StackState
StackState is a Netherlands-based observability and AIOps company founded in 2015, offering topology-powered Kubernetes monitoring with metrics, logs, traces, and AI-assisted guided remediation. Its technology, now part of SUSE Cloud Observability, serves platform engineers, SREs, and DevOps teams globally via AWS Marketplace.
- Company typePrivate
- Founded1992
- HeadquartersHilversum, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StackState does
StackState is a Netherlands-based observability and AIOps company founded in 2015 and headquartered in Hilversum, with 51-100 employees. The company built a topology-powered observability platform designed to address fragmented Kubernetes monitoring across multi-cloud and hybrid environments. Its core technology unifies metrics, logs, traces, and events with native OpenTelemetry support, and distinguishes itself through millisecond time-travel debugging, guided remediation workflows that resolve incidents in under five minutes, 40+ out-of-the-box dashboards, and team-aligned views for role-specific insights. The platform serves platform engineers, SREs, and DevOps teams that require real-time visibility and standardized monitoring workflows across cloud, on-premises, and edge deployments.
The product has been integrated into SUSE Cloud Observability and is distributed primarily through AWS Marketplace as a SaaS solution with pay-as-you-go pricing at $9.99/host/month for 10-100 hosts and $8.99/host/month for 100+ hosts, with additional usage billed at $0.15/GB. Distribution is augmented by Microsoft Azure and Google Cloud marketplace listings, a certified partner program for mid-market resale, and direct SUSE enterprise sales with premium support tiers including Sovereign Premium Support for regulated industries. The platform supports Amazon EKS, multi-cloud Kubernetes clusters, and integrates natively with SUSE Rancher Prime, Slack, Jira, and CI/CD systems.
The company has raised approximately $13 million across two funding rounds in 2018 and 2019, with the most recent Series A in August 2019 led by Capri Ventures with participation from Apple Core Holdings and Xebia. Leadership includes CEO Toffer Winslow, co-founder Lodewijk Bogaards as CTO, and co-founder Mark Bakker, with Kees van Bekkum serving as VP EMEA and General Manager and Vincent Partington as VP SaaS Technology. The go-to-market combines developer-led self-service adoption via cloud marketplaces with traditional enterprise field sales, and target verticals identified through market research include BFSI, Healthcare, and E-commerce for AI-powered SRE solutions. Notable market validation includes 62 G2 badges in the Fall 2025 DevOps report, encompassing High Performer, Leader Enterprise, and Best Support Enterprise recognitions.
StackState firmographics
Firmographics- Name
- StackState
- Legal name
- SUSE
- Website
- https://stackstate.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StackState is a Netherlands-based observability and AIOps company founded in 2015, offering topology-powered Kubernetes monitoring with metrics, logs, traces, and AI-assisted guided remediation. Its technology, now part of SUSE Cloud Observability, serves platform engineers, SREs, and DevOps teams globally via AWS Marketplace.
- Ownership category
- akta.pro rank
StackState industry classification
Industry- Product category
- Observability and AIOps Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud-Native/Kubernetes Observability (HDABAJAF)
- akta.pro secondary industries
- Log Management & Analytics (HDABAJAC), Compute Resource Management & Scheduling (Cluster/Workload Managers) (HDABADAK)
Keywords
Where StackState is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
StackState business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Observability Subscription: Pay-as-you-go subscription model for SUSE Cloud Observability sold through AWS Marketplace. Pricing is per host per month with hourly billing, supporting scale-out as needed.
- Premium Support Services: Additional support tiers including Sovereign Premium Support and Long Term Service Pack Support for customers requiring enhanced support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 10-100 Hosts tier at $9.99/host/month |
| Usage-based | Pay-as-you-go | Over 100 Hosts tier at $8.99/host/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
StackState product offering
Product offeringCore offering
StackState operates as a topology-powered observability and AIOps platform for Kubernetes and cloud-native environments. Its core product, SUSE Cloud Observability, unifies metrics, logs, events, and traces through an OpenTelemetry-native pipeline, applies topology correlation, and delivers guided remediation so that platform engineers, SREs, and developers can investigate and resolve incidents across cloud, on-premises, and edge deployments in minutes.
Product overview
SUSE offers a diversified enterprise Linux and cloud-native solutions portfolio. The core product extracted from this source is SUSE Cloud Observability, a unified full-stack observability SaaS platform that provides metrics, logs, traces, and guided remediation. The platform supports Kubernetes environments across Amazon, Amazon EKS, and Rancher-managed clusters. SUSE Cloud Observability is available via AWS Marketplace with Pay-As-You-Go pricing.
Differentiator
Problem solved
Functional benefit
Brands
- SUSE Cloud Observability: Full stack observability and monitoring platform combining OpenTelemetry, millisecond time traveling, and guided remediation for Kubernetes environments.
- SUSE Rancher Prime
- SUSE Linux Enterprise Server
Products and services
- SUSE Cloud Observability Full-stack Kubernetes observability SaaS platform that combines OpenTelemetry-native data ingestion, millisecond-precision time travel, 40+ out-of-the-box dashboards, SRE-aligned workflows, and guided remediation. It is targeted at platform engineers, SREs, and DevOps teams running Kubernetes in cloud, on-premises, and edge environments, including Amazon EKS and SUSE Rancher Prime deployments.
