Capitalizarme
Capitalizarme is a Chilean proptech-fintech founded in 2014 that operates a digital marketplace enabling first-time investors to discover, finance, and purchase residential investment apartments across multiple Chilean cities, with integrated broker and mortgage-credit services via its Finvox subsidiary and operations expanding into Mexico.
- Company typePrivate
- Founded2014
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Capitalizarme does
Capitalizarme is a Chilean proptech-fintech company founded in 2014 that operates a digital marketplace designed to make residential real estate investment accessible to first-time investors. The platform allows users to browse investment apartments across at least six Chilean metros (Santiago, La Florida, Ñuñoa, Concepción, Coquimbo, Puerto Montt), filter listings by location, price ceiling, and delivery state (immediate, green/white), and connect with brokers to facilitate purchases. The company is headquartered at Hendaya 60, Piso 9, Las Condes, Santiago, and operates a physical broker service location (Espacio Broker) at Av. Apoquindo 5583, Piso 4, Las Condes. It is incorporated as Capitalizarme SpA, a privately held Chilean sociedad por acciones, and employed 251-500 people as of the most recent data points.
The platform combines several integrated modules: a core property marketplace (Departamentos de inversión), an onboarding flow that qualifies users by financial profile and matches them to properties within their budget ("Para filtrar las propiedades que calcen con tu bolsillo, primero necesitamos conocer tu perfil financiero"), a broker network with a "Validar broker" trust mechanism, post-sale customer service, and a fintech layer. Through the September 2021 acquisition of Chilean fintech Finvox (MejoresCondiciones), Capitalizarme absorbed mortgage and consumer financing capabilities intended to accelerate credit processing. The company maintains a Canal de denuncias operated under Chile's Ley 20.393 and Ley 21.595 corporate liability regimes, and is led by co-founders Gabriel Cid (CEO), Paolo Colonnello (CPO), and Luis Fuentes (CTO), supported by Aleix Radmilovic (COO) and Gabriel Roitman (head of growth).
Capitalizarme's business model combines marketplace commissions and transaction fees on closed property deals with credit-related revenue (origination, interest spread, fees) from the Finvox financing business. Distribution combines self-serve marketplace browsing with inside-sales broker assistance, and the company has signaled intent to extend the model into Mexico following a US$6 million bridge round led by Angel Ventures in August 2022. The company has raised approximately US$11.6 million across multiple funding rounds from 2012 to 2022 from investors including Aurus, Nazca Ventures, Dadneo, Inversiones Romy, ChileGlobal Ventures, Fen Ventures, Mountain Partners, and Angel Ventures.
Capitalizarme firmographics
Firmographics- Name
- Capitalizarme
- Legal name
- Capitalizarme SpA
- Website
- https://capitalizarme.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Capitalizarme is a Chilean proptech-fintech founded in 2014 that operates a digital marketplace enabling first-time investors to discover, finance, and purchase residential investment apartments across multiple Chilean cities, with integrated broker and mortgage-credit services via its Finvox subsidiary and operations expanding into Mexico.
- Ownership category
- akta.pro rank
Capitalizarme industry classification
Industry- Product category
- Real Estate Investment Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
- akta.pro secondary industry
- Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)
Keywords
Where Capitalizarme is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Markets served
Capitalizarme business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Property marketplace commission / transaction fees: Core revenue stream inferred from operating a digital marketplace for buying, selling and administration of investment apartments (Departamentos de inversión); revenue is realized when transactions close through the platform's broker-assisted flow.
- Mortgage and consumer financing (post-Finvox acquisition): Finvox (MejoresCondiciones), a Chilean fintech offering mortgage and consumer financing, was acquired in September 2021; this adds a credit/financing revenue layer (origination, interest spread, fees) to Capitalizarme's transaction stack, intended to accelerate credit processing in Chile and Mexico.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based / Not publicly disclosed |
Go-to-market motion3 records
Capitalizarme product offering
Product offeringCore offering
Capitalizarme operates a digital proptech marketplace that lets individual investors browse and purchase investment-grade apartments listed by partner real estate developers across Chilean cities, with filtering by location, price, and delivery state. The platform layers a financial-profile onboarding flow, a broker-assisted transaction network (Espacio Broker), and mortgage/consumer financing acquired via the Finvox (MejoresCondiciones) fintech acquisition, forming an end-to-end property investment and credit facilitation service.
Product overview
Capitalizarme operates as a unified proptech-fintech platform built around a core marketplace product, Capitalizarme.com, on top of which several modules and services are layered. The core platform (Capitalizarme.com) is the "Invierte en propiedades" (Invest in properties) experience, anchored by the Departamentos Marketplace, a filterable catalog of investment apartments offered by partner real-estate developers across Chilean cities such as Santiago, La Florida, Ñuñoa, Concepción, Coquimbo, and Puerto Montt. Layered on top of the marketplace are the Onboarding & Financial Profile flow ("Descubre tu perfil"), which qualifies users and matches them to listings fitting their budget, and the Broker Network / Espacio Broker service, which supports transactions, post-sales customer service, and broker validation. The fintech layer is delivered through Finvox (MejoresCondiciones), a Chilean mortgage and consumer-financing fintech acquired in September 2021 to accelerate credit processing and enable Capitalizarme's regional expansion into Mexico. Together these pieces form a single end-to-end digital property-investment and financing platform targeting Latin American users.
Differentiator
Problem solved
Functional benefit
Products and services
- Capitalizarme.com Property Investment Marketplace Chilean digital proptech marketplace that allows individual users to invest in properties by browsing investment apartments, filtering listings by location, price, and delivery state, and contacting brokers to facilitate purchases.
- Departamentos Marketplace Online catalog of investment apartments filterable by city/locality (Santiago, La Florida, Ñuñoa, Concepción, Coquimbo, Puerto Montt), price ceiling, and delivery status (immediate, green/white). Listings are promoted by partner real estate developers (inmobiliarias).
- Broker Network / Espacio Broker Broker service supporting property transactions, with a dedicated broker validation flow, customer support / post-sales service, and a corporate Espacio Broker office at Av. Apoquindo 5583, Piso 4, Las Condes. Includes a complaint channel (Canal de denuncias) under Chile's Law 20.393 and 21.595.
- Finvox (MejoresCondiciones) Chilean fintech offering mortgage and consumer financing, acquired by Capitalizarme in September 2021 to accelerate credit processing and enable regional expansion into Mexico.
Companies that use Capitalizarme
Customer profileIdeal customer profiles1 record
Capitalizarme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Capitalizarme partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Capitalizarme competitors and assessment
Company assessmentDirect peers
- Properati: Pan-LATAM online real-estate marketplace active across multiple Spanish-speaking countries including Chile, Mexico, and Argentina. Directly comparable to Capitalizarme on the marketplace / portal side, with similar investor-discovery use cases.
- Vivanuncios: One of Mexico's largest classifieds platforms with a strong real-estate vertical. Comparable to Capitalizarme's planned Mexican footprint as a destination marketplace for property discovery and broker lead-gen.
- Inmuebles24: Mexico-focused real-estate marketplace owned by Quadia (Navent). Direct competitor in Mexican property discovery, listing aggregation, and broker lead generation.
- Lamudi: Emerging-markets real-estate marketplace with strong LATAM presence including Mexico. Comparable as a digital property-listing platform targeting first-time buyers and investors.
- GoPlaceIt: Chilean real-estate search and discovery platform with similar geographic focus to Capitalizarme's core Chilean market. Now a Capitalizarme subsidiary, but historically a direct peer in Chile.
- Tokko Broker: LATAM real-estate CRM and broker-tooling platform. Adjacent but comparable as a proptech enabler of broker workflows in the same regional ecosystem as Capitalizarme's broker network.
- iCasas: Mexico-focused real-estate marketplace. Comparable on Mexican property-discovery functionality and on targeting first-time buyers in Spanish-speaking LATAM.
Broad incumbents
- Plusvalia: Operates pan-LATAM real-estate portals under the OLX/Avito group, with broad regional reach and large traffic. Comparable as a regional incumbent marketplace, though broader in scope than Capitalizarme's investor-apartment focus.
- Mercado Libre Inmuebles: Real-estate vertical of Mercado Libre, the dominant LATAM e-commerce platform. Comparable as a Mexican real-estate discovery channel and a potential competitive threat given its traffic and brand scale.
Emerging players
- ComparaOnline: Chilean financial-products comparator covering consumer credit and mortgages. Comparable to the Finvox/MejoresCondiciones side of Capitalizarme's business in product category and Chilean fintech regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capitalizarme social profiles
Digital presenceCapitalizarme compliance and trust
Trust signalCompliance1 record
Capitalizarme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capitalizarme leadership team
Management profileNumber of profiles
Profiles5 records
Capitalizarme subsidiaries and ownership
Company hierarchySubsidiaries1 record
Capitalizarme funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capitalizarme M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capitalizarme
What does Capitalizarme do?
Capitalizarme operates a digital proptech marketplace that lets individual investors browse and purchase investment-grade apartments listed by partner real estate developers across Chilean cities, with filtering by location, price, and delivery state. The platform layers a financial-profile onboarding flow, a broker-assisted transaction network (Espacio Broker), and mortgage/consumer financing acquired via the Finvox (MejoresCondiciones) fintech acquisition, forming an end-to-end property investment and credit facilitation service.
Is Capitalizarme a public or private company?
Capitalizarme is a private company. It is classified as venture growth investor backed and is currently operating.
When was Capitalizarme founded?
Capitalizarme was founded in 2014. It employs 251 to 500 people.
Where is Capitalizarme based?
Capitalizarme is headquartered in Santiago, Chile, in the Latin America region.
How does Capitalizarme make money?
Two revenue lines are on record. Property marketplace commission / transaction fees are the primary driver. The others are mortgage and consumer financing (post-Finvox acquisition).
Who are Capitalizarme's main competitors?
Direct peers on record are Properati, Vivanuncios, Inmuebles24, Lamudi, GoPlaceIt, Tokko Broker and iCasas. Broad incumbents are Plusvalia and Mercado Libre Inmuebles. ComparaOnline is listed as an emerging player.
Does Capitalizarme have an API?
No public API is recorded for Capitalizarme.
What industry is Capitalizarme in?
Capitalizarme's product category is Real Estate Investment Marketplace. Its primary akta.pro industry code is BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing), with a secondary code of BPAJABAK, Debt & Structured Finance / Mortgage Brokerage. Its NAICS code is 522310 and its SIC code is 6163.