OrderMyGear
OrderMyGear is a Dallas-based SaaS platform serving branded merchandise distributors, decorators, dealers, and suppliers with integrated online stores, product search, order management, and PromoStandards-compliant data feeds. It powers $1B+ in annual merchandise GMV across 4,000+ business partners.
- Company typePrivate
- Founded2008
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OrderMyGear does
OrderMyGear (OMG) is a Dallas-based, privately held SaaS platform purpose-built for the branded merchandise industry. It serves four interlocking customer groups — promotional product distributors, apparel decorators, team dealers, and merchandise suppliers — by replacing the disconnected stack of spreadsheets, generic e-commerce tools, and manual product-data exchanges that those operators historically relied on. The platform is anchored on a Google Cloud infrastructure with a SOC-2 Type I and Type II security posture and PCI-compliant payments via Stripe, and includes a tightly integrated suite of modules: Product Search across 735,000+ SKUs from 500+ suppliers; Online Stores (Pop-up, Company Stores, Redemption, and Print-on-Demand); Presentations; Order Management with built-in CRM and accounting hooks; Websites; and the OneSource API, which exposes PromoStandards-compliant supplier data to 175+ distributors and technology platforms.
OMG's product moat rests on its supplier-side data normalization — an industry-only 400-point quality assurance check and PromoStandards version translation — and on the cross-module integration of its acquired brands (BrightStores in 2022, DistributorCentral in 2023, Aturian in 2025) plus its October 2025 merger with Inktavo. Reported scale metrics include 1.5M+ cumulative online stores launched, 250,000 stores launched annually, 44M+ orders processed annually, 2.1M+ monthly product searches, 99.9% platform uptime, and $1B+ in branded merchandise GMV flowing through the platform each year. Revenue is generated through a multi-stream model: tiered subscriptions (OMG Unlimited $2,999 one-time license; Unlimited Company Stores $2,499/month; Pop-up Stores $1,899/month; Company Store single $499; Presentations & Order Management $79/user/month; Supplier Solutions $749/month), freemium access to Product Search, Websites, and the OneSource API, a 3.95% transaction fee on Pop-up Store carts (plus credit-card and Klarna BNPL passthroughs), supplier advertising, and $95/hour Professional Services. Distribution is hybrid: self-serve online sign-up for Pop-up and Redemption Stores, sales-assisted demos for enterprise accounts (HALO, Boundless Network, JCG E-Commerce, American Solutions for Business), and exclusive online-store-provider partnerships with major team-sports distributors such as Red's Team Sports, Badger Sporting Goods, and Borch's. The company has raised at least $35.6M in disclosed funding, including a $35M round led by Susquehanna Growth Equity in 2018.
OrderMyGear firmographics
Firmographics- Name
- OrderMyGear
- Legal name
- OrderMyGear LLC
- Website
- https://ordermygear.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OrderMyGear is a Dallas-based SaaS platform serving branded merchandise distributors, decorators, dealers, and suppliers with integrated online stores, product search, order management, and PromoStandards-compliant data feeds. It powers $1B+ in annual merchandise GMV across 4,000+ business partners.
- Ownership category
- akta.pro rank
OrderMyGear industry classification
Industry- Product category
- Branded Merchandise SaaS
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
- akta.pro secondary industries
- Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF), Order-to-Cash Integration (Invoicing, Tax, Payments) for Logistics OMS (TLAEACAJ), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where OrderMyGear is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OrderMyGear business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Online Stores Subscriptions: Monthly and annual subscription fees for Pop-up Stores, Company Stores (Standard and Premium tiers), and OMG Unlimited plan combining multiple solutions. Transaction fees apply for order processing.
- Presentations & Order Management: Per-user monthly subscription ($79/user/month, minimum 2 users) with 14-day free trial available.
- Supplier Solutions: Monthly subscription for product listing and PromoStandards data services ($749/month) with additional advertising revenue from digital ad placements.
- Professional Services: Hourly billing for store building, graphic design, administrative tasks, and technical services ($95/hour, 30-minute minimum). Store building packages available at fixed prices.
- Transaction Fees: 3.95% OMG fee on customer cart total for Pop-up Stores. Additional credit card processing fees (2.9% + $0.30) and Klarna BNPL fees (5.99% + $0.30).