Quantifiable outcome
- Fix issues confidently in under five minutes
- +2 more outcomes
Companies that use StackState
Customer profileSegments6 records
Ideal customer profiles3 records
StackState technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
StackState partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS is the primary cloud platform for SUSE Cloud Observability distribution. The product is available in AWS Marketplace with direct purchase and free trial options. SUSE Cloud Observability supports Amazon EKS and AWS infrastructure with optimized integrations.
- Microsoft AzurecoreMicrosoft Azure is listed as a cloud provider partner on SUSE's website. SUSE provides solutions running on Azure including Linux on Azure certifications and marketplace listings.
- Google CloudcoreGoogle Cloud is listed as a cloud provider partner on SUSE's website. SUSE solutions are available in Google Cloud Marketplace with optimized configurations.
- OpenTelemetrycoreOpenTelemetry is the observability standard that SUSE Cloud Observability natively supports. This integration enables interoperability with existing instrumentation and open-source observability tooling.
- Rancher (SUSE)coreSUSE Cloud Observability integrates with SUSE Rancher for monitoring and observability of Rancher-managed Kubernetes clusters. Rancher Prime includes built-in observability capabilities powered by SUSE Cloud Observability.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
StackState competitors and assessment
Company assessmentBroad incumbents
- Sumo Logic: Cloud-native log analytics and observability platform with Kubernetes and APM capabilities. Overlaps with StackState in log management and SRE-focused use cases for enterprise buyers.
- Elastic Observability: Elastic Stack-based observability offering covering logs, metrics, APM, and synthetic monitoring. Comparable to StackState in OpenTelemetry/Kubernetes ingest but sold as a broader search and analytics platform.
- Splunk Observability Cloud: Splunk (now Cisco) offers broad log analytics and observability suite including APM and infrastructure monitoring. Larger incumbent that competes with StackState across enterprise log and metrics workflows.
Emerging players
- PagerDuty: Incident response and AIOps platform targeting SRE and on-call teams. Adjacent peer that competes with StackState's guided remediation capabilities in the incident management layer of the observability stack.
Direct peers
- Chronosphere: Cloud-native, Kubernetes-first observability platform built on M3DB with strong cost-control and AIOps features. Closely aligned with StackState's Kubernetes-native positioning and target buyer.
- Grafana Labs: Provider of Grafana Cloud and the LGTM stack (Loki, Grafana, Tempo, Mimir) for metrics/logs/traces with strong Kubernetes and OpenTelemetry support. Closest open-source-aligned peer to StackState.
- New Relic: Full-stack observability platform with APM, infrastructure monitoring, and AIOps. Competes with StackState/SUSE Cloud Observability for Kubernetes-native enterprise monitoring budgets.
- Datadog: Leading cloud observability platform with native Kubernetes monitoring, APM, log management, and AIOps. Direct competitor to SUSE Cloud Observability/StackState across the same enterprise DevOps buyer base.
- Dynatrace: Enterprise observability and AIOps platform with strong Kubernetes and application performance monitoring capabilities. Competes head-to-head with StackState in AI-driven incident remediation and root cause analysis.
- Honeycomb: Observability platform for production engineering with distributed tracing and incident debugging workflows. Comparable to StackState on high-cardinality telemetry and debugging-focused user experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StackState social profiles
Digital presenceStackState compliance and trust
Trust signalCompliance2 records
StackState financial estimates
Financial estimateRevenue estimate
Valuation estimate
StackState leadership team
Management profileNumber of profiles
Profiles5 records
StackState funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StackState M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StackState
What does StackState do?
StackState operates as a topology-powered observability and AIOps platform for Kubernetes and cloud-native environments. Its core product, SUSE Cloud Observability, unifies metrics, logs, events, and traces through an OpenTelemetry-native pipeline, applies topology correlation, and delivers guided remediation so that platform engineers, SREs, and developers can investigate and resolve incidents across cloud, on-premises, and edge deployments in minutes.
Is StackState a public or private company?
StackState is a private company. It is classified as venture growth investor backed and is currently operating.
When was StackState founded?
StackState was founded in 1992. It employs 51 to 100 people.
Where is StackState based?
StackState is headquartered in Hilversum, Netherlands, in the Europe region.
How does StackState make money?
Two revenue lines are on record. Cloud Observability Subscription is the primary driver. The others are premium Support Services.
Who are StackState's main competitors?
Broad incumbents on record are Sumo Logic, Elastic Observability and Splunk Observability Cloud. PagerDuty is listed as an emerging player. Direct peers are Chronosphere, Grafana Labs, New Relic, Datadog, Dynatrace and Honeycomb.
Does StackState have an API?
No public API is recorded for StackState.
What industry is StackState in?
StackState's product category is Observability and AIOps Platform. Its primary akta.pro industry code is HDABAJAF, Cloud-Native/Kubernetes Observability, with a secondary code of HDABAJAC, Log Management & Analytics. Its NAICS code is 51821 and its SIC code is 7370.