Olive
Olive Technologies is an AI-native vendor evaluation platform that helps enterprise IT teams, IT consulting firms, and digital transformation organizations replace spreadsheet-driven RFP workflows with structured, AI-assisted evaluations. Built on 1M+ vendor responses from 4,200+ real evaluations, OliveAI automates requirements drafting, vendor scoring, and decision reporting.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Olive does
Olive Technologies Inc. is an AI-native vendor evaluation software platform that unifies requirements management, stakeholder collaboration, and vendor intelligence in a single workspace for technology procurement. Founded in 2018 and headquartered in Victoria, British Columbia, the company serves enterprise IT teams, IT consulting firms, and organizations undergoing digital transformation — replacing manual, spreadsheet-driven RFP workflows with structured, AI-assisted evaluations that compress vendor selection cycles and surface requirements-fit rather than marketing-driven rankings.
The core platform is built on a proprietary dataset of more than 1 million vendor responses captured across 4,200+ completed evaluations, 380+ software categories, and 12,000+ vendor profiles. OliveAI drafts requirements from category and context, runs deep vendor research, scores responses against buyer-prioritized weighted criteria via a proprietary Fit Score algorithm, and assembles executive-ready analyst reports. Magic Fill, a generative AI capability, auto-populates RFP responses using existing vendor data, extending the platform from buyer-side evaluation into vendor-side bid acceleration.
Olive monetizes through a tiered SaaS model: a free Research tier with 100 monthly AI credits, a $8,000 single-project tier, a Platform subscription starting at $24,000 annually (with SSO, API access, VRM, and whitelabeling), and a Consultancy annual tier that productizes advisory services for IT consulting firms via co-branding and white-labeling. The company employs 11–50 people, operates across Canada and the U.S., and combines a self-serve PLG entry point with sales-assisted enterprise deals and a consultant channel. Disclosed backers include Techstars, Active Capital, Chicago Ventures, Novator, and C2 Ventures, with cumulative disclosed funding of approximately $4.27 million led by Chicago Ventures in a 2022 round.
Olive firmographics
Firmographics- Name
- Olive
- Legal name
- Olive Technologies, Inc.
- Website
- https://olive.app
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olive Technologies is an AI-native vendor evaluation platform that helps enterprise IT teams, IT consulting firms, and digital transformation organizations replace spreadsheet-driven RFP workflows with structured, AI-assisted evaluations. Built on 1M+ vendor responses from 4,200+ real evaluations, OliveAI automates requirements drafting, vendor scoring, and decision reporting.
- Ownership category
- akta.pro rank
Olive industry classification
Industry- Product category
- Vendor Evaluation and RFP Management Software
- NAICS
- Software Publishers (51321), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Olive is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Olive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Annual subscription model with tiered pricing (Platform tier starting at $24,000/year) providing unlimited evaluations, unlimited stakeholders, AI training on organizational data, VRM, cross-project analytics, reusable templates, priority support, SSO, API access, and whitelabeling.
- Single Project: One-time fee of $8,000 per evaluation project covering one full evaluation from discovery through decision, including AI-built requirements, vendor research, scoring, analytics, final report, and dedicated onboarding/support.
- Consultancy Subscription: Annual subscription for consulting firms providing unlimited client workspaces, fully branded environments, customizable templates, vendor research database, and Olive Consultant Community access.
- AI Credits (Pay-as-you-go): Free Research tier includes 100 monthly AI credits; additional AI credits purchasable within the app for Magic Fill and enhanced vendor insights.
- Vendor Profile & RFP Response: Free vendor profile creation to access live RFP opportunities. AI-powered Magic Fill for automated RFP responses with pay-per-use AI credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for vendor research and exploration |
| One time/ perpetual license | Pay-as-you-go | One evaluation project, discovery through decision |
| Subscription | Annual | Permanent vendor intelligence system for organizations |
| Subscription | Annual | Productized advisory services for consulting firms |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Olive product offering
Product offeringCore offering
Olive sells an AI-native vendor evaluation software platform that consolidates requirements management, stakeholder collaboration, and vendor intelligence into a single workspace. The platform helps enterprise IT teams, procurement groups, and IT consulting firms run RFP workflows, score vendors against buyer-defined requirements, and produce executive-ready selection reports. It is offered through a free Research tier, a one-time Single Project fee ($8,000), and annual Platform and Consultancy subscriptions, with adjacent RFP Response tooling for software vendors.
Product overview
Olive is an AI-native vendor evaluation software platform that combines requirements management, stakeholder collaboration, and vendor intelligence into a unified workspace. The core offering is the Olive AI-Native Vendor Evaluation Platform, which encompasses RFP Management Software for creating and managing RFPs, RFP Creation for AI-powered document generation, RFP Automation with Magic Fill for auto-populating responses, Vendor Intelligence for research-backed decision-making, and Consultancy Advisory Platform for productizing consulting services. The platform also includes specialized modules for Requirements Management, Vendor Discovery/Research, Vendor Selection, Comparative Analysis, Executive Reporting, Total Cost of Ownership analysis, Build vs. Buy assessment, Co-Branding/White-Labeling, Surveys for stakeholder feedback, Requirements Templates, Vendor Scorecards, and Evaluation Templates. Pricing tiers include Free Research, Single Project ($8,000), Platform (custom annual), and Consultancy plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Olive AI-Native Vendor Evaluation Platform The central SaaS platform that unifies requirements management, stakeholder collaboration, vendor intelligence, and AI-powered analysis for technology vendor selection. Targets enterprise IT teams, IT consulting firms, and procurement organizations. Sold via Free Research tier, Single Project ($8,000 one-time), Platform subscription (annual, starting at $24,000), and Consultancy subscription.
- RFP Management Software Streamlines and automates the RFP process from discovery through decision, including RFx creation, vendor scoring, requirements gathering, and real-time stakeholder collaboration features for enterprise technology buyers.
- RFP Response Software Enables software vendors to respond to incoming RFPs using AI-powered Magic Fill that auto-populates responses from existing vendor data, accelerating bid submissions and reducing manual effort. Vendors can also create free profiles to access live RFP opportunities.
- Consultancy Advisory Platform Purpose-built for IT consulting firms to productize advisory services, providing unlimited client workspaces, fully branded environments, customizable templates, vendor research database, and Olive Consultant Community access (monthly expert calls, LinkedIn promotion, live event access). Sold as an annual subscription.
- Enterprise Vendor Intelligence Requirements intelligence platform sourced from thousands of active IT consultants and enterprise buyers running real evaluations, including pre-built requirements libraries (50,000+ validated requirements across 40+ categories), vendor scorecards, category market intelligence, and evaluation templates.
Quantifiable outcome
- 50% faster vendor selection
- +7 more outcomes
Companies that use Olive
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
Olive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Olive partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights7 records
Olive competitors and assessment
Company assessmentBroad incumbents
- Capterra (Gartner): Capterra is a Gartner-owned software discovery and review platform serving SMB and mid-market buyers. It overlaps with Olive's vendor discovery and comparison features and benefits from Gartner's distribution scale.
- Forrester: Forrester is a major research and advisory firm producing Wave reports that guide enterprise software purchases. It competes with Olive in shaping buyer evaluations but operates a vendor-funded analyst model that Olive publicly contrasts itself against.
- Gartner: Gartner is the dominant IT analyst firm whose Magic Quadrant and vendor rankings influence enterprise software selection. Olive explicitly positions against Gartner's pay-to-play model, making it a structural competitor in IT sourcing buyer mindshare.
Direct peers
- Responsive (formerly RFPIO): Responsive is a well-funded RFP and proposal management platform serving both buyers and sellers. It overlaps with Olive across RFP automation, vendor Q&A, and AI-assisted response generation, and competes for the same enterprise and consulting buyer.
- G2: G2 is the largest B2B software review and comparison marketplace, directly overlapping Olive's vendor discovery and scoring capabilities. Both serve buyers comparing software, though G2 relies on user-generated reviews while Olive uses structured evaluation data.
- Loopio: Loopio is a leading RFP response management platform used by enterprises and consultancies to streamline questionnaire answers. It competes most directly with Olive's Magic Fill and RFP Response modules, though Loopio focuses on the vendor-responder side rather than buyer-side evaluation.
- TrustRadius: TrustRadius is a B2B software review and buyer-intelligence platform that helps technology buyers make purchase decisions. It overlaps with Olive's vendor research and scorecard functionality, though Olive differentiates with structured RFP workflows and AI-generated analyst reports.
Emerging players
- Vendorful: Vendorful is an RFP automation and vendor response management platform competing directly with Olive's RFP and Magic Fill capabilities. It targets similar enterprise and vendor-side use cases, often emerging in head-to-head competitive evaluations.
- Tropic: Tropic is a SaaS procurement and vendor management platform targeting mid-market and enterprise buyers. It competes with Olive's vendor relationship management and intelligence capabilities while expanding into spend management and renewals.
- Vendr: Vendr is a SaaS buying and procurement platform that helps enterprises source, negotiate, and manage software purchases. It overlaps with Olive's enterprise vendor intelligence and selection use case but adds negotiation and contract management services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Olive social profiles
Digital presenceOlive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olive leadership team
Management profileNumber of profiles
Profiles1 record
Olive funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olive
What does Olive do?
Olive sells an AI-native vendor evaluation software platform that consolidates requirements management, stakeholder collaboration, and vendor intelligence into a single workspace. The platform helps enterprise IT teams, procurement groups, and IT consulting firms run RFP workflows, score vendors against buyer-defined requirements, and produce executive-ready selection reports. It is offered through a free Research tier, a one-time Single Project fee ($8,000), and annual Platform and Consultancy subscriptions, with adjacent RFP Response tooling for software vendors.
Is Olive a public or private company?
Olive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olive founded?
Olive was founded in 2018. It employs 11 to 50 people.
Where is Olive based?
Olive is headquartered in Vancouver, Canada, in the North America region.
How does Olive make money?
Five revenue lines are on record. Platform Subscription is the primary driver. The others are single Project, consultancy Subscription, AI Credits (Pay-as-you-go) and vendor Profile & RFP Response.
Who are Olive's main competitors?
Broad incumbents on record are Capterra (Gartner), Forrester and Gartner. Direct peers are Responsive (formerly RFPIO), G2, Loopio and TrustRadius. Emerging players are Vendorful, Tropic and Vendr.
Does Olive have an API?
Yes. API access is available as part of the Platform pricing tier. Olive mentions SSO, API access, and whitelabeling as available features for Platform customers. The API enables developers to build automations and integrations around Olive's vendor evaluation workflows. Developer documentation is at dashboard.olive.app.
What industry is Olive in?
Olive's product category is Vendor Evaluation and RFP Management Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 51321 and its SIC code is 7370.