What Brickfloor Pty Ltd does

Brickfloor Pty Ltd is an Australian PropTech company founded in 2017 that operates a Market Price Guarantee (MPG) model for residential property sellers within a 50km radius of the Melbourne, Sydney and Brisbane central business districts. The company's core offering is a free, obligation-free upfront commitment to purchase a seller's home at a market-validated price within three business days; sellers can simultaneously run a traditional sale campaign with their chosen real estate agent and sell to the highest third-party bidder if one emerges, with Brickfloor standing as a committed backstop buyer. Brickfloor has issued over $170 million of guarantees to date and ultimately purchases approximately 66% of customer homes, with customers reportedly achieving 8% higher sale prices on average when the MPG is used as negotiating leverage.

The technical foundation comprises proprietary property valuation models trained on thousands of Australian home transactions that ingest comparable sales, suburb-level trends and property-specific features (land size, dwelling attributes, orientation, pools, outdoor areas) to produce market-range offers. The wider product stack includes a rent-back option for sellers whose homes are acquired by Brickfloor, a $1,000 customer referral program, and the upcoming SMART Australian Housing Fund (target launch H1 2026) — a professionally managed, diversified residential property fund issuing units to investors from a $25,000 minimum and targeting 9–14% pa net-of-fee pre-tax returns, sourced from properties acquired through the MPG pipeline.

Brickfloor monetises via a 2% fee on the MPG amount payable at settlement (whether Brickfloor or a third party ultimately purchases the home), supplemented by rental yield and capital growth on properties it retains. Distribution is omnichannel: direct-to-consumer via the website and content marketing, complemented by partnerships with mortgage brokers (MoneyQuest) and tier-one Melbourne real estate agencies including Marshall White, Woodards and Noel Jones. The company is privately held, employs 1–10 staff, and as of 2026 is raising additional capital to meet demand while bringing the SMART Fund to market.

Name

Brickfloor Pty Ltd

Legal name

Brickfloor Pty Ltd

Website

https://brickfloor.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brickfloor is an Australian PropTech that offers home sellers a guaranteed upfront market offer on their property within 50km of Melbourne, Sydney and Brisbane, monetising via a 2% settlement fee and via the SMART Australian Housing Fund (launching H1 2026).

Ownership category

akta.pro rank

Headquarters

HQ city

Burnley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Transaction Fee (MPG Fee): Brickfloor charges a 2% fee on the Market Price Guarantee amount, payable at settlement regardless of whether Brickfloor or a third party purchases the home. This is the primary revenue stream alongside rental yield and capital growth from acquired properties.
2. Property Portfolio Revenue: Revenue generated through rental yield and capital growth from homes acquired. Brickfloor generally holds acquired properties for a number of years, renting them at market rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brickfloor provides a Market Price Guarantee (MPG) — a free, obligation-free upfront commitment to purchase a homeowner's property at a market price, delivered within 3 business days and held valid through the seller's sale campaign. If a higher bid emerges, the seller keeps the upside; otherwise Brickfloor settles. The guarantee enables sellers to buy their next home with certainty, with optional rent-back from Brickfloor after acquisition. Brickfloor also operates a managed residential property fund that acquires homes via the MPG channel.

Product overview

Brickfloor is a multi award-winning PropTech company that provides the Market Price Guarantee (MPG) as its core product — a guaranteed market offer for home sellers. The MPG is complemented by a rent-back option for sellers when Brickfloor acquires their property. The company also operates the SMART Australian Housing Fund (launching H1 2026), a managed residential property fund that acquires properties through the MPG model. A referral program offers $1,000 cash incentives for customer referrals.

Differentiator

Problem solved

Functional benefit

Brands

• SMART Australian Housing Fund: A professionally managed, diversified Australian residential property fund targeting 9-14% pa returns (net of fees, pre tax) from established Australian housing.

Products and services

• Market Price Guarantee (MPG) A guaranteed upfront offer from Brickfloor to purchase a seller's home at a market price within 3 business days, valid for the duration of the seller's sale campaign. If the seller receives a higher third-party offer, they can sell to that bidder and keep the upside; otherwise Brickfloor acquires the home. Offered free and obligation-free to Australian home sellers within 50km of Melbourne, Sydney and Brisbane CBDs.
• SMART Australian Housing Fund A professionally managed, diversified Australian residential property fund targeting established houses within 50km of Melbourne, Sydney and Brisbane CBDs. Properties are acquired via Brickfloor's Market Price Guarantee model. Targeted returns of 9–14% pa net of fees, pre-tax, with minimum investments of $25,000. Brickfloor's first vintage fund generated 8.58% pa capital growth over 3.5 years vs 6.22% pa for the CoreLogic Home Value Daily Index.

Quantifiable outcome

• 66% of customer homes purchased by Brickfloor, demonstrating market-range pricing accuracy
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• Specialised Investment and Lending Corporation Pty LtdcoreStrategic or Co-development Partner · 1 January 2017Trustee partner for Brickfloor's investment and lending operations. Manages the fund structure and regulatory compliance for property acquisitions.
• Matthew Quinn (Advisory Board)coreOthersFormer CEO of Stockland Group (2000-2013), Australia's largest diversified property group. Provides strategic guidance and industry expertise.
• Saul Eslake (Advisory Board)coreOthersOne of Australia's leading economists with 35+ years experience including as Chief Economist at ANZ Bank and Bank of America Merrill Lynch.
• Ken Atchison (Advisory Board)coreOthersPreeminent asset consultant with 40+ years experience including as Founder of Atchison Consultants and senior consultant at Towers Perrin (now Russell Group).
• Marshall WhitekeyChannel Partner/ Reseller/ DistributorPremier Melbourne real estate agency that recommends Brickfloor to vendors seeking sale certainty. James Connell (Chairman) is a public advocate.
• WoodardskeyChannel Partner/ Reseller/ DistributorMelbourne real estate agency recommending Brickfloor to vendors. Ben Dax (Sales Director) provides public endorsements.
• MoneyQuestkeyChannel Partner/ Reseller/ DistributorNational mortgage broker franchise recommending Brickfloor to clients facing buy-before-sell decisions. Michael Russell (Managing Director) provides endorsements.
• Noel Jones BalwynminorChannel Partner/ Reseller/ DistributorMelbourne real estate agency recommending Brickfloor to vendors. David Fileccia (Director & Auctioneer) provides endorsements.
• Quay Arktos RE Services LimitedcoreOthersAFSL holder (No. 563 036) acting as the responsible entity for the SMART Australian Housing Fund. Authorised representative number 001319965.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Perch: US-based home equity-backed cash offer company that competes in the buy-before-sell space, overlapping with Brickfloor's MPG use case for homeowners needing purchase certainty.

Direct peers

• Orchard: US home trade-in startup that makes a preliminary offer on a customer's current home so they can buy their next home first — directly comparable to Brickfloor's buy-before-sell value proposition.
• Properly: Canadian home trade-in company offering cash offers and guaranteed closing dates to home sellers, addressing the same sale-certainty pain point that Brickfloor's MPG targets in Australia.
• Opendoor: US-based iBuyer that provides instant cash offers to home sellers, the closest direct analog to Brickfloor's Market Price Guarantee model. Both companies use algorithmic pricing to deliver guaranteed offers and charge a service fee.
• Offerpad: US iBuyer that makes direct cash offers on homes and holds/resells properties, mirroring Brickfloor's balance-sheet model of acquiring, renting, and reselling residential property.
• Knock: US home trade-in platform that lets sellers buy their new home before selling their current one — the same core 'buy before you sell' problem Brickfloor's MPG solves. Operates a similar partnership model with real estate agents and mortgage lenders.
• Homeward: US company that helps homebuyers make competitive all-cash offers before selling their existing home, functionally similar to Brickfloor's MPG leverage mechanic in the Australian market.

Broad incumbents

• Domain Holdings: Australia's leading residential property listings platform (owned by Nine Entertainment). Relevant as a broad real estate ecosystem incumbent and existing media partner of Brickfloor, but does not provide guaranteed offers.
• REA Group: Parent of realestate.com.au, the dominant Australian property portal. A broad incumbent in the Australian real estate advertising ecosystem where Brickfloor operates, though REA itself is not an iBuyer.
• Zillow: Former iBuyer operator (Zillow Offers shut down in 2021) and largest US residential real estate platform. Highly relevant historical peer illustrating both the potential scale and execution risk of the iBuyer model Brickfloor has built in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickfloor Pty Ltd