Betterdata
Betterdata is a Singapore-based enterprise software company that uses proprietary generative AI models to produce privacy-preserving synthetic tabular, relational, and time-series data for Tier 1 banks, Fortune 500 enterprises, and government agencies including the U.S. Department of Homeland Security.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Betterdata does
Betterdata is a Singapore-headquartered enterprise software company founded in 2021 that builds a synthetic data generation platform for tabular, relational, and time-series data. Its product suite centers on the Incremental Relational Generator (IRG) and a Tabular Foundation Model (TFM) pre-trained on over 1 billion records, combining GANs, LLMs, VAEs, DGMs, and tree-based models (ARF, TabTreeFormer, CTAB-GAN-DP, Tabula, SPN, TAEGAN, Fractal-TSG) to produce high-fidelity, differentially private synthetic data with integrated privacy auditing. The platform supports deployment on-premise, air-gapped, or across major cloud providers (AWS, GCP, Azure, Alibaba Cloud) via a modular microservices architecture with CIS-hardened packages, enabling regulated customers to meet data sovereignty requirements. Betterdata sells to Tier 1 banks, Fortune 500 enterprises, and federal agencies (including the U.S. Department of Homeland Security), with named customers in financial services, smart buildings, data storage, luxury retail, and government. Revenue is generated through consultative enterprise SaaS and licensing sales with quote-based pricing, no publicly disclosed tiers, and ongoing expansion into adjacent product lines such as a RAG system for bank regulatory reporting. The company is venture-backed with approximately $2.42M in disclosed funding led by Investible with Franklin Templeton participation, and maintains a small team of 11-50 employees, the majority of whom are engineers and research scientists.
Betterdata firmographics
Firmographics- Name
- Betterdata
- Legal name
- BetterData Pte Ltd
- Website
- https://betterdata.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betterdata is a Singapore-based enterprise software company that uses proprietary generative AI models to produce privacy-preserving synthetic tabular, relational, and time-series data for Tier 1 banks, Fortune 500 enterprises, and government agencies including the U.S. Department of Homeland Security.
- Ownership category
- akta.pro rank
Betterdata industry classification
Industry- Product category
- Synthetic Data Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Synthetic Data Generation Platforms (HDAAALAA)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Dataset Discovery, Marketplaces & Licensing (HDAAALAE)
Keywords
Where Betterdata is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Betterdata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Enterprise Synthetic Data Platform (Subscription / SaaS): Betterdata generates revenue through enterprise software licensing and subscription fees for its synthetic data generation platform. The platform is sold to enterprise buyers (Tier 1 banks, Fortune 500 companies, government agencies) via direct sales. Deployment options include on-premise, air-gapped, and cloud environments, suggesting enterprise licensing with potential customization fees. Contact Sales and Try Demo CTAs indicate a consultative enterprise sales process.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Betterdata product offering
Product offeringCore offering
Betterdata provides an enterprise synthetic data generation platform that uses proprietary generative AI and machine learning models to produce privacy-safe, high-fidelity synthetic versions of tabular, relational, time-series, and multi-modal datasets. The platform enables organizations to share and use data for AI/ML training, analytics, and software testing without exposing sensitive personally identifiable information, supporting both cloud and on-premise deployment with differential privacy integration.
Product overview
Betterdata is an enterprise synthetic data platform that provides programmatic synthetic data generation for enterprise AI/ML, analytics, system testing, and secure data sharing. The core platform, IRG (Incremental Relational Generator), supports a modular 3-step workflow: data ingestion, model training, and synthetic data generation with quality and privacy reports. The platform includes a suite of proprietary SOTA models across three categories — Tabular (TabTreeFormer, ARF, CTAB-GAN-DP, Tabula), Relational (IRG-GAN, IRG-1, SPN), and Time-Series (Fractal-TSG, TS-V0, TS-V1) — all powered by a Tabular Foundation Model/Large Tabular Model trained on 1B+ records. Additional offerings include a RAG system for regulatory reporting. The platform is designed for enterprise and cloud-ready deployment, supports on-premise and air-gapped environments, and incorporates differential privacy guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- IRG (Incremental Relational Generator) Platform Multi-table synthetic data platform that captures the structure and relationships between database tables to generate high-fidelity synthetic data for AI/ML training, analytics, testing, and data sharing. Used by Fortune 500 enterprises, banks, and government agencies across cloud, on-premise, and air-gapped deployments.
- Betterdata RAG System Retrieval-Augmented Generation (RAG) system designed for regulatory-grade document interaction and compliance, enabling privacy-safe querying and summarization of documents for regulated enterprises.
