Earny (Acquired)
Earny Inc. is a Santa Monica-based consumer fintech app, founded in 2015, that automatically monitors Amazon purchases to file price-drop refunds and late-delivery compensation on behalf of individual shoppers, monetizing via refund commissions and affiliate cashback across 5,000+ brands.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Earny (Acquired) does
Earny Inc. is a Santa Monica-based consumer fintech application, founded in 2015, that automates post-purchase savings for Amazon shoppers. The core product is a mobile and web app that links a user's Amazon account and continuously monitors purchases to detect price drops eligible for Amazon's price guarantee and to identify late deliveries eligible for compensation. Earny files refund and compensation requests on the user's behalf and notifies them when savings are recovered. The product surface also includes automated price drop alerts on Amazon list items, a sweepstakes module awarding tickets for in-app actions with prizes up to $4,000, a referral cashback program, and a broader online cashback feature spanning 5,000+ partner brands. The technology stack is a cloud-based price-tracking and refund-automation platform built around an OAuth-based Amazon account integration, processing 750k+ daily price changes across 30M+ tracked products. Reported user outcomes exceed $1M in monthly savings found.
The company operates a product-led, direct-to-consumer go-to-market model with no sales involvement; users self-register on earny.shop, link their Amazon account, and begin receiving automated protection. Distribution is driven primarily by an ambassador program, referral cashback incentives, a company blog, and organic social channels on Facebook and Twitter. The revenue model is two-stream: (1) a commission or share of the savings Earny identifies on Amazon refunds and late-delivery compensation, and (2) affiliate commissions from the 5,000+ partner brands in its cashback network. Pricing to end consumers is not publicly disclosed and the service is positioned as free, monetized entirely through these commission and affiliate mechanisms. The company is reported as acquired, though the acquiring entity and transaction terms are not disclosed in the available source data.
Capital has been deployed in three disclosed rounds: a $2.5M seed in May 2016 led by Sweet Capital with Hard Yaka and Science Inc., a $9M Series A in December 2017 led by Mayfield Fund with Comcast Ventures and Science Inc., and an undisclosed round in June 2020 from Moonshots Capital, bringing total disclosed funding to approximately $11.5M. Earny Inc. holds a registered trademark on the 'Earny' brand and has been supported by Science Inc. and Commerce Innovated as listed partners on its website. The company is headquartered at 1447 2nd Street, Suite 200, Santa Monica, California, and operates in the United States only.
Earny (Acquired) firmographics
Firmographics- Name
- Earny (Acquired)
- Legal name
- Earny Inc.
- Website
- https://earny.shop
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Earny Inc. is a Santa Monica-based consumer fintech app, founded in 2015, that automatically monitors Amazon purchases to file price-drop refunds and late-delivery compensation on behalf of individual shoppers, monetizing via refund commissions and affiliate cashback across 5,000+ brands.
- Ownership category
- akta.pro rank
Earny (Acquired) industry classification
Industry- Product category
- Consumer price protection and cashback
- akta.pro primary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where Earny (Acquired) is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earny (Acquired) business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Commission on Refunds: Earny earns a commission or share of the savings it finds for users when it successfully identifies eligible price drops or late delivery compensation from Amazon purchases
- Affiliate Revenue from Brands: Cashback earnings when users shop at partner brands within the Earny platform, with Earny receiving affiliate commissions from brands
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Earny (Acquired) product offering
Product offeringCore offering
Earny is a consumer mobile and web app that links to a user's Amazon account and automatically monitors purchases to recover money when prices drop after a sale or when packages arrive late. The service is free to users, generates revenue by taking a share of refunds it secures and through affiliate commissions from 5,000+ partner brands, and adds a gamified sweepstakes and referral layer on top of the core price-protection workflow.
Product overview
Earny is a single unified consumer-facing application providing automated price protection and savings services. The core Earny App serves as the main interface, which users access by linking their Amazon accounts. Built on top of this core are multiple value-add modules: Price Drop Alerts for continuous Amazon price monitoring, Late Delivery Compensation for automatic delivery issue detection, and an Online Cashback feature spanning 5,000+ brands. The product also includes gamification elements through its Sweepstakes & Prizes system and a Referral Cashback program for social sharing. Together, these modules create an integrated savings ecosystem where users automatically receive money back on purchases through price protection, delivery compensation, and direct cashback, with the platform reporting over $1M in monthly savings found and 30M+ tracked products.
