What Simbe Robotics does

Simbe Robotics, founded in 2014 and headquartered in Burlingame, California, builds a multimodal Store Intelligence platform for retailers anchored by Tally, the world's first fully autonomous shelf-scanning inventory robot. The platform combines the Tally autonomous mobile robot (equipped with 2D and 3D sensors, Intel RealSense depth cameras, LiDAR, and edge AI running on OpenVINO), Tally Spot fixed sensors for high-turnover and high-shrink zones, and Tally RFID for soft-tagged apparel and sporting goods. Together these modalities produce near real-time "realograms" (real-time planograms) that detect out-of-stocks, pricing errors, and misplaced items across thousands of SKUs multiple times per day. The data foundation now exceeds 45 billion shelf photos globally, feeding the Simbe Index quarterly benchmark and the Simbe Brand Insights product for CPG vendors.

The company serves enterprise retailers across grocery, wholesale clubs, farm and ranch supply, home improvement, apparel, and small-format segments, with deployments spanning 10 countries and more than 55 retail banners. Named enterprise customers include Schnuck Markets, Wakefern Food Corp./ShopRite (126 stores), BJ's Wholesale Club, Country Supplier/C-A-L Ranch (55 stores), Kroger, Albertsons, Lowe's, Decathlon, SPAR Austria, and Carrefour Turkey. Revenue mechanics are anchored in multi-year enterprise SaaS contracts bundled with hardware (Tally robot, Tally Spot, Tally RFID), field services for deployment and change management, and a nascent data-monetization layer via Brand Insights and the Simbe Index. Distribution is sales-led with a Request-a-Demo funnel, supplemented by a channel partnership with SOLUM that embeds Tally 4.0 across European retailers via Newton ESL infrastructure. The company has raised $104M+ in disclosed venture funding across a 2019 Series A ($26M, Venrock-led), a 2023 Series B ($28M, Eclipse-led), and a 2024 $50M Goldman Sachs Alternatives-led growth round, with a reported $34.7M ARR in 2025.

Name

Simbe Robotics

Legal name

Simbe Robotics, Inc.

Website

https://simberobotics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Simbe Robotics builds a multimodal Store Intelligence platform for enterprise retailers, anchored by the autonomous Tally shelf-scanning robot, fixed sensors, and RFID, serving grocery, wholesale club, and specialty retail chains across 10 countries.

Ownership category

akta.pro rank

Product category

Retail Automation and Shelf Intelligence Robotics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Retail shelf auditing
• Autonomous inventory robots
• Retail store intelligence
• Computer vision retail
• RFID retail tracking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS / Subscription (Store Intelligence Platform): Recurring annual revenue from retailers for the Tally/Tally Spot/Tally RFID hardware, software, and analytics platform. Reported $34.7M in annual recurring revenue in 2025 with $104.1M valuation as a self-funded bootstrapped SaaS business.
2. Hardware Sales (Tally robots, Tally Spot, Tally RFID): Sale or lease of physical robotics and fixed-sensor hardware deployed across retail floors; bundled with the Store Intelligence software and field services.
3. Professional / Field Services: On-site installation, deployment, maintenance, and change-management services supporting retailers during pilots and chainwide rollouts (e.g., Country Supplier weekly check-ins, Wakefern shoulder-to-shoulder training).
4. Data Monetization (Simbe Brand Insights & Simbe Index): Actionable store-level insights sold to brand and vendor partners (Simbe Brand Insights) and aggregated industry benchmarks (Simbe Index powered by 45+ billion shelf photos).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simbe Robotics sells a multimodal Store Intelligence platform for retailers, anchored by Tally, an autonomous shelf-scanning mobile robot that navigates store aisles up to five times per day using computer vision and AI to detect out-of-stocks, pricing errors, and merchandising gaps. The platform is extended by Tally Spot fixed sensors for high-turnover zones, Tally RFID for apparel and soft goods, and the Simbe Mobile App and Simbe Virtual Tour for task delivery and remote store walk-throughs, with aggregate intelligence published as the Simbe Index. The offering is delivered as quote-based, multi-year enterprise SaaS bundled with hardware and professional deployment services to grocery, wholesale club, farm supply, home improvement, apparel, and convenience retailers worldwide.

Product overview

Simbe Robotics offers a unified, multimodal Store Intelligence platform for retailers, combining computer vision, AI, and automation to deliver real-time shelf-level visibility. At the core is Tally, the world's first fully autonomous inventory robot (now in Tally 4.0 generation, UL 3300 certified) that scans store aisles up to five times per day using computer vision, LiDAR, and edge computing. Tally is complemented by Tally Spot (fixed sensors for high-turnover/high-shrink zones) and Tally RFID (RFID-based scanning for soft goods) — together making Simbe the only retail technology company combining mobile robotics, RFID, and fixed sensors in a single platform. The platform's data is delivered to store teams through the Simbe Mobile App (prioritized task lists and alerts) and the Simbe Virtual Tour (remote store navigation), while Simbe Brand Insights packages shelf intelligence for vendor partners. Aggregate retail intelligence is published via the Simbe Index, a quarterly benchmark powered by over 45 billion shelf photos.

Differentiator

Problem solved

Functional benefit

Brands

• Tally: World's first fully autonomous shelf-scanning inventory robot with advanced computer vision, capable of scanning stores multiple times per day.
• Tally Spot
• Tally RFID
• Simbe Virtual Tour
• Simbe Mobile
• Simbe Brand Insights
• Simbe Index
• Store Intelligence

Products and services

• Store Intelligence Platform Simbe's flagship SaaS platform that combines computer vision, AI, and automation to give retailers real-time visibility into every shelf, product, and store. It fuses data from Tally, Tally RFID, Tally Spot, and fixed sensors into a unified system that delivers near real-time inventory, pricing, and location insights across every SKU multiple times a day. It is sold to enterprise retailers as the overarching analytics and decision layer for store teams, merchandising, and supply chain.
• Tally Autonomous Shelf-Scanning Robot The world's first fully autonomous shelf-scanning inventory robot with advanced computer vision. Tally navigates store aisles up to five times per day using Intel RealSense depth cameras, 2D and 3D sensors, LiDAR, and edge AI on integrated GPU to detect out-of-stocks, pricing discrepancies, and misplaced items and to create a real-time planogram (realogram). Deployed across grocery, wholesale club, farm and ranch supply, home improvement, apparel, and convenience retailers.
• Tally Spot Fixed Sensor Modular fixed sensor data capture solution that complements the Tally mobile robot, providing higher-frequency, targeted monitoring of high-turnover, high-shrink, and high-value zones such as fresh and produce, prepared foods, alcohol, and checkout. Available in wall-power or battery configurations for consumer-facing store environments.
• Tally RFID Advanced RFID sensor configuration of Tally designed for soft-tagged apparel, footwear, small appliances, electronics, sporting goods, and other soft goods. Scans up to 750 tags per second to provide a near real-time view of the location and activity of RFID-tagged merchandise within a store, eliminating phantom inventory and supporting markdowns and split shipment management.
• Tally 4.0 Next-Generation Robot Latest generation of the Tally autonomous mobile robot with extended runtime, enhanced edge computing, and advanced vision capabilities for deeper shelf coverage and real-time data at enterprise scale. Integrates with SOLUM Newton ESL for digital price execution and serves as the production Tally platform for new deployments.
• Simbe Mobile App Configurable mobile application that delivers near real-time alerts, prioritized inventory and pricing task lists, planogram compliance checks, and analytics to store teams on any device. Automatically transmits shelf findings from Tally to employee mobile devices to direct store actions.
• Simbe Virtual Tour Remote store navigation capability that lets retailers view and walk stores from anywhere using high-definition 360-degree views and detailed images of the environment, supporting layout optimization, planogram compliance verification, and remote oversight without travel.
• Simbe Brand Insights Data product that provides actionable, store-level insights for brands and vendor partners, enabling them to optimize inventory, improve product placement, boost shelf share, and monetize shelf data with merchandising partners. Sold to CPG manufacturers and brand teams seeking aggregated shelf intelligence.
• Simbe Index Quarterly Retail Insight Engine Quarterly retail insight engine powered by data from over 45 billion shelf photos that Simbe's Store Intelligence platform captures globally. Tracks out-of-stock rates, demand surges, and replenishment performance during major cultural and retail moments (e.g., Easter/Passover, back-to-school, winter holidays) and serves as an industry benchmark for retailers and CPG partners.
• Simbe Partner and Integration Ecosystem Simbe's partner and integration ecosystem that brings the Tally mobile robot, Tally Spot, Tally RFID, Simbe Mobile App, Simbe Brand Insights, and third-party retail technology partners (e.g., ESL providers) into a unified shelf intelligence stack.

Quantifiable outcome

• 98% on-shelf availability
• +11 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Badger Technologies: Badger Technologies builds autonomous mobile robots that scan retail shelves for out-of-stocks, price integrity, and planogram compliance — directly comparable to Simbe's Tally, with deployments across grocery (e.g., Kroger, Walmart pilots) and similar multimodal shelf-AI positioning.
• Focal Systems: Focal Systems deploys AI-powered fixed shelf cameras and computer-vision analytics for grocery and convenience retailers — competing directly with Simbe's Tally Spot for high-frequency shelf monitoring and providing an alternative procurement path for the same shelf-intelligence use cases.
• Brain Corp: Brain Corp provides the BrainOS autonomy platform that powers retail AMRs (including those from partner OEMs) for floor scrubbing and shelf scanning in Walmart, Kroger, and others — competing with Simbe's Tally in the autonomous retail-robotics category with an OEM-partnered distribution model.

Emerging players

• Bossa Nova Robotics: Bossa Nova was Simbe's closest historical direct competitor in autonomous shelf-scanning robots (notably with Walmart); though its retail-robotics program was wound down by its acquirer, it remains a relevant comparable for the autonomous shelf-scanning category and the prior acquisition/wind-down dynamics are instructive for Simbe's enterprise-retail strategy.
• Instock: Instock builds AS/RS and goods-to-person automation for retail micro-fulfillment and grocery — adjacent to Simbe's retail-inventory automation theme with an emphasis on fulfillment rather than in-aisle shelf intelligence.

Broad incumbents

• Zebra Technologies (Fetch Robotics): Zebra Technologies acquired Fetch Robotics to offer autonomous mobile robots for retail, warehousing, and manufacturing — a much larger incumbent offering overlapping shelf and inventory robotics as part of a broad enterprise hardware/visibility portfolio.
• Symbotic: Symbotic is a publicly traded warehouse-automation and store-replenishment robotics provider serving major grocery retailers (Walmart, Albertsons, Target) — comparable to Simbe at the retail-automation category level though focused on back-of-store/fulfillment rather than in-aisle shelf scanning.
• AutoStore: AutoStore provides automated storage and retrieval systems for retail and grocery distribution/fulfillment — adjacent to Simbe's shelf-intelligence stack via a focus on store/warehouse execution and omnichannel inventory visibility.
• Geek+: Geek+ is a global AMR vendor with deployments in retail and warehouse settings, including shelf-inventory applications — comparable to Simbe at the robotics-and-retail category level but with a much broader warehousing focus.

Others

• SOLUM: SOLUM is a partner rather than a competitor — its Newton Electronic Shelf Label infrastructure is now integrated with Simbe's Tally 4.0 in Europe, making it the closest enabling technology and channel partner for Simbe's European retail-robotics rollouts.

Market position

Strengths5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simberobotics
• Instagraminstagram.com/tallytherobot
• Xx.com/simberobotics
• LinkedInlinkedin.com/company/simbe-robotics-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds8 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simbe Robotics