Quantifiable outcome
- 60% operational savings for Kajima Corporation in smart building data usage by eliminating individual user consent requirements
- +6 more outcomes
Companies that use Betterdata
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Betterdata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature14 records
Betterdata partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMDA (Infocomm Media Development Authority) / Huawei Cloud Spark IncubatorincubatorBetterdata participated in the IMDA and Huawei Cloud Spark Incubator program launched in November 2022 to support early-stage Singaporean startups in FinTech, Web3, and Enterprise Software. The program provided funding, technical support, mentorship, and access to Huawei Cloud resources to help startups achieve Series A funding and expand regionally.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Betterdata competitors and assessment
Company assessmentDirect peers
- MOSTLY AI (covered above): Placeholder removed.
- Mostly AI: Mostly AI is a Vienna-based synthetic data platform offering differentially private synthetic tabular data for enterprises and regulated industries. It is the closest direct competitor to Betterdata, competing head-to-head in banking, insurance, and telecom use cases with comparable DP guarantees and enterprise deployment options.
- Tonic.ai: Tonic.ai provides a synthetic data and data masking platform for software development, testing, and analytics, with strong adoption in healthcare and financial services. It overlaps directly with Betterdata's tabular and relational synthesis capabilities and competes for enterprise buyers needing privacy-safe test data.
- Gretel: Gretel offers a developer-focused synthetic data platform with APIs and a fine-tunable LLM-based tabular model, targeting AI/ML teams and developers. It is a direct competitor in synthetic data generation, with overlapping use cases in tabular synthesis, differential privacy, and AI training data augmentation.
- Hazy: Hazy is a UK-based synthetic data vendor focused on financial services, with strong Tier 1 bank references and enterprise deployment options. It competes directly with Betterdata in banking-led synthetic data adoption, AML, and fraud use cases.
- YData: YData provides a data-centric AI platform with synthetic data generation, data profiling, and labeling for tabular and time-series data. It overlaps with Betterdata's tabular SOTA model suite and competes for data science teams building ML pipelines.
- Synthesized: Synthesized offers a data automation platform for synthetic data generation, data masking, and quality assurance, targeting financial services and insurance. It competes directly with Betterdata's enterprise synthetic data platform, particularly in regulated industry deployments.
Emerging players
- Datagen: Datagen focuses on synthetic visual and sensor data for computer vision and simulation, primarily serving enterprise AI teams. It is an adjacent competitor to Betterdata, addressing the synthetic data market from a different modality (vision vs. tabular/relational).
- Skyflow: Skyflow provides a data privacy vault with tokenization, encryption, and synthetic data generation for enterprise AI and customer data management. It is an emerging peer in privacy-preserving data infrastructure for regulated enterprises, partially overlapping with Betterdata's privacy-engineering value proposition.
Broad incumbents
- Microsoft (Azure Synthetic Data / Foundry): Microsoft offers synthetic data capabilities within Azure Machine Learning and Fabric, alongside broader data and AI platform services. As a broad incumbent, it overlaps with Betterdata at the data infrastructure layer and could absorb synthetic data workloads into its existing enterprise base.
Market position
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Betterdata social profiles
Digital presenceBetterdata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betterdata leadership team
Management profileNumber of profiles
Profiles6 records
Betterdata funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betterdata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betterdata
What does Betterdata do?
Betterdata provides an enterprise synthetic data generation platform that uses proprietary generative AI and machine learning models to produce privacy-safe, high-fidelity synthetic versions of tabular, relational, time-series, and multi-modal datasets. The platform enables organizations to share and use data for AI/ML training, analytics, and software testing without exposing sensitive personally identifiable information, supporting both cloud and on-premise deployment with differential privacy integration.
Is Betterdata a public or private company?
Betterdata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Betterdata founded?
Betterdata was founded in 2021. It employs 11 to 50 people.
Where is Betterdata based?
Betterdata is headquartered in Singapore, Singapore, in the Asia region.
How does Betterdata make money?
One revenue line is on record: enterprise Synthetic Data Platform (Subscription / SaaS).
Who are Betterdata's main competitors?
Direct peers on record are MOSTLY AI (covered above), Mostly AI, Tonic.ai, Gretel, Hazy, YData and Synthesized. Emerging players are Datagen and Skyflow. Microsoft (Azure Synthetic Data / Foundry) is listed as a broad incumbent.
Does Betterdata have an API?
No public API is recorded for Betterdata.
What industry is Betterdata in?
Betterdata's product category is Synthetic Data Platform. Its primary akta.pro industry code is HDAAALAA, Synthetic Data Generation Platforms, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5132 and its SIC code is 7372.