team
Management profileNumber of profiles
Flix Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flix Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flix Media
What does Flix Media do?
Flix Media sells cinema advertising inventory to brand advertisers across Brazil through an aggregated network of 13 major cinema chains. Its offerings include pre-movie entertainment channel advertising (FLIX Channel), in-cinema screen advertising breaks (Break Publicitário), Digital Out-of-Home (DOOH) placements at cinema venues, on-site promotional activations (Ações no Cinema), and digital advertising across cinema chain websites (Mídia Digital).
Is Flix Media a public or private company?
Flix Media is a private company. It is classified as unknown and is currently operating.
When was Flix Media founded?
Flix Media was founded in 2011. It employs 51 to 100 people.
Where is Flix Media based?
Flix Media is headquartered in San Pablo, Spain, in the Europe region.
How does Flix Media make money?
One revenue line is on record: cinema Advertising.
Who are Flix Media's main competitors?
Broad incumbents on record are JCDecaux, Dentsu, Clear Channel Outdoor, GroupM, Lamar Advertising and Ströer. Direct peers are Screenvision Media and National CineMedia (NCM). Others are Talon Outdoor and DPAA (Digital Place Based Advertising Association).
Does Flix Media have an API?
No public API is recorded for Flix Media.
What industry is Flix Media in?
Flix Media's product category is Cinema Advertising. Its primary akta.pro industry code is BPAFABAG, Cinema Media Buying, with a secondary code of MPAAABAJ, Cinema Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.