- CashBack Program: Rewards program offering 10-30% cash back on OMG fees based on sales volume through Pop-up platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OMG Unlimited - $2,999 one-time license |
| Subscription | Monthly | Unlimited Company Stores - $2,499/month |
| Subscription | Monthly | Pop-up Stores - $1,899/month |
| One time/ perpetual license | Monthly | Company Store (Single) - $499 |
| Subscription | Monthly | Presentations & Order Management - $79/user/month |
| Subscription | Monthly | Supplier Solutions - $749/month |
| Freemium | Monthly | Product Search - Free |
| Freemium | Monthly | Websites - Free |
| Freemium | Monthly | OneSource API - Free |
| Usage-based | Pay-as-you-go | Professional Services - $95/hour |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
OrderMyGear product offering
Product offeringCore offering
OrderMyGear (OMG) provides an integrated cloud-based SaaS platform specifically built for the branded merchandise industry. It enables promotional product distributors, apparel decorators, team dealers, and suppliers to discover products, build online stores (Pop-up, Company, Redemption, Print-on-Demand), create interactive sales presentations, manage orders and accounting, launch eCommerce websites, and access PromoStandards-compliant supplier product data through the OneSource API, all within a single ecosystem.
Product overview
OrderMyGear (OMG) is a technology platform providing an integrated suite of solutions specifically built for the branded merchandise industry, serving distributors, decorators, dealers, and suppliers. The platform operates on a platform-plus-modules architecture centered around Online Stores (encompassing Pop-up Stores, Company Stores, Redemption Stores, and Print-on-Demand Stores), complemented by Product Search, Presentations, Order Management, Websites, and the OneSource API. For suppliers, the offering includes Product Listing, Supplier Advertising, and PromoStandards Data services. The company has grown through acquisitions of DistributorCentral (2023) and BrightStores (2022), integrating these brands into its ecosystem. In October 2025, OMG merged with Inktavo to further expand its capabilities in shop management, e-commerce, and production.
Differentiator
Problem solved
Functional benefit
Brands
- OneSource: PromoStandards-compliant API for accessing standardized supplier product data
- BrightStores
- DistributorCentral
Products and services
- Online Stores
- Product Search
- Presentations & Order Management
- Websites
- OneSource API
- Supplier Product Listing
- Supplier Advertising
- PromoStandards Data
Quantifiable outcome
- 1.5M+ online stores launched on the platform
- +4 more outcomes
Companies that use OrderMyGear
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
OrderMyGear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature5 records
OrderMyGear partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and general.
- InktavoflagshipMerger to create a comprehensive suite of tools for branded merchandise businesses, combining capabilities in shop management, e-commerce, and production. The combined entity aims to enhance product discovery, digital sales, and order management.
- STAHLS' Fulfill EnginecorePrint-on-demand integration partnership. Launch print-on-demand stores and automate fulfillment process through STAHLS' Fulfill Engine integration.
- Red's Team SportsgeneralExclusive online store provider partnership for team sports distributor.
- Badger Sporting GoodsgeneralExclusive online store provider partnership.
- Skeeter Kell Sporting GoodsgeneralExclusive online store provider partnership.
- DistributorCentralflagshipAcquisition of Kansas-based technology provider for promotional products distributors and suppliers. Expands product data management solutions and integrates product search, order management, and data sharing across sales channels.
- Borch's Sporting GoodsgeneralExclusive online store provider partnership.
- Worldwide Sport SupplygeneralExclusive online store provider partnership.
- Valley AthleticsgeneralExclusive online store provider partnership.
- H+W Dukes SportsgeneralExclusive online store provider partnership.
- BrightStorescoreAcquisition of provider of online company stores for promotional product distributors. Combines two leading technology platforms to enhance online store solutions for promoting merchandise and apparel sales.
- StripecorePayment processing integration. Stripe is certified to PCI DSS Level 1 standards and handles all credit card processing on the OMG platform.
- QuickBooks OnlinecoreAccounting integration for business operations management.
- FedExgeneralShipping integration for getting FedEx shipping estimates within OMG-hosted websites and Online Stores.
- UPSgeneralShipping integration for UPS shipping estimates within Online Stores.
- KlarnacoreBuy Now, Pay Later integration offering 61% higher average order values. 5.99% + $0.30 fee on orders placed using Klarna.
- AvalarageneralSales tax compliance automation integration.
- ShipStationgeneralShipping integration to generate shipping labels and automatically push order status and tracking to customers.
- ZapiergeneralAutomation integration connecting OMG solutions with thousands of apps and automating workflows.
- CloudflarecoreWeb application firewall providing security, performance, and reliability. Protects against DDoS attacks, malicious bots, and other threats.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
OrderMyGear competitors and assessment
Company assessmentDirect peers
- commonsku: commonsku is a business management and CRM platform purpose-built for promotional product distributors, covering quotes, orders, and supplier sourcing. It is the most direct functional competitor to OMG's Presentations & Order Management offering for the same distributor customer base.
- SAGE: SAGE (formerly SAGE World) provides product information services, PromoStandards data feeds, and supplier-distributor data tools for the promotional products industry. It overlaps with OMG's OneSource API and PromoStandards Data services on both supplier and distributor sides.
- Printavo: Printavo is a SaaS management platform for apparel decorators and print shops, handling quoting, order management, and production workflows. It competes for the same decorator and screen-printing customer base that OMG targets with its order management and print-on-demand integrations.
- DecoNetwork: DecoNetwork provides e-commerce, design, and production workflow software for apparel decorators and promotional product businesses. It is a direct competitor to OMG's Online Stores and Websites products for decorator-led branded merch operations.
- Inksoft: Inksoft is an online store and e-commerce platform built specifically for custom apparel decorators and promotional product distributors. It competes directly with OMG's Pop-up Stores, Company Stores, and Website builder offerings in the decorator vertical.
- SquadLocker: SquadLocker is a team-dealer-focused online apparel and gear platform offering custom online stores for sports teams and schools. It competes with OMG in the team sports dealer segment that OMG serves through its channel partners like Garretsons and Badger Sporting Goods.
Emerging players
- Bonfire: Bonfire operates a custom apparel fundraising and online store platform serving schools, teams, and nonprofits. It overlaps with OMG's Pop-up Store and fundraiser use cases and competes for the same group-buy and cause-driven demand patterns.
Broad incumbents
- Custom Ink: CustomInk is a large-scale custom apparel and group-order platform serving corporate, team, school, and event customers. While primarily B2C/retail-facing rather than a B2B platform, it competes for end-customer spend on branded merchandise that OMG's distributors are also trying to capture.
- Shopify: Shopify is the dominant general-purpose e-commerce platform offering storefronts, B2B features, and an app ecosystem. While not industry-specific, it is a viable alternative for distributors seeking a generic storefront plus third-party apps instead of OMG's vertical, integrated stack.
- Salesforce: Salesforce is the broad CRM and commerce cloud incumbent that some larger distributors and decorators use as a system of record for quotes, accounts, and orders. It overlaps with OMG's CRM and order management functionality at the enterprise end of the customer spectrum.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OrderMyGear social profiles
Digital presenceOrderMyGear compliance and trust
Trust signalCompliance3 records
OrderMyGear financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrderMyGear leadership team
Management profileNumber of profiles
Profiles9 records
OrderMyGear subsidiaries and ownership
Company hierarchySubsidiaries3 records
OrderMyGear funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrderMyGear M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrderMyGear
What does OrderMyGear do?
OrderMyGear (OMG) provides an integrated cloud-based SaaS platform specifically built for the branded merchandise industry. It enables promotional product distributors, apparel decorators, team dealers, and suppliers to discover products, build online stores (Pop-up, Company, Redemption, Print-on-Demand), create interactive sales presentations, manage orders and accounting, launch eCommerce websites, and access PromoStandards-compliant supplier product data through the OneSource API, all within a single ecosystem.
Is OrderMyGear a public or private company?
OrderMyGear is a private company. It is classified as venture growth investor backed and is currently operating.
When was OrderMyGear founded?
OrderMyGear was founded in 2008. It employs 101 to 250 people.
Where is OrderMyGear based?
OrderMyGear is headquartered in Dallas, United States, in the North America region.
How does OrderMyGear make money?
Six revenue lines are on record. Online Stores Subscriptions are the primary driver. The others are presentations & Order Management, supplier Solutions, professional Services, transaction Fees and cashBack Program.
Who are OrderMyGear's main competitors?
Direct peers on record are commonsku, SAGE, Printavo, DecoNetwork, Inksoft and SquadLocker. Bonfire is listed as an emerging player. Broad incumbents are Custom Ink, Shopify and Salesforce.
Does OrderMyGear have an API?
Yes. OrderMyGear offers multiple APIs for different product lines: (1) Pop-up Store API for managing pop-up and redemption stores, (2) Company Store API (formerly BrightStores) for managing company store solutions, and (3) OneSource API for accessing PromoStandards-compliant supplier product data. The OneSource API provides data including Product Data, Media Content, Order Status, Invoice, Inventory, Purchase Order, Product Pricing and Configuration, and Order Shipment Notification. It supports PromoStandards version translation, handles millions of requests with response times under 200ms, and provides instant access to new suppliers as they are added. The API is available to distributors, decorators, dealers, and suppliers for integration into third-party systems. Developer documentation is at ordermygear.stoplight.io/docs/popup-stores-api/d99e1697e9e31-popup-stores-api-documentation.
What industry is OrderMyGear in?
OrderMyGear's product category is Branded Merchandise SaaS. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS), with a secondary code of TLAEACAF, Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store). Its NAICS code is 519290 and its SIC code is 7372.