Household Capital
Household Capital is an Australian specialist lender, founded in 2016, providing reverse mortgages and Home Equity Access Scheme services to homeowners aged 60 and over through direct sales, broker channels, and digital self-service tools.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Household Capital does
Household Capital is an Australian specialist financial services firm founded in 2016 that provides reverse mortgages and related home-equity access products to homeowners aged 60 and over. The company addresses the 'asset rich, cash poor' retirement funding gap through a product suite that includes the core Household Loan (standard reverse mortgage at 8.95%), ORIO 100 and ORIO 50 (optional retirement interest-only variants at 7.95% and 8.45% respectively, designed to manage compound interest), and Retirement Refi (a refinancing product for over-60s with existing home loans, including a $25,000 contingency fund). Following the 2020 acquisition of Pension Boost, the company also offers a fee-based assisted application service ($440-$660) for the Australian Government's Home Equity Access Scheme (HEAS).
The technology stack is a web-based loan management platform comprising a customer-facing Home Wealth Calculator for postcode- and value-based eligibility estimation, a secure customer portal (my.householdcapital.com.au), and integrations with Australian broker aggregators Connective and Finsure. Credit assessment uses third-party credit reporting bodies (Equifax, illion, Experian). The platform is operated by a lean team of 1-10 employees.
Revenue is generated primarily through interest accruing on the reverse mortgage loan book (7.95%-8.95% rates), supplemented by $950 loan establishment fees, $250 special attendance fees for variations, and Pension Boost professional service fees. Go-to-market combines direct phone-based sales through Australian retirement specialists, broker distribution via Connective and Finsure, and digital self-service tools. The company has raised in excess of $600 million in cumulative capital across equity from Pacific Equity Partners and Legal & General, a $300M debt facility from Citi and IFM Investors, and a $263M rated mortgage securitisation.
Household Capital firmographics
Firmographics- Name
- Household Capital
- Legal name
- Household Capital Pty Limited ACN 618 068 214
- Website
- https://householdcapital.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Household Capital is an Australian specialist lender, founded in 2016, providing reverse mortgages and Home Equity Access Scheme services to homeowners aged 60 and over through direct sales, broker channels, and digital self-service tools.
- Ownership category
- akta.pro rank
Household Capital industry classification
Industry- Product category
- Reverse Mortgage Lending
- NAICS
- Depository Credit Intermediation (5221), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
- akta.pro secondary industries
- Reverse Mortgage Securitization & Secondary Market (HMBS/Whole Loan Trading) (FSALAIAD), Reverse Mortgage Brokerage & Lead Generation (FSALAIAB), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
Keywords
Where Household Capital is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Household Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Reverse Mortgage Interest Income: Revenue generated from interest accruing on reverse mortgage loans (Household Loan, ORIO, Retirement Refi products). Interest rates range from 7.95% to 8.95% depending on product type.
- Pension Boost Application Services: Fee-based service for assisting customers with Home Equity Access Scheme (HEAS) applications. Normal price $660, Pensioner price $440. Additional fees for variations and loan reviews.
- Loan Origination and Processing Fees: Establishment fee of $950 flat (includes valuation and conveyancing), special attendance fees of $250 per attendance for variations, discharges, or substitutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ORIO 100 - Optional Interest Only with no principal growth |
| Subscription | Monthly | ORIO 50 - Optional Interest Only with partial principal growth |
| Subscription | Monthly | Retirement Refi - For existing home loan holders over 60 |
| Subscription | Monthly | Household Loan Standard - Base reverse mortgage product |
| One time/ perpetual license | Pay-as-you-go | HEAS Application Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Household Capital product offering
Product offeringCore offering
Household Capital provides reverse mortgage products (Household Loan, ORIO 100, ORIO 50, and Retirement Refi) that allow Australian homeowners aged 60+ to unlock equity in their homes without regular repayments, with guaranteed lifetime occupancy and a no-negative-equity guarantee. Through its Pension Boost subsidiary, the company also assists customers with Home Equity Access Scheme (HEAS) applications for an additional retirement income stream.
Product overview
Household Capital offers a suite of reverse mortgage products designed for Australian homeowners aged 60 plus. The core product is the Household Loan, a reverse mortgage that enables customers to access home equity without regular repayments. The product suite includes Standard Household Loan, Optional Retirement Interest Only (ORIO 100 and ORIO 50) for those wanting to manage compound interest, and Retirement Refi for refinancing existing home loans. The company also operates Pension Boost as a sub-brand, providing assisted access to the Australian Government's Home Equity Access Scheme (HEAS). Customers access services through an online Home Wealth Calculator and the My Household Capital customer portal.
Differentiator
Problem solved
Functional benefit
Brands
- Household Loan: Reverse mortgage product enabling Australian homeowners aged 60+ to unlock home equity without regular repayments
- Pension Boost
- ORIO (Optional Retirement Interest Only)
- Retirement Refi
Products and services
- Household Loan (Reverse Mortgage) A reverse mortgage designed for Australian homeowners aged 60+ that allows them to access home equity without requiring regular repayments until they vacate the property. Features guaranteed lifetime occupancy, consumer protections under the National Consumer Credit Protection Act 2009, and a no-negative-equity guarantee. Standard interest rate of 8.95% (comparison rate 8.98%).
- Optional Retirement Interest Only (ORIO 100 and ORIO 50) A reverse mortgage option that eliminates (ORIO 100) or limits (ORIO 50) the effect of compound interest on the loan, allowing borrowers to make regular monthly interest payments at a lower rate. ORIO 100 interest rate 7.95% (comparison 7.98%); ORIO 50 interest rate 8.45% (comparison 8.48%).
- Retirement Refi A refinancing option for homeowners over 60 with existing home loans, featuring a simplified application process, no regular repayments, discounted interest rate of 8.45% (comparison 8.48%), and access to a $25,000 contingency fund.
- Pension Boost (HEAS Application Service) A service that simplifies access to the Australian Government's Home Equity Access Scheme (HEAS), helping Australian homeowners aged 67+ access additional retirement income through their home equity with assisted application processing. Normal price $660; pensioner price $440 (save $220). Includes personalised report, specialist consultation, application preparation, lodging, tracking, and review, with a 100% money-back guarantee if not approved.
Quantifiable outcome
- 2000+ Australians helped access $330+ million through HEAS
- +2 more outcomes
Companies that use Household Capital
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Household Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Household Capital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pension BoostcoreHousehold Capital acquired Pension Boost in 2020 to expand its home equity solutions. Pension Boost specializes in Home Equity Access Scheme (HEAS) applications and ongoing reviews for Australian retirees.
- ConnectivecoreConnective platform integration allowing brokers to access and process Household Capital reverse mortgage products.
- FinsurecoreFinsure broker platform integration for distributing Household Capital's reverse mortgage products through their broker network.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Household Capital competitors and assessment
Company assessmentDirect peers
- Genworth Australia: One of Australia's largest reverse mortgage lenders (and a lead investor in Household Capital). Directly comparable in target customer (60+ Australian homeowners), product (reverse mortgages), and channel (broker and direct), and is also a counterparty/competitor across distribution.
- Heartland Group Holdings: New Zealand-headquartered specialist in reverse mortgages and asset finance with Australian exposure. Directly comparable reverse mortgage product suite, institutional funding model, and demographic thesis targeting older homeowners.
Broad incumbents
- Equity Release Australia (SEQUAL members): Industry body representing a group of Australian reverse mortgage and equity release providers. Useful proxy for the broader Australian reverse mortgage competitive set including smaller specialist lenders.
- Bendigo and Adelaide Bank: Australian retail bank offering reverse mortgage and retirement lending products. Comparable in serving the same 60+ demographic but as part of a much broader deposit-funded retail banking franchise.
- Commonwealth Bank of Australia: Australia's largest bank, offering reverse mortgages and retirement lending. Overlaps with Household Capital's customer segment but operates as a broad incumbent rather than a specialist.
- Aussie Home Loans: Large Australian mortgage broker and lender with reverse mortgage offerings distributed through its broker network. Comparable in retail mortgage distribution to Australian homeowners, including 60+ segment.
Regional players
- Connective Home Loans: Australian mortgage aggregator whose platform Household Capital integrates with. Comparable as a distribution channel for reverse mortgage products to Australian brokers and customers.
- Finsure: Australian mortgage aggregator integrated with Household Capital's broker channel. Comparable as a distribution intermediary for reverse mortgage products in the Australian market.
Others
- Legal & General (UK): UK-based financial services group with a major equity release / retirement lending franchise and a minority investor in Household Capital. Comparable as a strategic backer with deep expertise in UK reverse mortgage economics.
- Pacific Equity Partners: Australian private equity firm that took an early stake in Household Capital. Comparable as a capital partner providing growth equity to specialist Australian financial services businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Household Capital social profiles
Digital presenceHousehold Capital compliance and trust
Trust signalCompliance4 records
Household Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Household Capital leadership team
Management profileNumber of profiles
Profiles6 records
Household Capital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Household Capital funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Household Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Household Capital
What does Household Capital do?
Household Capital provides reverse mortgage products (Household Loan, ORIO 100, ORIO 50, and Retirement Refi) that allow Australian homeowners aged 60+ to unlock equity in their homes without regular repayments, with guaranteed lifetime occupancy and a no-negative-equity guarantee. Through its Pension Boost subsidiary, the company also assists customers with Home Equity Access Scheme (HEAS) applications for an additional retirement income stream.
Is Household Capital a public or private company?
Household Capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was Household Capital founded?
Household Capital was founded in 2016. It employs 1 to 10 people.
Where is Household Capital based?
Household Capital is headquartered in Melbourne, Australia, in the Oceania region.
How does Household Capital make money?
Three revenue lines are on record. Reverse Mortgage Interest Income is the primary driver. The others are pension Boost Application Services and loan Origination and Processing Fees.
Who are Household Capital's main competitors?
Direct peers on record are Genworth Australia and Heartland Group Holdings. Broad incumbents are Equity Release Australia (SEQUAL members), Bendigo and Adelaide Bank, Commonwealth Bank of Australia and Aussie Home Loans. Regional players are Connective Home Loans and Finsure. Others are Legal & General (UK) and Pacific Equity Partners.
Does Household Capital have an API?
No public API is recorded for Household Capital.
What industry is Household Capital in?
Household Capital's product category is Reverse Mortgage Lending. Its primary akta.pro industry code is FSALAIAA, Reverse Mortgage Origination (HECM & Proprietary), with a secondary code of FSALAIAD, Reverse Mortgage Securitization & Secondary Market (HMBS/Whole Loan Trading). Its NAICS code is 5221 and its SIC code is 6162.