Smeetz
Smeetz is a Swiss SaaS company providing an AI-powered unified commerce platform for visitor attractions (amusement parks, zoos, museums, theaters, and live venues), combining ticketing, point-of-sale, marketing automation, and analytics into a single integrated solution sold via enterprise sales with quote-based annual subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersLausanne, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smeetz does
Smeetz is a Swiss-based software-as-a-service company headquartered in Lausanne that provides an AI-powered unified commerce platform for visitor attractions, including amusement parks, zoos and aquariums, museums and heritage sites, family entertainment centers, live venues, and theaters. The platform consolidates ticketing, point-of-sale, retail and food & beverage operations, marketing automation, customer relationship management, and analytics into a single integrated system, replacing the typical fragmented stack of legacy vendors that attraction operators rely on.
The product architecture is anchored by a core Unified Commerce engine extended by four integrated modules — Revenue Management (AI-driven dynamic pricing and cross-selling), Marketing Intelligence (CRM, segmentation, personalized email automation), Performance Insights (predictive sales and attendance forecasting, custom dashboards, review aggregation), and Point of Sale (offline-capable, integrated payments via Smeetz Pay powered by Adyen) — plus specialized features including the Atlas AI Chatbot and Email Automation. Data from ticketing, access control, and POS channels is unified into a single customer record, enabling AI-driven personalized marketing, dynamic pricing that adjusts in real time based on demand, weather, peak hours, and time-remaining signals, and predictive forecasts that optimize staffing and inventory decisions. Distribution is extended through integrated listings on Get Your Guide, Expedia, and Google Things To Do, broadening each client attraction's demand reach.
The company sells via a demo-based enterprise field-sales motion with dedicated Account Managers, quote-based annual subscriptions, and transaction/booking fees processed through Smeetz Pay. Smeetz employs 11-50 people and is privately held. Its sole material disclosed funding round is a $4.1 million Series A closed in May 2022, co-led by Swiss firms Privilège Ventures and NewOak, with use of funds directed at US and broader European expansion.
Smeetz firmographics
Firmographics- Name
- Smeetz
- Legal name
- Smeetz SA
- Website
- https://smeetz.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smeetz is a Swiss SaaS company providing an AI-powered unified commerce platform for visitor attractions (amusement parks, zoos, museums, theaters, and live venues), combining ticketing, point-of-sale, marketing automation, and analytics into a single integrated solution sold via enterprise sales with quote-based annual subscriptions.
- Ownership category
- akta.pro rank
Smeetz industry classification
Industry- Product category
- Visitor Attractions Ticketing and Unified Commerce Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Smeetz is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Smeetz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: All-in-one unified commerce platform subscription for ticketing, POS, and marketing tools. The platform is sold as a comprehensive SaaS solution with pricing based on usage and scale.
- Transaction/Booking Fees: Revenue generated from processing ticket bookings, retail sales, and F&B transactions through the platform. Dynamic pricing generates additional revenue by optimising price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on attraction size and feature requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Smeetz product offering
Product offeringCore offering
Smeetz provides a cloud-based, AI-powered unified commerce SaaS platform that enables visitor attractions to manage ticketing, point of sale, retail, and food and beverage operations from a single dashboard, both online and onsite. The platform bundles AI-driven dynamic pricing, cross-selling recommendations, marketing automation, predictive analytics, and an AI chatbot, all integrated with OTA distribution channels such as Get Your Guide, Expedia, and Google Things To Do. It is sold to amusement parks, zoos, museums, heritage sites, family entertainment centers, live venues, and theaters primarily through annual subscriptions on a custom quote basis.
Product overview
Smeetz is a unified commerce platform for visitor attractions, comprising a core Unified Commerce platform plus four integrated modules (Revenue Management, Marketing Intelligence, Performance Insights, and Point of Sale) and two specialized features (Email Automation and Atlas AI Chatbot). Unified Commerce serves as the operational backbone managing ticketing, retail, F&B POS, kiosks, and access control, while Revenue Management adds AI-powered dynamic pricing and cross-selling. Marketing Intelligence and Email Automation work together on customer engagement, segmentation, and retargeting, and Performance Insights delivers AI-based sales and attendance forecasting and experience management. Atlas AI Chatbot operates as a standalone customer service and sales agent. All components share a unified data layer and a single dashboard for operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Unified Commerce Platform All-in-one core platform for managing ticketing, point of sale, retail, and food and beverage operations across online and onsite channels from a single dashboard, with white-label booking widgets, eCommerce storefronts, self-service kiosks, QR-based access control, waiver management, and integrated Smeetz Pay checkout. Built for visitor attractions including amusement parks, zoos, museums, heritage sites, FECs, live venues, and theaters.
- Revenue Management AI-powered revenue optimization solution that automatically adjusts ticket prices in real time based on demand, weather, peak hours, and time-before-event, and automates cross-selling campaigns to grow average basket size. Targets visitor attraction operators looking to maximize yield and conversion.
- Marketing Intelligence Marketing automation and CRM solution that centralizes customer data from ticketing, POS, and access control, with audience segmentation, personalized email campaigns, abandoned cart recovery, loyalty communications, and retargeting via Facebook Pixel and Google ID. Designed for visitor attractions seeking to personalize the guest experience.
- Performance Insights Analytics and business intelligence solution providing AI-powered sales and attendance forecasts, custom dashboards with selectable KPIs, multi-channel sales monitoring, and AI-driven experience management that aggregates reviews from Trip Advisor, Google, and Facebook. Built for attraction operators needing data-driven decisions.
- Point of Sale (POS) Cloud-based point of sale system for ticket offices, boutiques, restaurants, and self-service kiosks, with integrated payment processing, offline capability, smart inventory management, visitor tracking, and mobile POS support. Built for visitor attraction venues managing retail and F&B operations alongside ticketing.
- Atlas AI Chatbot Standalone AI chatbot for visitor attractions that automates customer service and sales interactions including FAQs, booking modifications, ticket retrieval, and B2B quote generation, with multi-language support, 24/7 availability, real-time analytics, and AI-driven upsell and cross-sell recommendations. Available as both a service agent and a sales agent.
- Email Automation Embedded email marketing automation offering a drag-and-drop email builder, smart audience builder, personalized cross-selling recommendations, template library, GDPR-compliant opt-in management, and campaign performance tracking. Designed for visitor attractions to run personalized lifecycle, abandoned cart, and loyalty campaigns.
Quantifiable outcome
- 25-30% of visitors purchase tickets online through the platform, reducing queues significantly
- +3 more outcomes
Companies that use Smeetz
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Smeetz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature9 records
Smeetz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AdyencorePayment processing partner providing the infrastructure for Smeetz Pay with PCI, PSD2, and 3D secure compliance. Adyen is the underlying payment provider for Smeetz's integrated checkout solution.
- Get Your GuidecoreOTA distribution partner allowing Smeetz clients to list and sell tickets through Get Your Guide's marketplace of experiences.
- ExpediacoreOTA distribution partner enabling Smeetz clients to sell tickets through Expedia's attractions and experiences marketplace.
- Google Things To DocoreIntegration partner for visibility on Google search results, allowing Smeetz clients to appear prominently when users search for attractions and activities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Smeetz competitors and assessment
Company assessmentDirect peers
- accesso Technology Group: accesso provides ticketing, point-of-sale, virtual queuing, and guest experience solutions specifically for theme parks, attractions, and cultural venues. It directly competes with Smeetz across enterprise amusement and cultural attractions.
- Rezdy: Rezdy provides online booking, distribution, and channel management software for tour operators, attractions, and activity providers. It targets the same vertical with similar SaaS-plus-distribution economics.
- Ventrata: Ventrata offers a cloud-based ticketing and reservation platform for tours, attractions, and experiences with built-in payment processing and OTA distribution. Its product scope and target customer closely mirror Smeetz's attractions commerce suite.
- FareHarbor: FareHarbor provides booking, ticketing, payments, and distribution software for tours, activities, and attractions. Acquired by Booking Holdings, it is the dominant global player in the same vertical SaaS niche as Smeetz, targeting very similar customers.
- Checkfront: Checkfront delivers online booking and reservation management for tours, attractions, and experience providers. Its unified booking, POS, and channel management feature set is closely comparable to Smeetz's commerce platform.
- Peek Pro: Peek Pro (formerly Bokun) offers reservation, ticketing, marketing, and distribution software for tours, activities, and attractions. It competes head-to-head with Smeetz for attractions needing unified booking and POS functionality.
- Tiqets: Tiqets is an online ticketing marketplace for museums, attractions, and experiences, supplying both consumer discovery and operator ticketing software. Its B2B platform and OTA-style distribution overlap with Smeetz's commerce and OTA integration capabilities.
Broad incumbents
- Cendyn: Cendyn provides CRM, marketing, and ticketing solutions for hotels, casinos, and attractions as part of a broader hospitality software suite. Its attractions offerings overlap with Smeetz's Marketing Intelligence and Performance Insights modules.
- Cvent: Cvent offers event management, venue sourcing, and attendee engagement software for meetings and live events. It serves as a broader incumbent in adjacent live venue and event ticketing markets where Smeetz also operates.
- Eventbrite: Eventbrite is a large-scale ticketing and event management platform with broad consumer reach. While not focused exclusively on attractions, its ticketing, marketing, and analytics capabilities compete for the live venues and events portion of Smeetz's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Smeetz social profiles
Digital presenceSmeetz compliance and trust
Trust signalCompliance1 record
Smeetz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smeetz leadership team
Management profileNumber of profiles
Profiles9 records
Smeetz funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smeetz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smeetz
What does Smeetz do?
Smeetz provides a cloud-based, AI-powered unified commerce SaaS platform that enables visitor attractions to manage ticketing, point of sale, retail, and food and beverage operations from a single dashboard, both online and onsite. The platform bundles AI-driven dynamic pricing, cross-selling recommendations, marketing automation, predictive analytics, and an AI chatbot, all integrated with OTA distribution channels such as Get Your Guide, Expedia, and Google Things To Do. It is sold to amusement parks, zoos, museums, heritage sites, family entertainment centers, live venues, and theaters primarily through annual subscriptions on a custom quote basis.
Is Smeetz a public or private company?
Smeetz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smeetz founded?
Smeetz was founded in 2022. It employs 11 to 50 people.
Where is Smeetz based?
Smeetz is headquartered in Lausanne, Switzerland, in the Europe region.
How does Smeetz make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are transaction/Booking Fees.
Who are Smeetz's main competitors?
Direct peers on record are accesso Technology Group, Rezdy, Ventrata, FareHarbor, Checkfront, Peek Pro and Tiqets. Broad incumbents are Cendyn, Cvent and Eventbrite.
Does Smeetz have an API?
No public API is recorded for Smeetz.
What industry is Smeetz in?
Smeetz's product category is Visitor Attractions Ticketing and Unified Commerce Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.