Fruitist
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Fruitist firmographics
Firmographics- Name
- Fruitist
- Legal name
- The Fruitist Company
- Website
- https://fruitist.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Fruitist industry classification
Industry- Product category
- Premium Fresh Berries
- NAICS
- Berry (except Strawberry) Farming (111334)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Berry Sorting & Packing Facilities (AFAOAGAD)
Keywords
Where Fruitist is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Fruitist business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel
Revenue model
- Product Sales: Revenue generated from direct sales of premium berries and snack products through retail partners and e-commerce channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fruitist product offering
Product offeringCore offering
Fruitist grows, packages, and distributes premium jumbo blueberries and related superfruits (blackberries, raspberries, cherries) under its own Fruitist brand, sold through major grocery retailers and its own e-commerce shop. Its flagship Jumbo Blueberries are packaged in multi-serve punnets, single-serve Snack Packs, and the newer GoBerry and Snack Cups on-the-go formats, delivering a consistent, crunchy, year-round snacking alternative to processed foods.
Product overview
Fruitist is a premium healthy snacking brand offering a portfolio of superfruits, primarily blueberries, along with expanding into blackberries, raspberries, and cherries. The core product line centers on Fruitist Jumbo Blueberries and Fruitist Snack Packs, complemented by newer offerings like GoBerry for on-the-go consumption and Snack Cups for single-serve convenience. All berries are non-GMO verified and are distributed across major retailers including Costco, Whole Foods, Walmart, Trader Joe's, Sprouts, Giant, and Wakefern, with presence in over 12,500 retail locations across North America and 40 countries. The company operates its own farms globally to control quality from soil to synapse, and leverages technology for supply chain optimization and product consistency.
Differentiator
Problem solved
Functional benefit
Brands
- GoBerry: Snackable fresh blueberry range designed for on-the-go eating, featuring paper-based packaging to reduce plastic use
- Fruitist Jumbo
- Fruitist Snack Pack
Products and services
- Fruitist Jumbo Blueberries Multi-serve pack of large, juicy blueberries selected for size, crunch, flavor, and durability; marketed as the flagship 'Jumbo' line with consistent quality year-round. Sold to individual consumers and households through grocery, health-food retailers, and shop.fruitist.com.
- Fruitist Snack Pack Single-serve, grab-and-go packs of Fruitist Jumbo blueberries designed for convenient, healthy on-the-go snacking. Targeted at busy consumers and athletes seeking portable fresh fruit.
- GoBerry Snackable fresh blueberry range designed for on-the-go eating with paper-based packaging to reduce plastic use; positioned for commuters, workouts, hikes, and travel. Sold through select premium grocery retailers, launching first at Whole Foods Market UK.
- Snack Cups Single-serve, grab-and-go fresh fruit cups designed for lunchboxes, gym bags, desk drawers, and daily commutes. Targeted at busy consumers and athletes seeking portable fresh fruit snacks.
Quantifiable outcome
- Over $1 billion in lifetime sales with $400M revenue in past 12 months
- +2 more outcomes
Companies that use Fruitist
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Fruitist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fruitist partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- DC UnitedcoreOfficial Superfruit Snack partner of DC United soccer team. Brings fresh berries to games helping athletes and fans fuel up with premium superfruits.
- Whole Foods Market UKflagshipExclusive launch partner for GoBerry snackable fresh blueberry range in UK Whole Foods Market locations. Features prominent window display at Kensington High Street flagship store to showcase bold branding.
- University of Southern California TrojanscoreOfficial sponsor of USC Trojans athletics program. Partnership positions Fruitist as the official superfruit snack of USC Athletics.
Scale indicators10 records
Recent moves7 records
Expansion highlights8 records
Fruitist competitors and assessment
Company assessmentRegional players
- Perfection Fresh: Australian premium fresh produce grower and marketer with branded berry programs. Comparable in vertically integrated premium berry production and branded retail approach, though primarily serving APAC rather than North America.
Direct peers
- Driscoll's: The largest berry producer in the world, growing strawberries, blueberries, raspberries, and blackberries across the Americas, Europe, Africa, and Australia. Most directly comparable to Fruitist's vertically integrated berry farming and branded retail model.
- Naturipe Farms: Grower-owned premium berry company selling blueberries, strawberries, raspberries, and blackberries through major North American retailers. Directly comparable as a multi-berry, vertically integrated premium fresh fruit producer with similar retail customers.
- Hortifrut: Global blueberry and berry producer with operations in North America, South America, Europe, Asia, and Africa. Highly comparable to Fruitist's multi-country, multi-microclimate farming footprint and premium blueberry positioning.
- Wish Farms: US-based grower and shipper of strawberries, blueberries, raspberries, and blackberries serving major retail and foodservice customers. Directly comparable as a vertically integrated berry producer with branded retail programs.
- BerryWorld: Global premium berry brand and supplier with operations in Europe, Africa, and the Americas. Closely comparable to Fruitist as a multi-region berry brand supplying major retailers including Whole Foods UK.
Broad incumbents
- Dole plc: Diversified global fresh produce major with broad fruit and vegetable portfolios sold through major retailers worldwide. Comparable as a large-scale fresh produce incumbent with overlapping retail distribution and global supply chain, but not a berry specialist.
- Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh produce including berries, pineapples, melons, and bananas. Comparable as a global fresh fruit incumbent with multi-country farming operations and major retail distribution.
- SunOpta: Plant-based food and beverage company with significant fruit-based snacking and ingredient operations. Comparable as a fruit-based CPG player, though broader in scope (juices, ingredients) than Fruitist's berry-focused snacking model.
Emerging players
- The Wonderful Company: Privately held branded healthy food company behind Wonderful Pistachios, POM Wonderful, and Halo mandarins. Comparable as a premium, vertically integrated healthy-snacking brand sold through major US retailers with strong consumer brand equity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fruitist social profiles
Digital presenceFruitist compliance and trust
Trust signalCompliance2 records
Fruitist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruitist leadership team
Management profileNumber of profiles
Profiles8 records
Fruitist subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fruitist funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruitist M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruitist
What does Fruitist do?
Fruitist grows, packages, and distributes premium jumbo blueberries and related superfruits (blackberries, raspberries, cherries) under its own Fruitist brand, sold through major grocery retailers and its own e-commerce shop. Its flagship Jumbo Blueberries are packaged in multi-serve punnets, single-serve Snack Packs, and the newer GoBerry and Snack Cups on-the-go formats, delivering a consistent, crunchy, year-round snacking alternative to processed foods.
Is Fruitist a public or private company?
Fruitist is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fruitist founded?
Fruitist was founded in 2012. It employs 5,001 to 10,000 people.
Where is Fruitist based?
Fruitist is headquartered in Los Angeles, United States, in the North America region.
How does Fruitist make money?
One revenue line is on record: product Sales.
Who are Fruitist's main competitors?
Perfection Fresh is listed as a regional player. Direct peers are Driscoll's, Naturipe Farms, Hortifrut, Wish Farms and BerryWorld. Broad incumbents are Dole plc, Fresh Del Monte Produce and SunOpta. The Wonderful Company is listed as an emerging player.
Does Fruitist have an API?
No public API is recorded for Fruitist.
What industry is Fruitist in?
Fruitist's product category is Premium Fresh Berries. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 111334 and its SIC code is 2000.