What SymphonyAI does

SymphonyAI is a private enterprise AI software company that builds vertical-AI applications for retailers and consumer packaged goods (CPG) manufacturers, with headquarters in Frisco, Texas, and an employee base of 1,001–5,000. Its core offering is the Eureka AI Platform, an underlying vertical AI foundation that powers the Connected Retail Platform and a modular suite of products including Assortment Intelligence, Merchandising Intelligence, Store Intelligence, and Supply Chain, complemented by specialized capabilities in shelf execution, demand forecasting, replenishment and allocation, category performance, master data management, CPG data monetization, store operations, and warehouse and order management. The architecture supports both composable deployment of individual modules and unified, real-time decisioning across the warehouse-to-shelf-to-register value chain, and the platform additionally exposes pre-built AI agents for product launch, category reset, sales performance, promotion optimization, competitive analysis, and discount planning.

Functionally, SymphonyAI serves named enterprise customers including Albertsons, an $80B grocery chain, a $14B c-store chain, Foodstuffs (300+ stores), Southern Co-op, PepsiCo (1,000+ stores), Kraft Heinz, Save A Lot Wholesale, and Walgreens (500+ stores), with additional footprint across a €1.9B European retailer. Reported customer outcomes include $200M in annual profit gains, a 4.8% sales lift, a 22% sales increase in adjusted categories at Walgreens, and a 70% reduction in shelf audits. The company has historically expanded via acquisition, including Symphony EYC (2018) and ReTech Labs (2021), and has extended the Eureka AI Platform into Financial Services, Industrial, Enterprise IT, and Media verticals beyond its retail/CPG core.

The business model is enterprise SaaS delivered via subscription, with go-to-market executed through a direct enterprise field-sales motion targeting VP-level marketing, merchandising, supply chain, and store operations executives; pricing is custom and quote-based rather than publicly disclosed. The company is led by founder and chairman Romesh Wadhwani, CEO Chris Koziol, president and CEO Manish Choudhary, and a C-suite that includes specialized roles such as Chief Product Officer and GM, Chief Customer Centric Retailing Officer, Chief Customer Success Officer, Chief Revenue Officer, CFO, and CTO for Supply Chain.

Name

SymphonyAI

Legal name

SymphonyAI

Website

https://symphonyretailai.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SymphonyAI is a private enterprise SaaS company that builds vertical AI applications on its Eureka AI Platform for retailers and CPG manufacturers, unifying merchandising, supply chain, and store operations into real-time, store-by-store and SKU-by-SKU decisioning.

Ownership category

akta.pro rank

Product category

Enterprise Retail AI Software

NAICS

Software Publishers (5132), Software Publishers (51321), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Retail AI software
• Supply chain optimization
• Merchandising intelligence
• Demand forecasting
• Consumer packaged goods

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Software Platform Subscription: Enterprise AI software platform delivered as subscription, providing access to merchandising, supply chain, and store intelligence modules with continuous AI updates and support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SymphonyAI sells an enterprise AI software platform, anchored by the Eureka AI Platform and the Connected Retail Platform, that delivers AI-powered merchandising, supply chain, store operations, and category management software for retailers and CPG manufacturers. The platform is modular, allowing deployment of standalone modules (Assortment Intelligence, Merchandising Intelligence, Store Intelligence, Supply Chain, Shelf & Availability Intelligence, Shelf Execution, Demand Forecasting, Promotional Optimization, Category Performance, Replenishment & Allocation, Master Data Management, CPG Data Monetization, Store Operations, Warehouse & Order Management) and pre-built AI agents that unify forecasting, merchandising, and execution in real time across the warehouse-to-shelf-to-register value chain.

Product overview

SymphonyAI offers a modular AI-powered retail platform built on the Eureka AI Platform foundation. The Connected Retail Platform unifies forecasting, merchandising, and supply chain execution in real time across the warehouse-to-shelf-to-refrigerator value chain. The portfolio consists of core modules including Assortment Intelligence, Merchandising Intelligence, Store Intelligence, and Supply Chain, complemented by specialized capabilities for shelf execution, promotional optimization, demand forecasting, replenishment and allocation, category performance management, master data management, CPG data monetization, store operations, and warehouse management. Pre-built AI agents provide autonomous capabilities for product launches, category resets, sales performance, promotion optimization, competitive analysis, and discount planning. The Retail Modular Architecture allows independent module deployment with platform integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Retail Platform Unified AI platform that integrates forecasting, merchandising, and supply chain execution in real time, covering operations from warehouse to shelf to refrigerator, for enterprise retailers and CPG manufacturers.
• Eureka AI Platform Vertical AI platform that enables data readiness, AI agent building, and responsible AI deployment across SymphonyAI's industry solutions including retail, CPG, financial services, industrial, enterprise IT, and media.
• Assortment Intelligence AI-powered assortment optimization module that aligns product selections with customer demand and category goals, enabling localized assortments at scale with personalized planograms for maximum category profitability, for grocery and CPG merchandising teams.
• Merchandising Intelligence AI-powered merchandising module that maximizes GMROI through dynamic, data-driven pricing and margin management, promotional effectiveness optimization, and AI-tuned promotions to reduce markdown waste, for retail merchandising leaders.
• Store Intelligence Store operations module that improves labor efficiency, reduces stockouts, and boosts customer satisfaction through planogram optimization, shelf planning, and visual merchandising consistency, for store operations leaders.
• Supply Chain Supply chain module providing demand forecasting, automated replenishment and allocation, and supply chain intelligence for optimized inventory placement and transportation to reduce carrying costs, for supply chain leaders at grocery and CPG companies.
• Retail Modular Architecture Composable architecture offering that allows retailers to deploy individual platform modules independently while maintaining integration with the broader Connected Retail Platform.
• Shelf & Availability Intelligence Real-time shelf monitoring and availability optimization module that reduces stockouts and improves on-shelf availability through predictive inventory management, for grocery, convenience, and drug store operators.
• Shelf Execution AI-powered shelf execution module that ensures consistent planogram compliance and shelf execution across stores with monitoring and compliance tracking, for retail operations leaders.
• Demand Forecasting Predictive demand forecasting module that predicts sales volumes with high accuracy to avoid costly overstocks and stockouts, enabling smarter inventory placement and faster order fulfillment, for supply chain and merchandising teams.
• Promotional Optimization Promotional optimization module with AI agents that analyze campaign results and adjust campaigns in real time to maximize promotional ROI, for retail and CPG marketing and merchandising leaders.
• Category Performance & AI Assistants AI-powered category management module with embedded AI assistants that identify underperforming categories and recommend corrective actions, for retail and CPG category managers.
• Replenishment & Allocation Replenishment and allocation module that automates inventory flows and minimizes carrying costs through intelligent replenishment and allocation across stores and distribution centers, for retail supply chain leaders.
• Master Data Management Master data management module that ensures data quality and consistency across retail operations to enable accurate AI-powered decision-making, for retail IT and operations teams.
• CPG Data Monetization CPG data monetization module that enables CPG brands to leverage retail data for insights and revenue generation through data sharing and analytics services, for CPG manufacturers and brand owners.
• Store Operations AI-driven store operations module for labor efficiency, execution speed, and reduced labor costs across store networks, for retail operations leaders.
• Warehouse & Order Management Warehouse and order management module that optimizes warehouse operations and order fulfillment with AI-powered inventory management and order processing, for distribution and supply chain leaders.

Quantifiable outcome

• $200M Annual Profit Gains - An $80B grocery chain achieved $200M in annual profit gains with AI-powered merchandising
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• Southern Co-opcoreGTM or Marketing Partner · 1 January 2025Southern Co-op and SymphonyAI partnership shortlisted for Retail Technology Innovation Hub's AI in Retail Awards in the Technology Supplier Relationship of the Year category, recognizing successful AI-powered collaboration between retailer and technology supplier. Southern Co-op uses SymphonyAI for AI-based assortment and space optimization, with Andrew Farndell, Head of Commercial Retail, stating 'SymphonyAI impacts our bottom line and helps us achieve business goals.'

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manhattan Associates: Manhattan Associates provides supply chain, inventory, and store operations software for retailers, sitting as a broader incumbent that competes for overlapping merchandising and store execution budgets.
• SAP: SAP offers integrated retail merchandising, supply chain, and analytics suites (including CAR and S/4HANA) that compete for the same enterprise IT and commercial planning budgets, and increasingly embed AI agents.

Emerging players

• Daisy Intelligence: Daisy Intelligence applies AI to retail pricing, assortment, and category management decisions, offering comparable use cases to SymphonyAI's merchandising and category performance modules.
• Peak AI: Peak AI provides an AI platform for retail and CPG decisioning (inventory, pricing, personalization), and was shortlisted alongside SymphonyAI's Southern Co-op partnership in the same RTIH award category, signaling direct peer-level recognition.
• ToolsGroup: ToolsGroup delivers AI-driven demand sensing, inventory optimization, and supply chain planning, with comparable customers in retail and CPG but a narrower footprint than SymphonyAI.

Direct peers

• o9 Solutions: o9 Solutions sells an AI-powered integrated business planning platform used by retailers and CPGs for demand, supply, and commercial planning, with similar enterprise GTM and customer base as SymphonyAI.
• Relex Solutions: Relex provides AI-based demand forecasting, replenishment, and space planning for grocery and CPG retailers, competing head-on with SymphonyAI's Supply Chain, Demand Forecasting, and Assortment Intelligence modules.
• Blue Yonder: Blue Yonder is a direct competitor offering AI-driven supply chain, merchandising, and planning solutions for retailers and CPGs, named alongside SymphonyAI in retail decision intelligence rankings. Both compete for unified retail platform wallet.
• Revionics: Revionics specializes in retail price optimization, promotion, and markdown analytics, and is explicitly grouped with SymphonyAI in the retail decision intelligence category. It overlaps most directly with SymphonyAI's Merchandising Intelligence module.
• Kinaxis: Kinaxis offers concurrent supply chain planning and orchestration software, including for retail and CPG verticals, and overlaps with SymphonyAI's supply chain and demand forecasting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SymphonyAI
• LinkedInlinkedin.com/company/symphonyretailai
• Xx.com/symphonyretail
• Facebookfacebook.com/SymphonyRetail

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SymphonyAI