Savr

What Savr does

SAVR operates a Swedish digital investment platform that enables self-directed retail investors to trade stocks, funds, ETFs, and crypto ETPs through web and mobile applications. As of 2025, the platform serves over 130,000 customers and offers Sweden's largest digital stock offering, spanning 20 international markets, alongside 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETP currencies. Account access is provided through three Swedish tax wrappers—ISK (Investeringssparkonto), Kapitalförsäkring (KF), and Aktie- och fondkonto (AF)—allowing tax-efficient investing across asset classes.

The platform is differentiated by AI-powered features including a personalized news feed that summarizes articles about user holdings, automatic podcast-clip detection tied to portfolio constituents, peer-company identification, portfolio exposure analysis, and historical key-metrics tracking. SAVR also launched the co-branded SAVR Global by Vanguard ETF (Vanguard FTSE Developed World UCITS ETF, USD Acc) in January 2026, marking its entry into product manufacturing. The platform is built around low-cost pricing: stocks and ETFs trade at a flat 1-99 SEK commission across all markets, fund commissions are refunded to customers (up to 50% lower fees than traditional banks), and SAVR retains 0.07% annually on the Vanguard ETF.

SAVR generates revenue through three primary streams: flat transaction commissions on stock and ETF trades, retained portions of fund management fee rebates, and asset-based fees on the SAVR Global ETF. Distribution is fully digital via savr.com and native iOS/Android apps, with no physical branches. Since September 2025, SAVR has operated as a wholly owned subsidiary of Länsförsäkringar Bank AB within the Länsförsäkringar Alliance, combining fintech agility with bank-grade regulatory infrastructure and access to the Alliance's distribution network. SAVR holds an insurance distribution license from Finansinspektionen, deposit guarantee coverage, and investor protection under Swedish law.

Name

Savr

Legal name

SAVR AB

Website

https://savr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SAVR is a Swedish digital investment platform serving 130,000+ retail investors with stocks, funds, ETFs, and crypto ETPs across 20 markets via a self-serve app, now operating as a subsidiary of Länsförsäkringar Bank.

Ownership category

akta.pro rank

Product category

Digital Investment Platform

NAICS

Investment Banking and Securities Intermediation (52315)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)

Keywords

• Retail investment platform
• Stock trading
• Fund investing
• ETF trading
• Crypto ETPs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: SAVR charges automatic, flat trading commissions of 1-99 SEK per trade across all markets for stocks and ETFs. This is the primary transaction-fee revenue stream.
2. Fund Commission Rebates: SAVR refunds a portion of fund management fees to customers. The company receives commission rebates from fund managers and passes some or all of these back to customers, generating revenue from the retained portion. SAVR claims customers pay up to 50% less in fund fees compared to traditional banks.
3. SAVR Global by Vanguard ETF: SAVR earns 0.07% annually from the Vanguard FTSE Developed World UCITS ETF (USD Acc) offered through SAVR Global, with the total annual fee being 0.14%. No trading commissions or currency conversion fees are charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAVR operates a self-serve digital investment platform accessible via web and mobile apps (iOS/Android) that enables Swedish retail investors to trade stocks across 20 markets, invest in 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETPs through Swedish ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF) accounts. The platform differentiates through AI-powered personalized news, peer comparison, portfolio analytics, and automated savings features, with flat 1-99 SEK trading commissions and fund fees up to 50% lower than traditional Swedish banks.

Product overview

SAVR is a Swedish digital investment platform that operates as a single unified app/web platform offering stocks, funds, ETFs, and crypto ETP trading. The platform is built around a core SAVR trading product, enhanced by AI-powered personalised news, portfolio analysis, and automated savings tools. Account access is provided through three wrappers — ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF-konto) — and a mobile app for iOS and Android. The product range also includes the co-branded SAVR Global by Vanguard ETF and the educational Kunskapskällan content hub. Since September 2025, SAVR is part of LF Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• SAVR Digital Investment Platform A self-serve digital investment platform accessible via web and iOS/Android apps that enables Swedish retail investors to trade stocks across 20 markets, invest in 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETPs through Swedish ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF) accounts. Includes AI-powered personalized news, peer comparison, portfolio analytics, and automated savings.
• SAVR Mobile App (iOS / Android) Native mobile applications available on the iOS App Store and Google Play that provide the full SAVR investment platform functionality on mobile devices, including stock/fund/ETF/crypto ETP trading, AI-powered notifications, and portfolio management.
• SAVR Global by Vanguard ETF A co-branded passive global ETF developed with Vanguard (Vanguard FTSE Developed World UCITS ETF, USD Acc) and offered commission-free on the SAVR platform. Tracks over 2,000 companies worldwide with no ESG exclusions. Total annual fee of 0.14%, of which SAVR retains 0.07%, with no trading commissions or currency conversion fees.

Quantifiable outcome

• Customers can save up to 50% on fund fees compared to traditional banks
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• Futur Pension FörsäkringsaktiebolagminorChannel Partner/ Reseller/ DistributorSAVR AB is registered as an insurance intermediary (försäkringsförmedlare) representing Futur Pension Försäkringsaktiebolag for occupational pension (tjänstepension) products. SAVR receives no commission for pension distribution services. Contact: Linnégatan 2, 114 47 Stockholm.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Avanza: Sweden's largest discount broker, offering self-directed trading in stocks, funds, ETFs, and pension wrappers (ISK, KF) to Swedish retail investors. SAVR explicitly positions against Avanza with a dedicated 'SAVR vs. Avanza' comparison page, confirming head-to-head competition on price, product breadth, and AI-enabled UX.
• Nordnet: Nordic-listed pan-Nordic self-directed broker serving retail investors in Sweden, Norway, Denmark, and Finland with stocks, funds, ETFs, and pension accounts. SAVR maintains a 'SAVR vs. Nordnet' comparison page, and the two compete directly for Swedish retail flow and pricing benchmarks.
• DEGIRO: European low-cost broker offering stocks, ETFs, funds, and derivatives across global markets. Comparable to SAVR's flat-fee cross-market trading model and self-directed value proposition for retail investors, though DEGIRO is broader geographically.
• eToro: Global multi-asset social trading platform offering stocks, ETFs, and crypto to retail investors with copy/automated trading features. Comparable to SAVR on self-directed multi-asset retail investing and crypto exposure, with an additional social/copy-trading layer.

Emerging players

• Trade Republic: European commission-free neobroker offering stocks, ETFs, and crypto via a mobile app. Comparable to SAVR's flat-commission retail model and crypto ETP offering, but operating at much larger pan-European scale with a similar self-directed, app-first UX.
• Scalable Capital: Munich-based digital wealth and brokerage platform offering self-directed investing, ETFs, and managed portfolios across Europe. Comparable on self-directed digital brokerage, ETF-first product strategy, and a low-fee value proposition targeting retail investors.
• Lightyear: European multi-currency investing app offering stocks, ETFs, and funds with low fees across multiple markets. Comparable to SAVR's self-directed, app-first retail model and flat-fee cross-market trading for European retail investors.
• BUX: Dutch-headquartered European neobroker offering commission-free stock, ETF, and crypto trading via a mobile app. Comparable to SAVR on mobile-first, low-cost, self-directed retail investing across European markets.

Broad incumbents

• Interactive Brokers: Global multi-asset broker offering execution, clearing, and custody across 150+ markets. Comparable to SAVR as a destination for self-directed retail investors wanting broad market access at low commissions, but operates as a much larger incumbent with institutional and professional clients.

Others

• Vanguard (via white-label / ETF partnerships): Global asset manager whose UCITS ETFs underpin SAVR Global (the co-branded ETF launched in 2026). Comparable as an enabler/distribution partner for SAVR's asset-based revenue stream, rather than a competitor; relevant because Vanguard's distribution and product economics directly shape SAVR's evolving revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/savr-financials/mycompany
• Xx.com/savr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savr