What BRIKL does

Brikl is a B2B e-commerce and order management platform purpose-built for the promotional products industry, operating under a Belgium parent (Brikl BV) and a US-incorporated Delaware subsidiary (Brikl, Inc., Cincinnati, Ohio). The company enables promotional product distributors and decorators to launch unlimited on-demand branded merchandise storefronts for their corporate, educational, nonprofit, and franchise end-clients. Its two-sided platform connects 500+ distributors and decorators with a Supplier Marketplace of 7,500+ decorated products from 180+ wholesale brands across 12 fulfillment partners, including Taylor OnDemand, Printful Enterprise, FulfillEngine, Koozie Group, Vantage, Rupt, and STAHLS'. Named customers include The Vernon Company (PPAI Counselor #28, 220+ account executives), Kaeser & Blair, Grossman Marketing, and The Image Group.

Brikl's core technology centers on cloud-hosted storefront infrastructure with an auto-fulfillment routing engine that generates production-ready artwork at checkout and pushes orders to fulfillment partners via API, eliminating the manual PO/email cycle that historically constrained distributor scaling. The platform includes a layered design tool with multi-location decoration setup, a personalization engine with real-time 3D mockup rendering, a catalog management system with duplication and sharing controls, a fundraising and kickback engine, and a real-time sales tax engine covering all 50 U.S. states. The Brikl Connect API add-on enables Infrastructure-Only deployments where catalogs are built on Brikl but storefronts are served from third-party platforms such as BigCommerce, Shopify, and WooCommerce. SOC 2 Type II attestation has been maintained annually since 2022, PCI DSS Level 1 compliance is achieved through Stripe integration, and the platform supports GDPR, CCPA, and Standard Contractual Clauses for international data transfers.

Brikl operates a transaction-based revenue model charging a flat 3.5% commission on each transaction processed through Brikl-hosted stores, with no setup fees, monthly subscriptions, or per-seat or per-user charges. A free self-serve signup funnel with no credit card required feeds a hybrid product-led and sales-assisted go-to-market, with a separate Enterprise plan for larger distributors who act as their own Merchant of Record. Production turnaround is typically 7-10 business days from order to delivery. Founded and led by CEO Maarten Boone with co-founder Tobias Meixner, Brikl has raised approximately $6.1M in venture funding, primarily from Saffelberg Investments across rounds in 2019, 2020, and 2021.

Name

BRIKL

Legal name

Brikl, Inc.

Website

https://brikl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Brikl is a B2B e-commerce and order management platform that lets promotional product distributors and decorators launch unlimited on-demand branded merchandise storefronts, serving 500+ channel partners and end-clients across corporate, education, nonprofit, and franchise segments via a 3.5% commission model.

Ownership category

akta.pro rank

Product category

B2B E-commerce Platform

NAICS

Hobby, Toy, and Game Retailers (45912), General Merchandise Retailers (455)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Promotional products platform
• B2B e-commerce software
• Order management system
• On-demand merchandise stores
• Storefront builder software

Headquarters

HQ city

Lubbeek

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brikl Commission (transaction fee): 3.5% commission on each transaction processed through Brikl-hosted stores. No setup fees, no monthly subscription, no per-seat charges. Calculated on gross retail value before discounts, excluding sales tax. Applied to both Full-Service Model and Infrastructure-Only Model orders.
2. Subscription Fees (Enterprise plan): Fixed periodic fees for access to Brikl platform, applicable to both Full-Service and Infrastructure-Only models; Enterprise customers (e.g., The Vernon Company) where the customer acts as their own Merchant of Record.
3. Payment Processing Fees: Brikl (via Stripe) charges fees for processing customer payments, fraud prevention, and Merchant of Record compliance under the Full-Service Model. In Infrastructure-Only Model, fees are handled by the third-party processor.
4. Auxiliary Fees (Store Build, Shipping, App Integrations, Themes, Domains): Additional charges that may include Store Build Fees for store design/setup, shipping costs, app integrations, theme purchases, and domain name registrations.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

BRIKL provides a B2B e-commerce and order management platform for the promotional products industry, enabling distributors and decorators to launch unlimited branded on-demand merchandise stores. The platform combines a Supplier Marketplace of 7,500+ decorated products from 180+ brands, an auto-routing fulfillment engine that sends production-ready artwork to fulfillment partners via API, and a Merchant of Record service that handles payments, sales tax filings across all 50 U.S. states, and chargebacks under a 3.5% commission model.

Product overview

Brikl is a unified B2B e-commerce and order management platform for the promotional products industry, delivered as a core Brikl Platform with modular capabilities rather than as a single monolithic product. The platform's centerpiece is its On-Demand Stores module, which lets distributors and decorators launch unlimited branded merchandise storefronts drawing from the Supplier Marketplace (7,500+ products from 180+ brands across 12 fulfillment partners). Stores are configured through the Catalog Management and Design Tool & Product Setting Table modules, enhanced with the Product Personalization module (names, numbers, logos, real-time 3D mockups), Fundraising & Kickbacks (set-asides, kickbacks, transparent reporting), and the On-Demand Business Cards add-on (paper print products via Taylor OnDemand). Brikl is accessible programmatically through the Brikl Connect API (add-on) for Infrastructure-Only integrations with third-party storefronts, and supports Multi-Store Landing Pages for aggregating stores under one branded entry point. The company serves four primary segments: promotional product distributors, decorators, corporate merchandise programs (company stores), and tax-exempt organizations (non-profits, schools, teams, franchises), all operating on a 3.5% commission model with no setup fee, no monthly subscription, and no per-seat charges.

Differentiator

Problem solved

Functional benefit

Products and services

• Brikl Platform B2B e-commerce and order management platform for the promotional products industry. Built on two service models: Full-Service (Brikl as Merchant of Record) and Infrastructure-Only (third-party storefront routes orders via API). Operates on a 3.5% commission model with no setup fee, no monthly subscription, and no per-seat charges.
• On-Demand Stores Module for launching branded e-commerce storefronts for distributors, decorators, and corporate clients. Supports unlimited stores per account, seven+ pre-built templates, custom domain support, hero banners, and catalog toggling. Stores can be live in minutes and include personalization, fundraising, and automated fulfillment.
• Supplier Marketplace Catalog of 7,500+ decorated products from 180+ brands across 12 fulfillment partners (e.g., Printful Enterprise, Taylor OnDemand, Fulfill Engine, STAHLS'). Filterable by decoration method, size, color, fulfillment partner, and category. Supports drag-and-drop product selection into catalogs.
• Design Tool & Product Setting Table Visual decoration-location setup tool paired with a spreadsheet-style product configuration table. Supports multi-location decoration, per-variant logo assignment, embroidery thread profiling (e.g., Madeira Classic Rayon 40), and inline pricing configuration including markup, extra charges, and size-based upcharges.
• Product Personalization Module that lets shoppers add names, numbers, or custom text to products and view a real-time 3D mockup before checkout. Supports layered canvas design, prefilled rosters (paste from spreadsheet), curved text, logo selection, and 12+ decoration methods including DTG, DTF, embroidery, sublimation, UV printing, and laser etching.
• Fundraising & Kickbacks Built-in revenue-sharing module for tracking fundraising, set-asides, and kickbacks by percentage of revenue or flat dollar amount. Supports per-item or per-store assignments, campaign naming, target amount tracking, multiple simultaneous campaigns, and transparent reporting.
• Brikl Connect API Developer-facing API enabling third-party storefront platforms to build product catalogs on Brikl and route orders to Brikl's fulfillment partners under the Infrastructure-Only Model. Governed by usage limits and throttling policies documented in Brikl's Terms of Service Section 7.
• Multi-Store Landing Pages Branded entry page that aggregates links to many individual stores, allowing visitors to pick their school, department, chapter, or division and route to the correct storefront. Each linked store runs independently with its own branding, products, pricing, and order flow.
• On-Demand Business Cards On-demand business card product category added to any Brikl store, powered by Taylor OnDemand. Shoppers personalize name, title, and contact details with a real-time 3D mockup and order in quantities as low as 10. Printed on 130lb, 16pt stock with full-color digital printing and 8 finish options.
• Store Types Suite of specialized store templates including Company Stores, Pop-Up & Fundraiser Stores, Team & Spiritwear Stores, Franchise Stores, and Multi-Store Landing Pages. Each type is designed for a specific use case (corporate merch, events, schools, multi-location businesses).

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• Taylor OnDemandcoreTechnology or IntegrationFlagship integration powering paper print products and hardgoods (business cards, flyers, brochures, stationery, labels, stickers, signage) on Brikl. Taylor OnDemand — part of Taylor Corporation, one of the largest commercial printing companies in North America — handles end-to-end fulfillment (print, pack, ship). 130lb/16pt premium card stock; 8 finish options; 5 business day production.
• Printful EnterprisecoreTechnology or IntegrationMajor fulfillment partner providing DTG, DTF, embroidery (including Unlimited Color Embroidery), and other decoration methods across the Brikl marketplace.
• FulfillEnginecoreTechnology or IntegrationFulfillment partner providing apparel decoration (DTG, embroidery) and order routing in the Brikl network.
• ASI (Advertising Specialty Institute) — ESP+coreTechnology or IntegrationVernon Company's ESP+ order management system is integrated with Brikl's B2B e-commerce and order management to address industry-specific challenges including system limitations and cybersecurity. ESP+ also provides 1.2M+ additional product search and PromoStandards supplier submission.
• StripecoreTechnology or IntegrationPayment processor and Merchant of Record infrastructure partner — handles payment processing, fraud prevention, PCI DSS Level 1 compliance, and Stripe Holding Account for distributor payouts (generally on the 1st and 15th of each month).
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting subprocessor (named in Privacy Policy) — supports Brikl's SOC 2 compliant cloud infrastructure.
• Google CloudcoreTechnology or IntegrationCloud hosting subprocessor (named in Privacy Policy) — supports Brikl's data hosting and analytics stack.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Peers

• SwagUp:

Direct peers

• SquadLocker: SquadLocker provides custom team apparel and spiritwear stores for schools, clubs, and youth sports organizations, with built-in decoration and direct-to-consumer fulfillment. Direct overlap with Brikl's Schools/Teams & Athletic Organizations segment and on-demand production model.
• OrderMyGear: OrderMyGear is a B2B group-ordering platform for custom apparel and gear, serving team dealers, decorators, and distributors to launch online stores for teams, schools, and groups. Direct competitor to Brikl's Team & Spiritwear and On-Demand Stores use cases with similar merchant-of-record and storefront-building capabilities.
• InkSoft: InkSoft is a B2B e-commerce and order management platform purpose-built for apparel decorators and promotional product distributors, offering online storefronts, artwork approval, and production workflow. Closest direct peer to Brikl's decorator- and distributor-facing modules, including design and catalog tools.
• DecoNetwork: DecoNetwork provides web-to-print, storefront, and order management software for print/embroidery decorators and apparel decorators, with multi-store and personalization features. Direct competitor in the decorator/distributor software category with overlapping product modules.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brikl
• YouTubeyoutube.com/@BriklOfficial
• LinkedInlinkedin.com/company/brikl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIKL