Synology

What Synology does

Synology Inc., founded in 2000 in Taiwan and headquartered in Banqiao, New Taipei City, is a privately held provider of network-attached storage (NAS) hardware, data protection systems, video surveillance solutions, and business productivity software. The company operates across consumer, SMB, and enterprise segments with over 14 million global installations and adoption by more than half of Fortune 500 companies. Its core technology is DiskStation Manager (DSM), a proprietary operating system powering NAS devices with an integrated application ecosystem, and it has expanded into AI-enabled workflows including the DSM Agent, GPU-accelerated AI Search, and AI-powered threat detection in ActiveProtect Manager 2.0. The product portfolio spans the BeeStation and BeeDrive consumer line, DiskStation and RackStation business NAS, the PAS7700 all-flash NVMe enterprise storage system, and the ActiveProtect backup appliance family, supported by AI-powered BC/TC surveillance cameras and Surveillance Station management software.

Revenue is generated through hardware sales (consumer devices $120-$700; enterprise systems quoted separately), software licensing and add-on packages, subscription-based Premium Support and PAS Software Maintenance, and cloud integration partnerships (Wasabi, Commvault). Synology distributes through direct e-commerce via the Synology Store, a global distributor and partner network for enterprise products, and regional subsidiaries in the US, Germany, France, and the UK. GTM motions span channel partners, enterprise field sales, event-driven engagement at COMPUTEX and Solution Days, and direct-to-consumer for SMB and home users. The company invests in security through a Bug Bounty Program and Pwn2Own participation, and pursues enterprise compliance with FIPS 140-3 (in progress) and GDPR-aligned deployments.

Name

Synology

Legal name

SYNOLOGY, INC.

Website

https://synology.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Synology is a privately held Taiwanese provider of NAS storage, enterprise data protection (ActiveProtect), all-flash enterprise storage (PAS7700), and AI-powered surveillance solutions, serving consumers, SMBs, and over half of Fortune 500 companies across 14 million-plus global installations.

Ownership category

akta.pro rank

Product category

Network-Attached Storage

NAICS

Computer Storage Device Manufacturing (334112), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Computer Storage Devices (3572), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

NAS Storage Systems (HDABAEAB)

akta.pro secondary industries

Storage Components & Media (Platters, NAND, Heads, Tape Media) (HDACACAK), Server Firmware, BMC & Remote Management (iDRAC/iLO/IPMI) (HDABADAL)

Keywords

• Network attached storage
• Enterprise backup appliances
• Video surveillance systems
• Data protection solutions
• Private cloud storage

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - NAS Devices: Primary revenue from selling NAS storage hardware including DiskStation, RackStation, BeeStation consumer devices, and enterprise storage systems. Revenue from storage enclosures, expansion units, and accessories.
2. Software Licensing and Subscriptions: Software licensing for DSM add-on packages, collaboration tools, surveillance licenses, and backup solutions. Includes maintenance and software update services for enterprise products like PAS Software Maintenance Service.
3. Enterprise Storage Systems: High-margin enterprise storage solutions including all-flash NVMe systems (PAS7700), rackmount servers, and data protection appliances (ActiveProtect).
4. Video Surveillance Solutions: Surveillance cameras (BC510, TC510, BC800Z), NVR solutions, and surveillance software licensing. Edge AI analytics for security deployments.
5. Support and Services: Premium support services including 24/7 expert help, faster ticket response, next-business-day hardware replacement. Software maintenance services for enterprise products.
6. Cloud Integration Services: Partnership revenue from cloud storage integration with Wasabi and hybrid backup solutions. Cloud backup services through C2 Identity.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Synology designs, manufactures, and sells network-attached storage (NAS) hardware along with its proprietary DiskStation Manager (DSM) operating system. Its product portfolio spans consumer-grade NAS devices (BeeStation, DiskStation), enterprise rackmount and all-flash NVMe storage (RackStation, PAS7700), data protection appliances (ActiveProtect DP5200/DP7400), AI-powered surveillance cameras and software, and business productivity tools. Revenue is generated primarily through hardware sales complemented by software subscriptions and premium support services.

Product overview

Synology offers a comprehensive data management platform centered on its DiskStation Manager (DSM) operating system, which powers a range of NAS devices from consumer-focused BeeStation and DiskStation products to enterprise-class RackStation and PAS (Parallel Active Station) storage systems. The product portfolio spans storage hardware (NAS servers, rackmount systems, all-flash NVMe arrays), data protection solutions (ActiveProtect appliances and ActiveProtect Manager software), video surveillance (Surveillance Station, AI-powered cameras BC510/TC510/BC800Z), and business productivity tools (Synology Office Suite including Drive, MailPlus, ChatPlus, Meet). The DSM platform serves as the unified operating system across devices, providing file storage, backup, collaboration, and AI capabilities, while consumer products like BeeStation, BeeStation Plus, and BeeDrive offer private cloud alternatives to subscription services. Integration with Wasabi cloud storage and Acronis backup software extends the platform's hybrid and multi-cloud data protection capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• DiskStation: Line of NAS servers for home and business use
• BeeSeries
• ActiveProtect
• DiskStation Manager (DSM)
• Synology Office Suite
• RackStation
• Surveillance Station
• Parallel Active Station (PAS)
• BC Series
• TC Series
• BC800Z

Products and services

• DiskStation Manager (DSM) Synology's flagship proprietary operating system powering its NAS devices, providing integrated storage management, data protection, virtualization, surveillance, and application ecosystem for home and business users.
• DiskStation DS225+ 2-bay NAS server with 2.5 Gigabit Ethernet connectivity and Intel Celeron J4125 processor for home users and small businesses seeking file storage and media streaming.
• DiskStation DS725+ 2-bay business NAS with expandable storage and network capabilities, positioned for small business workgroup storage and home media server applications.
• BeeStation Entry-level consumer private cloud NAS offering plug-and-play family-shared storage with guided software setup as an alternative to subscription cloud services.
• BeeStation Plus Consumer-focused private cloud NAS device with 8TB storage and BeeCamera support for privacy-focused home security monitoring, designed as an alternative to cloud storage subscriptions.
• BeeDrive Portable SSD with Deep Search AI-powered local file discovery enabling natural language queries, text recognition, and semantic understanding without cloud upload for macOS and Windows users.
• RackStation RS6426xs+ 16-bay 3U rackmount storage system engineered for enterprise workloads delivering up to 165,000 4K random write IOPS and 6,700/4,300 MB/s sequential read/write throughput.
• PAS7700

Quantifiable outcome

• 238% ROI over five years for healthcare backup deployment
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and key.

• CommvaultcoreTechnology or Integration · 21 May 2026Expanded EMEA channel partnership deepening alliance with enhanced Synology integration for hybrid backup and storage solutions. Part of Wasabi's partner ecosystem strengthening cyber resilience offerings.
• Wasabi TechnologiescoreTechnology or Integration · 10 February 2026Strategic partnership integrating Wasabi Hot Cloud Storage with Synology ActiveProtect enterprise backup appliances. Enables unified backup management across on-premises and cloud environments with immutable storage protection against ransomware. Supports 3-2-1-1-0 backup framework with predictable cloud pricing and no egress fees or API charges.
• AcroniscoreTechnology or Integration · 10 December 2025Partnership to bundle three years of Acronis True Image Essentials cybersecurity and backup software with BeeDrive, BeeStation, and BeeStation Plus devices. Combines Synology's storage solutions with Acronis's cybersecurity technology for comprehensive data protection.
• Singapore EnterpriseskeyStrategic or Co-development PartnerGrowing partnerships with Singapore organizations driving digital transformation. Revenue in Singapore nearly doubled over five years as enterprises adopt modern data infrastructure for cyber resilience and AI-ready operations.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• QNAP Systems: Taiwan-based NAS systems manufacturer with a comparable product portfolio spanning consumer, SMB, and enterprise tiers. QNAP is Synology's most direct head-to-head competitor in the NAS category and offers similarly positioned DiskStation-equivalent product lines.
• Asustor: Taiwan-based NAS systems manufacturer targeting consumer and SMB segments. Asustor competes with Synology's DiskStation and BeeStation lines with similar hardware form factors and ADM operating system.
• Buffalo Technology: Japanese NAS and storage networking vendor with consumer, SMB, and small enterprise product lines. Competes with Synology in the DiskStation and RackStation tiers, particularly across APAC markets.

Broad incumbents

• NetApp: Tier-1 enterprise storage vendor offering hybrid flash arrays, ONTAP software, and data management. NetApp competes directly with Synology's PAS7700 and ActiveProtect in mid-market and large enterprise data protection deals.
• Dell Technologies (PowerScale / PowerStore): Enterprise storage incumbent offering PowerScale (formerly Isilon) for scale-out NAS and PowerStore for unified storage. Competes with Synology's PAS and RackStation enterprise lines for large enterprise and government workloads.
• Pure Storage: All-flash enterprise storage vendor. Pure Storage competes with Synology's PAS7700 in the high-performance all-NVMe segment and offers subscription-based storage as a service models that contrast with Synology's hardware-led approach.
• HPE (Hewlett Packard Enterprise): Enterprise storage and server vendor offering HPE Alletra and HPE Primera for mission-critical workloads. Competes with Synology in enterprise rackmount storage and increasingly in AI-ready on-prem infrastructure.

Regional players

• Huawei OceanStor: Huawei's enterprise storage division offering OceanStor all-flash and hybrid arrays. Strong regional competitor to Synology in APAC, Middle East, and parts of EMEA, particularly in government and telecom verticals.
• Infortrend Technology: Taiwan-based enterprise storage vendor offering SAN, NAS, and unified storage. Infortrend competes with Synology's enterprise RackStation and PAS product lines, particularly in APAC and select EMEA markets.

Emerging players

• Acronis: Cyber protection and backup software vendor that bundles with Synology consumer devices. Acronis also sells competing integrated backup-cyber protection solutions and represents a partial overlap in the data protection software layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synology
• Facebookfacebook.com/SynologyTaiwan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synology