SeedFi
SeedFi was a San Francisco-based fintech founded in 2019 that offered credit-building, small-dollar lending, and savings products to underbanked American consumers. It was acquired by Intuit Credit Karma in 2023 and its products are now distributed through Credit Karma's platform.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SeedFi does
SeedFi was a financial technology company founded in 2019 in San Francisco that developed credit-building and savings products targeted at underbanked American consumers lacking access to traditional banking services. The company's core product suite consisted of Credit Builder (a credit-building account designed to help users establish or improve credit history), Borrow & Grow (a small-dollar lending product that combined credit access with credit-building mechanics), and a SeedFi Savings Account (a savings account associated with Credit Builder plans). Underwriting and lending operations for Borrow & Grow are serviced by Systems and Services Technologies (SST), while the company partnered with Cross River Bank to provide a $50 million credit facility supporting its lending activities.
SeedFi operated as a direct-to-consumer fintech, distributing its products through mobile and web channels to individual consumers rather than enterprise clients. Its revenue model combined recurring fees from credit builder account services with transaction-based revenue from origination fees and interest on its lending products. The company raised approximately $19 million in equity across seed and Series A rounds led by Andreessen Horowitz, with participation from Core Innovation Capital, Flourish Ventures, and Quiet Capital, plus a $50 million credit facility from Cross River Bank in 2021.
In 2023, SeedFi was acquired by Intuit Credit Karma and fully integrated into Credit Karma's platform. Credit Builder accounts are now accessible through Credit Karma's website and mobile applications, while former SeedFi Savings Account holders are directed to phone support for account transfers, and Borrow & Grow customers are routed to SST for ongoing servicing. The company is no longer operating as an independent entity.
SeedFi firmographics
Firmographics- Name
- SeedFi
- Website
- https://seedfi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- SeedFi was a San Francisco-based fintech founded in 2019 that offered credit-building, small-dollar lending, and savings products to underbanked American consumers. It was acquired by Intuit Credit Karma in 2023 and its products are now distributed through Credit Karma's platform.
- Ownership category
- akta.pro rank
SeedFi industry classification
Industry- Product category
- Consumer Financial Services
- NAICS
- Other Nondepository Credit Intermediation (52229), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Score Monitoring & Credit Building (FSAGADAE)
Keywords
Where SeedFi is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SeedFi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Credit Building Fees: Revenue generated from credit builder account services and associated fees.
- Lending Operations: Borrow & Grow lending product generating revenue through interest and origination fees, with SST handling collections.
Go-to-market motion1 record
Distribution channels4 records
SeedFi product offering
Product offeringCore offering
SeedFi offered a Credit Builder account designed to help consumers establish or improve credit history, a SeedFi Savings Account tied to credit builder plans, and a Borrow & Grow small-dollar lending plan that helps borrowers access credit while building credit. The portfolio is now fully integrated into Intuit Credit Karma's platform following SeedFi's acquisition.
Product overview
SeedFi was a fintech company offering credit-building and savings products, now fully integrated into Intuit Credit Karma following acquisition. The portfolio consists of Credit Builder (the core product now accessible via Credit Karma platform), SeedFi Savings Account (savings functionality), and Borrow & Grow (lending plan managed with Systems and Services Technologies). Users can access SeedFi's Credit Builder through Credit Karma's website or mobile app (iOS and Android).
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Builder A credit-building account that helps consumers establish or improve their credit history. Originally offered by SeedFi, now distributed through Intuit Credit Karma's website and mobile app (iOS and Android). Designed for underbanked consumers seeking to build credit.
Companies that use SeedFi
Customer profileSegments1 record
Ideal customer profiles1 record
SeedFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SeedFi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Intuit Credit KarmacoreSeedFi was acquired by Intuit Credit Karma and integrated into their platform. Credit Builder accounts are now accessible through Credit Karma's website and mobile app, representing a full product integration.
- Systems and Services Technologies (SST)minorSST handles servicing for customers with Borrow & Grow plans. Customers are directed to contact SST directly for Borrow & Grow related inquiries.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
SeedFi competitors and assessment
Company assessmentDirect peers
- Self Financial: Self offers a Credit Builder Loan plus secured credit card aimed at consumers building or rebuilding credit — a near-direct product overlap with SeedFi's Credit Builder and Borrow & Grow products, serving the same underbanked demographic.
- MoneyLion: MoneyLion is a consumer fintech providing credit-building, small-dollar credit, and savings products to underbanked consumers, overlapping directly with SeedFi's product suite and target customer.
- Dave: Dave is a neobank serving financially stretched consumers with advances, budgeting, and credit-building features — directly comparable to SeedFi's underbanked consumer focus and mobile-first delivery.
- Albert: Albert is a financial wellness app offering credit monitoring, savings, and small-dollar credit products to mass-market and underbanked consumers — comparable use cases and customer base to SeedFi.
- Possible Finance: Possible Finance provides small-installment loans and credit-building tools to underbanked consumers, closely mirroring SeedFi's Borrow & Grow lending and underserved customer segment.
- Varo Money: Varo is a digital bank offering banking, savings, and credit-building products targeted at consumers seeking alternatives to traditional banks — directly comparable customer and product overlap with SeedFi.
Emerging players
- Brigit: Brigit offers earned-wage access, budgeting, and credit-building features aimed at financially vulnerable consumers — overlapping with SeedFi's underserved market and credit-building mission.
Broad incumbents
- Credit Karma: Credit Karma is SeedFi's acquirer and parent, but also serves as a broad incumbent for credit monitoring, personal loans, and credit-building products to the same general consumer base SeedFi targets.
- Chime: Chime is a large digital bank serving everyday consumers including underbanked segments, offering deposit accounts and credit-builder products that overlap with SeedFi's savings and credit-building offerings.
- Affirm: Affirm is a large consumer credit platform offering point-of-sale and personal loans, including credit-related financial wellness, that intersects with SeedFi's consumer credit-building and lending mission at a broader scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SeedFi social profiles
Digital presenceSeedFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeedFi leadership team
Management profileNumber of profiles
Profiles2 records
SeedFi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeedFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeedFi
What does SeedFi do?
SeedFi offered a Credit Builder account designed to help consumers establish or improve credit history, a SeedFi Savings Account tied to credit builder plans, and a Borrow & Grow small-dollar lending plan that helps borrowers access credit while building credit. The portfolio is now fully integrated into Intuit Credit Karma's platform following SeedFi's acquisition.
Is SeedFi a public or private company?
SeedFi is a private company. It is classified as corporate owned and is currently acquired.
When was SeedFi founded?
SeedFi was founded in 2019. It employs 51 to 100 people.
Where is SeedFi based?
SeedFi is headquartered in San Francisco, United States, in the North America region.
How does SeedFi make money?
Two revenue lines are on record. Credit Building Fees are the primary driver. The others are lending Operations.
Who are SeedFi's main competitors?
Direct peers on record are Self Financial, MoneyLion, Dave, Albert, Possible Finance and Varo Money. Brigit is listed as an emerging player. Broad incumbents are Credit Karma, Chime and Affirm.
Does SeedFi have an API?
No public API is recorded for SeedFi.
What industry is SeedFi in?
SeedFi's product category is Consumer Financial Services. Its primary akta.pro industry code is FSAGADAE, Credit Score Monitoring & Credit Building. Its NAICS code is 52229 and its SIC code is 6141.