What Amaryllis does

Amaryllis (legally Amaryllis (ADIR) Payment Solutions Ltd., with US subsidiary Amaryllis, Inc.) is a private payment facilitation technology company founded in 2011 by Ori Hay and Adi Ekshtain, headquartered in West Palm Beach, Florida with operational presence in Herzliya, Israel and Philadelphia. The company sells a modular, cloud-based SaaS payment facilitation platform — internally branded PayCore — that enables software platforms, marketplaces, processors, banks, and hospitality operators to move along a staged journey from PSP-led processing through PayFac/orchestration to MOR-ready (Merchant of Record) operations without rebuilding infrastructure. Core modules cover pricing and fee logic, smart routing and multi-provider flows, funds/payouts/settlements, ledger/reporting/reconciliation, and risk/operational control including AML/KYC, fraud rules, and dispute management. The platform is white-label capable, is delivered via Developer APIs, and supports over 50 third-party integrations with compliance to PCI DSS, GDPR, CCPA, and SOC 2.

The company monetizes through a combination of SaaS platform licensing on multi-year enterprise contracts and transaction-based take-rate revenue enabled when customers take ownership of payment economics. GTM combines direct enterprise sales, a Premium Partner Program for consultants and advisors, and an ISO/VAR channel that includes the 2023-launched Amaryllis Edge PayFac-as-a-Service offering for mid-market ISOs and ISVs. Named enterprise customers include Guesty (property management) and PayFacto (Canadian PSP), with 10,000 active merchants collectively processing $4B+ in annual payments and 60 billion billing events. The company raised a $10 million Series B in May 2022 led by FINTOP Capital and JAM FINTOP, and remains privately held.

Name

Amaryllis

Legal name

Amaryllis (ADIR) Payment Solutions Ltd.

Website

https://amaryllispay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaryllis is a private fintech that sells a modular SaaS payment facilitation platform enabling ISVs, SaaS platforms, marketplaces, processors, and hospitality operators to evolve from PSP-led processing to PayFac and MOR-ready operating models without rebuilding payment infrastructure.

Ownership category

akta.pro rank

Product category

Payment Facilitation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Recurring Billing & Subscription Payments Enablement (FSAMACAF)

Keywords

• Payment facilitation
• Embedded payments
• Payment orchestration
• Merchant onboarding
• PayFac-as-a-Service

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing / Subscription: Amaryllis operates as a SaaS platform provider offering modular payment facilitation technology. Companies license the platform to add advanced features and modules to embed payments, monetize payments, and become or support payment facilitators. The platform is white-labeled, allowing businesses to use it as their own branded payment solution.
2. Transaction / Take Rate Revenue: As platforms own their payments economics, they can earn revenue from every transaction through split fees, commissions, and pricing overrides. The platform enables payment facilitators to earn per-transaction revenue, creating a new revenue line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amaryllis builds and licenses a modular SaaS payment facilitation platform (PayCore) that lets software platforms, marketplaces, processors, banks, and hospitality companies run payment operations as their own business. Customers start on their existing PSP for speed and evolve into Payment Facilitator (PayFac) or Merchant of Record (MOR-ready) operating models on a single platform, with capabilities including merchant onboarding, pricing/fee logic, smart routing, payouts, ledger/reconciliation, risk/AML/fraud controls, and white-label deployment.

Product overview

Amaryllis is a modular payment facilitation platform that helps companies turn payments from a feature into a business. The platform operates on a platform-plus-modules architecture with the core Amaryllis Payment Platform as the foundation, supplemented by the Amaryllis Edge PayFac-as-a-Service offering. The underlying technology is powered by Amaryllis PayCore. The platform supports the full journey from PSP-first models through PayFac/Orchestration to MOR-Ready enterprise operating models, with modular capabilities including merchant onboarding, risk and fraud management, billing and invoicing, payouts, compliance, smart routing, reporting, multi-currency support, white labeling, alternative payment methods, and dispute management.

Differentiator

Problem solved

Functional benefit

Brands

• Amaryllis Edge: PayFac-as-a-Service solution that grants ISOs and ISVs a competitive edge in the ever-changing financial technology market.

Products and services

• Amaryllis Payment Platform Cloud-based modular SaaS payment facilitation platform (PayCore) enabling companies to start on their PSP and evolve into Payment Facilitator or MOR-ready operations. Features include pricing & fee logic, smart routing across providers, funds/payouts/settlements, ledger/reporting/reconciliation, risk & AML/KYC controls, merchant onboarding, multi-currency, and white-label deployment. For enterprise SaaS platforms, marketplaces, processors, banks, and hospitality operators.
• Amaryllis Edge PayFac-as-a-Service offering built on the Amaryllis Payment Platform that allows ISOs and ISVs to launch payment facilitation capabilities or embed complex payment models under their own brand, without building the underlying infrastructure. Targets Independent Sales Organizations and Independent Software Vendors.
• Amaryllis PayCore The underlying orchestration, ledger, reconciliation, and settlement engine that powers Amaryllis's payment solutions and is licensed to partners (e.g., PayFacto) to operate their own branded payment technology stack globally.

Quantifiable outcome

• 3x typical margin improvement when platforms own their payments economics
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PayFactocoreStrategic or Co-development Partner · 1 April 2023Canadian payment service provider partnered with Amaryllis to accelerate their global payments strategy. Amaryllis' PayCore platform powers PayFacto's payment technology stack, allowing them to expand and deliver more robust payment solutions globally.
• Top 5 US AcquirercoreStrategic or Co-development Partner · 1 October 2017A Top 5 US acquirer adopted Amaryllis' solution to service marketplaces, payment facilitators, and other 3rd party complex payment models. This strategic partnership validated Amaryllis as a trusted provider for enterprise acquirers.
• Electronic Transactions Association (ETA)minorOthersActive member of the Electronic Transactions Association, the global trade association representing more than 500 payments and technology companies.
• AICPAminorOthersListed as a partner with the American Institute of Certified Public Accountants (AICPA), indicating alignment with accounting and financial reporting standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Finix: Finix is a PayFac-as-a-Service and payment infrastructure platform that enables ISVs, marketplaces, and platforms to own their payment economics without becoming a payment facilitator themselves. It competes head-to-head with Amaryllis Edge and the broader Amaryllis platform across ISVs and SaaS platforms.
• Pay.com: Pay.com offers payment facilitation and Merchant-of-Record infrastructure for platforms and marketplaces, directly overlapping Amaryllis's MoR-ready and PayFac value proposition. Both target platforms seeking to own payments economics.
• Primer: Primer provides payment orchestration and smart routing infrastructure that lets merchants and platforms optimize across PSPs and acquirers. It overlaps directly with Amaryllis's routing and provider control capabilities and is increasingly expanding into PayFac enablement.
• Gr4vy: Gr4vy is a cloud payment orchestration platform built for enterprises and platforms to route, retry, and optimize transactions across providers. It competes with Amaryllis's smart-routing and multi-provider orchestration layer.
• Spreedly: Spreedly offers payment orchestration, vaulting, and routing infrastructure used by platforms and ISVs to abstract across PSPs. It is a comparable orchestration-layer competitor to Amaryllis.
• Mangopay: Mangopay is a payment infrastructure provider specialized in marketplaces and platforms, offering PayFac-style onboarding, split payouts, and escrow services across Europe. It is a direct competitor to Amaryllis in the marketplace segment.

Broad incumbents

• Stripe Connect: Stripe Connect is the platform-payments arm of Stripe, enabling marketplaces and platforms to onboard sub-merchants and route payments. As the dominant payments platform, Stripe represents the broadest incumbent competitor to Amaryllis's target ISV and marketplace segments.
• Adyen for Platforms: Adyen for Platforms enables marketplaces and platforms to accept payments, manage sub-merchants, and split funds at global scale. As a top-tier global acquirer and processor, Adyen competes with Amaryllis for large enterprise platform deals.
• WePay (JPMorgan): WePay, now part of JPMorgan, provides embedded payment facilitation for software platforms, directly competing with Amaryllis's core ISV/SaaS value proposition at large enterprise scale with banking-distribution advantages.

Emerging players

• Modern Treasury: Modern Treasury provides payment operations infrastructure including ledgers, reconciliation, and multi-entity money movement, overlapping with Amaryllis's MOR-ready and ledger capabilities. While focused on B2B treasury today, its expansion into platform payments positions it as an adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amaryllispay
• YouTubeyoutube.com/channel/UCPev5MMxsN6tm821x7s7jdQ
• Facebookfacebook.com/AmaryllisPaymentSolutions
• LinkedInlinkedin.com/company/amaryllis-payment-solutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaryllis