What Atarraya Inc does

Atarraya Inc is a US-based aquaculture technology company founded in 2019 that builds and operates the Shrimpbox system, a containerized, closed-loop indoor shrimp farming platform integrating biofloc biotechnology, a proprietary end-to-end automation software layer, and modular hardware. The company produces two commercial hardware variants: Shrimpbox Blue Whale, a rugged modular outdoor system designed for extreme climates, and Shrimpbox Air, a lightweight urban-optimized tank form factor launched in 2024 and deployed in multi-story industrial buildings such as the company's 40,000 sq. ft. Plainfield, New Jersey hub. Biofloc microbial communities maintain water quality without water exchange, and the software layer converts farming protocols into automated workflows that minimize labor, with claimed unit economics of 100x productivity per square meter versus traditional ponds and 40% lower production costs versus other inland systems.

The company sells primarily into B2B enterprise customers, including restaurants, chefs, retailers, and food-service groups seeking premium chemical-free domestic shrimp; its largest disclosed commercial anchor is a 200,000-pound-per-year off-take agreement signed in June 2024 to supply New York City restaurant partners. It is shifting from a company-operated model to an asset-light strategy: the Indianapolis farm was closed in 2024, the New Jersey site was repurposed as a processing, R&D, and demonstration hub, and growth is now expected to come through master franchisor and farm-ownership partners. International expansion began with a February 2026 pilot partnership with Silal, an Abu Dhabi Developmental Holding Company (ADQ) entity, to deploy the system in the UAE, and the company is exploring co-location with greenhouse tomato growers to leverage biofloc sludge as organic fertilizer. Capital formation includes an 8 million USD seed-equivalent raise in 2019, a 3.9 million USD round in 2022, a 5 million USD round in August 2025 from ANIMO Ventures and Orbit Ventures, and an in-progress 25 million USD Series B to scale operations.

Name

Atarraya Inc

Legal name

Atarraya Inc.

Website

https://atarraya.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Atarraya Inc builds the Shrimpbox indoor shrimp farming system combining biofloc biotechnology, proprietary automation software, and modular hardware. It sells to enterprise restaurants, retailers, franchisors, and food-security partners, targeting the $18B US shrimp import gap.

Ownership category

akta.pro rank

Product category

Indoor Aquaculture Systems

NAICS

Aquaculture (1125), Seafood Product Preparation and Packaging (3117), Food Product Machinery Manufacturing (333241)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Crustacean Farming (e.g., shrimp, prawns, crab) (AFAEAAAC)

akta.pro secondary industry

Shrimp & Prawn Hatcheries (AFAEAKAC)

Keywords

• Indoor shrimp farming
• Biofloc aquaculture systems
• Sustainable seafood production
• Modular aquaculture hardware
• Urban shrimp farming technology

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Shrimpbox Farm Sales/Ownership: Selling or franchising Shrimpbox farm units to operators. 'Own a Farm' page on website suggests farm ownership/franchise model.
2. Master Franchisor Partnerships: Asset-light model scaling through partnerships with master franchisors who operate shrimp farms using Atarraya's technology platform.
3. Shrimp Production Sales: Direct shrimp production and sales to enterprise customers including off-take agreements with NYC customers (200,000 lbs per year).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Atarraya designs, manufactures, and operates the Shrimpbox system — a modular, container-based indoor shrimp farming system that combines biofloc biotechnology, a proprietary software automation platform, and vertically integrated hardware to grow premium, antibiotic-free shrimp locally. The company sells Shrimpbox farm units (via direct sales and a master-franchisor/Own-a-Farm model) and produces fresh shrimp sold to enterprise customers such as restaurants, chefs, and retailers.

