What PayFacto does

PayFacto is a Montreal-headquartered, privately-held provider of integrated payment processing and hospitality point-of-sale technology, operating across Canada, the United States, and the United Kingdom. The company serves 22,000+ merchants processing approximately $10 billion in annual card volume and 500,000+ daily transactions. Its core technology stack combines PAX-branded countertop, mobile, and unattended payment terminals with proprietary POS software (Maitre'D and Veloce) and open APIs that connect to a broader ecosystem of ISV, loyalty, gift card, and e-commerce partners including Coba, Freebees, Hopem, Hotello, IQware, NMI, Paymentree, and PrestaShop. The merchant acquiring relationship is anchored by an ISO/MSP registration with Peoples Trust Company in Canada and processing partnerships with TSYS and the major card networks (Visa, Mastercard, American Express, Interac, plus Apple Pay and Google Pay).

PayFacto generates revenue through four primary streams: payment processing fees on every card transaction, recurring POS software subscriptions and licensing for Maitre'D and Veloce, hardware sales and leases of PAX terminals, and emerging managed services from the Maitre'D Capital embedded finance initiative (revenue-based cash advances launched with Liberis in 2026, with a planned Maitre'D Mastercard). Pricing is quote-based and tailored per merchant, billed monthly. The go-to-market blends direct field sales for enterprise and mid-market accounts across all three countries, an ISO/Agent Referral Program for SMB acquisition, an ISV partner program that embeds PayFacto payments into third-party software, and a product-led growth motion through embedded financial services distributed via the POS platform itself.

The company was founded through the merger of three businesses under CEO Martin Leroux and subsequently acquired Veloce (January 2020), Posera (February 2020), and IshopFood (January 2022), consolidating its position as one of the larger Canada-rooted integrated payment and POS specialists. A C$150 million financing round led by Flexpoint in August 2021 funded multi-country expansion. Most recent strategic emphasis has shifted toward cloud POS (Maitre'D Virtuo, March 2026) and embedded finance (Maitre'D Capital Cash Advance, May 2026), alongside selective AI integrations through partner channels such as Sadie AI Voice (February 2026).

Name

PayFacto

Legal name

PayFacto Payments Inc.

Website

https://payfacto.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

PayFacto is a Canadian integrated payment processor and hospitality POS software provider serving 22,000+ merchants across Canada, USA, and the UK. It offers payment terminals, Maitre'D and Veloce POS systems, and emerging embedded financial services including Maitre'D Capital cash advances.

Ownership category

akta.pro rank

Product category

Payment Processing & Hospitality POS

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Payment Orchestration Platforms (FSAGABAA), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• Payment processing services
• Hospitality point of sale
• Merchant payment solutions
• Embedded finance lending
• Restaurant POS software

Headquarters

HQ city

Verdun

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Payment Processing Fees: PayFacto charges merchants transaction fees for processing card payments (credit, debit, contactless) through its payment terminals. This is the primary revenue stream, generating income on every transaction processed across its 500K+ average daily transactions and $10B annual volume.
2. POS Software Subscriptions: PayFacto provides Maitre'D and Veloce POS software to restaurant operators, likely on a subscription or licensing basis, enabling recurring revenue from its hospitality software portfolio.
3. Terminal and Hardware Sales: PayFacto sells and leases payment terminals including countertop, mobile, and unattended terminal hardware to merchants, generating one-time and recurring hardware-related revenue.
4. Embedded Finance - Maitre'D Capital: Through the Maitre'D Capital initiative, PayFacto embeds revenue-based working capital and financial products (cash advances) into its POS platform, generating revenue from the financial services offered to merchants alongside its core payment processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

PayFacto provides integrated payment processing technologies for merchants, ISOs, ISVs, and payment facilitators, combining in-person and online payment acceptance with hospitality-specific POS software (Maitre'D, Veloce, Virtuo), PAX payment terminals, and an emerging embedded finance layer offering revenue-based working capital to restaurant operators. Its core value lies in unifying card acceptance, point-of-sale management, and merchant financing within a single, vertically specialized platform for the food service industry.

Product overview

PayFacto is a global provider of integrated payment solutions offering a unified platform combining diversified payment services, specialized point-of-sale terminals, and hospitality POS software. The portfolio centers on PayFacto Payment Processing as the core offering, supplemented by hardware terminals (Countertop, Mobile, Unattended), e-commerce solutions, and two acquired hospitality POS brands: Maitre'D and Veloce POS. These POS systems have been expanded with embedded finance capabilities including Maitre'D Capital Cash Advance, Maitre'D Mastercard, and Maitre'D Virtuo (cloud POS). The platform serves merchants, ISOs, ISVs, and payment facilitators across Canada, USA, and UK.

Differentiator

Problem solved

Functional benefit

Brands

• Maitre'D: Feature-rich POS system for managing single and multi-location restaurant businesses with comprehensive reporting capabilities.
• Veloce
• Maitre'D Capital

Products and services

• PayFacto Payment Processing Industry-leading payment processing technologies providing in-person, online, and integrated payment solutions for merchants, ISOs, ISVs, and payment facilitators across Canada, USA, and UK.
• Countertop Terminals Fixed point-of-sale payment terminals for in-store transactions, including PAX A35 and PAX A80 devices, sold to merchants requiring countertop card-present payment acceptance.
• Mobile Terminals Portable payment terminals for on-the-move transactions, including PAX A920 and PAX A920 Pro devices, targeted at merchants requiring flexible payment acceptance beyond the counter.
• Unattended Terminals Self-service payment terminals for unattended environments, including PAX IM30 devices, enabling automated card acceptance in kiosks, vending, and other self-service scenarios.
• E-commerce Solutions Online payment processing solutions for e-commerce businesses, including API integration and connector support, enabling merchants to accept payments through their digital storefronts.
• Maitre'D POS Feature-rich point-of-sale system for managing single and multi-location restaurant businesses, with comprehensive reporting, kitchen management, bar functions, and sales analytics. Recognized brand serving the hospitality industry.
• Veloce POS Restaurant and bar point-of-sale system offering state-of-the-art features and reliability, managing restaurants entirely from an iPad. Acquired by PayFacto and retained as a core hospitality POS brand.
• Maitre'D Virtuo Next-generation cloud-based POS platform for restaurants that combines restaurant management, integrated payments, and embedded financial services, enabling operators to manage operations while gaining faster access to working capital.
• Maitre'D Capital Cash Advance Embedded funding solution for Canadian restaurant and hospitality operators providing revenue-based working capital with automatic repayments tied to daily sales, integrated directly into the Maitre'D POS platform.
• Maitre'D Mastercard Embedded business Mastercard accessible through the Maitre'D platform ecosystem, providing financial services directly to restaurant operators as part of PayFacto's Maitre'D Capital initiative.

Quantifiable outcome

• Processing $10B in annual transaction volume across 22,000+ merchants
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and moderate.

• LiberiscoreStrategic or Co-development Partner · 6 May 2026PayFacto and Liberis co-launched Maitre'D Capital Cash Advance, an embedded funding solution for Canadian restaurant and hospitality operators. The product provides revenue-based working capital with automatic repayments tied to daily sales, integrated directly into the Maitre'D platform. This is the first product under PayFacto's Maitre'D Capital embedded finance initiative, representing a strategic shift toward combining software, payments, and financial services in hospitality platforms.
• MastercardcoreStrategic or Co-development PartnerPayFacto partners with Mastercard to provide the Mastercard Trust Centre to small businesses in Canada, offering free cybersecurity education, resources, and tools to help protect businesses from cyberattacks. Through this partnership, PayFacto's small business community gains direct access to Mastercard's cybersecurity platform, supporting merchant security and trust in digital payment environments.
• PAX TechnologycoreTechnology or IntegrationPAX Technology is a key hardware partner supplying PayFacto's payment terminal lineup including the PAX A35, PAX A80, PAX A920, PAX A920 Pro, and PAX IM30 (unattended) terminals. These terminals form the hardware foundation of PayFacto's in-person payment processing solutions.
• TSYScoreTechnology or IntegrationTSYS is a payment processing technology partner enabling PayFacto's transaction processing capabilities. TSYS provides the underlying payment network infrastructure supporting card transactions across PayFacto's merchant base.
• Peoples Trust CompanycoreTechnology or IntegrationPayFacto Payments Inc. is a registered ISO/MSP (Independent Sales Organization/Member Service Provider) of People's Trust Company, Vancouver, Canada. Peoples Trust serves as the sponsoring financial institution enabling PayFacto to offer payment card processing services.
• VisacoreTechnology or IntegrationPayFacto is listed on the Visa Global Registry of Service Providers and processes Visa card transactions as part of its payment processing portfolio. Visa is a primary payment network supported across all PayFacto terminal and POS solutions.
• MastercardcoreTechnology or IntegrationPayFacto processes Mastercard transactions as a core payment network partner. Mastercard's payment network is supported across all PayFacto terminals and POS platforms, and Mastercard Trust Centre cybersecurity resources are made available to PayFacto merchants.
• InteraccoreTechnology or IntegrationPayFacto processes Interac debit transactions as a key payment network for Canadian merchants. Interac is particularly important for the Canadian market where Interac debit is a dominant payment method. PayFacto also participates in Interac's merchant complaint escalation process for Code of Conduct disputes.
• Apple PaycoreTechnology or IntegrationApple Pay is supported as a contactless payment method across PayFacto's payment terminals and POS solutions, enabling merchants to accept Apple Pay transactions from customers with compatible Apple devices.
• Google PaycoreTechnology or IntegrationGoogle Pay is supported as a contactless payment method across PayFacto's payment terminals and POS solutions, enabling merchants to accept Google Pay transactions from customers with compatible Android devices.
• American Express (AMEX)coreTechnology or IntegrationAmerican Express is supported as a payment network across PayFacto's payment processing solutions, enabling merchants to accept AMEX credit card transactions alongside Visa, Mastercard, and Interac.
• Integrated Solution Partners (Coba, Freebees, Hopem, Hotello, IQware, NMI, Paymentree, Prestashop)moderateTechnology or IntegrationPayFacto maintains an ecosystem of integrated solution partners including Coba, Freebees, Hopem, Hotello, IQware, NMI, Paymentree, and Prestashop. These integrations enable data sharing, automated data flows between systems, and expanded functionality across payment processing, loyalty programs, property management, and e-commerce platforms.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TouchBistro: TouchBistro is a Canadian-founded iPad-based POS system for restaurants that has expanded into integrated payments and capital offerings. It directly overlaps with PayFacto's Veloce and Maitre'D POS products in the same hospitality SMB segment.
• Toast: Toast is the leading restaurant-focused POS and payments platform in North America, offering integrated hardware, software, and fintech (capital, payroll, cards). It directly competes with PayFacto's Maitre'D and Veloce POS + payments bundle in the same hospitality vertical.
• SpotOn: SpotOn provides integrated POS, payments, and restaurant-tech solutions for hospitality SMBs, with a strong emphasis on software-driven customer experience. It competes directly with PayFacto's hospitality POS + payments bundle.
• Lightspeed Commerce: Lightspeed provides cloud-based POS and payments for restaurants and retail, with a strong Canadian presence and global footprint. It competes head-on with PayFacto's hospitality POS and integrated payment offerings across North America and Europe.

Broad incumbents

• Clover (Fiserv): Clover, owned by Fiserv, offers a payments-first POS platform widely used by SMBs including restaurants. Its app marketplace and integrated hardware compete with PayFacto's full-stack restaurant offering.
• Stripe: Stripe is a leading global payments and embedded finance infrastructure provider serving SMBs and platforms. While primarily digital-first, Stripe's expanding in-person and embedded financial services compete with PayFacto's broader fintech ambitions.
• Global Payments (Heartland): Global Payments, through Heartland and other brands, provides payment processing and integrated POS solutions to merchants across North America. Its restaurant and SMB offerings overlap with PayFacto's bundled payments + POS stack.
• Block (Square): Block's Square provides integrated POS, payment processing, and embedded capital/lending to SMBs including restaurants. While broader in vertical focus, Square's restaurant product line and Square Capital model are direct comparables to PayFacto's stack.

Regional players

• Moneris: Moneris is one of Canada's largest payment processors, providing card-present and integrated POS payment solutions. As a Canadian payments incumbent, it directly competes with PayFacto's core payment processing offering in PayFacto's home market.

Others

• PAX Technology: PAX Technology is PayFacto's primary hardware supplier (A35, A80, A920, IM30 terminals) and a global payment terminal manufacturer. PAX also sells into PayFacto's competitors, making it a relevant ecosystem comparable rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/payfacto
• YouTubeyoutube.com/@PayFacto
• Facebookfacebook.com/PayFacto
• LinkedInlinkedin.com/company/payfacto

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayFacto