Loop Media
Loop TV operates an AI-orchestrated B2B streaming and digital signage platform for commercial venues across all 50 U.S. states, delivered via a proprietary Loop Player device and monetized through monthly subscriptions plus a CTV-powered out-of-home advertising network reaching 10,000+ venues.
- Company typePublic
- Founded2025
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Loop Media does
Loop TV (formerly Loop Media) is a B2B streaming TV and digital signage platform operated by Eagle II LLC, targeting commercial venues including restaurants, bars, gyms, retail stores, hotels, dental offices, and auto shops across all 50 U.S. states. The platform delivers 30+ channels of curated content — including licensed music videos, sports programming (PBR), niche content (Wired2Fish, Looney Tunes, Drone TV), trivia, and AI-generated music videos — orchestrated by an AI content and experience engine that adapts programming to venue type and context. Deployment is enabled by a proprietary plug-and-play hardware device (Loop Player) that ships within 3-5 business days and connects via HDMI and Wi-Fi with no installation fees, while a cloud-based Loop Business Portal allows operators to manage content, signage, and scheduling remotely. The business operates two revenue streams: a monthly auto-renewing B2B subscription with a one-time device registration fee, and a CTV-powered out-of-home advertising platform sold via programmatic (12 DSP/SSP partners), direct IO, and local/self-serve channels with third-party-verified measurement.
In October 2025, Loop Media's assets were jointly acquired by Bruce Cassidy (majority shareholder of VIP Play, Inc.) and Fuzebox.AI, restructuring the company under new CEO Les Ottolenghi and a fully AI-orchestrated operating model. The company subsequently joined the Interactive Advertising Bureau in December 2025, expanded its programmatic and measurement partner ecosystems, and announced a 2026 partnership with FuzeBox AI to extend into hospitality, retail, sports bars, gyms, event venues, and home streaming. The company claims 10,000+ active venues and 100M+ monthly impressions across its network, with the AI-driven content and advertising pipeline positioned as the primary differentiator versus legacy commercial music and digital signage vendors.
Loop Media firmographics
Firmographics- Name
- Loop Media
- Legal name
- Eagle II LLC
- Website
- https://loop.tv
- Company type
- Public
- Founded year
- 2025
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Loop TV operates an AI-orchestrated B2B streaming and digital signage platform for commercial venues across all 50 U.S. states, delivered via a proprietary Loop Player device and monetized through monthly subscriptions plus a CTV-powered out-of-home advertising network reaching 10,000+ venues.
- Ownership category
- akta.pro rank
Loop Media industry classification
Industry- Product category
- Business TV Streaming and Digital Signage
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where Loop Media is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loop Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Supply Chain, Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Subscription Streaming (B2B): Monthly subscription service for businesses (restaurants, bars, gyms, retail, etc.) to access Loop TV's streaming content and digital signage platform. Subscriptions auto-renew and include a one-time Loop Player registration fee. No royalty fees for businesses.
- CTV-Powered Out-of-Home Advertising: Loop TV generates advertising revenue by selling video and display ad inventory to brands and agencies across its venue network. Ad formats include 15-, 30-, 45-, and 60-second non-skippable spots plus full-screen display ads. Available via programmatic, direct IO, and local/self-serve channels. Revenue is tracked through impression verification and proof-of-play reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Loop Player + Monthly Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Loop Media product offering
Product offeringCore offering
Loop Media provides an AI-orchestrated streaming TV and digital signage platform delivered to commercial venues through a proprietary plug-and-play Loop Player device. Businesses subscribe monthly to access 30+ channels of licensed music videos, sports, lifestyle, AI-generated content, and specialty programming, along with built-in digital signage tools to promote specials and events. The company also operates a CTV-powered out-of-home advertising platform that sells video and display ad inventory to brands and agencies across its 10,000+ venue network in all 50 U.S. states.
Product overview
Loop TV is a unified AI-powered entertainment and engagement platform operated by Eagle II LLC, combining a hardware device (Loop Player), a streaming content platform (30+ channels), and digital signage tools into a single SaaS offering for commercial venues. The core platform integrates licensed music videos, AI-generated content, sports programming (PBR TV), specialized niche channels (Wired2Fish TV, Drone TV), trivia, and digital signage — all orchestrated by an AI engine for content delivery and ad optimization. The platform is distributed through a B2B subscription model targeting restaurants, bars, gyms, retail stores, hotels, auto shops, dental offices, and other commercial venues across all 50 U.S. states. An advertising layer (CTV-Powered OOH) enables brands to buy programmatic or direct inventory across the venue network, verified by third-party measurement partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Loop TV Streaming and Digital Signage Platform AI-powered premium streaming TV and digital signage platform for commercial venues, delivering 30+ curated channels of licensed music videos, AI-generated content, sports highlights, lifestyle programming, news, trivia, and specialty content (Drone TV, Wired2Fish TV, PBR TV, Looney Tunes). Sold as a monthly B2B subscription; serves restaurants, bars, gyms, retail, hotels, healthcare, and auto shops across the U.S. and Canada.
- Loop Player Device Proprietary HDMI/Wi-Fi plug-and-play streaming device that delivers the Loop TV content and digital signage experience to any commercial venue TV. Requires a one-time non-refundable registration fee per device and pairs with the monthly subscription.
- CTV-Powered OOH Advertising Platform
Quantifiable outcome
- Applebee's franchisee achieved 2.5x more drinks sold after implementing Loop TV
- +2 more outcomes
Companies that use Loop Media
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Loop Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature6 records
Loop Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FuzeBox AIcoreA joint acquisition led by Bruce Cassidy (majority shareholder of VIP Play, Inc.) and Fuzebox.AI resulted in the transformation of Loop Media assets into Loop TV. The partnership introduced a fully AI-orchestrated model for content and advertising delivery, with CEO Les Ottolenghi bringing enterprise transformation expertise. In 2026, Loop TV will expand its AI footprint through a powerful partnership with FuzeBox AI, aligning advanced orchestration technologies.
- VIP Play, Inc.coreVIP Play, Inc. ($VIPZ), led by majority shareholder Bruce Cassidy, participated in the joint asset acquisition of Loop Media alongside Fuzebox.AI. VIP Play's assets were combined with Loop Media's to form Loop TV, a fully AI-orchestrated entertainment and engagement ecosystem.
- Interactive Advertising Bureau (IAB)coreLoop TV became a member of the IAB in December 2025, joining over 700 leading media companies, agencies, and advertising technology platforms. Membership reinforces Loop TV's commitment to transparency, accountability, and innovation. Loop TV adheres to IAB taxonomy, measurement, and reporting frameworks, and supports initiatives like ads.txt/app-ads.txt and CTV/DOOH technical guidelines.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Loop Media competitors and assessment
Company assessmentDirect peers
- Atmosphere (Atmosphere TV): Atmosphere is the closest direct competitor — a B2B streaming TV service delivering short-form video content (sports, entertainment, weather) to bars, restaurants, gyms, and waiting rooms. It uses an advertiser-supported business model nearly identical to Loop TV's CTV-OOH platform and targets the same SMB venue base.
- Stingray Digital: Stingray provides commercial music streaming, in-store digital signage, and in-store advertising solutions for retail and hospitality venues. Its business music service directly competes with Loop TV's licensed music video channels for the same restaurant, retail, and bar customers.
- Soundtrack Your Brand: Soundtrack Your Brand (now part of Spotify) offers licensed background music streaming for commercial venues including restaurants, retail, hotels, and gyms. It directly competes with Loop TV's subscription-based commercial music offering with overlapping target customers and value proposition (licensed, royalty-cleared music for business use).
- Cloud Cover Music: Cloud Cover Music provides licensed background music streaming to restaurants, retail, offices, and other commercial venues. Its subscription model and royalty-cleared music offering are directly comparable to Loop TV's music subscription business targeting the same SMB verticals.
- ScreenCloud: ScreenCloud is a cloud-based digital signage platform for businesses with content management, scheduling, and app integrations. It directly competes with Loop TV's digital signage functionality for the same restaurant, retail, and gym customer base, with a similar emphasis on ease of use.
- Yodeck: Yodeck offers cloud-based digital signage with plug-and-play hardware for SMBs, comparable to Loop TV's Loop Player + signage bundle. The product positioning, hardware-plus-subscription model, and SMB target customer closely mirror Loop TV's go-to-market.
Broad incumbents
- MNTN: MNTN is a larger, established CTV advertising platform focused on performance marketing for SMBs. It overlaps with Loop TV's CTV-powered OOH business but operates at significantly greater scale and with a broader advertiser base across home CTV, not just out-of-home venues.
Others
- Broadsign: Broadsign is a DOOH ad platform and CMS provider that powers digital signage and out-of-home networks. It is a Loop TV programmatic partner but also operates as a broader DOOH competitor offering both signage CMS and ad-serving capabilities to venue networks.
- Vistar Media: Vistar is a programmatic DOOH ad platform and SSP enabling real-time bidding on out-of-home inventory. Loop TV integrates Vistar for distribution and Vistar Verify for measurement, while Vistar also competes broadly in the same DOOH ad ecosystem.
- Place Exchange: Place Exchange is a programmatic DOOH advertising marketplace providing SSP and PerView measurement. It is both a Loop TV integration partner (for inventory distribution and impression verification) and a broader competitor in the venue-based programmatic DOOH space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Loop Media social profiles
Digital presenceLoop Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Media leadership team
Management profileNumber of profiles
Profiles1 record
Loop Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Media M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Media
What does Loop Media do?
Loop Media provides an AI-orchestrated streaming TV and digital signage platform delivered to commercial venues through a proprietary plug-and-play Loop Player device. Businesses subscribe monthly to access 30+ channels of licensed music videos, sports, lifestyle, AI-generated content, and specialty programming, along with built-in digital signage tools to promote specials and events. The company also operates a CTV-powered out-of-home advertising platform that sells video and display ad inventory to brands and agencies across its 10,000+ venue network in all 50 U.S. states.
Is Loop Media a public or private company?
Loop Media is a public company. It is classified as corporate owned and is currently acquired.
When was Loop Media founded?
Loop Media was founded in 2025. It employs 51 to 100 people.
Where is Loop Media based?
Loop Media is headquartered in Burbank, United States, in the North America region.
How does Loop Media make money?
Two revenue lines are on record. Subscription Streaming (B2B) is the primary driver. The others are CTV-Powered Out-of-Home Advertising.
Who are Loop Media's main competitors?
Direct peers on record are Atmosphere (Atmosphere TV), Stingray Digital, Soundtrack Your Brand, Cloud Cover Music, ScreenCloud and Yodeck. MNTN is listed as a broad incumbent. Others are Broadsign, Vistar Media and Place Exchange.
Does Loop Media have an API?
No public API is recorded for Loop Media.
What industry is Loop Media in?
Loop Media's product category is Business TV Streaming and Digital Signage. Its primary akta.pro industry code is MPABAHAL, Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels), with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 51621 and its SIC code is 4841.