What Homie does

Homie is a Mexican proptech company founded in 2015 and headquartered in Mexico City that operates a tech-enabled marketplace for long-term residential rentals. The platform serves two primary customer segments: property owners (landlords, including investors with multi-property portfolios) seeking to monetize residential real estate, and tenants — primarily millennials and young professionals in Mexican urban centers — seeking housing without the traditional guarantor (aval) requirement. Homie's coverage spans Mexico City and surrounding boroughs (Cuauhtémoc, Benito Juárez, Miguel Hidalgo, Iztacalco, Coyoacán, Estado de México, Morelos) plus secondary Mexican cities including Guadalajara, Puebla, Querétaro, Monterrey, Cancún, and Mérida, and now Chile via the Homie Rent brand following the October 2022 acquisition of Capitalizarme's Rent vertical. CEO Francisco Andragnes has publicly cited a market need of approximately 80,000 new rental units annually in Mexico.

The platform's core technology is a digital marketplace that combines an AI-powered property matching engine with an Optimal Rental Price Calculator that analyzes millions of data points (appreciation, location, surface area, characteristics). Product surface includes: the Homie Platform (search, application, e-contract), Renta Continua (a managed-service program where Homie becomes the direct tenant for up to 5 years, guaranteeing owners monthly income with 0% commission and bundling property management, repairs, and tenant relations), Respaldo Homie (a guarantor-replacement service enabling tenants to rent without an aval), and Rentas Adelantadas (advance rent payments to landlords). Distribution relies on direct-to-consumer self-service via homie.mx, SEO-optimized local landing pages, an educational blog, organic social media, and a direct sales motion for higher-value property owners.

Revenue mechanics are diversified across three streams: subscription/recurring fees from tenant services (including Respaldo Homie), managed-services revenue captured as a spread under Renta Continua (where Homie is the tenant of record), and transaction fees on marketplace rentals. The company is privately held; total disclosed equity funding since 2015 is approximately $15.15M across multiple rounds, with a strategic investment and equity stake from Chilean fintech Capitalizarme added in October 2022. Leadership is founder-led (Francisco Andragnes, CEO; Ludovic Prades, COO), with no disclosed institutional lead beyond Angel Ventures, Equity International, Mexamerica Ventures, Qualcomm Ventures, Plug and Play, Vander Capital Partners, View Accelerator, and 10x Capital Management.

Name

Homie

Legal name

Homie

Website

https://homie.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Homie is a Mexican proptech operating a tech-enabled long-term residential rental marketplace serving property owners and tenants across Mexico and Chile. Its platform offers AI-powered property matching, guarantor-free rentals via Respaldo Homie, and a 5-year guaranteed income program (Renta Continua) for landlords.

Ownership category

akta.pro rank

Product category

Residential Rental Marketplace

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Residential rental marketplace
• Property management platform
• Rental proptech services
• Guaranteed rental income
• Online rental applications

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tenant Rental Services: Homie charges tenants for rental services including property matching, administrative processing, and the Respaldo Homie (Homie Support) guarantee program that allows renting without a traditional guarantor or bond
2. Renta Continua Property Management: Homie rents properties from owners for up to 5 years under the Renta Continua program, becoming the direct tenant and subleasing to end renters. Homie handles all property management including repairs, maintenance, and tenant management with 0% commission charged to property owners
3. Property Listings Marketplace: Platform enables property owners to list properties for rent, with Homie facilitating the rental transaction and earning from the service provided to both parties in the transaction

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Homie operates a tech-enabled digital marketplace that connects residential property owners with tenants across Mexico and Chile. The platform enables end-to-end online rental transactions including property search, applications, and digital contract signing, alongside an AI-driven property matching and rental pricing tool. It also offers Renta Continua, a guaranteed rental income program under which Homie becomes the direct tenant of property owners for up to 5 years, managing subletting, repairs, and maintenance with 0% owner commission.

Product overview

Homie is a Mexican proptech company operating a rental marketplace platform that connects property owners with tenants. The core offering consists of the Homie Platform (the main marketplace for finding and listing rental properties), supplemented by Renta Continua (a 5-year guaranteed rental program where Homie becomes the direct tenant), Respaldo Homie (a guarantor replacement service), and Rentas Adelantadas (advance rent payment service). In October 2022, Homie acquired Rent from Chilean fintech Capitalizarme as part of its Latin American expansion. The platform operates primarily in Mexico, covering cities including Mexico City (CDMX), Estado de México, Morelos, Querétaro, Guadalajara, Puebla, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Homie Platform
• Renta Continua
• Homie Rent (Chile)

Quantifiable outcome

• Rentals with guaranteed income for up to 5 years with no vacancies for property owners
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• QuintoAndar: Brazilian proptech that operates an end-to-end rental marketplace with guaranteed landlord income and tenant screening — the closest direct analog to Homie's business model in Latin America, though at much larger scale.
• Flat.mx: Mexico-based proptech focused on residential real estate transactions and rental support; competes for the same Mexico City property owners and tenants with a tech-enabled marketplace approach.
• EasyBroker: Mexican real estate platform providing listing, CRM, and transaction tools to agencies and landlords; overlaps with Homie in long-term residential rentals across Mexico's largest cities.
• Capitalizarme: Chilean real-estate fintech that is both Homie's strategic investor and operational acquirer of Rent; directly comparable as a LatAm rental-management and investment-property platform.

Emerging players

• Badi: Roommate-matching and rental platform operating in Spain and selected LatAm markets; comparable to Homie's roommate-friendly digital flow and tenant-matching technology.
• Rentberry: Global rental platform with automated tenant screening, transparent offer bidding, and digital lease signing — closely aligned with Homie's 100% online rental workflow.

Regional players

• Properati: LatAm real-estate marketplace active in Mexico, Chile, Argentina, and Peru; competes for long-term rental listing traffic and SEO-driven landlord/tenant acquisition.

Broad incumbents

• Inmuebles24: Established Mexican real-estate classifieds portal covering rentals and sales; competes for organic search demand from property seekers in the same Mexican metros Homie serves.
• Vivanuncios: Mexico's broad horizontal classifieds platform with a large real-estate vertical; competes for landlord listings and tenant search traffic, especially in secondary Mexican cities.
• MercadoLibre: Dominant LatAm horizontal marketplace that increasingly layers real estate and housing services; a long-term competitive threat if it expands deeper into managed rentals and tenant financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomieMx_
• Facebookfacebook.com/HomieMexico
• LinkedInlinkedin.com/company/homie
• Instagraminstagram.com/homiemx_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homie