UPshow
UPshow is a Chicago-based digital TV network platform that powers premium sports and entertainment streaming on shared televisions in commercial venues such as bars, restaurants, casinos, and healthcare facilities, serving as the backend for EverPass Media's commercial distribution of NFL Sunday Ticket and other content.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UPshow does
UPshow is a Chicago-based digital TV network platform founded in 2015 that powers content streaming on shared televisions inside commercial venues. The platform enables bars, restaurants, casinos, healthcare facilities, and other hospitality and entertainment venues to deliver sports and entertainment programming on their screens, with tools to promote specials and engage visitors throughout their stay. UPshow's technology aggregates multiple streaming services — including Apple TV, ESPN+, Paramount+, Peacock Sports Pass, Prime Video, NFL Sunday Ticket, and regional sports networks — into a unified venue-facing product.
The company's central technology position is as the backend infrastructure for EverPass Media, the exclusive commercial distributor of premium sports content (including NFL Sunday Ticket starting in the 2026 NFL season) to bars, restaurants, casinos, and healthcare facilities. UPshow hosts EverPass's customer and manager login systems (manager.upshow.tv, login.upshow.tv) and provides the platform backbone that commercial venues use to access and manage this content. UPshow also serves venues directly through enterprise field sales targeting hospitality and entertainment operators.
UPshow generates revenue through a subscription/licensing model in which commercial venues pay for access to its platform and the premium sports/entertainment content it streams. The company has raised approximately $27 million across seed (Sterling Partners, 2017), Series A (Jump Capital and TDF Ventures, 2019), Series B (4490 Ventures lead with Jump Capital, Signature Bank, and TDF Ventures, 2020), and a $10 million venture debt facility (Espresso Capital, 2021). Leadership comprises co-founders Adam Hirsen (CEO) and Matt Gibbs (Chief Service Officer), CTO Tabare Caorsi, and President/SVP of Customer Success Robert Michelson.
UPshow firmographics
Firmographics- Name
- UPshow
- Legal name
- UPshow
- Website
- https://upshow.tv
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UPshow is a Chicago-based digital TV network platform that powers premium sports and entertainment streaming on shared televisions in commercial venues such as bars, restaurants, casinos, and healthcare facilities, serving as the backend for EverPass Media's commercial distribution of NFL Sunday Ticket and other content.
- Ownership category
- akta.pro rank
UPshow industry classification
Industry- Product category
- In-Venue Digital TV and Streaming Network Platform
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industry
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
Keywords
Where UPshow is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UPshow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription/ Licensing: UPshow generates revenue by providing its digital TV network platform to commercial venues. Venues pay for access to stream sports and entertainment content to their customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
UPshow product offering
Product offeringCore offering
UPshow provides a digital TV network platform that enables commercial venues such as bars, restaurants, casinos, and healthcare facilities to stream live sports and entertainment content onto their TVs and engage customers. The platform also includes promotional tools for specials and guest engagement, and it powers EverPass Media's exclusive commercial distribution of premium sports content including NFL Sunday Ticket.
Product overview
UPshow offers a digital TV network platform for venues, providing a unified solution that enables businesses in hospitality and entertainment sectors to deploy and manage content on digital screens. The platform serves as the underlying infrastructure for customer-facing products like EverPass Media.
Differentiator
Problem solved
Functional benefit
Products and services
- UPshow Platform Digital TV network platform for commercial venues that enables hospitality and entertainment businesses to stream live sports and entertainment content onto in-venue screens, with tools for promoting specials and engaging customers throughout their visit. It serves as the backend for EverPass Media's exclusive commercial sports streaming services, including NFL Sunday Ticket, and supports Apple TV, ESPN+, Paramount+, Peacock Sports Pass, Prime Video, and regional sports networks.
Companies that use UPshow
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
UPshow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UPshow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EverPass MediacoreEverPass Media uses UPshow's platform as the technology backend for its sports streaming services to commercial venues. EverPass Manager Login (login.upshow.tv) and Customer Login (manager.upshow.tv) are hosted on UPshow's infrastructure. EverPass is the exclusive commercial provider of NFL Sunday Ticket and other sports content packages for bars, restaurants, casinos, and healthcare facilities, powered by UPshow's platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
UPshow competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck provides cloud-managed digital signage for businesses, including bars, restaurants and retail, with screen-based content scheduling. It overlaps with UPshow on the venue TV management and content delivery platform layer.
- EverPass Media: EverPass Media is the exclusive commercial distributor of NFL Sunday Ticket and other premium sports content to bars, restaurants, casinos and healthcare facilities, and runs its platform on UPshow's infrastructure. It is the closest comparable — essentially the customer-facing layer above UPshow's technology — competing for the same commercial sports streaming wallet.
- ScreenCloud: ScreenCloud is a cloud-based digital signage platform that enables businesses (including hospitality and retail venues) to manage and display content on TV screens. It is comparable to UPshow on the venue-side screen management and content delivery layer, though focused more broadly on signage than live sports streaming.
- Spectrio: Spectrio delivers in-venue media, digital signage and on-hold/TV content solutions for retail, hospitality and healthcare locations. It competes with UPshow for venue TV-screen budgets and offers overlapping content scheduling and engagement tools.
Emerging players
- Kitcast: Kitcast is a digital signage platform purpose-built for Apple TV and other commercial displays, used by venues for content and video walls. It is comparable to UPshow on the Apple TV-based venue content delivery layer, though more focused on signage than sports.
- Stingray Digital: Stingray operates in-venue music, video and digital signage services for businesses including retail and hospitality. It overlaps with UPshow's venue-content delivery thesis and competes for the same TV-screen real estate in commercial locations.
- Loop TV: Loop TV is a free, ad-supported streaming service built specifically for businesses, including bars, restaurants and gyms. It directly competes with UPshow in commercial venue live streaming and guest engagement use cases, although its monetization model is advertising-led rather than subscription.
Broad incumbents
- Comcast Business (Xfinity for Business): Comcast Business provides cable TV and sports content packages to commercial venues alongside its connectivity services. It competes with UPshow for the venue TV-distribution budget but as part of a much wider telecom and connectivity suite.
- Charter Spectrum Business: Spectrum Business distributes cable TV, including regional and national sports networks, to commercial venues. It competes with UPshow at the commercial TV distribution layer but is not specialized in the venue-experience niche.
- DirecTV for Business: DirecTV for Business is the long-standing incumbent distributor of commercial pay-TV and sports programming to bars, restaurants, hotels and sportsbooks. It directly overlaps with UPshow in delivering premium sports content to commercial venues, but as part of a much broader satellite TV portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UPshow social profiles
Digital presenceUPshow financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPshow leadership team
Management profileNumber of profiles
Profiles4 records
UPshow funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPshow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPshow
What does UPshow do?
UPshow provides a digital TV network platform that enables commercial venues such as bars, restaurants, casinos, and healthcare facilities to stream live sports and entertainment content onto their TVs and engage customers. The platform also includes promotional tools for specials and guest engagement, and it powers EverPass Media's exclusive commercial distribution of premium sports content including NFL Sunday Ticket.
Is UPshow a public or private company?
UPshow is a private company. It is classified as venture growth investor backed and is currently operating.
When was UPshow founded?
UPshow was founded in 2015. It employs 11 to 50 people.
Where is UPshow based?
UPshow is headquartered in Chicago, United States, in the North America region.
How does UPshow make money?
One revenue line is on record: platform Subscription/ Licensing.
Who are UPshow's main competitors?
Direct peers on record are Yodeck, EverPass Media, ScreenCloud and Spectrio. Emerging players are Kitcast, Stingray Digital and Loop TV. Broad incumbents are Comcast Business (Xfinity for Business), Charter Spectrum Business and DirecTV for Business.
Does UPshow have an API?
No public API is recorded for UPshow.
What industry is UPshow in?
UPshow's product category is In-Venue Digital TV and Streaming Network Platform. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAKAOAF, Sports Highlights, Clips & VOD Libraries. Its NAICS code is 516 and its SIC code is 4841.