vlinder

What vlinder does

Vlinder Inc. is a private Web3/blockchain technology company founded in 2018, headquartered in Monroe Township, New Jersey, with engineering and operations based in Bengaluru, India. Operating under the tagline "IoT Feels, AI Thinks, Blockchain Remembers," the company provides an integrated platform combining IoT (QR codes, NFC/RFID tags), AI (metadata management), and blockchain (provenance recording) technologies to deliver supply chain transparency, product authenticity verification, and digital credential management. Its target customers are enterprises across the spirits/alcohol, education, food/agriculture, government, and media sectors, with a client roster that includes Diageo, Bacardi, Brown-Forman, Suntory, Amrut Distilleries, Allied Blenders, SkoolMentor, Tribe, and GI TAGGED.

The product portfolio consists of three core platforms: TRAG (blockchain-powered authenticity and provenance with GS1 EPCIS 2.0 compliance and ERP integration to SAP, Oracle, and Microsoft Dynamics); Klefki (verifiable digital credentials and sovereign identity wallets leveraging zero-knowledge proofs and biometric anti-fraud); and Digital Product Passport (product-level digital identities with lifecycle tracking aligned to EU DPP and ESPR regulations). The Metadata Interoperability Platform (MIP) extends into the media/music vertical, issuing Song Credentials that distinguish human-crafted, AI-assisted, and generative AI music to address royalty attribution. Revenue is generated through enterprise SaaS subscriptions billed annually or multi-year, white-label OEM licensing, and transaction processing fees via Stripe, Razorpay, and Plaid; pricing is custom quote-based with no public tiers.

Vlinder maintains strategic partnerships with Microsoft (marketplace), Polygon (multi-chain infrastructure), C2PA, Content Authenticity Initiative, Credential Engine, DIACC, and LACChain, and operates across 8 countries including the US, Canada, Switzerland, India, Jamaica, Dominica, Grenada, and Vanuatu. The company reports 11–50 employees, has received only ~$106K in disclosed funding across two small rounds in 2020 and 2022, and does not publicly disclose revenue or ARR.

Name

vlinder

Legal name

Vlinder Inc.

Website

https://vlinder.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vlinder Inc. provides blockchain-based supply chain authenticity, digital credentials, and product provenance solutions for enterprises across spirits/alcohol, education, food, government, and media sectors through its TRAG, Klefki, Digital Product Passport, and Metadata Interoperability platforms.

Ownership category

akta.pro rank

Product category

Supply Chain Authentication & Provenance Software

akta.pro primary industry

Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance) (FSAPAIAK)

akta.pro secondary industries

Identity, Credentials & Permissioning for Enterprises (DID/VC, access control, attestations) (FSAPAIAG), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), On-Chain Reputation, Identity & Attestation for Governance (DID, badges, sybil resistance) (FSAPAHAF)

Keywords

• Supply chain provenance
• Blockchain authentication
• Verifiable credentials
• Digital product passport
• Anti-counterfeiting software

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licenses: SaaS subscription model providing access to Vlinder's blockchain platform, authentication tools, and dashboard. Billed on annual or multi-year cycles for enterprise clients.
2. White-Label OEM Licensing: White-label agreements allowing partners to embed Vlinder's technology under their own brand, generating licensing revenue.
3. Transaction Processing: Payment processing fees through third-party providers (Stripe, Razorpay, Plaid) for transactions on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vlinder sells enterprise blockchain-based SaaS platforms for product authenticity, supply chain provenance, and verifiable digital credentials. Its core products—TRAG, Klefki, and Digital Product Passport—combine IoT tags (QR/NFC/RFID), AI metadata, and multi-chain blockchain to help brands fight counterfeiting, trace product journey, and issue tamper-proof digital identities for products, credentials, and individuals.

Product overview

Vlinder offers a platform-plus-modules architecture centered on Web3/blockchain solutions for enterprise and government sectors. The core products include TRAG (blockchain-powered product authenticity and provenance), Klefki (verifiable digital credentials and identity management), and Digital Product Passport (product-level QR engagement). The Metadata Interoperability Platform (MIP) extends the portfolio into the media/music industry with Song Credentials for AI music metadata standardization. All products share underlying blockchain infrastructure, QR/NFC tag technology, and API-first architecture for ERP integration.

Differentiator

Problem solved

Functional benefit

Brands

• Trag: Blockchain-powered authenticity, provenance, and product engagement platform helping brands fight counterfeits, prove origin, and tell verified product stories through QR/NFC scanning.
• Klefki
• Digital Product Passport
• Metadata Interoperability Platform (MIP)

Products and services

• TRAG

Quantifiable outcome

• Serves major global spirits brands including Diageo, Bacardi, Amrut, Brown Forman, and Allied Blenders

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationListed as marketplace listing partner. Vlinder's solutions available through or integrated with Microsoft ecosystem.
• PolygoncoreTechnology or IntegrationBlockchain infrastructure partner providing multi-chain support for Vlinder's platform.
• DIACC (Digital Identity Association of Canada)coreStrategic or Co-development PartnerCollaborates with DIACC on digital identity standards and verification frameworks for Canadian and international markets.
• Credential EnginecoreStrategic or Co-development PartnerPartner for digital credentials standardization, enabling interoperable verifiable credentials.
• C2PA (Coalition for Content Provenance and Authenticity)coreStrategic or Co-development PartnerContributor to C2PA open standards for content provenance and authenticity verification.
• Content Authenticity InitiativecoreStrategic or Co-development PartnerMember of initiative focused on content authenticity standards and deepfake detection.
• USAIDminorGTM or Marketing PartnerMarketplace listing partner for development sector applications.
• InfosysminorImplementation/ SI/ Consulting PartnerTechnology and consulting partner for enterprise implementations.
• IDB (Inter-American Development Bank)minorGTM or Marketing PartnerInternational donor agency partner supporting projects in Latin American and Caribbean markets.
• EarthoodminorStrategic or Co-development PartnerSustainability-focused partner for ESG verification and supply chain sustainability tracking.
• GBA (Global Blockchain Business Council)minorGTM or Marketing PartnerBlockchain industry association membership for networking and market positioning.
• GSIC (Global Sustainable Impact Accelerator)minorGTM or Marketing PartnerSustainable impact accelerator program partner.
• SID (Society of Innovation and Development)minorGTM or Marketing PartnerInnovation ecosystem partner in India.
• NECminorStrategic or Co-development PartnerAcademic collaboration partner for technology research and development.
• TAPMI (T.A. Pai Management Institute)minorStrategic or Co-development PartnerAcademic institution partner for research and talent development.
• Pacific AdvisoryminorImplementation/ SI/ Consulting PartnerConsulting partner for advisory services.
• DSCI (Data Security Council of India)minorGTM or Marketing PartnerIndia cybersecurity ecosystem partner.
• Elevate KarnatakaminorGTM or Marketing PartnerKarnataka state government initiative partner for startups in India.
• UCDF (Universal Credits DAO)minorGTM or Marketing PartnerDecentralized finance ecosystem partner.
• AIT (American Institute of Technology)minorStrategic or Co-development PartnerAcademic partnership for technology research.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• IBM Blockchain (IBM Food Trust): IBM's enterprise blockchain portfolio, including Food Trust, competes directly with Vlinder's TRAG supply-chain provenance platform while serving a much broader enterprise customer base.
• Oracle Blockchain Platform: Oracle offers an enterprise blockchain and supply chain traceability stack with native ERP integration — the same ERP integration points Vlinder targets via its SAP/Oracle/Dynamics connectors.
• SAP (Blockchain Business Network): SAP's blockchain and supply chain solutions compete at the ERP-integrated provenance layer where Vlinder positions TRAG as a complementary connector.

Direct peers

• Circulor: Circulor provides blockchain-based supply chain traceability and provenance for raw materials and batteries, directly comparable to Vlinder's TRAG product for tracking physical goods authenticity and ESG data.
• OriginTrail: OriginTrail is a decentralized knowledge graph for supply chain interoperability and verifiable data exchange — a direct architectural and use-case peer to Vlinder's provenance and credentialing stack.
• Provenance (Block): Provenance is a blockchain-based supply chain transparency and product authentication platform — a direct competitor to Vlinder TRAG for sustainability claims and product provenance.
• Indicio: Indicio builds decentralized identity and verifiable credential infrastructure, directly comparable to Vlinder's Klefki platform for sovereign IDs, KYC, and portable credentials.
• Trusona: Trusona focuses on identity verification and passwordless authentication with anti-fraud features — overlapping with Klefki's biometric/eKYC and fraud-detection capabilities.
• KYC-Chain: KYC-Chain provides blockchain-based KYC, AML, and identity verification for enterprises — a direct competitor to Vlinder's Klefki compliance identity and wallet KYC functionality.
• Authentic (by Legit): Authentic offers product authentication and anti-counterfeiting using QR/NFC plus blockchain — a direct peer to Vlinder TRAG in the consumer goods and luxury authentication market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/govlinder?lang=en
• Facebookfacebook.com/vlinder.labs.56
• LinkedInin.linkedin.com/company/vlinder-io
• Instagraminstagram.com/vlinder.io/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vlinder