BRIUS

What BRIUS does

BRIUS Technologies Inc is a Carrollton, Texas-based medical device company operating in the orthodontic sector. Founded in 2016, the company develops and markets Brava Hidden Braces, a lingual orthodontic system in which custom-fabricated braces are bonded to the back of the teeth, rendering the appliance invisible from the front. The system is built on the company's proprietary "Independent Movers technology," which uses pre-programmed, personalized tooth movement sequences designed for each patient's dental structure and is positioned to complete treatment in 6-12 months over only 4-6 provider visits, versus the 18-24 months and 12+ visits typical of clear aligners and traditional braces.

The company sells Brava exclusively through a certified network of dentists and orthodontists rather than direct-to-consumer; a planner portal at planner.brius.com supports providers, while a public Find a Provider directory, demo booking flow, and a consumer-facing site at bravabraces.com drive patient demand. Revenue is generated through hardware sales of the custom brace system to providers, with end-patient pricing determined on a quote basis by the treating clinician. Marketing emphasizes aesthetic discretion, fewer office visits, easier flossing, and the ability to treat moderate-to-complex cases including deep bite, crossbite, open bite, moderate crowding, and spacing.

BRIUS has raised approximately $38.4 million across multiple venture rounds from 2010 through 2025, with the two largest — a $15.5 million round in 2020 led by Sonder Capital and a $19.5 million round in May 2025 led by View Ventures with participation from Invus, Sonder Capital, Sum Ventures, and Tech Wildcatters — supporting commercial scaling. Leadership comprises founder and CTO/CMO Mehdi Peikar, CEO Ted Schwarz, and Senior Vice President of Commercial Operations Joe Breeland. The company maintains a Japanese-language site (bravabraces.jp), indicating an initial international expansion into Japan alongside its U.S. operations.

Name

BRIUS

Legal name

Brius Technologies Inc

Website

https://brius.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BRIUS Technologies Inc is a Carrollton, Texas-based orthodontic medical device company that develops and sells Brava Hidden Braces, a proprietary lingual brace system using pre-programmed Independent Movers technology, distributed exclusively through a certified network of dentists and orthodontists in the U.S. and Japan.

Ownership category

akta.pro rank

Product category

Orthodontic Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Lingual braces
• Orthodontic devices
• Hidden braces
• Teeth alignment systems
• Orthodontic technology

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Brava Braces Treatment System: BRIUS generates revenue through the sale of Brava lingual brace systems to dental providers. Treatment involves custom braces fitted behind teeth with an estimated treatment duration of 6-12 months and 4-6 provider visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BRIUS develops, manufactures, and sells Brava Hidden Braces, a lingual orthodontic brace system that fits behind the teeth and uses proprietary Independent Movers technology with pre-programmed tooth movement to straighten teeth in an estimated 6-12 months. The braces are sold exclusively through a network of licensed dentists and orthodontists who prescribe and administer the treatment to patients with conditions such as deep bite, crossbite, open bite, crowding, and spacing.

Product overview

BRIUS Technologies Inc offers Brava Hidden Braces, a single core product that provides invisible orthodontic treatment through lingual braces fitted behind the teeth. The product is marketed directly to patients seeking discreet teeth straightening and to dental professionals/orthodontists who prescribe the treatment. The company operates primarily through its consumer-facing website bravabraces.com and a provider portal at planner.brius.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Brava Hidden Braces Brava is a lingual brace system that fits behind the teeth, providing invisible orthodontic treatment. The system uses Independent Movers technology for pre-programmed, personalized tooth movement with an estimated treatment time of 6-12 months requiring only 4-6 dental visits. Sold to dental providers (dentists and orthodontists) who prescribe the treatment to patients with deep bite, crossbite, open bite, moderate crowding, and spacing issues.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Align Technology: Maker of Invisalign clear aligners, the dominant non-traditional orthodontic system. Competes directly with Brava for adult and teen patients seeking aesthetic orthodontic treatment, particularly in the moderate-to-complex case range where aligner capability is expanding.
• Solventum (formerly 3M Oral Care): Previously owned Incognito, the leading lingual brace system, and remains a major dental equipment and orthodontic supply manufacturer. Most directly comparable peer in the lingual braces category that Brava targets.

Broad incumbents

• Envista Holdings (Ormco): Through its Ormco subsidiary, Envista manufactures orthodontic brackets, wires, and the Damon System of self-ligating braces, serving orthodontists globally. Broad incumbent in fixed orthodontic appliances with overlapping provider relationships and a wider product portfolio than BRIUS.
• American Orthodontics: Privately held manufacturer of orthodontic brackets, bands, wires, and the Harmony lingual braces system. Directly relevant as an incumbent lingual competitor and broad orthodontic hardware supplier selling through the same provider channel as BRIUS.
• Dentsply Sirona (SureSmile): Through SureSmile, Dentsply Sirona offers digital orthodontic treatment planning, custom labial archwires, and clear aligners. Broad incumbent with significant provider reach and enterprise sales infrastructure that competes for the same orthodontic technology budget.

Emerging players

• DynaFlex: Custom orthodontic appliance manufacturer producing lab-fabricated brackets, expanders, and indirect bonding solutions. Comparable as a smaller, specialty orthodontic device maker competing for provider mindshare in custom-fixed and lingual-style appliances.
• LightForce Orthodontics: Maker of 3D-printed custom labial brackets and digital treatment planning software for orthodontists. Emerging player competing for the same "personalized fixed appliance" narrative as BRIUS, though addressing the labial rather than lingual side.
• KLOwen Braces: Custom, fully programmed fixed-bracket orthodontic system using 3D-printed brackets and digital indirect bonding. Closely comparable in concept to BRIUS's Independent Movers technology but applied to labial rather than lingual placement.
• uLab Systems: Digital orthodontic treatment planning platform with in-office aligner printing capability. Comparable as an emerging orthodontic technology company targeting modernized, chairside-driven orthodontic workflows.

Others

• Henry Schein: Largest dental distributor in North America, distributing orthodontic brackets, aligners, and supplies to practices. Functions as an indirect channel for BRIUS competitors and represents both a potential distribution partner and a competitive threat via private-label initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bravabraces
• Facebookfacebook.com/BRIUSofficial
• Instagraminstagram.com/bravabraces

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIUS