Umaro Foods
Umaro Foods is a US-based food technology company that produces 100% plant-based bacon from red seaweed protein, selling via Amazon, Whole Foods, foodservice distributors, and restaurant partners to health-conscious consumers and foodservice operators.
- Company typePrivate
- Founded2022
- HeadquartersAlbany, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Umaro Foods does
Umaro Foods is a US-based food technology company that produces 100% plant-based bacon derived from protein extracted from red seaweed. Founded in 2022 and headquartered in Albany, California, the company has built a proprietary commercial process that extracts protein from seaweed and routes residual carbohydrates and minerals into co-product streams such as biodegradable plastics. Its stated technical pitch is structural: seaweed can produce roughly five times more protein per acre than soy without requiring arable land or fresh water, framing the platform as a land-use-advantaged alternative protein source.
The company sells two core SKUs—Umaro Plant Based Bacon in Applewood ($115 per 5LB case) and Smokey Black Pepper ($117.50 per 5LB case)—formulated with red seaweed protein, chickpea protein, coconut oil, and sunflower oil. Products are positioned as soy-free, gluten-free, vegan, and shelf-stable, with cooking performance comparable to traditional bacon. Distribution is multi-channel: direct-to-consumer via the company website and Amazon, retail placement in Whole Foods Markets across California and the Northeast, foodservice catalog distribution through WebstaurantStore, and menu placement with select restaurant partners. The 2025 Shark Tank appearance is being used as a brand-awareness catalyst.
Umaro operates with a small team of 1–10 employees led by CEO Beth Zotter (renewable-energy and seaweed-biofuels background) and CTO Amanda Stiles (PhD plant biochemistry, formerly of Ripple Foods). The company has raised approximately $6.8 million cumulatively, including a $3 million AgFunder-led seed round in April 2022 and a March 2024 round consisting of $1.8 million in equity led by AgFunder plus a $2 million US Department of Energy award. Revenue is not publicly disclosed, but the company reports frequent sell-outs on its foodservice SKUs.
Umaro Foods firmographics
Firmographics- Name
- Umaro Foods
- Legal name
- Umaro Foods
- Website
- https://umarofoods.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Umaro Foods is a US-based food technology company that produces 100% plant-based bacon from red seaweed protein, selling via Amazon, Whole Foods, foodservice distributors, and restaurant partners to health-conscious consumers and foodservice operators.
- Ownership category
- akta.pro rank
Umaro Foods industry classification
Industry- Product category
- Plant-based Meat Alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
- akta.pro secondary industry
- Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
Keywords
Where Umaro Foods is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Markets served
Umaro Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Plant-Based Bacon Product Sales: Direct product sales of plant-based bacon through retail channels (Whole Foods), e-commerce (Amazon, own website), and foodservice distributors (WebstaurantStore). Revenue is generated through one-time product purchases in various package sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Applewood Smoked Bacon - 5LB Case |
| Unit Pricing | Pay-as-you-go | Smokey Black Pepper Bacon - 5LB Case |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Umaro Foods product offering
Product offeringCore offering
Umaro Foods manufactures and sells 100% plant-based bacon made from proprietary red seaweed protein, available in two flavor variants (Applewood and Smokey Black Pepper). The company sells in individual packs to consumers via Amazon and its website, and in 5LB bulk cases to restaurant operators through foodservice distributors such as WebstaurantStore.
Product overview
Umaro Foods is a food technology company producing 100% plant-based bacon derived from red seaweed protein. The company offers two core product SKUs: Umaro Plant Based Bacon in Applewood flavor and Smokey Black Pepper flavor, both sold primarily through foodservice channels in 5LB cases. Products are also available at select Whole Foods Markets and through Amazon and Walmart.com online retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Umaro Plant Based Bacon - Applewood 100% plant-based bacon made from red seaweed protein with a meaty, smoky, crispy texture in Applewood flavor. Sold in 5LB cases (approximately 275 strips) for foodservice at $115.00 per case, also available at Whole Foods Markets and via Amazon for individual consumers.
- Umaro Plant Based Bacon - Smokey Black Pepper Bold plant-based bacon with black pepper seasoning, made from red seaweed protein and combined with chickpea protein, coconut oil, and sunflower oil. Available in 5LB cases (approximately 275 strips) for foodservice at $117.50 per case.
Quantifiable outcome
- Seaweed produces 5x more protein per acre than soy
- +1 more outcomes
Companies that use Umaro Foods
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Umaro Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Umaro Foods partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Umaro Foods competitors and assessment
Company assessmentBroad incumbents
- Sweet Earth Foods (Nestlé): Sweet Earth Foods produces plant-based and mindful meat products including bacon under the Nestlé-owned brand. It competes with Umaro in plant-based breakfast and sandwich applications and benefits from Nestlé's distribution scale across mainstream grocery channels.
- MorningStar Farms (Kellanova): MorningStar Farms is one of the largest plant-based protein brands in the US, offering a broad portfolio of veggie burgers, Chik'n nuggets, and breakfast items backed by a major CPG parent. It competes broadly with Umaro for plant-based breakfast and lunch occasions and dominates mainstream grocery distribution.
- Quorn Foods: Quorn produces mycoprotein-based meat alternatives including grounds, patties, and tenders sold globally. While Quorn uses a different protein source (mycoprotein vs. seaweed), it competes directly in the plant-based / alternative protein prepared foods category.
Direct peers
- Tofurky: Tofurky is a long-established plant-based protein brand offering deli slices, sausages, tempeh, and prepared meat alternatives through grocery and natural foods channels. Tofurky shares Umaro's soy-free, vegan positioning and competes for similar grocery shelf space, especially at Whole Foods and natural food retailers.
- Lightlife (Maple Leaf Foods): Lightlife produces plant-based burgers, hot dogs, sausages, and tempeh products under the Maple Leaf Foods umbrella. Both companies sell plant-based prepared meat products through grocery and foodservice channels, competing for similar shelf and menu placements.
- Impossible Foods: Impossible Foods produces plant-based burgers, sausages, and pork products distributed through grocery retail and restaurant chains. Both companies compete in the alternative protein space targeting consumers who want meat taste and texture without animal products; Impossible's pork product is a closer direct comparison to Umaro's bacon.
- Beyond Meat: Beyond Meat is the largest plant-based meat company in the US, offering plant-based burgers, sausages, and other meat alternatives through grocery retail and foodservice. Umaro competes for the same health-conscious and flexitarian consumers, particularly within the prepared meat substitute category that Umaro's bacon occupies.
Emerging players
- Alpha Foods: Alpha Foods offers plant-based burritos, bowls, and breakfast items, including plant-based breakfast meats. It targets similar flexitarian and plant-curious consumers through grocery and DTC channels, making it an emerging adjacent competitor in the plant-based breakfast category.
- Heura Foods: Heura is a fast-growing European plant-based brand offering burgers, nuggets, and prepared meat alternatives with strong sustainability branding. It is relevant as a peer given its emerging brand status, sustainability-driven positioning, and focus on plant-based protein innovation — similar to Umaro's seaweed-led approach.
- Hungry Planet: Hungry Planet produces a range of plant-based meats (chicken, beef, pork, and seafood alternatives) targeted at foodservice operators. Like Umaro, it focuses on chef and foodservice distribution with a focus on taste and texture parity with traditional meat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Umaro Foods social profiles
Digital presenceUmaro Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umaro Foods leadership team
Management profileNumber of profiles
Profiles4 records
Umaro Foods funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umaro Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umaro Foods
What does Umaro Foods do?
Umaro Foods manufactures and sells 100% plant-based bacon made from proprietary red seaweed protein, available in two flavor variants (Applewood and Smokey Black Pepper). The company sells in individual packs to consumers via Amazon and its website, and in 5LB bulk cases to restaurant operators through foodservice distributors such as WebstaurantStore.
Is Umaro Foods a public or private company?
Umaro Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Umaro Foods founded?
Umaro Foods was founded in 2022. It employs 1 to 10 people.
Where is Umaro Foods based?
Umaro Foods is headquartered in Albany, United States, in the North America region.
How does Umaro Foods make money?
One revenue line is on record: plant-Based Bacon Product Sales.
Who are Umaro Foods's main competitors?
Broad incumbents on record are Sweet Earth Foods (Nestlé), MorningStar Farms (Kellanova) and Quorn Foods. Direct peers are Tofurky, Lightlife (Maple Leaf Foods), Impossible Foods and Beyond Meat. Emerging players are Alpha Foods, Heura Foods and Hungry Planet.
Does Umaro Foods have an API?
No public API is recorded for Umaro Foods.
What industry is Umaro Foods in?
Umaro Foods's product category is Plant-based Meat Alternatives. Its primary akta.pro industry code is AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals), with a secondary code of AFANAKAB, Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates). Its NAICS code is 311 and its SIC code is 2013.