Tacombi
Tacombi operates an 18-plus location authentic Mexican taqueria chain across New York, Miami, Chicago, Virginia, and Maryland, complemented by a national Vista Hermosa tortilla CPG brand, mobile ordering app, catering, and event services.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tacombi does
Tacombi operates an authentic Mexican taqueria restaurant chain with 18+ company-owned locations spanning New York (Manhattan, Brooklyn, Queens, Long Island), Miami (Brickell and Design District), Chicago (Fulton Market), Arlington VA, and Bethesda MD. Founded in 2006 in Playa del Carmen, Mexico, as a converted 1963 Volkswagen combi bus taco stand, the company opened its first U.S. taqueria in Nolita in 2010 and has since expanded into a multi-channel food and beverage business. Core menu offerings include tacos, quesadillas, burritos, guacamole, and aguas frescas, with on-site production of its proprietary Vista Hermosa tortilla brand that is also distributed as a consumer packaged good through grocery retailers nationwide.
The business operates through several revenue streams: dine-in, takeout, and delivery transactions at owned locations; CPG sales of Vista Hermosa tortillas; corporate and event catering; branded merchandise e-commerce via shop.tacombi.com; private event bookings; and the TacoTacoClub weekly loyalty program. Direct ordering is enabled through order.tacombi.com and the Tacombi mobile app (iOS and Android), with order-ahead and loyalty point accumulation. A proprietary technology platform branded "MEXNET" is referenced but not described in detail, and no AI/ML, API, or SDK capabilities are disclosed. The company maintains a 501(c)(3) Tacombi Foundation (founded 2018) operating the Tacombi Community Kitchen, which produces and donates 4,000+ meals weekly to people in need and has announced a planned school and community center in rural Jalisco for 2027. Leadership includes founder Dario Wolos as CEO, with Laura Merritt (COO), Carlos G de Cosío (Chief Restaurant Officer), Josh Omin (CFO), and Oscar Hernandez (Culinary Director); the company is privately held following a $27.5M funding round in December 2021 led by Enlightened Hospitality Investments, with Capital Mazapil and Rodina Capital also participating.
Tacombi firmographics
Firmographics- Name
- Tacombi
- Legal name
- Tacombi Holding NA LLC
- Website
- https://tacombi.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tacombi operates an 18-plus location authentic Mexican taqueria chain across New York, Miami, Chicago, Virginia, and Maryland, complemented by a national Vista Hermosa tortilla CPG brand, mobile ordering app, catering, and event services.
- Ownership category
- akta.pro rank
Tacombi industry classification
Industry- Product category
- Mexican Restaurants
- NAICS
- Tortilla Manufacturing (311830)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
Keywords
Where Tacombi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Tacombi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining: Revenue from dine-in customers at restaurant locations across New York, Miami, Chicago, Virginia, Maryland, and New Jersey
- Delivery and Takeout: Online ordering and delivery services through order.tacombi.com
- Catering Services: Corporate and event catering including taco trays, burrito boxes, and margarita add-ons
- CPG - Vista Hermosa Tortillas: Consumer packaged goods business producing authentic traditional tortilla products sold through retail stores nationwide
- Merchandise E-commerce: Online merchandise store selling branded apparel including shirts, hats, totes
- Events and Private Bookings: Party and event hosting including full buyouts, happy hours, and custom celebrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant Menu Items |
| Unit Pricing | Pay-as-you-go | Catering Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Tacombi product offering
Product offeringCore offering
Tacombi operates a chain of authentic Mexican taquerias across multiple U.S. cities, serving traditional tacos, quesadillas, burritos, guacamole, aguas frescas, and other Mexican dishes from 18+ neighborhood locations. The company complements its dine-in restaurants with consumer packaged goods (Vista Hermosa tortillas sold through retail grocery nationwide), a mobile ordering and loyalty app, direct delivery via order.tacombi.com, corporate and event catering, private event buyouts, and branded merchandise sold through its own e-commerce store.
Product overview
Tacombi is an authentic Mexican taqueria chain that operates as a unified restaurant and consumer packaged goods business. The core offering consists of restaurant locations across multiple U.S. cities serving tacos, tortillas, and Mexican cuisine, complemented by the Vista Hermosa tortilla product line sold through retail stores nationwide. The company extends its business through a mobile app for ordering and loyalty, catering and event services, the TacoTacoClub loyalty program, and an e-commerce merchandise store. The Tacombi Foundation operates as a separate charitable initiative focused on food security and education.
Differentiator
Problem solved
Functional benefit
Brands
- Vista Hermosa: Authentic, traditional tortilla products produced in-house for retail distribution across the country.
- Tacombi Foundation
- Tacombi Community Kitchen
- TacoTacoClub
- Tacombi Global E-Store
Products and services
- Tacombi Restaurant Locations Chain of more than 18 authentic Mexican taquerias across New York, Miami, Chicago, Virginia, and Maryland serving tacos, quesadillas, burritos, guacamole, aguas frescas, and other traditional Mexican dishes in a neighborhood dining format.
- Tacombi Mobile App Tacombi's iOS and Android mobile application that enables customers to order delivery, order ahead, earn loyalty points, and access an enhanced ordering experience directly from their phone.
- Vista Hermosa Tortilla Products Consumer packaged good line of authentic traditional tortillas produced in-house using proprietary recipes, sold through retail grocery stores nationwide to preserve and share the flavors of Mexico beyond Tacombi restaurants.
- Tacombi Catering Catering service offering pre-made taco trays, build-your-own taco setups, burrito boxes, and margarita cocktail options for group dining at offices, homes, or events of any size.
- Tacombi Parties & Events Event hosting service providing custom celebration options for groups including full venue buyouts, happy hours, taco eating contests, birthday parties, and custom celebrations from intimate gatherings to large-scale events.
- Tacombi Global E-Store (Merchandise) Online merchandise shop selling Tacombi-branded leisure items including shirts, hats, totes, and accessories positioned with an authentic vacation feel.
Companies that use Tacombi
Customer profileSegments3 records
Ideal customer profiles3 records
Tacombi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tacombi partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tacombi competitors and assessment
Company assessmentDirect peers
- Chipotle Mexican Grill: Largest US fast-casual Mexican chain with similar made-to-order taco/burrito/quesadilla menu and counter-service model. Tacombi competes most directly with Chipotle in the same product category and customer occasion, though Chipotle operates at vastly larger scale (3,500+ locations).
- Dos Toros Taqueria: NYC-based Mexican fast-casual chain specializing in California-style burritos and tacos, founded by brothers from California with strong NYC presence. Highly comparable to Tacombi on geography (overlap in NYC), menu (burritos, tacos, quesadillas), and fast-casual positioning.
- CAVA Group: Public fast-casual Mediterranean chain with comparable made-to-order, tech-forward, vertically-integrated operating model. While cuisine differs, CAVA is a useful comp on unit economics, digital engagement, CPG (CAVA at-home retail line), and growth-stage equity story similar to Tacombi's aspirations.
- Moe's Southwest Grill: Franchised fast-casual Mexican chain (owned by Restaurant Brands International) serving burritos, tacos, quesadillas, and nachos in a counter-service format. Direct competitor on menu, format, and target customer, though Moe's relies heavily on franchising vs Tacombi's company-operated model.
- Qdoba Mexican Eats: Fast-casual Mexican chain (owned by Apollo Global Management) serving made-to-order burritos, tacos, quesadillas, and bowls. Closely comparable on menu, format, and customer demographic to Tacombi; both compete in the same 'better than QSR, more accessible than full-service' segment.
- Sweetgreen: Public fast-casal chain with comparable tech-forward, vertically-integrated, digitally-engaged operating model including proprietary supply, mobile ordering, and loyalty. Different cuisine (Mediterranean/salads), but the closest peer on growth-stage narrative, digital infrastructure, and premium positioning.
Broad incumbents
- Taco Bell: Mass-market Mexican QSR owned by Yum! Brands with ~7,500 locations globally. While positioned as value/QSR rather than Tacombi's fast-casual tier, Taco Bell competes for the same consumer Mexican-cuisine occasions and benefits from enormous marketing and supply-chain scale advantages.
- Panera Bread: Established fast-casual chain (owned by JAB Holding) with comparable counter-service, dine-in plus catering, loyalty program (MyPanera), and digital engagement infrastructure. While cuisine differs, Panera is a useful comparable on fast-casual unit economics, catering scale, and digital-first customer engagement.
Emerging players
- Rosa Mexicano: Upscale Mexican restaurant group operating full-service locations primarily in major US cities (NYC, DC, LA). Comparable on Mexican-cuisine authenticity positioning and Northeastern geographic overlap, though positioned upmarket from Tacombi's fast-casual taquería format.
Others
- Mission Foods: Largest US tortilla manufacturer (subsidiary of Gruma) and dominant retail/supermarket tortilla brand. Direct competitor to Tacombi's Vista Hermosa CPG tortilla business on shelf, with massive distribution, marketing, and cost advantages in the same product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tacombi social profiles
Digital presenceTacombi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tacombi leadership team
Management profileNumber of profiles
Profiles5 records
Tacombi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tacombi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tacombi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tacombi
What does Tacombi do?
Tacombi operates a chain of authentic Mexican taquerias across multiple U.S. cities, serving traditional tacos, quesadillas, burritos, guacamole, aguas frescas, and other Mexican dishes from 18+ neighborhood locations. The company complements its dine-in restaurants with consumer packaged goods (Vista Hermosa tortillas sold through retail grocery nationwide), a mobile ordering and loyalty app, direct delivery via order.tacombi.com, corporate and event catering, private event buyouts, and branded merchandise sold through its own e-commerce store.
Is Tacombi a public or private company?
Tacombi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tacombi founded?
Tacombi was founded in 2006. It employs 101 to 250 people.
Where is Tacombi based?
Tacombi is headquartered in New York, United States, in the North America region.
How does Tacombi make money?
Six revenue lines are on record. Restaurant Dining is the primary driver. The others are delivery and Takeout, catering Services, CPG - Vista Hermosa Tortillas, merchandise E-commerce and events and Private Bookings.
Who are Tacombi's main competitors?
Direct peers on record are Chipotle Mexican Grill, Dos Toros Taqueria, CAVA Group, Moe's Southwest Grill, Qdoba Mexican Eats and Sweetgreen. Broad incumbents are Taco Bell and Panera Bread. Rosa Mexicano is listed as an emerging player. Mission Foods is listed as an others.
Does Tacombi have an API?
No public API is recorded for Tacombi.
What industry is Tacombi in?
Tacombi's product category is Mexican Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of AFAKAIAB, Tortilla & Corn Chips Manufacturing. Its NAICS code is 311830 and its SIC code is 2000.