Unruly Splats
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Unruly Splats firmographics
Firmographics- Name
- Unruly Splats
- Legal name
- Unruly Studios, Inc.
- Website
- https://unrulysplats.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Unruly Splats industry classification
Industry- Product category
- Educational Technology / STEM Learning Hardware
- NAICS
- All Other Miscellaneous Schools and Instruction (611699), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
- akta.pro secondary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where Unruly Splats is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unruly Splats business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- School Membership Subscriptions: Annual or multi-year membership model providing hardware (24 Splats under warranty), schoolwide software access, dedicated Success Manager, ongoing training and support, and impact data. Pricing is quote-based and customized to school size.
- Hardware Sales: Durable Splats floor buttons sold as part of membership packages. Replacement Splats provided free for broken units under warranty during membership duration.
- Professional Development Services: Group training sessions and 1:1 coaching support included in membership. Ongoing bite-sized coaching model rather than one-time longer sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard School Membership |
| Subscription | Annual | Small School Pricing (<200 students) |
| Subscription | Annual | Unruly Math Add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Unruly Splats product offering
Product offeringCore offering
Unruly Splats manufactures programmable floor tiles (Splats) that light up, make sounds, and sense when pressed, paired with a block-based coding app accessible via Chromebooks and iPads. The company sells the platform primarily through annual school and district memberships that bundle the hardware (24 Splats under warranty), schoolwide software access, ready-to-use curriculum activities, and dedicated Success Manager support. The offering targets K-5 elementary schools, school districts, and after-school programs seeking to integrate active, screen-light STEM, coding, math, and SEL learning into the school day.
Product overview
Unruly Splats is an active learning platform combining programmable floor tile hardware (Splats) with block-based coding software to teach STEM concepts through physical play. The core offering includes Unruly Splats (the hardware floor buttons), the Unruly App (coding interface available on web and iOS), and Unruly Memberships (subscription bundles). Subject-specific curriculum modules include Unruly Code (coding skills) and Unruly Math (math engagement through kinesthetic learning), plus an SEL Activities Pack aligned with CASEL frameworks. The Unruly Portal serves as the educator hub for resources, lesson plans, and program management. All products integrate around the Splats hardware controlled via Bluetooth through the app, enabling students to code active games combining movement, collaboration, and learning.
Differentiator
Problem solved
Functional benefit
Products and services
- Unruly Splats (Programmable Floor Tiles) Programmable, durable floor tiles (buttons) that students stomp on to play active coding games. Splats connect via Bluetooth to iPads or Chromebooks and respond to physical interaction when programmed using the Unruly App. Each membership includes 24 Splats under warranty.
- Unruly App Block-based coding application accessible via web browser (Chrome) on Chromebooks or as an iOS app on iPads. Students program Splat behaviors using drag-and-drop conditional if-then statements. Requires devices with Bluetooth 4.2.
- Unruly Membership Annual or multi-year subscription including 24 Splats under warranty, schoolwide software access with unlimited seats, 80+ ready-to-use lessons, pre-built after-school courses, dedicated Success Manager, onboarding, and ongoing training and coaching. 1-year and 3-year plans available.
- Unruly Code Coding-focused curriculum offering drag-and-drop block coding activities for K-5 classrooms and after-school programs, teaching computational thinking and programming concepts through play.
- Unruly Math Standards-aligned math curriculum featuring kinesthetic learning activities for K-5 that combine physical movement with math concepts to build math confidence and reduce screen time. 80+ math-specific lessons with pacing guides.
- SEL Activities Pack Social Emotional Learning activity pack aligned with CASEL framework competencies (self-management, self-awareness, social awareness, relationship skills, responsible decision-making) using collaborative Splats games.
- Unruly Portal Educator-facing web portal providing access to lesson plans, resources, classroom management tools, a forum for educator collaboration, and program tracking dashboards.
Quantifiable outcome
- 88% of teachers say students are more excited to learn when lessons include movement, play, and collaboration
- +6 more outcomes
Companies that use Unruly Splats
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Unruly Splats technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unruly Splats partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Jonathan Jones (New England Patriots)minorPartnership with pro-football cornerback and two-time Super Bowl champion for Get Active Coding Challenge during Hour of Code. Mission to make computer science more accessible and fun for all students.
- KABOOM!minorPartnership to help end playspace inequity. Collaboration on Stomp Madness event combining physical activity coding games with nonprofit's equity mission.
- Georgia Statewide Afterschool Network (GSAN)coreGSAN served as the bridge for a DOE-funded STEM rollout across Georgia schools. Implementation partner connecting state DOE funding with school-level deployment of Unruly Splats.
- Georgia Department of EducationcoreDOE-funded STEM rollout partnership resulting in summer school programs and math engagement initiatives across Georgia schools including Clayton County Schools.
- Hawaii Department of EducationcoreStatewide initiative to roll out coding to 100% of public elementary students by 2025. Professional development across complexes with goal of making computer science accessible to all students.
- Nova Scotia Department of EducationcoreProvince-wide implementation across Nova Scotia schools. Technology consultant Nick Baskwill led implementation across approximately 400 schools with successful adoption.
- Common Sense MediaminorThird-party review and approval of Unruly Splats as an educational tool. Common Sense Media provides independent evaluation and Learning Rating 4 stars.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Unruly Splats competitors and assessment
Company assessmentDirect peers
- Osmo: Osmo combines physical game pieces with an iPad app for K-5 STEM, math, and coding. Comparable tangible-digital learning model for K-5 buyers, though Osmo is more consumer/retail-anchored with a schools channel.
- Ozobot: Ozobot produces small programmable robots and standards-aligned K-5 STEM lessons sold via school subscriptions. Closest peer in terms of combining physical movement, screen-light coding, and K-5 classroom deployment.
- Wonder Workshop: Wonder Workshop (Dash, Dot, Cue) sells K-5 coding robots with block-based programming and curriculum for elementary classrooms. Same buyer (elementary STEM coordinators and districts) with a comparable hardware + curriculum subscription model.
- Sphero: Sphero makes programmable K-12 STEM robots and a coding app sold to schools and districts. Highly comparable hardware-plus-software STEM learning model targeting the same K-5 buyers with similar curriculum integrations.
- Modular Robotics (Cubelets): Cubelets are magnetic, modular robotic blocks that teach coding and engineering concepts to K-5 students. Highly analogous hands-on, screen-light STEM learning kits sold to schools with bundled curriculum.
- BirdBrain Technologies (Hummingbird): BirdBrain sells Hummingbird Bit robotics kits and Finch robots with block-based coding and standards-aligned curriculum for K-12. Comparable hands-on, hardware-plus-software STEM learning model sold to schools and districts.
- KUBO Robotika: KUBO sells TagTile, a physical tiled coding system and standards-aligned K-5 lessons to schools. Direct overlap with Unruly Splats as a screen-light, physical-manipulation coding platform targeting the same grade band and school districts.
- Makeblock (mBot): Makeblock produces the mBot and STEAM coding robotics kits with mBlock software for K-12. Comparably combines block-based coding software with K-12 educational hardware kits, including strong cross-curricular STEM content.
Emerging players
- Tynker: Tynker is a K-12 block-coding curriculum platform sold as a school and district subscription. Competes for the same coding-and-math budget dollars as Unruly but is software-only with no physical-computing hardware.
Broad incumbents
- LEGO Education: LEGO Education offers SPIKE, WeDo, and MINDSTORMS robotics with full K-12 STEM curriculum suites. Larger incumbent serving the same K-5 STEM buyer with a broader portfolio of products rather than specializing in active physical-coding play.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Unruly Splats social profiles
Digital presenceUnruly Splats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unruly Splats leadership team
Management profileNumber of profiles
Profiles5 records
Unruly Splats funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unruly Splats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unruly Splats
What does Unruly Splats do?
Unruly Splats manufactures programmable floor tiles (Splats) that light up, make sounds, and sense when pressed, paired with a block-based coding app accessible via Chromebooks and iPads. The company sells the platform primarily through annual school and district memberships that bundle the hardware (24 Splats under warranty), schoolwide software access, ready-to-use curriculum activities, and dedicated Success Manager support. The offering targets K-5 elementary schools, school districts, and after-school programs seeking to integrate active, screen-light STEM, coding, math, and SEL learning into the school day.
Is Unruly Splats a public or private company?
Unruly Splats is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unruly Splats founded?
Unruly Splats was founded in 2015. It employs 1 to 10 people.
Where is Unruly Splats based?
Unruly Splats is headquartered in Boston, United States, in the North America region.
How does Unruly Splats make money?
Three revenue lines are on record. School Membership Subscriptions are the primary driver. The others are hardware Sales and professional Development Services.
Who are Unruly Splats's main competitors?
Direct peers on record are Osmo, Ozobot, Wonder Workshop, Sphero, Modular Robotics (Cubelets), BirdBrain Technologies (Hummingbird), KUBO Robotika and Makeblock (mBot). Tynker is listed as an emerging player. LEGO Education is listed as a broad incumbent.
Does Unruly Splats have an API?
No public API is recorded for Unruly Splats.
What industry is Unruly Splats in?
Unruly Splats's product category is Educational Technology / STEM Learning Hardware. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611699 and its SIC code is 7372.