Mental Health America

What Mental Health America does

Mental Health America is a 501(c)(3) nonprofit organization founded in 1909 and headquartered in Alexandria, Virginia. It is the nation's oldest and leading mental health advocacy nonprofit, founded originally as the National Committee for Mental Hygiene and the originator of Mental Health Awareness Month in 1949. The organization operates a federated model with a national office and a network of more than 130 affiliates across 41 states delivering local services, advocacy, and community education.

MHA's core offerings center on a free, anonymous online mental health screening platform at screening.mhanational.org (4.2 million people screened in 2025) covering depression, anxiety, psychosis risk, PTSD, and substance use, which feeds research collaborations with Columbia University and the National Institute of Mental Health. Supporting assets include the Bell Seal for Workplace Mental Health certification (360 employers certified in 2025), the Mental Health Learning Hub, a Clinical Trial Resource Center, integration with the 988 Suicide and Crisis Lifeline, an annual "More Good Days, Together" national conference, and themed resources such as the Pets and Mental Health Resource Center launched with HABRI.

The organization is funded primarily through foundation and corporate grants from a diverse base including Elevance Health Foundation ($3.5M three-year grant), Arthur M. Blank Family Foundation, Paychex Community Foundation, and multiple pharmaceutical companies (Janssen, Otsuka, Takeda, Lundbeck, Neurocrine, Alkermes, Pfizer, Johnson & Johnson), supplemented by individual donations, conference registration and sponsorship, and a paid Career Center job posting service ($605 to $3,520 per package). Distribution is digital-first via mhanational.org and screening.mhanational.org, augmented by the affiliate network, the annual conference, and a 1.3 million combined social media following; there is no mobile app or public API. The organization holds Charity Navigator 4-Star, Candid Platinum Transparency, and Charity Watch Top Rated designations.

Name

Mental Health America

Legal name

Mental Health America, Inc.

Website

https://mhanational.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health America is a 501(c)(3) nonprofit founded in 1909 that operates free online mental health screenings, the Bell Seal workplace certification, advocacy programs, and a network of 130+ affiliates serving individuals, employers, and communities across 41 states.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy and Education

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Mental health screening
• Workplace mental health certification
• Nonprofit mental health advocacy
• Mental health education resources
• Crisis intervention services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation and Corporate Grants: MHA receives significant funding from pharmaceutical companies (Janssen, Otsuka, Takeda, Lundbeck, Neurocrine, Alkermes, Pfizer, and others), foundations (Arthur M. Blank Family Foundation, Elevance Health Foundation, Paychex Community Foundation, West Fraser), and healthcare organizations. Grants support specific programs including screening, advocacy, public education, annual conference, and regional policy council activities.
2. Individual Donations: Individual contributions from donors supporting the nonprofit mission. MHA is a 501(c)(3) tax-exempt charitable organization.
3. Annual Conference Revenue: Registration and sponsorship revenue from the annual Mental Health America Conference, described as the leading national mental health conference.
4. Career Center Services: MHA Career Center provides job posting services for healthcare employers, with pricing from $605 for single National Healthcare Career Network posting to $3,520 for 8 postings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mental Health America provides free online mental health screenings for depression, anxiety, psychosis, PTSD, and substance use disorders through screening.mhanational.org, serving 4.2 million users in 2025. The organization runs the Bell Seal for Workplace Mental Health certification program (360 employers certified in 2025), delivers educational resources through the Mental Health Learning Hub, connects individuals to research via the Clinical Trial Resource Center, and operates an affiliate network of 130+ organizations across 41 states delivering local mental health services and advocacy.

Product overview

Mental Health America operates a platform-based model centered on free digital mental health tools, certification programs, and educational resources. The core offerings include the Mental Health Screening Tools (screening.mhanational.org) for anonymous online mental health assessments, the Bell Seal for Workplace Mental Health certification program for employers, and the Mental Health Learning Hub for educational content. Supporting services include a Clinical Trial Resource Center connecting users to research opportunities, the 988 crisis line integration, and an affiliate network of 130+ organizations providing local services across 41 states. Additional programs span annual awareness campaigns (Mental Health Month since 1949), youth leadership initiatives, advocacy and policy resources, and community data tools. The portfolio also includes branded offerings like MPower and partnerships for specialized resources such as the Pets and Mental Health Resource Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Screening Tools Free, anonymous online mental health screenings for conditions including depression, anxiety, psychosis, PTSD, and substance use disorders. Over 4.2 million people were screened in 2025. Connects users to local support resources based on screening results.
• Bell Seal for Workplace Mental Health National certification program recognizing employers committed to creating mentally healthy workplaces. Evaluates organizations on culture, benefits, compliance, and wellness domains. Awarded to 360 employers in 2025 with an average score of 89%, surpassing a national average of 51%.
• MHA Career Center Job posting services for healthcare employers through the National Healthcare Career Network, with tiered pricing from $605 for a single posting to $3,520 for 8 postings.
• Clinical Trial Resource Center Connects individuals with research opportunities related to mental health and empowers informed decisions about clinical trial participation.
• Mental Health Learning Hub Educational resource center providing mental health information, guides, fact sheets, and learning materials for personal, academic, and professional purposes.
• Pets and Mental Health Resource Center Online platform offering information and tools on the mental health benefits of pets, created in partnership with HABRI (Human Animal Bond Research Institute).
• Mental Health America Annual Conference Leading national mental health conference (branded 'More Good Days, Together') attracting thousands of mental health professionals and advocates annually, featuring registration and sponsorship opportunities plus an awards luncheon recognizing individuals and organizations.
• Online Interventions for Substance Use and Addiction Three-year initiative developing online interventions for substance use and addiction disorders, creating early intervention tools, exploring digital peer support, and reaching underserved populations with a focus on preventative treatment and reducing stigma.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Johnson & JohnsoncoreStrategic or Co-development Partner · 7 May 2026Developed 'Generation Fine' global awareness campaign in collaboration with MHA to encourage patients with major depressive disorder to seek remission rather than accepting lingering symptoms. Campaign was informed by global survey spanning seven countries.
• L.L.BeanflagshipGTM or Marketing Partner · 1 May 2026Fifth annual 'Off the Grid' initiative for Mental Health Month, pausing all social media beginning May 1 to encourage outdoor exploration and mental wellness. L.L.Bean has invested $800,000 since 2022 including $390,000 in mini-grants to support local affiliates and outdoor programs enabling over 90,000 hours outside.
• HABRI (Human Animal Bond Research Institute)coreStrategic or Co-development Partner · 22 October 2025HABRI and MHA partnered to create an online Pets and Mental Health Resource Center, an online platform offering information and tools on the mental health benefits of pets. The initiative was supported by donations from the American Pet Products Association (APPA) and the World Pet Association (WPA).
• StravaminorGTM or Marketing PartnerMHA partnered with Strava to support mental health through movement, with additional support from L.L.Bean, providing a free challenge to encourage physical activity for mental wellness.
• Mental Health America of MontanacoreChannel Partner/ Reseller/ DistributorOne of four organizations awarded $700,000 by Montana Governor to expand peer support services for families and caregivers of youth with serious emotional disturbance, adding six family peer supporters across the state.
• Columbia UniversitycoreStrategic or Co-development PartnerResearch collaboration with Columbia University researchers, sponsored by National Institute of Mental Health, to develop and test online and text-based strategies to support help-seeking among youth at psychosis risk.
• West FraserminorGTM or Marketing PartnerMHA and West Fraser highlighted rural mental health resources during Mental Health Month as part of a multi-year collaboration to advance mental health in rural areas.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Lyra Health: Emerging player: for-profit mental health benefits platform serving employers with therapy, coaching, and EAP services. Competes with MHA's Bell Seal employer program for corporate mental health budgets, though MHA provides certification while Lyra delivers clinical services.

Regional players

• Mental Health Foundation (UK): Regional peer: UK's leading mental health charity, focused on prevention and early intervention. Comparable in advocacy, public education, and research-driven mission, but serves the UK market rather than competing with MHA in the U.S.

Direct peers

• The Jed Foundation: Direct peer: nonprofit focused on protecting emotional health and preventing suicide among teens and young adults. Comparable in serving youth mental health, partnering with colleges/employers, and operating in the SEL/workplace mental health space.
• The Trevor Project: Direct peer: nonprofit providing crisis intervention and suicide prevention for LGBTQ+ young people. Comparable in operating crisis services (similar to MHA's 988 integration), youth-focused advocacy, and high-impact brand campaigns.
• American Foundation for Suicide Prevention (AFSP): Direct peer: national nonprofit dedicated to suicide prevention through research, education, advocacy, and loss support. Comparable funding model (grants, donations, walks), affiliate-style chapter network, and overlapping mental health mission.
• Bring Change to Mind: Direct peer: mental health nonprofit co-founded by Glenn Close focused on ending stigma through storytelling, education, and youth programs. Comparable in advocacy/education mission, youth focus, and celebrity-driven brand campaigns.
• Active Minds: Direct peer: nonprofit supporting mental health awareness and education for young adults through campus-based chapters and programs. Comparable youth mental health mission, advocacy-driven GTM, and grant-funded revenue model.
• National Alliance on Mental Illness (NAMI): Direct peer: the other leading U.S. mental health nonprofit advocacy organization. Both are 501(c)(3) nonprofits with affiliate networks, public education missions, advocacy focus, and similar employer/community programs. Highly comparable in scale and target audience.

Broad incumbents

• National Institute of Mental Health (NIMH): Broad incumbent: the lead U.S. federal agency for mental health research. NIMH funds research that MHA participates in (e.g., psychosis risk help-seeking studies) and shapes the policy environment MHA operates in. Comparable in mental health focus but at vastly different scale and remit.
• 988 Suicide & Crisis Lifeline (SAMHSA): Broad incumbent: federally funded crisis service that MHA integrates with and routes users to. Comparable in crisis intervention focus and broad public reach, but operates as a government-funded service rather than competing with MHA's screening and certification offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/mentalhealtham
• YouTubeyoutube.com/user/MentalHealthAmerica
• Facebookfacebook.com/mentalhealthamerica
• LinkedInlinkedin.com/company/mental-health-america
• Instagraminstagram.com/mentalhealthamerica

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

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Frequently asked questions about Mental Health America