Cresta
Cresta is an enterprise Customer Experience AI platform that unifies autonomous AI Agents, real-time Agent Assist, and Conversation Intelligence on a no-code orchestration engine. It serves Fortune 1000 enterprises across financial services, telecommunications, travel and hospitality, healthcare, and airlines.
- Company typePrivate
- Founded2017
- HeadquartersSunnyvale, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Cresta does
Cresta is an enterprise Customer Experience AI company spun out of the Stanford AI Lab in 2017, headquartered in Sunnyvale, California, with additional offices in Berlin, Toronto, Romania, and India. Its platform unifies autonomous AI Agents, real-time Agent Assist, and Conversation Intelligence on a single no-code orchestration engine called Cresta Opera, enabling enterprises to operate human and AI customer-service agents on shared data, models, and operations. Supporting modules include Knowledge Agent, Agent Operations Center, AI Analyst, Cresta Coach, Quality Management, Automation Discovery, Real-Time Translation, AI Email Support, Synthetic Customers, and Cresta Conductor. AI capabilities span autonomous agents, generative AI, real-time speech and NLP, predictive analytics, anomaly detection, and recommendation systems, drawing on a corpus of over 100 million processed enterprise conversations and ISO/IEC 42001 certification (the first CX AI provider to achieve it).
Cresta serves Fortune 1000 enterprises across financial services (collections, lending, banking, insurance), telecommunications, travel and hospitality (airlines, hotels, cruises, vacation properties), healthcare, retail, home services, insurance, and automotive. Named customers include United Airlines, Alaska Airlines, Cox Communications, Brinks Home, Snap Finance, Holiday Inn Vacations, Marriott, Hilton, CVS, Porsche, Intuit, LendingClub, Vivint, Optimum, AAA, iQ Credit Union, Kiavi, and CardWorks. Documented outcomes include 40% AHT reductions (Snap Finance), 50% faster response times (United Airlines), 70% AI containment (Windstar), 74% containment and $3.3M revenue lift (Xanterra), and 30-point NPS uplift (Brinks Home).
Cresta sells exclusively via enterprise direct field sales with a 'Request a Demo' motion and custom quote-based annual subscriptions tied to deployment scope (products, agent count, conversation volume, channels, languages). There is no self-serve tier. Distribution is augmented by Google Cloud Marketplace, AWS marketplace, and channel/reseller partnerships with Five9, Genesys, NICE, Twilio, Salesforce, LivePerson, Avaya, Pega, Cisco, Aspect, TELUS Digital (preferred implementation), and Atento (joint go-to-market). The company is venture-backed with over $280M raised to date, including an $80M Series C (March 2022, $1.6B valuation led by Tiger Global) and a $125M Series D (November 2024, co-led by World Innovation Lab and Qatar Investment Authority). Reported annual revenue reached $100M as of April 2026, with 500+ employees globally.
Cresta firmographics
Firmographics- Name
- Cresta
- Legal name
- Cresta Intelligence Inc.
- Website
- https://cresta.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cresta is an enterprise Customer Experience AI platform that unifies autonomous AI Agents, real-time Agent Assist, and Conversation Intelligence on a no-code orchestration engine. It serves Fortune 1000 enterprises across financial services, telecommunications, travel and hospitality, healthcare, and airlines.
- Ownership category
- akta.pro rank
Cresta industry classification
Industry- Product category
- Contact Center AI Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Cresta is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Cresta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Platform: Custom enterprise contracts based on deployment scope including products, agent count, conversation volume, channels, and language coverage. No public self-serve tier. Sold direct to enterprise via sales team and through marketplace channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom - No public pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cresta product offering
Product offeringCore offering
Cresta sells an enterprise Customer Experience AI platform that unifies autonomous AI Agents, real-time Agent Assist, and Conversation Intelligence on a single system of intelligence. The platform is orchestrated through Cresta Opera, a no-code AI engine that lets CX and operations teams build, test, and govern AI behavior without engineering resources. It is sold exclusively to large enterprise contact centers via custom annual subscriptions and deployed across voice, chat, and email channels.
Product overview
Cresta is a unified enterprise Customer Experience AI platform that combines autonomous AI Agents, real-time Agent Assist, and Conversation Intelligence, all orchestrated through Cresta Opera, a no-code AI platform. The product portfolio is organized into three core pillars: (1) AI Agent for end-to-end autonomous conversation handling across voice and digital channels; (2) Agent Assist for real-time human agent augmentation including Knowledge Agent, AI Summaries, Behavioral Guidance, and Real-Time Translation; and (3) Conversation Intelligence including AI Analyst, Coach, Quality Management, and Insights for post-call analysis. The platform operates through Cresta Opera for no-code orchestration, Automation Discovery for identifying automation opportunities, and the Agent Operations Center for hybrid workforce management. Additional offerings include AI Receptionist for front-desk automation, Synthetic Customers for testing, and Cresta Conductor for AI agent development.
Differentiator
Problem solved
Functional benefit
Products and services
- Cresta AI Agent Autonomous, omnichannel virtual agent that handles customer conversations end-to-end across voice and digital channels. Built for enterprise scale with guardrails, automated testing, and conversation intelligence built in.
- Cresta Agent Assist Real-time AI guidance for human agents delivering in-the-moment coaching, next-best-action suggestions, dynamic knowledge surfacing, smart compose, and auto-summarization across voice, chat, and email.
- Cresta Conversation Intelligence AI-powered analysis of 100% of customer conversations to identify trends, behaviors, risk signals, and revenue opportunities across the entire customer experience operation.
- Cresta Opera No-code AI orchestration engine that lets customers build, configure, test, and govern AI behavior without engineering resources, unifying AI Agents, Agent Assist, and Conversation Intelligence on a single system of intelligence.
- Cresta Knowledge Agent Agentic assistant that proactively delivers the right knowledge to agents and AI Agents when they need it, eliminating the gap between traditional knowledge bases and AI workflows.
- Cresta Agent Operations Center Mission-control layer where leaders manage human and AI agents together with assignment, performance, escalation, and continuous improvement in one unified place.
- Cresta Automation Discovery Analyzes historical conversations to identify which use cases are ready to be automated by AI Agents, providing a data-backed blueprint for where AI will deliver ROI before deployment.
- Cresta AI Analyst Natural-language analytics layer that lets non-technical users ask business questions of conversation data and receive insights, charts, and follow-up actions in minutes.
- Cresta Coach Manager-facing coaching and performance management built on real conversation data, pairing human coaches with AI-driven insights so coaching scales without losing nuance.
- Cresta Quality Management AI-driven quality assurance that scores every interaction against custom rubrics, eliminating sampling bias and freeing QA teams to focus on coaching.
- Cresta Insights Strategic dashboards and reporting for leadership, surfacing how conversations are trending and where to intervene.
- Cresta Real-Time Translation Multilingual voice and digital support that breaks down language barriers in real time, enabling global support operations from a single team across 30+ languages.
- Cresta AI Receptionist Virtual front desk agent for handling initial customer inquiries and routing.
- Cresta Conductor Developer-first agentic engine for building and optimizing AI agents using natural language, generating complete agents with prompt logic, subagent orchestration, configurations, and custom code with integrated testing and synthetic customers.
Quantifiable outcome
- 40% reduction in AHT (Snap Finance)
- +16 more outcomes
Companies that use Cresta
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles1 record
Cresta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability12 records
Feature11 records
Cresta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- New York MetsminorPartnership to deploy AI tools across the baseball franchise's ticketing operations and fan service operations. The Mets implemented Cresta's full platform including AI Agent, real-time Agent Assist, and Conversation Intelligence to handle fan inquiries and improve overall fan interactions.
- TELUS DigitalcoreTELUS Digital became a preferred implementation partner for Cresta's contact center AI platform covering deployment, integration, change management, and managed services. TELUS Digital leverages its operational experience running contact centers at scale to shape AI implementations for clients.
- AtentocoreStrategic multi-year, eight-figure partnership to deliver hybrid human-AI customer experience solutions. The partnership integrates Cresta's AI platform into Atento's Atent.AI offering, combining AI agents, AI-augmented human agents, and enterprise conversation intelligence under a single architecture. Joint go-to-market for US and Latin America markets.
- Google CloudcoreCresta became available on Google Cloud Marketplace with deployment on Google Cloud Platform, enabling enterprise customers to procurement and deploy Cresta through their existing Google Cloud infrastructure.
Scale indicators6 records
Recent moves7 records
Expansion highlights8 records
Cresta competitors and assessment
Company assessmentDirect peers
- Decagon: AI agent platform for customer experience that competes head-to-head with Cresta across enterprise CX use cases, including autonomous agents and conversation intelligence. Both companies target contact center transformation at Fortune 1000 customers.
- Sierra AI: Enterprise AI agent platform founded by former Salesforce co-CEO Bret Taylor, focused on autonomous customer service agents for large enterprises. Directly comparable in product, target buyer, and use cases to Cresta's AI Agent.
- Forethought: AI-native customer service platform offering autonomous agents, agent assist, and conversation analytics. Overlaps directly with Cresta's core product pillars across sales, support, and ticket automation use cases.
- Observe.AI: Conversation intelligence and agent assist platform for contact centers, with direct overlap to Cresta's Conversation Intelligence and Agent Assist products across enterprise sales and service teams.
- ASAPP: Enterprise AI platform providing autonomous agents, agent augmentation, and conversation analytics for large contact centers. Direct competitor in the CX AI space, particularly in financial services and telco verticals.
- PolyAI: Voice-first conversational AI platform for enterprise customer service, providing autonomous phone agents. Competes with Cresta's AI Agent on omnichannel voice automation use cases for enterprise CX.
Emerging players
- Gong.io: Conversation intelligence platform originally built for sales teams; has expanded into customer service and agent coaching. Overlaps with Cresta's Conversation Intelligence and Coaching modules in CX analytics.
Broad incumbents
- Salesforce (Service Cloud + Agentforce): Enterprise CRM and customer service platform that now bundles native Einstein/Agentforce AI agent capabilities. Competes broadly with Cresta as an incumbent CRM vendor adding agentic CX features to its enterprise stack.
- Microsoft (Dynamics 365 Customer Service + Copilot): Microsoft has integrated Nuance-based CX AI and Copilot agents into its enterprise customer service stack. Competes broadly with Cresta across AI-augmented customer service deployments in regulated enterprises.
Others
- Five9: Cloud contact center (CCaaS) vendor and both a Cresta channel/financial partner and emerging competitor as it adds native AI assistant and agent capabilities. Listed as both a Cresta partner and risk vector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cresta social profiles
Digital presenceCresta compliance and trust
Trust signalCompliance7 records
Cresta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cresta leadership team
Management profileNumber of profiles
Profiles13 records
Cresta subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cresta funding detail
Funding detailFunding overview
Funding rounds5 records
Investors27 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cresta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cresta
What does Cresta do?
Cresta sells an enterprise Customer Experience AI platform that unifies autonomous AI Agents, real-time Agent Assist, and Conversation Intelligence on a single system of intelligence. The platform is orchestrated through Cresta Opera, a no-code AI engine that lets CX and operations teams build, test, and govern AI behavior without engineering resources. It is sold exclusively to large enterprise contact centers via custom annual subscriptions and deployed across voice, chat, and email channels.
Is Cresta a public or private company?
Cresta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cresta founded?
Cresta was founded in 2017. It employs 501 to 1,000 people.
Where is Cresta based?
Cresta is headquartered in Sunnyvale, United States, in the North America region.
How does Cresta make money?
One revenue line is on record: enterprise SaaS Platform.
Who are Cresta's main competitors?
Direct peers on record are Decagon, Sierra AI, Forethought, Observe.AI, ASAPP and PolyAI. Gong.io is listed as an emerging player. Broad incumbents are Salesforce (Service Cloud + Agentforce) and Microsoft (Dynamics 365 Customer Service + Copilot). Five9 is listed as an others.
Does Cresta have an API?
No public API is recorded for Cresta.
What industry is Cresta in?
Cresta's product category is Contact Center AI Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 513210 and its SIC code is 7372.