Pension Boost
Pension Boost is a Sydney-based service that helps Australian homeowners aged 67+ apply for and manage the federal government's Home Equity Access Scheme (HEAS), handling paperwork and Centrelink liaison for a flat application fee. It operates as a subsidiary of Household Capital.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pension Boost does
Pension Boost Pty Ltd is a Sydney-based Australian financial services firm that helps homeowners aged 67+ access the federal government's Home Equity Access Scheme (HEAS, formerly the Pension Loans Scheme). The company manages the full HEAS application lifecycle on behalf of customers, including personalized reporting, form preparation, lodgement with Centrelink or the Department of Veterans Affairs, progress tracking, query response, and ongoing annual loan reviews. It charges tiered application fees ($660 standard, $440 pensioner) plus ancillary fees for security variations ($330) and payment variations or annual reviews ($110), supported by a 100% money-back guarantee if applications are not approved.
The business operates with a small team (1-10 employees) using a hybrid distribution model: direct phone-based inside sales, a self-service home wealth calculator on its website, SEO-driven educational content, and a broker channel serving financial advisors who refer clients. The service is delivered nationwide across all Australian postcodes. Pension Boost has helped more than 2,000 Australians access over $330 million in HEAS funding since founding in 2019. The technology stack is not proprietary and appears to consist of standard application tracking, document management, and customer communication systems.
Pension Boost was acquired by Household Capital in 2020 and now operates as a product within Household Capital's broader home equity solutions portfolio, which also includes the Household Loan reverse mortgage offering. The company targets two primary segments: Age Pensioners seeking to supplement retirement income (up to 150% of maximum Age Pension) and self-funded retirees looking to unlock home equity without downsizing. No public funding rounds, leadership changes, or major product launches beyond the initial HEAS service are disclosed.
Pension Boost firmographics
Firmographics- Name
- Pension Boost
- Legal name
- Pension Boost
- Website
- https://pensionboost.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pension Boost is a Sydney-based service that helps Australian homeowners aged 67+ apply for and manage the federal government's Home Equity Access Scheme (HEAS), handling paperwork and Centrelink liaison for a flat application fee. It operates as a subsidiary of Household Capital.
- Ownership category
- akta.pro rank
Pension Boost industry classification
Industry- Product category
- Retirement Income Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Pensions & Retirement Benefits Administration (BPAIAKAA)
- akta.pro secondary industries
- Financial & Bill-Pay Oversight Coordination (Representative Payee Support) (HSABAIAK), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Pension Boost is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Pension Boost business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Application Service Fees: Pension Boost charges fees for its application service to help customers access the Home Equity Access Scheme. The company offers a standard application service at $660 or a discounted pensioner rate of $440. Additional fees apply for variations to security (discharges, revaluations, transfers) at $330, and for payment variations or annual loan reviews at $110.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Application Service - $660 |
| One time/ perpetual license | Pay-as-you-go | Pensioner Application Service - $440 |
| Other | Pay-as-you-go | Security Variation Service - $330 |
| Other | Pay-as-you-go | Payment Variation / Loan Review - $110 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pension Boost product offering
Product offeringCore offering
Pension Boost is an Australian service that helps Age Pension-eligible seniors apply for the Home Equity Access Scheme (HEAS), a government program letting homeowners 67+ borrow against their property to top up their fortnightly pension. The company handles the end-to-end paperwork with Centrelink/Service Australia on behalf of clients for a fixed application fee of $660 standard or $440 for full pensioners.
Product overview
Pension Boost is a single focused service offering that helps Australians access the Australian Government's Home Equity Access Scheme (HEAS). The core Pension Boost product handles HEAS application paperwork and ongoing reviews, supported by fee-based add-on modules for variations and loan reviews. Within Household Capital's broader portfolio, Pension Boost operates alongside the Household Loan reverse mortgage product as part of a comprehensive suite of home equity solutions for retirement funding.
Differentiator
Problem solved
Functional benefit
Products and services
- HEAS Application Service
- HEAS Variations and Loan Reviews
Quantifiable outcome
- 2000+ Australians helped access $330 million+ through HEAS
Companies that use Pension Boost
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Pension Boost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pension Boost partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Household CapitalcoreIn 2020, Household Capital acquired Pension Boost to strengthen its commitment to financial inclusion for Australian homeowners. Pension Boost operates as a product under Household Capital, providing home equity solutions alongside their reverse mortgage offerings.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Pension Boost competitors and assessment
Company assessmentEmerging players
- PICA Group: Australian financial services firm focused on aged-care financial advice, estate planning, and retirement funding. Comparable because it serves a similar retiree cohort navigating Centrelink interactions and home-equity decisions, partially overlapping Pension Boost's niche.
- Aged Care Financial Services: Specialist Australian advisory firm helping retirees navigate aged-care funding, including Centrelink interactions and home-equity release. Comparable because it serves the same retiree segment that needs help with HEAS applications and broader government-scheme paperwork.
- Equity Release Australia: Australian reverse-mortgage broker and advisory service helping retirees access home equity. Comparable because it brokers reverse-mortgage and equity-release products to the same Australian retirees that Pension Boost serves through HEAS.
Direct peers
- Household Capital: Parent company of Pension Boost and operator of the Household Loan reverse mortgage in Australia. Directly comparable because both serve the same Australian retiree segment using home equity solutions and Pension Boost is operated as a product within Household Capital's portfolio.
- Heartland Group Holdings: Australasian reverse-mortgage and asset finance provider offering aged-care and retirement home equity products. Directly comparable to Pension Boost because it serves the same Australian retiree segment seeking home-equity release as an alternative to downsizing or selling.
- MyState Bank: Australian challenger bank offering reverse mortgage products targeted at retirees. Comparable because its reverse-mortgage offering competes directly for the same retirees considering HEAS, Pension Loans, or commercial reverse-mortgage options.
Others
- National Seniors Australia: Australian advocacy and member organisation for Australians over 50 providing financial literacy and retirement-planning resources. Comparable because it educates the same retiree cohort on topics like HEAS, Age Pension, and reverse mortgages, often serving as an upstream referral source for Pension Boost.
Broad incumbents
- Bendigo and Adelaide Bank: Major Australian bank offering retirement and aged-care lending products. Comparable because it provides reverse-mortgage-style lending to Australian retirees as part of a much broader retail-banking portfolio that overlaps Pension Boost's customer base.
- Commonwealth Bank of Australia: Australia's largest retail bank offering retirement, aged-care, and home equity products. Comparable because of its large customer base of retirees and its reverse-mortgage and retirement-lending capabilities that overlap the HEAS-adjacent market Pension Boost serves.
Regional players
- RetireAustralia: Operator of retirement villages and independent-living communities across Australia serving older homeowners. Comparable because its resident base overlaps Pension Boost's target customers, although its primary product is residential retirement living rather than home-equity lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pension Boost social profiles
Digital presencePension Boost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pension Boost leadership team
Management profileNumber of profiles
Profiles2 records
Pension Boost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pension Boost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pension Boost
What does Pension Boost do?
Pension Boost is an Australian service that helps Age Pension-eligible seniors apply for the Home Equity Access Scheme (HEAS), a government program letting homeowners 67+ borrow against their property to top up their fortnightly pension. The company handles the end-to-end paperwork with Centrelink/Service Australia on behalf of clients for a fixed application fee of $660 standard or $440 for full pensioners.
Is Pension Boost a public or private company?
Pension Boost is a private company. It is classified as corporate owned and is currently operating.
When was Pension Boost founded?
Pension Boost was founded in 2019. It employs 1 to 10 people.
Where is Pension Boost based?
Pension Boost is headquartered in Sydney, Australia, in the Oceania region.
How does Pension Boost make money?
One revenue line is on record: application Service Fees.
Who are Pension Boost's main competitors?
Emerging players on record are PICA Group, Aged Care Financial Services and Equity Release Australia. Direct peers are Household Capital, Heartland Group Holdings and MyState Bank. National Seniors Australia is listed as an others. Broad incumbents are Bendigo and Adelaide Bank and Commonwealth Bank of Australia. RetireAustralia is listed as a regional player.
Does Pension Boost have an API?
No public API is recorded for Pension Boost.
What industry is Pension Boost in?
Pension Boost's product category is Retirement Income Services. Its primary akta.pro industry code is BPAIAKAA, Pensions & Retirement Benefits Administration, with a secondary code of HSABAIAK, Financial & Bill-Pay Oversight Coordination (Representative Payee Support). Its NAICS code is 62412 and its SIC code is 8300.