OneDigital

What OneDigital does

OneDigital (legally Digital Insurance LLC) is a U.S. insurance brokerage, financial services, and HR consulting firm headquartered in Atlanta, GA, that delivers integrated workforce, benefits, retirement, wealth, and risk-management solutions to more than 100,000 employer and individual clients nationwide. Its core product suite spans Employee Benefits consulting and brokerage, Insurance & Risk Management (P&C), Retirement Plan Services (including pooled employer plans with Ascensus and The Standard), HR Consulting, a Professional Employer Organization (PEO) offering (Cognos HR, Focus HR, T&T Staff Management, Propel HR), Executive Benefits, Financial Education & Guidance, and a consumer-direct channel for individual wealth and insurance needs. Technology components include an AI Hub for Employers and HR Leaders (advisory frameworks and governance resources rather than proprietary models), SOC-2-certified data handling, a redesigned national digital experience built with DEPT®, and OneDigital Investment Advisors (a wholly-owned SEC-registered investment adviser affiliate) which powers the Private Markets 401(k) Solution in partnership with Blackstone, Apollo, and Ares—embedding single-digit private equity and private credit allocations into adviser-managed retirement portfolios.

Name

OneDigital

Legal name

Digital Insurance LLC

Website

https://onedigital.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OneDigital is a U.S. insurance brokerage, financial services, and HR consulting firm serving 100,000+ employer and individual clients nationwide with integrated benefits, PEO, retirement, wealth, and risk-management solutions from its Atlanta headquarters.

Ownership category

akta.pro rank

Product category

Insurance Brokerage & Financial Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Professional Employer Organizations (561330), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Employee benefits brokerage
• Insurance risk management
• Retirement plan services
• Professional employer organization
• Wealth management advisory

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance & Risk Management Commissions: Property & casualty, business insurance, and risk management brokerage revenue earned via commissions on placement of coverage for employer clients.
2. Employee Benefits Brokerage: Data-driven employee benefits consulting and brokerage revenue from advising employers on group health, welfare, and ancillary benefits.
3. PEO Services: Recurring revenue from Professional Employer Organization services co-employing workers for small and mid-sized businesses, bundling HR, payroll, benefits administration, and compliance.
4. Retirement & Wealth Advisory (AUM-based): Fee-based revenue on assets under advisement (~$106.7 billion in 2022, with $1.4B from Silicon Valley Retirement Services acquisition in 2026 and other roll-ups), earned through retirement plan services, executive benefits, and wealth advisory.
5. HR Consulting & Financial Education: Professional services revenue from HR consulting engagements and employer-sponsored financial education/guidance programs supporting employee productivity and retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

OneDigital is an insurance brokerage, financial services, and HR consulting firm that delivers integrated employee benefits, business insurance and risk management, retirement plan services, HR consulting, and Professional Employer Organization (PEO) co-employment services to employer clients across the United States, while also offering wealth management, personal insurance, and financial guidance to individuals. The firm serves more than 100,000 clients nationwide through its Atlanta, GA headquarters and a national network built via serial acquisitions since at least 2021, with affiliated investment advisory services offered through OneDigital Investment Advisors LLC.

Product overview

OneDigital delivers an integrated insurance brokerage, financial services, and HR consulting platform organized around a suite of named solutions rather than a single monolithic product. Its core offerings include Employee Benefits, Insurance & Risk Management, Retirement Plan Services, HR Consulting, Professional Employer Organization (PEO), Executive Benefits, and Financial Education & Guidance for employers and businesses, alongside Wealth Management, Insurance, and Benefits & Financial Guidance for Individuals. These solutions are augmented by the AI Workforce Transformation (AI Hub) resource module, Impact Studio editorial property, the OneDigital Investment Advisors sub-brand (which powers pooled employer plans like Secure Future PEP and the new Ascensus PEPs, plus the new Private Markets 401(k) Solution with Blackstone, Apollo, and Ares). The platform ties benefits, workforce, insurance, and financial strategies together for more than 100,000 clients nationwide, with OneDigital Investment Advisors operating as the affiliated SEC-registered investment adviser.

Differentiator

Problem solved

Functional benefit

Brands

• OneDigital Investment Advisors: Investment advisory affiliate of Digital Insurance LLC offering wealth management, retirement plan advisory, and 401(k) services through OneDigital Investment Advisors LLC.

Products and services

• Employee Benefits Data-driven employee benefits strategies that support employee well-being while giving employers visibility and tools to manage benefits as a major business investment. Offered to employer clients nationwide.
• Insurance & Risk Management Business insurance and risk management services that help organizations identify vulnerabilities, manage exposures, and build resilience through proactive risk planning and insurance solutions. Offered to employer clients.
• Retirement Plan Services Retirement plan services that help businesses craft financial education and savings programs to help employees prepare for tomorrow, including pooled employer plans (PEPs) such as the Secure Future PEP and new PEPs with Ascensus.
• HR Consulting HR consulting that partners with clients to build stronger teams, modernize processes, and create a people strategy that drives lasting business results. Offered to employer clients.
• Professional Employer Organization (PEO) An all-in-one workforce solution combining technology, HR and compliance expertise, payroll, and benefits administration to help small and mid-sized businesses operate efficiently and focus on growth, delivered via co-employment across 49 states.
• Executive Benefits Tailored executive compensation strategies that attract and retain key leaders, align incentives with business goals, and strengthen leadership retention. Offered to employer clients.
• Financial Education & Guidance Financial education, planning, and guidance integrated into employer benefits to empower employees with informed decision-making and strengthen engagement, focus, and business performance.
• Solutions for Individuals (Wealth Management, Insurance, Benefits & Financial Guidance) Individual-focused insurance and financial strategies that help people live confidently, protect their future, and enjoy life today, spanning wealth management, personal insurance, and benefits/financial guidance.
• OneDigital Investment Advisors Investment advisory subsidiary of OneDigital offering wealth management and retirement advising services, including private market exposure in 401(k) portfolios via partnerships with Blackstone, Apollo, and Ares, and pooled employer plans such as Secure Future PEP.
• Secure Future Pooled Employer Plan (PEP) Pooled employer plan delivered with The Standard that simplifies retirement plan administration for employers and supports advisors with streamlined processes; surpassed $600M in assets before nationwide expansion in 2026.
• Ascensus Pooled Employer Plans (PEPs) with OneDigital Two new pooled employer plans (PEPs) launched jointly with Ascensus, with OneDigital serving as investment fiduciary and Ascensus providing plan and fiduciary services, aimed at reducing administrative burdens for employers and improving retirement outcomes across the US.

Quantifiable outcome

• 82 NPS Net Promoter Score, consistently exceeding industry benchmarks
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• AscensuscoreStrategic or Co-development Partner · 23 March 2026Co-developed two new Pooled Employer Plans (PEPs) with OneDigital expanding retirement access across the US. OneDigital serves as investment fiduciary while Ascensus provides plan and fiduciary services.
• The StandardcoreStrategic or Co-development Partner · 10 March 2026Co-operates the Secure Future Pooled Employer Plan (PEP) with OneDigital, taking the PEP nationwide after surpassing $600 million in assets since its 2021 regional launch.
• BlackstoneflagshipStrategic or Co-development Partner · 20 January 2026Partnered with OneDigital (alongside Apollo and Ares) to bring private equity and private credit into adviser-managed 401(k) portfolios, a coordinated push to give everyday investors private market exposure through workplace retirement plans.
• Apollo Global ManagementflagshipStrategic or Co-development Partner · 20 January 2026Joint partnership with OneDigital, Blackstone, and Ares to introduce private market exposure into professionally managed 401(k) portfolios under fiduciary guidance.
• Ares ManagementflagshipStrategic or Co-development Partner · 20 January 2026Partnered with OneDigital, Blackstone, and Apollo to push private markets into 401(k) plans, embedding single-digit alternative allocations inside advisor-managed portfolios.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Arthur J. Gallagher & Co. Large publicly-traded insurance brokerage and risk management firm with overlapping employer benefits, P&C, retirement, and HR consulting offerings. Closest publicly-listed comparable by product mix and acquisition-driven growth model.
• Empower Retirement: Major retirement plan recordkeeper and wealth manager competing in pooled employer plans and 401(k) advisory where OneDigital is building fiduciary scale via Ascensus and The Standard partnerships.
• TriNet: Publicly-traded PEO serving small and mid-sized businesses with HR, benefits, payroll, and compliance — directly overlapping OneDigital's PEO and HR consulting offerings.
• Hub International: Privately-held insurance brokerage owned by Hellman & Friedman with comparable middle-market benefits and P&C brokerage footprint and aggressive acquisition strategy across North America.
• Brown & Brown, Inc. National insurance brokerage competing head-to-head in commercial P&C, employee benefits, and risk management with a similar decentralized, M&A-driven growth strategy targeting middle-market employers.
• USI Insurance Services: Privately-held national insurance brokerage and benefits consultancy with similar middle-market employer focus, retirement plan services, and PEO-adjacent offerings built through M&A.
• Insperity: Publicly-traded PEO and HR services provider directly competing for small and mid-sized employer clients across health benefits, payroll, and HR outsourcing.
• Lockton Companies: Largest privately-held insurance brokerage globally with overlapping employee benefits, retirement, and risk consulting practices serving mid-to-large employers.

Broad incumbents

• Aon: Global professional services firm with substantial benefits brokerage (now including the acquired NFP) and retirement consulting, competing for large employer clients.
• Marsh McLennan: Largest global insurance brokerage and consulting conglomerate (parent of Marsh, Guy Carpenter, Mercer, Oliver Wyman) with overlapping benefits, retirement, and risk consulting but operating at materially larger scale and broader global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareonedigital
• Facebookfacebook.com/OneDigitalAdvisory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A51 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneDigital