Yasmina

What Yasmina does

Yasmina is a Riyadh-headquartered, API-first embedded insurance platform founded in 2023 by Masoud Alhelou and Bashar Abalkhail. It enables digital businesses across e-commerce, real estate, automotive, HR, travel, and POS verticals to offer insurance products at checkout by integrating a single RESTful API, with self-service onboarding allowing partners to go live in under 48 hours. The company positions itself as Saudi Arabia's first embedded insurance platform with full regulatory approval and aggregates multiple licensed Saudi insurers — Walaa, Medgulf, Tawuniya, Takaful Al-Rajhi, and Wataniya — to deliver comparative quotes across motor, property, SME medical, travel, life, and horse insurance lines.

The platform is built on a RESTful architecture with OAuth 2.0 authentication and includes MCP (Master Control Program) APIs for real-time engagement tracking, smart product matching based on user behaviour and cart data, instant policy issuance, multi-provider aggregation, white-label/IFrame embedding, and real-time cancellation status APIs. Its core product suite consists of Yasmina AI Cover (quoting and distribution engine), Yasmina AI Claim (claims processing), Yasmina Rental Protection (a property-specific embedded product), an Experiments Lab for product innovation, and a self-service Partner Dashboard. A separate B2C Home Insurance sub-brand extends the offering to direct consumer distribution.

Yasmina operates a transaction-fee / commission-based revenue model, earning a take rate on each insurance policy sold through partner platforms while charging partners nothing for integration. As of mid-2025, the company reports 67+ partners and 500,000+ policies sold, with strategic partnerships projected to reach 1.5 million customers. Following a $2 million seed round in July 2025 led by Scene Holding and Access Bridge Ventures, with Arzan VC and Sanabil Investment Accelerator participating, Yasmina is expanding from Saudi Arabia into the UAE (2025) and Egypt (2026), supported by a UAE-domiciled entity (Yasmina DMCC).

Name

Yasmina

Legal name

Yasmina

Website

https://yasmina.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Yasmina is a Riyadh-based API-first embedded insurance platform founded in 2023 that enables digital businesses across e-commerce, real estate, automotive, HR, travel, and POS to offer insurance at checkout, aggregating multiple Saudi insurers on a single integration and expanding across MENA.

Ownership category

akta.pro rank

Product category

Embedded Insurance Technology (Insurtech)

NAICS

Insurance Agencies and Brokerages (524210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Claims Adjusting (524291)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAFAB

Self-Funded (ASO) Group Health Plans & Stop-Loss

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

SECONDARYBPAAAFAE

Claims Adjudication & Rules/Edits Configuration Support

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Claims Processing & Adjudication Support

Keywords

• Embedded insurance platform
• Insurance API integration
• Insurance distribution software
• Insurance claims automation
• Insurance product aggregation

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Embedded Insurance Commission/Transaction Fees: Yasmina acts as an intermediary between digital businesses and insurance providers, earning revenue through transaction fees or commissions on each insurance policy sold through partner platforms. Partners integrate via API and earn revenue by offering insurance to their customers at checkout.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Yasmina provides an API-first embedded insurance platform that enables digital businesses to offer insurance products at checkout within 48 hours. The platform aggregates multiple Saudi insurance providers (Walaa, Medgulf, Tawuniya, Takaful Al-Rajhi, Wataniya) and supports motor, property, travel, SME medical, life, and horse insurance across e-commerce, real estate, automotive, HR, travel, and POS verticals. Partners earn commissions per policy sold while Yasmina handles quoting, issuance, claims, and policy management through its API and white-label IFrame solutions.

Product overview

Yasmina operates as a B2B embedded insurance platform that enables online businesses to offer insurance products seamlessly at checkout. The core platform consists of Yasmina AI Cover (quoting and distribution engine) and Yasmina AI Claim (claims processing), supplemented by Yasmina Rental Protection for property-specific coverage. The platform supports multiple insurance verticals including SME Medical, Comprehensive Motor, TPL Motor, Property, Travel, Life (S&P), and Horse Insurance. Yasmina partners with insurance providers such as Walaa, Medgulf, Tawuniya, Takaful Al-Rajhi, and Wataniya. Partners access the platform via API or no-code dashboard (Partner Portal), with options for white-labeling through IFrame or HTML snippets. The company has sold over 500,000 policies and serves 67+ business partners across e-commerce, real estate, automotive, travel, and HR platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Yasmina AI Cover AI-powered insurance quoting and distribution engine that enables digital businesses to offer personalized insurance products at checkout through API integration across multiple verticals including motor, property, travel, SME medical, life, and horse insurance.
• Yasmina AI Claim AI-driven claims processing solution that enables customers to file, track, and manage insurance claims digitally with automated verification and status updates.
• Yasmina Rental Protection Embedded insurance product specifically designed for rental properties, offering coverage for tenants and landlords distributed through digital property and real estate platforms.
• Yasmina Partner Dashboard Self-service portal for business partners to manage insurance products, track policy performance, view analytics, and control API integrations.
• B2C Home Insurance Direct-to-consumer home insurance product available through a separate domain, targeting individual homeowners and renters with property insurance offerings.

Quantifiable outcome

• Go live with embedded insurance in under 48 hours
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Walaa InsurancecoreTechnology or IntegrationOne of multiple insurance providers integrated on Yasmina's platform. Provides property, motor, and other insurance products through the embedded insurance API.
• Medgulf InsurancecoreTechnology or IntegrationInsurance provider integrated on Yasmina's platform for property insurance products. Listed among five providers offering pricing through the platform.
• Tawuniya (The Cooperative Insurance Company)coreTechnology or IntegrationMajor Saudi insurance provider integrated on Yasmina's platform. Offers property insurance with coverages including fires, explosions, storms, floods, maintenance, AC repair, emergency repairs, theft, and earthquakes.
• Takaful Al-RajhicoreTechnology or IntegrationSharia-compliant insurance provider integrated on Yasmina's platform for property insurance. Offers coverage including SRCC protection and business interruption.
• Sanabil Accelerator by 500 GlobalminorOthersYasmina was selected for Batch 8 of the Sanabil Accelerator program in Riyadh, Saudi Arabia. The 12-week accelerator program ended in December 2024, with nine startups selected from over 430 applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CoverWallet: CoverWallet (acquired by Aon) operates a digital platform that helps businesses purchase and manage commercial insurance online. It is directly comparable to Yasmina in providing a technology-enabled intermediary layer between digital businesses and insurance carriers, with multi-carrier distribution.
• Sure (Sureify): Sure provides embedded insurance infrastructure via APIs that allow digital platforms to offer life, health, and P&C products. Like Yasmina, it focuses on API-first multi-carrier distribution and white-label insurance experiences for non-insurance platforms.
• Boost Insurance: Boost Insurance enables brands to embed insurance products (warranty, travel, device protection) into their checkout flows via APIs. Directly comparable to Yasmina's value proposition of enabling digital businesses to offer insurance at the point of sale without becoming licensed insurers.

Regional players

• Bayzat: Bayzat is a UAE-based Insurtech and HR/employee-benefits platform offering health insurance, group medical, and related products to SMEs. It is comparable as a MENA-region insurance technology platform operating in adjacent geographies (UAE vs Saudi), serving similar employer/SME segments.
• Igloo (formerly IGLOO): Igloo is a Singapore-headquartered insurtech operating embedded insurance partnerships across Southeast Asia, including API-based distribution of motor, travel, and gadget products. Comparable to Yasmina in providing API-driven embedded insurance infrastructure to digital platforms in emerging Asia markets.

Emerging players

• Inshur: Inshur provides embedded commercial auto insurance for ride-hailing and gig-economy drivers via mobile and API integrations. Comparable to Yasmina in embedding motor insurance into partner platforms (e.g., Uber, Lyft-style flows) and distributing through multi-carrier arrangements.
• Bdeo: Bdeo is a Spain-based insurtech specializing in AI-driven visual claims automation for insurance carriers. Comparable to Yasmina in applying AI to insurance workflows (claims automation), though focused on the claims process rather than distribution.
• Zego: Zego is a UK-based insurtech providing embedded, on-demand insurance for mobility and gig-economy platforms via APIs. Comparable to Yasmina in offering API-first insurance products to digital platforms (mobility/travel verticals) and serving end customers at the platform's point of sale.
• Wrisk: Wrisk is a UK-based embedded insurance platform allowing brands to integrate insurance products into their customer journeys via APIs. Directly comparable to Yasmina in providing API-first multi-line embedded insurance (motor, home, travel, gadget) to digital businesses.

Broad incumbents

• Lemonade: Lemonade is a US-listed digital insurance carrier using AI-driven underwriting and claims across renters, home, pet, and life lines. Comparable as a broad Insurtech incumbent demonstrating the path of AI-led insurance, though Lemonade is a licensed carrier rather than a pure distribution intermediary like Yasmina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yasminains
• LinkedInlinkedin.com/company/yasminaai
• Instagraminstagram.com/yasminainsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasmina