Cooper Equipment Rentals
Cooper Equipment Rentals is a Canadian-owned, PE-backed construction equipment rental company operating 85+ branches across six provinces, serving contractors in construction, mining, municipal, pipeline, and environmental sectors with a full equipment portfolio, four specialty divisions, and a digital account management portal.
- Company typePrivate
- Founded1972
- HeadquartersMississauga, Canada
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Cooper Equipment Rentals does
Cooper Equipment Rentals Limited is a Mississauga-headquartered, Canadian-owned construction equipment rental company founded in 1972, operating 85+ branches across six provinces with a stated team of more than 1,300 employees. It rents compact, aerial, and heavy construction equipment to general and specialty trade contractors serving road construction, railways, mining, commercial, residential, and pipeline projects, alongside municipalities and environmental restoration firms. The product surface spans aerial lifts, excavators, dozers, loaders, cranes, compaction equipment, compressors, generators, welders, traffic control, work-zone safety, and HVAC/lighting, organized under four specialty divisions: Hub Heavy Equipment (CAT, Hitachi, Volvo, Deere, Komatsu), Climate Control (heating, cooling, propane delivery), Pump & Power (dewatering, generators for mining/municipal/pipeline), and Trench Safety.
The underlying technology layer centers on COOPERconnect, a 24/7 online account management portal providing real-time equipment location, meter readings, usage history, service requests, pickup requests, and Power BI-backed invoice and cost optimization dashboards, with Microsoft authentication. Supporting technology includes a telematics system for asset visibility and theft reduction, Xtellio-based fuel-level monitoring, and Heat IQ for real-time heater monitoring launched in March 2026. Revenue is generated primarily through usage-based equipment rental, supplemented by one-time used-equipment sales through Hub Heavy Equipment, managed-services climate control solutions, professional-services safety training (operator certifications for aerial work platforms, forklifts, telehandlers, working at heights, and propane handling), and hardware propane delivery. Pricing is quote-based, consultative, and not publicly disclosed, distributed through a direct branch-based field sales model, inside sales via quote request, and a self-serve portal for existing enterprise accounts. The company is privately held and backed by SeaFort Capital, with Doug Dougherty (transitioning to Executive Chair) and Brian Spilak (CEO) leading the leadership team alongside President Darryl Cooper.
Cooper Equipment Rentals firmographics
Firmographics- Name
- Cooper Equipment Rentals
- Legal name
- Cooper Equipment Rentals Limited
- Website
- https://cooperequipment.ca
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cooper Equipment Rentals is a Canadian-owned, PE-backed construction equipment rental company operating 85+ branches across six provinces, serving contractors in construction, mining, municipal, pipeline, and environmental sectors with a full equipment portfolio, four specialty divisions, and a digital account management portal.
- Ownership category
- akta.pro rank
Cooper Equipment Rentals industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)
- akta.pro secondary industries
- Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Cooper Equipment Rentals is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices36 records
Markets served
Cooper Equipment Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Core revenue stream from renting compact, aerial, and heavy construction equipment to contractors across Canada. Equipment includes excavators, loaders, cranes, aerial lifts, climate control, pumps, and specialty divisions for heavy equipment, trench safety, and pump & power solutions.
- Equipment Sales: Hub Heavy Equipment division offers both outright equipment purchases and consignment options. Customers can explore inventory of high-quality used equipment from brands like CAT, Hitachi, Volvo, and more.
- Safety Training Services: In-class and online training programs for equipment operation including aerial work platforms, forklifts, telehandlers, working at heights, and propane/natural gas handling. Certification cards issued upon completion.
- Climate Control Services: Specialty division providing complete climate control solutions including equipment rental, needs analysis, heat estimation, equipment selection, logistics, on-site maintenance, gas fitting, and permitting services.
- Propane Delivery: On-site propane delivery services in select regions including Edmonton, Calgary, Lethbridge, Taber in Alberta and Greater Vancouver Area in British Columbia. Propane Stop locations offer refills from 5lb to 420lb cylinders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based rental pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Cooper Equipment Rentals product offering
Product offeringCore offering
Cooper Equipment Rentals rents compact, aerial, and heavy construction equipment to contractors across Canada through 85+ branch locations in six provinces. The company operates specialty divisions covering Hub Heavy Equipment, Climate Control, Pump & Power, and Trench Safety, complemented by Safety & Training Services, the Cooper Protection Plan, and the COOPERconnect digital account management platform.
Product overview
Cooper Equipment Rentals is a full-service construction equipment rental company offering a comprehensive portfolio of rental equipment across Canada. The core offering includes compact, aerial, and heavy construction equipment organized into main product categories: Aerial Lifts, Carriers, Climate Control, Compaction, Compressors, Cranes, Crawler Dozers, Excavators, Fuel Cubes, General Tools, Generators, Green Equipment (electric/sustainable), HVAC, Lighting, Loaders, Material Handling, Plumbing, Pumps, Temporary Heat, Traffic Control, Utility Vehicles, Welding Equipment, and Work Zone Safety. The company operates several specialty divisions including Hub Heavy Equipment (heavy equipment rentals and sales from brands like CAT, Hitachi, Volvo, Deere, Komatsu), Climate Control (complete climate solutions including heating, cooling, and propane delivery), Pump & Power (dewatering and power generation for large-scale projects serving mining, construction, municipality, environmental, and pipeline industries), and Cooper Trench Safety (trench safety and excavation protection). Supporting services include Cooper Connect (24/7 online account management platform), Safety & Training Services (operator certifications and safety training), and the Cooper Protection Plan (equipment damage protection). The company has over 85 branches across Canada and operates the youngest average fleet age in the market.
Differentiator
Problem solved
Functional benefit
Brands
- Hub Heavy Equipment: Specialty division offering heavy equipment rentals and sales including excavators, articulated off-road trucks, pipelayers, and wheel loaders from brands like CAT, Hitachi, Volvo, John Deere, and Komatsu.
- Pump & Power
- Climate Control
- Trench Safety
- Cooper Connect
- Golden Equipment Campaign
Products and services
- Aerial Lifts Wide range of access equipment including articulating booms, crawler booms, push around mast lifts, rough terrain scissor lifts, scissor lifts, self propelled mast lifts, telescoping booms, and towable booms ranging from 10' to 135'. For contractors needing elevated work platform access.
- Excavators Excavator rental equipment for digging, moving dirt, rocks, sand, gravel and rubble, with various bucket sizes and attachments including hydraulic hammer, mat grapples and hydraulic thumbs.
- Loaders Wheel loaders and track loaders for material handling and earthmoving applications.
- Cranes Crane rental equipment for heavy lifting applications.
- Crawler Dozers Crawler dozer rental equipment for earthmoving and site preparation.
- Compaction Ride-On Range of ride-on compaction equipment including pad-foot, smooth drum rollers and asphalt rollers with widths between 36" to 84".
- Compaction Walk-Behind Walk-behind compaction equipment including plate tampers for various compaction needs.
- Material Handling Telehandlers, rough terrain forklifts, and material handling equipment.
- Generators Generator rental equipment for power generation at job sites.
- Pumps Dewatering centrifugal, trash, submersible and towable pumps to remove water with little to no solids from job sites, with capacities ranging from 21 GPM to 2,200 GPM.
- Temporary Heat Temporary heating equipment including direct fired heaters, indirect fired heaters, hydronic heaters, radiant heaters, and electric heaters ranging from 5,100 BTU to 2.25 million BTU, powered by diesel, propane, natural gas, or electricity.
- HVAC Heating, ventilation, and air conditioning equipment rentals.
- Lighting Portable lights and towable light towers for job site illumination.
- Welding Equipment Portable and towable welders including wire feed, 200-500 AMP models powered by electric, diesel, or gasoline for job site power generation and welding.
- Utility Vehicles Rugged utility vehicles with cargo beds that can haul materials such as dirt, gravel, or rocks, with counter-balanced beds for easy dumping. Available in 2-seater and 4-seater models with 1,250 lbs load capacity.
- Traffic Control Traffic control signage and accessories including arrow boards, message boards, and traffic barrels and signs for safe project completion.
- Work Zone Safety Fencing and edge protection solutions for construction sites and crowd control in public spaces, including edge fence panels, crowd control panels, perimeter fences, beam clamps, bolt down posts, compression posts, and jersey barriers.
- General Tools and Small Equipment Wide selection of general tools and supplies including air tools, concrete equipment, electric tools, fans & cleaning, lawn & garden, material handling, scaffolding & ladders, and surveying equipment.
- Carriers Concrete buggies, power wheelbarrows, and tracked carriers equipped with varying widths to allow operators to climb steep slopes and carry material up to 5,510 lbs.
- Compressors Air compressors for construction and industrial applications.
- Fuel Cubes Double-walled fuel cubes in various capacities for storing diesel and gas on-site, available at Climate Control branches.
- Green Equipment (Smarter Equipment Solutions) Fleet of electric and sustainable equipment for eco-conscious construction practices, including electric heaters, battery-powered equipment, and green alternatives.
- Hub Heavy Equipment Heavy equipment rental and sales division specializing in articulated off-road trucks, compaction, excavators, long reach excavators, heavy crawler dozers, material transfer vehicles, pipelayers, and wheel loaders from brands like CAT, Hitachi, Volvo, Deere, Komatsu, and Roadtec. Operates from locations in Toronto, Ontario and Edmonton, Alberta.
- Climate Control Solutions Complete climate control solutions including air conditioners, dehumidifiers, fans, fuel cubes, generators, heaters, propane delivery, and remote monitoring systems. Includes specialized services for heating, cooling, dehumidification, and on-site fuel storage. Serves construction projects in Western Canada.
- Pump & Power Specialty division providing dewatering and power generation solutions for large-scale projects. Includes centrifugal pumps, trash pumps, submersible pumps, high head pumps, towable generators, fuel cubes, and accessories. Serves mining, construction, municipality, environmental restoration, and pipeline industries.
- Cooper Trench Safety Trench safety equipment and solutions including trench boxes and excavation protection, operating from multiple locations across Canada.
- Cooper Connect 24/7 online account management portal providing real-time equipment insights (location, meter readings, usage history), service request submission, pickup requests, open contract dashboard, redesigned invoice dashboard with Power BI analytics, one dashboard for multiple accounts, easy billing, quick PO updates, cost optimization tools, and better planning features. Uses Microsoft for user authentication.
- Safety & Training Services In-class and online training programs including operator training for aerial work platforms, fork truck operator training, telehandler & rough terrain forklift certification, working at heights training, and propane/natural gas handling certification. Available in Ontario and Quebec.
- Cooper Protection Plan (CPP) Equipment protection plan that alleviates stress of loss and damage to rental equipment.
- Used Equipment Sales (Hub Heavy Equipment) Hub Heavy Equipment division offers outright equipment purchases and consignment options of high-quality used equipment from brands like CAT, Hitachi, Volvo, John Deere, and Komatsu.
Quantifiable outcome
- Equipment arrives when promised or delivery fee waived
- +2 more outcomes
Companies that use Cooper Equipment Rentals
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Cooper Equipment Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cooper Equipment Rentals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Excite LethbridgeminorFive-year partnership making Cooper exclusive rental equipment provider and title sponsor of Lethbridge Trade & Convention Centre's newly named Cooper Equipment Rentals Hall. Partnership aims to deliver community events to southern Alberta residents.
- Rent All CentrecoreAcquired to extend Cooper's service network across Canada including Ontario. Part of strategic acquisitions to enhance equipment sharing and geographic coverage.
- Skyhigh PlatformscoreAcquired to extend Cooper's service network across Canada including Alberta. Part of strategic acquisitions to improve customer service and national reach.
- Big Stick RentalscoreAcquired to extend Cooper's service network across Canada. Strategic move reinforcing Cooper's goal of becoming Canada's leading independent equipment rental company.
- SkyjackcorePartnership to launch Golden Equipment campaign with 9 golden telehandlers, golden trench shield, and golden pump. Five-year campaign supporting children's and family mental health charities. Skyjack manufactured equipment from Mexico facility. Raised over $575,000 since campaign launch in 2022.
- Action Equipment Rentals Inc.coreAcquired based in Red Deer, Alberta to expand Cooper's presence into Central Alberta. Deal supported by leadership of both companies with Action's team continuing under existing management.
- Warner Rentals Ltd.coreAcquired with five locations in British Columbia to expand Cooper's presence in Western Canada. Part of multi-acquisition strategy to grow geographic footprint.
- Scotty's Rentals and Landscaping Ltd.coreAcquired to enhance Cooper's service offerings in climate control equipment and fencing. Complements Warner Rentals acquisition for comprehensive Western Canada coverage.
- Hub EquipmentcoreAcquired by Cooper Equipment Rentals, backed by SeaFort. Acquisition expanded Cooper's rental fleet and operational capabilities. Hub operates as Hub Heavy Equipment specialty division.
- EZE Rent-It CentrecoreAcquired by Cooper Equipment Rentals to expand presence in British Columbia as part of strategy to establish national network of branches. Maintained strong reputation for reliable service aligning with Cooper's core values.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cooper Equipment Rentals competitors and assessment
Company assessmentDirect peers
- SMS Equipment: Canadian heavy equipment dealer and rental company with extensive Komatsu offerings and locations across Canada. Comparable to Cooper's Hub Heavy Equipment and Pump & Power specialty divisions in serving mining, construction, and pipeline customers with heavy machinery and pumping solutions.
- Wajax Corporation: Canadian equipment dealer and rental company with a diversified industrial product portfolio. Comparable to Cooper's heavy equipment and specialty rental offerings for construction, mining, and industrial customers, with overlapping geographic coverage across Canada.
- Toromont Industries: Canadian Caterpillar dealer with a material rental fleet serving construction and industrial customers. Comparable to Cooper across heavy equipment, aerial, and power generation categories, particularly for enterprise customers requiring CAT-branded equipment.
- Ahern Rentals: Privately held US equipment rental operator with a full-line fleet similar to Cooper, including aerial, compact, heavy, and specialty divisions. Comparable in business model (full-line, multi-division, family/PE-influenced), though primarily US-based and lacking Cooper's Canadian density.
- Battlefield Equipment Rentals: Canadian full-service equipment rental company with a national branch network and specialty divisions. Directly competes with Cooper in Canada across aerial, compact, heavy, climate control, and trench safety categories, with a similar customer base of contractors and industrial clients.
Broad incumbents
- United Rentals: North America's largest equipment rental company with a broad fleet spanning aerial, heavy, trench, pump and power, and climate control categories. Highly comparable to Cooper across all major product lines and customer segments, but operates at significantly larger scale with more developed telematics and digital tooling.
- Sunbelt Rentals: Second-largest North American equipment rental operator with a full-line fleet and growing specialty divisions. Directly comparable to Cooper's full-service construction equipment rental model, including climate, pump and power, and trench safety offerings, but with broader geographic reach and a larger fleet.
- H&E Equipment Services: Publicly listed US equipment rental company serving industrial and construction customers with aerial, earthmoving, and material handling fleets. Comparable to Cooper's full-line construction equipment rental model, with similar customer profiles and product mix.
- Herc Rentals: Publicly listed equipment rental company operating a full-line fleet of aerial, heavy, and specialty equipment across North America. Comparable to Cooper in product breadth and customer mix, but with stronger US presence and deeper digital infrastructure.
Emerging players
- BrandSafway: Specialty rental provider focused on scaffolding, access, and trench/excavation safety solutions. Directly comparable to Cooper Trench Safety division and aerial lift offerings, particularly for industrial and infrastructure customers requiring engineered access solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cooper Equipment Rentals social profiles
Digital presenceCooper Equipment Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cooper Equipment Rentals leadership team
Management profileNumber of profiles
Profiles6 records
Cooper Equipment Rentals subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cooper Equipment Rentals funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cooper Equipment Rentals M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cooper Equipment Rentals
What does Cooper Equipment Rentals do?
Cooper Equipment Rentals rents compact, aerial, and heavy construction equipment to contractors across Canada through 85+ branch locations in six provinces. The company operates specialty divisions covering Hub Heavy Equipment, Climate Control, Pump & Power, and Trench Safety, complemented by Safety & Training Services, the Cooper Protection Plan, and the COOPERconnect digital account management platform.
Is Cooper Equipment Rentals a public or private company?
Cooper Equipment Rentals is a private company. It is classified as private equity controlled and is currently operating.
When was Cooper Equipment Rentals founded?
Cooper Equipment Rentals was founded in 1972. It employs 251 to 500 people.
Where is Cooper Equipment Rentals based?
Cooper Equipment Rentals is headquartered in Mississauga, Canada, in the North America region.
How does Cooper Equipment Rentals make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, safety Training Services, climate Control Services and propane Delivery.
Who are Cooper Equipment Rentals's main competitors?
Direct peers on record are SMS Equipment, Wajax Corporation, Toromont Industries, Ahern Rentals and Battlefield Equipment Rentals. Broad incumbents are United Rentals, Sunbelt Rentals, H&E Equipment Services and Herc Rentals. BrandSafway is listed as an emerging player.
Does Cooper Equipment Rentals have an API?
No public API is recorded for Cooper Equipment Rentals.
What industry is Cooper Equipment Rentals in?
Cooper Equipment Rentals's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAC, Concrete & Masonry Equipment Rental/Leasing, with a secondary code of TLABAFAJ, Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders). Its NAICS code is 532412 and its SIC code is 7359.