Differentiator
Problem solved
Functional benefit
Products and services
- Earny App Free mobile and web application for individual Amazon shoppers that links a user's Amazon account via OAuth and automatically monitors purchases to recover money on price drops and late deliveries.
Quantifiable outcome
- Users recover over $1M per month in savings and refunds
Companies that use Earny (Acquired)
Customer profileSegments1 record
Ideal customer profiles1 record
Earny (Acquired) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Earny (Acquired) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreCore product integration partner - Earny's platform requires linking user Amazon accounts to access purchase history and monitor price changes for automatic refund claims. The service directly monitors Amazon orders for late deliveries and files compensation requests on behalf of users.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Earny (Acquired) competitors and assessment
Company assessmentDirect peers
- Honey (PayPal): Browser-based coupon, cashback, and price-tracking platform owned by PayPal. Directly comparable to Earny in providing automated savings on online purchases, including price-drop alerts and affiliate revenue, but with broader retailer coverage beyond Amazon.
- Capital One Shopping (formerly Wikibuy): Capital One-owned price comparison and online shopping assistant offering price alerts, coupons, and cashback. Highly comparable to Earny in applying automated savings mechanics to online purchases and capturing affiliate economics.
- TopCashback: Cashback portal offering rebates across thousands of online retailers, monetized through affiliate commissions. Highly comparable to Earny's brand-cashback module with similar economics and a pure-play affiliate focus.
- Paribus (Capital One): Price-tracking and automatic refund service that was acquired by Capital One. The closest historical analog to Earny's automated price-drop refund and shipping-delay compensation model for online purchases.
- BeFrugal: Cashback and coupon platform covering thousands of online retailers with affiliate-driven economics. Closely comparable to Earny's brand cashback feature and similar consumer target audience.
Broad incumbents
- Swagbucks: Rewards and cashback platform that pays users for shopping, surveys, and online activities. Overlaps with Earny on cashback and gamified sweepstakes mechanics, but with a broader engagement and ad-supported monetization model.
- Rakuten: Large, established cashback and affiliate shopping platform with a global footprint. Overlaps with Earny's cashback and brand partnership business but operates at much greater scale and as a broad multi-retailer destination.
- Ibotta: Public, scaled cashback rewards platform primarily for grocery and retail receipts. Comparable monetization model (affiliate/brand-funded cashback) but anchored in offline grocery versus Earny's Amazon-centric online flow.
- RetailMeNot: Long-standing coupon, deal, and cashback marketplace for online and in-store shopping. Competes with Earny for user mindshare around online savings, though its primary model is coupon codes rather than automated post-purchase price protection.
Emerging players
- CamelCamelCamel: Amazon-specific price-tracking website offering price-drop alerts and historical price charts. Comparable to Earny's 24/7 Amazon price tracking layer, though it is a free, alert-only product without automated refund filing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Earny (Acquired) social profiles
Digital presenceEarny (Acquired) compliance and trust
Trust signalCompliance1 record
Earny (Acquired) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earny (Acquired) leadership team
Management profileNumber of profiles
Earny (Acquired) funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earny (Acquired) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earny (Acquired)
What does Earny (Acquired) do?
Earny is a consumer mobile and web app that links to a user's Amazon account and automatically monitors purchases to recover money when prices drop after a sale or when packages arrive late. The service is free to users, generates revenue by taking a share of refunds it secures and through affiliate commissions from 5,000+ partner brands, and adds a gamified sweepstakes and referral layer on top of the core price-protection workflow.
Is Earny (Acquired) a public or private company?
Earny (Acquired) is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Earny (Acquired) founded?
Earny (Acquired) was founded in 2015. It employs 11 to 50 people.
Where is Earny (Acquired) based?
Earny (Acquired) is headquartered in Santa Monica, United States, in the North America region.
How does Earny (Acquired) make money?
Two revenue lines are on record. Commission on Refunds are the primary driver. The others are affiliate Revenue from Brands.
Who are Earny (Acquired)'s main competitors?
Direct peers on record are Honey (PayPal), Capital One Shopping (formerly Wikibuy), TopCashback, Paribus (Capital One) and BeFrugal. Broad incumbents are Swagbucks, Rakuten, Ibotta and RetailMeNot. CamelCamelCamel is listed as an emerging player.
Does Earny (Acquired) have an API?
No public API is recorded for Earny (Acquired).
What industry is Earny (Acquired) in?
Earny (Acquired)'s product category is Consumer price protection and cashback. Its primary akta.pro industry code is FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance.