synthavo
Synthavo GmbH is a Stuttgart-based B2B SaaS company that provides AI-powered visual spare part identification for industrial equipment manufacturers, using computer vision to recognize parts from mobile phone photos and integrating with SAP, Salesforce, and Oracle systems.
- Company typePrivate
- Founded2022
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What synthavo does
Synthavo GmbH is a Stuttgart-based B2B SaaS company, founded in 2022, that builds an AI-powered platform for visual spare part identification aimed at industrial equipment manufacturers. The core product uses computer vision to recognize a spare part from a mobile phone photo and return the correct part number within seconds, eliminating the days-long manual search through catalogs and documentation that customers and service technicians typically endure. Its three co-founders (CEO Sebastian Stöcklmeier, COO Alexander Illg, CTO Benedict Lindner) lead a team of 11-50 employees; the platform is marketed primarily to machine builders (Maschinenbauer), commercial vehicle, agricultural machinery, construction equipment, and special machine manufacturers, with the stated outcome of reclaiming spare-part revenue lost to third-party sellers and increasing customer uptime.
Under the hood, synthavo's differentiator is an automated part-training pipeline that the company describes as unique in the market: manufacturers can onboard new parts without extensive manual data labeling. The platform integrates with SAP, Salesforce, and Oracle ERP/CRM systems in approximately two hours and without requiring customer IT resources, and the company hosts its data on German servers under GDPR-compliant (DSGVO) processes. The business model is a SaaS subscription sold sales-led to enterprise after-sales, service, and digital business decision-makers, supported by a content-marketing funnel with free trials, demo booking, and an interactive qualification quiz.
synthavo firmographics
Firmographics- Name
- synthavo
- Legal name
- Synthavo GmbH
- Website
- https://synthavo.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synthavo GmbH is a Stuttgart-based B2B SaaS company that provides AI-powered visual spare part identification for industrial equipment manufacturers, using computer vision to recognize parts from mobile phone photos and integrating with SAP, Salesforce, and Oracle systems.
- Ownership category
- akta.pro rank
synthavo industry classification
Industry- Product category
- AI Spare Part Recognition Software
- NAICS
- Industrial Machinery Manufacturing (3332)
- SIC
- Services-Computer Integrated Systems Design (7373), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
- akta.pro secondary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where synthavo is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Markets served
synthavo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: B2B software subscription model providing spare part recognition technology to industrial equipment manufacturers. Customers pay for access to the AI platform, with pricing based on usage, seat count, or subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for testing the platform |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
synthavo product offering
Product offeringCore offering
Synthavo provides an AI-based 1-Click spare part recognition platform that enables industrial equipment manufacturers (machine builders, commercial vehicle, agricultural machinery, construction equipment, and special machine manufacturers) to allow their customers and service technicians to identify and order spare parts instantly using a mobile phone photo. The SaaS platform integrates with existing ERP/CRM systems (SAP, Salesforce, Oracle) within two hours and offers automated part training that the company describes as unique in the market.
Product overview
Synthavo is a single unified platform for 1-Click spare part identification. The core product enables users to recognize and order replacement parts by taking a phone photo, with the system matching the visual input against product databases within seconds. Synthavo serves multiple industrial segments including machine builders, commercial vehicles, agricultural machinery, construction machinery, and special machines. The platform integrates with enterprise systems (SAP, Salesforce, Oracle) and operates on German servers with GDPR-compliant processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Synthavo Spare Part Recognition Platform
Quantifiable outcome
- +13% spare part revenue increase for customers
- +2 more outcomes
Companies that use synthavo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
synthavo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
synthavo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SAPcoreIntegration partnership - synthavo connects with SAP systems to synchronize product and customer data as part of after-sales system integration. Part of the seamless integration promise with existing enterprise systems.
- SalesforcecoreIntegration partnership - synthavo connects with Salesforce CRM to synchronize customer and product data. Enables integration with customer relationship management workflows.
- OraclecoreIntegration partnership - synthavo connects with Oracle systems to enable data synchronization with enterprise resource planning and database systems.
- Cyber Valleyminorsynthavo became part of Cyber Valley, a leading European AI research cluster. This provides access to cutting-edge AI research and talent in the field of artificial intelligence.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
synthavo competitors and assessment
Company assessmentDirect peers
- Partium: Partium provides visual spare parts identification and lookup for industrial OEMs, directly competing with Synthavo's core 1-click image-based part recognition use case for heavy equipment, HVAC, and industrial machinery customers.
Broad incumbents
- Coresystems (ServiceNow): Coresystems, now part of ServiceNow, delivers field service management software for industrial manufacturers, including spare parts workflows. It competes with Synthavo as a broader incumbent platform that could add visual recognition features.
- IFS: IFS provides enterprise service management and asset lifecycle software for industrial OEMs, including parts ordering and after-sales workflows. It is a broad incumbent serving similar industrial customers with overlapping use cases.
- PTC ThingWorx: PTC's ThingWorx is an industrial IoT and digital transformation platform used by manufacturers for connected products, service, and parts optimization. It is a broad incumbent with overlapping industrial digitalization capabilities.
- Salesforce Field Service: Salesforce Field Service (formerly ClickSoftware) provides workforce and service operations software for industrial OEMs. As a Synthavo integration partner, it is also a broad incumbent that could expand into visual part recognition.
- SAP Enterprise Service Management: SAP's enterprise service management capabilities serve industrial manufacturers with parts and after-sales workflows. As a Synthavo integration partner, SAP could natively add visual recognition capabilities, becoming a direct competitive threat.
Emerging players
- Augury: Augury applies AI and machine learning to industrial equipment health monitoring and diagnostics. While focused on asset health rather than spare parts, it overlaps with Synthavo's industrial AI vision-recognition theme and serves similar industrial OEM customers.
- Uptake: Uptake provides AI-powered industrial intelligence and asset performance software for heavy equipment and industrial customers. It serves overlapping industrial verticals (agriculture, construction, transportation) with adjacent AI-driven after-sales capabilities.
- Tractable: Tractable applies computer vision to industrial and automotive damage assessment. While focused on insurance and automotive, it represents an adjacent AI vision player with comparable image-recognition technology that could expand into industrial parts.
Regional players
- LeanIX: LeanIX is a German enterprise SaaS company providing IT and technology landscape management. While focused on EA rather than spare parts, it is a comparable DACH-region B2B SaaS company of similar maturity backed by similar European investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
synthavo compliance and trust
Trust signalCompliance1 record
synthavo financial estimates
Financial estimateRevenue estimate
Valuation estimate
synthavo leadership team
Management profileNumber of profiles
Profiles3 records
synthavo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
synthavo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about synthavo
What does synthavo do?
Synthavo provides an AI-based 1-Click spare part recognition platform that enables industrial equipment manufacturers (machine builders, commercial vehicle, agricultural machinery, construction equipment, and special machine manufacturers) to allow their customers and service technicians to identify and order spare parts instantly using a mobile phone photo. The SaaS platform integrates with existing ERP/CRM systems (SAP, Salesforce, Oracle) within two hours and offers automated part training that the company describes as unique in the market.
Is synthavo a public or private company?
synthavo is a private company. It is classified as venture growth investor backed and is currently operating.
When was synthavo founded?
synthavo was founded in 2022. It employs 11 to 50 people.
Where is synthavo based?
synthavo is headquartered in Stuttgart, Germany, in the Europe region.
How does synthavo make money?
One revenue line is on record: saaS Subscription.
Who are synthavo's main competitors?
Partium is listed as a direct peer. Broad incumbents are Coresystems (ServiceNow), IFS, PTC ThingWorx, Salesforce Field Service and SAP Enterprise Service Management. Emerging players are Augury, Uptake and Tractable. LeanIX is listed as a regional player.
Does synthavo have an API?
No public API is recorded for synthavo.
What industry is synthavo in?
synthavo's product category is AI Spare Part Recognition Software. Its primary akta.pro industry code is HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites, with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 3332 and its SIC code is 7373.