Product overview

Atarraya offers the Shrimpbox system as its core product for indoor, urban shrimp farming. The system combines biotech (microbial communities via Biofloc technology), a proprietary digital end-to-end software platform, and vertically integrated modular hardware. The portfolio includes two main product variants: Shrimpbox Air (lightweight, designed for multi-story urban spaces like the New Jersey facility) and BlueWhale Shrimpbox (the original rugged, modular design for outdoor and extreme climate deployment). Additionally, the company operates the Oaxaca Innovation Lab as a research and experimentation facility. All products share the same three-module architecture: microbial communities biotech for water quality, software platform for automated orchestration, and modular hardware systems.

Differentiator

Problem solved

Functional benefit

Brands

• Shrimpbox: High-tech shrimp farming system integrating biotech, software, and hardware in a closed-loop container system.
• Shrimpbox Blue Whale
• Shrimpbox Air

Products and services

• Shrimpbox

Quantifiable outcome

• 100x productivity per square meter compared to traditional shrimp farms
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• SilalflagshipStrategic or Co-development Partner · 23 February 2026Silal is a company established by Abu Dhabi Developmental Holding Company (ADQ). Atarraya is partnering with Silal to pilot its shrimp production system in the UAE, with potential for large-scale deployment if successful. This partnership reflects Atarraya's shift toward an asset-light business model, scaling through partnerships with master franchisors.
• BiomEditcoreStrategic or Co-development PartnerResearch partnership announced for shrimp biofloc research project, focused on optimizing Shrimpbox production through advanced microbiome research.
• FoodShotminorStrategic or Co-development PartnerFoodShot prize as incentive for plans to take biofloc as a biofertilizer to its full potential, making it accessible for farmers and expanding the range of possibilities its use allows.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• NaturalShrimp Inc: US-based publicly traded company developing indoor, chemical-free shrimp farming using recirculating aquaculture and biofloc-adjacent systems. Closest direct competitor to Atarraya in land-based shrimp production targeting the US market.
• Atlantic Sapphire: Land-based salmon producer using recirculating aquaculture system (RAS) technology in Florida and Denmark. Operates the same indoor-fish-at-scale thesis as Atarraya but for salmon, and is a relevant peer for capital intensity, biological risk, and US food-service off-take dynamics.
• AquaBounty Technologies: Pioneer of land-based, indoor aquaculture for salmon using RAS. Comparable in pursuing indoor farming of premium seafood in the US with a technology-driven, capital-intensive model, though focused on a different species.
• Salmon Evolution: Norwegian land-based salmon producer using hybrid flow-through RAS. Relevant peer for indoor aquaculture scaling, unit economics, and the broader investor narrative around land-based seafood.
• Pure Salmon: Global land-based salmon platform backed by 8F Asset Management, building RAS facilities across multiple geographies. Useful peer for understanding multi-region rollouts and master-site economics analogous to Atarraya's franchisor ambitions.
• Whole Oceans: Land-based Atlantic salmon developer in Maine using RAS. Comparable technology category and US-based site economics, providing a useful benchmark for indoor aquaculture capex and operating performance.
• Nordic Aquafarms: Developer of large-scale land-based salmon RAS facilities in the US (Maine, California) and Europe. Comparable in scale of ambition and technology approach to indoor finfish production for the North American market.

Others

• Innovasea: Aquaculture technology provider offering RAS systems, sensors, and biomass management software to fish and shrimp farmers globally. Comparable as an enabling technology ecosystem participant, though it sells tools rather than operating farms itself.

Broad incumbents

• Bowery Farming: Largest US vertical farming operator building indoor, software-orchestrated farms for leafy greens. Shares Atarraya's playbook of vertical integration, automation, and proximity-to-consumer distribution but in a different protein/produce category.
• Plenty: US vertical farming company focused on indoor produce using robotics and AI. Comparable in combining biotech, software, and hardware for indoor food production, and in targeting premium retail and food-service customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atarrayainc
• LinkedInlinkedin.com/company/atarraya-inc
• Instagraminstagram.com/_shrimpbox

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atarraya Inc