What WasteHero does

WasteHero ApS is a Denmark-based (Aarhus) vertical SaaS company founded in 2017 that sells a cloud waste-management platform to public waste utilities and private waste collectors. The platform is structured around three interconnected products: a web-based Operations Console for back-office ticket, route, container, billing, and EU compliance management; a turn-by-turn Navigation App for drivers on iOS and Android with real-time syncing, offline mode, and RFID pairing; and a Self-Service Portal that lets citizens raise tickets and request collections. The architecture is built on a unified data model covering citizens, containers, vehicles, drivers, routes, and invoices, and is positioned as replacing five to seven legacy systems (AMCS, SAP, PowerBI, plus separate ticket and container systems) with a single source of truth.

WasteHero earns revenue through SaaS subscriptions sold primarily via a direct enterprise sales motion (demo-driven, with 'Request a demo' as the primary CTA) supplemented by a three-tier partner program (reseller, referral, implementation). The customer base is anchored in Nordic municipal utilities (Avfall, Hadeland, Provas, Fredericia A&G) and waste collectors, with active operations across five countries (Denmark, Finland, Norway, Bahrain, Qatar) and active tenders underway in Sweden, the UK, Germany, and the Netherlands. The company operates offices in Aarhus (HQ), Turku, Oslo, and an engineering hub in Cairo, and integrates with Nordic government identity, property, and registry systems (MitID, CVR, Digital Post, BBR, Skatteverket, Lantmäteriet) plus incumbent waste and ERP platforms. To date the company has raised approximately $6.65 million across disclosed rounds, the largest being a $5.8 million round in September 2020 led by Momenta Ventures.

Name

WasteHero

Legal name

WasteHero ApS

Website

https://wastehero.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

WasteHero is a Denmark-based vertical SaaS platform serving municipal utilities and waste collectors with a unified operations console, driver navigation app, and citizen self-service portal that replaces multiple legacy waste-management systems on a single data model.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Solid Waste Collection (562111), Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953)

akta.pro primary industry

Solid Waste & Recycling Services Administration (BPAIACAH)

akta.pro secondary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

Keywords

• Waste management software
• Route optimization software
• Municipal waste collection
• Fleet management platform
• Citizen self-service portal

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: WasteHero operates as a cloud-based SaaS platform providing waste management software on a subscription basis to municipal utilities and waste collectors. The platform is described as replacing 5-7 legacy systems with one unified system, suggesting a per-organization or enterprise licensing model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WasteHero provides a cloud-based SaaS platform that consolidates waste collection operations for municipal utilities and private waste collectors into a single unified system. It bundles an Operations Console (web back-office), a Navigation App (iOS/Android in-cab driver app), and a Citizen Self-Service Portal into one data model covering citizens, containers, vehicles, drivers, routes, and invoices, replacing five to seven legacy systems with built-in EU compliance reporting.

Product overview

WasteHero offers a unified waste management platform consisting of three interconnected products: the Operations Console (web-based back-office platform for managing operations, routing, billing, and EU compliance reporting), the Navigation App (mobile application for drivers providing turn-by-turn navigation, real-time task updates, and ticket management on iOS and Android), and the Self-service Portal (citizen-facing portal for raising service requests, managing containers, and accessing contract information). The platform is positioned as an 'operating system' for modern waste management, designed to replace 5-7 legacy systems with a single data model covering citizens, containers, vehicles, drivers, routes, and invoices.

Differentiator

Problem solved

Functional benefit

Products and services

• Operations Console Web-based back-office dashboard for office staff and route planners to manage tickets, routes, containers, billing, and EU compliance reporting from a single unified interface, replacing multiple legacy systems. Targeted at municipal utilities and waste collection operators.
• Navigation App Mobile application for iOS and Android that gives drivers turn-by-turn in-cab navigation, real-time task syncing, route collaboration, offline mode, RFID/barcode pairing for containers, and bulk ticket creation. Built for waste collection drivers in municipal and private haulier operations.
• Citizen Self-Service Portal Web portal that lets citizens and customers raise tickets, manage contracts, request collections, and subscribe to SMS/email notifications without contacting customer service. Designed for use by the residents and commercial customers of municipal utilities and waste haulers.

Quantifiable outcome

• 20% of every collection is a deviation - platform addresses daily operational deviations automatically
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature15 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMCS: AMCS is a leading global waste and recycling software platform serving haulers and municipalities — the exact legacy incumbent WasteHero positions against in its sales narrative, making it the closest direct peer.
• Routeware: Routeware provides routing, onboard computing, and back-office software to municipal and private waste haulers in North America, directly overlapping with WasteHero's Operations Console and Navigation App value proposition.
• Sensoneo: Sensoneo offers smart waste management software and sensor-based monitoring for municipalities and waste collectors across Europe, making it a direct vertical SaaS competitor to WasteHero in the same geographic region.
• ReCollect Systems: ReCollect provides waste and recycling software with collection calendars, citizen notifications, and routing tools for municipalities and haulers — directly comparable to WasteHero's Citizen Portal and operations capabilities.
• Compology: Compology combines container sensors with a SaaS platform for waste haulers to monitor service, optimize routes, and document compliance — overlapping with WasteHero's container and route optimization features.
• Enevo: Enevo provides sensor-driven waste and recycling logistics software for municipalities and haulers in Europe, positioning it as a direct peer serving overlapping customer segments with comparable software-led solutions.

Broad incumbents

• Rubicon Technologies: Rubicon offers a software and services platform across the waste value chain for municipalities and haulers at much larger scale, making it a broad incumbent whose product overlaps with WasteHero's full-stack ambition.
• Bartec Municipal: Bartec Municipal is an established European vendor of weighing, routing, and fleet software for municipal waste operators and is cited by WasteHero as part of the legacy integration ecosystem, marking it as a broad incumbent peer.
• EG A/S: EG A/S is a Nordic vertical software provider whose EG Xellent line targets municipal utilities and waste collection operations, placing it as a broad incumbent peer with deep Nordic public-sector relationships.

Emerging players

• Bigbelly: Bigbelly provides smart, sensor-equipped waste and recycling stations with cloud software for municipalities — adjacent to WasteHero because its software layer competes for the same smart-city and public-sector technology budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WasteHero