OwnHome
OwnHome is an Australian non-bank lender that provides Deposit Boost Loans — funding up to 20% of a home's purchase price — to first home buyers who lack a full deposit, using its proprietary "Slate" AI underwriting platform and distributing via brokers and direct channels.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OwnHome does
OwnHome is an Australian non-bank lender and fintech founded around 2020 and headquartered in Sydney, focused on helping first home buyers enter the property market despite insufficient deposits. The company's core product, the Deposit Boost Loan, funds up to 20% of a property's purchase price as the borrower's deposit contribution, structured as a 15-year loan and repaid alongside the buyer's primary mortgage. OwnHome originally operated a rent-to-own model before pivoting in September 2023 to the Deposit Boost Loan, which it considers more scalable and aligned with mainstream home-purchase journeys.
The company's technology stack centres on "Slate," a proprietary AI-driven credit decisioning platform that evaluates applicants using verified transaction-level data rather than relying solely on traditional credit files. OwnHome operates through a group structure including OwnHome Finance Pty Ltd (the lender, holding Australian Credit Licence 555197), OwnHome Technologies Pty Ltd, OwnHome Real Estate Pty Ltd (which trades as Peach Property), OwnHome Lending Pty Limited, and OwnHome Services Pty Ltd.
OwnHome generates revenue through a 1.1–2.2% loan difference payment (LDP) on the funded property value plus interest income on the 15-year Deposit Boost Loan. Distribution is primarily direct-to-consumer supplemented by a broker channel, with over 60 lender partnerships and an integration into NextGen's ApplyOnline platform — Australia's dominant mortgage broker lodgement system. The company has scaled operations across New South Wales, Queensland, and Victoria, with publicly stated expansion plans into South Australia and Western Australia, and has processed over $13 billion in cumulative home-loan applications as a pipeline metric. OwnHome is backed by CBA's X15 Ventures, Square Peg, NAB Ventures, and Hostplus, having raised approximately $25 million in equity funding including a ~$31 million Series A in February 2022.
OwnHome firmographics
Firmographics- Name
- OwnHome
- Legal name
- OwnHome Technologies Pty Ltd
- Website
- https://ownhome.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OwnHome is an Australian non-bank lender that provides Deposit Boost Loans — funding up to 20% of a home's purchase price — to first home buyers who lack a full deposit, using its proprietary "Slate" AI underwriting platform and distributing via brokers and direct channels.
- Ownership category
- akta.pro rank
OwnHome industry classification
Industry- Product category
- Alternative Home Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
- akta.pro secondary industry
- Private Credit / Direct Lending (FSAAAHAG)
Keywords
Where OwnHome is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
OwnHome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Low Deposit Premium (Upfront Fee): Customers pay a Low Deposit Premium (LDP) of 1.1%-2.2% of the property purchase price upfront to access the Deposit Boost Loan. This fee replaces traditional LMI costs and unlocks the ability to access 80% LVR home loans. The premium is lower for customers who contribute 5%+ deposit and can be capitalised into the loan.
- Deposit Boost Loan Interest: The Deposit Boost Loan is a principal and interest, variable rate loan with a 15-year term. Customers make repayments on the deposit loan as part of their overall mortgage structure. Interest revenue is earned over the loan term on the deposited amount.
- Buyer's Agent Service (Bundled): Licensed Buyer's Agent services are included as part of the Deposit Boost Loan package (valued at $13,200 including GST). The service covers property hunting, inspections, valuations, negotiations, and auction support. This is bundled into the upfront fee rather than charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Deposit Boost (0-4.99% deposit contribution) - 2.2% Low Deposit Premium |
| Unit Pricing | One time/ perpetual license | Deposit Boost (5%+ deposit contribution) - Discounted LDP up to 1.1% |
| Other | One time/ perpetual license | Buyer's Agent Service - Complimentary with Deposit Boost (valued at $13,200) |
| Subscription | Monthly | Deposit Boost Loan - 15-year principal and interest variable rate term |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OwnHome product offering
Product offeringCore offering
OwnHome offers a Deposit Boost Loan that covers up to 20% of a property's purchase price as a deposit, paired with an 80% LVR home loan, allowing first home buyers to access homeownership without paying traditional Lenders Mortgage Insurance (LMI). The product is bundled with a complimentary licensed Buyer's Agent service that handles property search, due diligence, negotiation, and auction support. Pricing is a 1.1%-2.2% upfront Low Deposit Premium on property value with a 15-year variable rate principal and interest loan term.
Product overview
OwnHome offers a unified homeownership platform anchored by the Deposit Boost Loan product, which funds up to 20% of a property deposit paired with an 80% LVR home loan. The product portfolio includes two Deposit Boost variants (Owner Occupied for 81-100% LVR and Investor for first home buyers at 81-98% LVR), both bundled with a complimentary Buyer's Agent service valued at $13,200. Supporting tools include a suite of financial calculators and the AI-powered Slate credit decisioning platform that integrates with NextGen's ApplyOnline for broker submissions. The company also operates the Peach Property sub-brand for real estate services.
Differentiator
Problem solved
Functional benefit
Products and services
- Deposit Boost Loan (Owner Occupied) A low-deposit home loan product for owner-occupiers supporting 81-100% LVR, designed for Australian borrowers who can afford mortgage repayments but lack a 20% deposit. Replaces traditional LMI with a 1.1%-2.2% upfront Low Deposit Premium, features no early repayment fees, no exit fees, no lock-ins, and includes a complimentary Buyer's Agent service. Available in NSW, QLD, and VIC at launch with planned expansion to SA and WA.
- Deposit Boost Loan (Investor) A low-deposit home loan variant for first home buyers purchasing an investment property (rather than owner-occupied), supporting 81-98% LVR. Bundled with the same complimentary Buyer's Agent service and priced on the same 1.1%-2.2% Low Deposit Premium structure.
- Buyer's Agent Service A licensed Buyer's Agent service bundled with every Deposit Boost Loan, covering property hunting, building and pest reports, strata reviews, due diligence, price negotiation, auction bidding, and settlement support. Standalone value is $13,200 including GST; provided complimentary with the Deposit Boost Loan product.
Quantifiable outcome
- 10.39% average annual capital growth for properties purchased through OwnHome buyer's agent - double the nationwide average
- +4 more outcomes
Companies that use OwnHome
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
OwnHome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
OwnHome partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NextGen (ApplyOnline Platform)coreOwnHome has partnered with NextGen technology platform to implement the ApplyOnline platform for mortgage lodgement and verified data infrastructure. The partnership enables brokers to submit applications directly to OwnHome with verified data flowing into OwnHome's AI credit decisioning platform called Slate. NextGen works with over 60 lenders across Australia and views this as supporting OwnHome's growth strategy through the broker channel.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
OwnHome competitors and assessment
Company assessmentDirect peers
- HashChing: Australian online mortgage broker connecting borrowers with lenders; competes with OwnHome's broker-embedded distribution model for first home buyer leads.
- Nano Home Loans: Australian online home loan lender focused on low-rate mortgages and fast approvals, directly competing with OwnHome's digital-first, first home buyer positioning.
- Athena Home Loans: Australian digital mortgage lender offering variable and fixed home loans with transparent pricing and quick online approvals; competes with OwnHome for the same digitally-engaged first home buyer segment.
- Tic:Toc: Australian digital home loan lender using proprietary technology for instant credit decisions, directly competing with OwnHome in tech-enabled mortgage origination targeting first home buyers.
- Joust: Australian reverse-auction mortgage marketplace that helps borrowers find the best home loan from brokers and lenders; competes with OwnHome's direct-application motion for first home buyers.
Broad incumbents
- Lendi: One of Australia's largest mortgage brokers, owned by NAB; provides comparison and origination across dozens of lenders, serving the same first home buyer segment as OwnHome's broker channel.
- loans.com.au: Established Australian online lender offering home loans, refinances, and personal loans; broader portfolio player but directly competes for the same low-deposit, digitally-engaged first home buyer.
Regional players
- HomeStart Finance: South Australian government-backed low deposit home loan provider offering shared equity and low-deposit loans; comparable in product structure (low deposit) but operates primarily in SA with a public-sector mandate.
- Keystart: Western Australian government-backed low deposit home loan scheme, directly comparable to OwnHome's Deposit Boost structure but operating in WA with state-backed funding and risk-sharing.
Emerging players
- Brickfloor: Australian fintech offering rent-to-own and deposit assistance products, closely mirroring OwnHome's original rent-to-own model and competing for the same under-deposit first home buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OwnHome social profiles
Digital presenceOwnHome compliance and trust
Trust signalCompliance9 records
OwnHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
OwnHome leadership team
Management profileNumber of profiles
Profiles3 records
OwnHome subsidiaries and ownership
Company hierarchySubsidiaries1 record
OwnHome funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OwnHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OwnHome
What does OwnHome do?
OwnHome offers a Deposit Boost Loan that covers up to 20% of a property's purchase price as a deposit, paired with an 80% LVR home loan, allowing first home buyers to access homeownership without paying traditional Lenders Mortgage Insurance (LMI). The product is bundled with a complimentary licensed Buyer's Agent service that handles property search, due diligence, negotiation, and auction support. Pricing is a 1.1%-2.2% upfront Low Deposit Premium on property value with a 15-year variable rate principal and interest loan term.
Is OwnHome a public or private company?
OwnHome is a private company. It is classified as venture growth investor backed and is currently operating.
When was OwnHome founded?
OwnHome was founded in 2020. It employs 11 to 50 people.
Where is OwnHome based?
OwnHome is headquartered in Sydney, Australia, in the Oceania region.
How does OwnHome make money?
Three revenue lines are on record. Low Deposit Premium (Upfront Fee) is the primary driver. The others are deposit Boost Loan Interest and buyer's Agent Service (Bundled).
Who are OwnHome's main competitors?
Direct peers on record are HashChing, Nano Home Loans, Athena Home Loans, Tic:Toc and Joust. Broad incumbents are Lendi and loans.com.au. Regional players are HomeStart Finance and Keystart. Brickfloor is listed as an emerging player.
Does OwnHome have an API?
No public API is recorded for OwnHome.
What industry is OwnHome in?
OwnHome's product category is Alternative Home Lending. Its primary akta.pro industry code is FSALAGAA, Closed-End Home Equity Loans (Second Mortgages), with a secondary code of FSAAAHAG, Private Credit / Direct Lending. Its NAICS code is 52231 and its SIC code is 6162.