Travello app
Travello is a Brisbane-based mobile OTA combining a social network for travelers with booking for tours, multi-day trips, and campervan rentals, primarily serving solo travelers and backpackers across Australia, New Zealand, and Southeast Asia.
- Company typePrivate
- Founded2014
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Travello app does
Travello Pty Ltd, founded in 2014 in Brisbane, Australia, operates a mobile-first online travel agency (OTA) that combines a social network for travelers with booking functionality for tours, activities, multi-day tours, and campervan rentals. The platform targets solo travelers, backpackers, and adventure/experience-oriented millennials and Gen-Z consumers, primarily in Australia, New Zealand, Fiji, Thailand, Vietnam, and other Asia-Pacific destinations, and claims users in over 180 countries. Core product modules include the Travello App (social + booking), Multi-Day Tours, Campervan Hire, and the Travello Rewards cashback program offering up to 10% back on bookings plus referral bonuses.
The business operates as a digital marketplace aggregating inventory from third-party tour operators and campervan rental companies, monetizing primarily through booking commissions and supplier referral/affiliate fees. Distribution is mobile-app-led (iOS and Android) with app-store ratings of 4.5 and 4.7 respectively, complemented by TikTok, Instagram, email marketing, and a 4.9/5 Trustpilot rating. Pricing is unit-based and pay-as-you-go, with a new Plan Pay installment option for multi-day tours and a $100 experience voucher bundled into campervan bookings. The company is private, has raised approximately AUD $15.2 million in disclosed equity funding across six rounds since 2016, including a 2022 round led by QIC Global Private Capital, and operates with 11-50 employees.
Operationally, Travello differentiates from larger OTAs through community-driven features (trip matching, traveler discovery, groups, messaging) and a backpacker-specific positioning rather than competing on scale or breadth of inventory. Its growth has been concentrated in domestic Australian and trans-Tasman corridors, with stated ambitions for international expansion funded by the 2022 raise. Key strategic assets include the 2020 acquisition of Backpacker Deals, the Travello Rewards loyalty mechanic, and a B2C transactional revenue model that produces no material customer concentration.
Travello app firmographics
Firmographics- Name
- Travello app
- Legal name
- Travello Pty Ltd
- Website
- https://travello.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Travello is a Brisbane-based mobile OTA combining a social network for travelers with booking for tours, multi-day trips, and campervan rentals, primarily serving solo travelers and backpackers across Australia, New Zealand, and Southeast Asia.
- Ownership category
- akta.pro rank
Travello app industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (56152), Travel Agencies (561510), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Travel Subscription, Membership & Deal Clubs (THAKAAAL), Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where Travello app is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Travello app business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Tour and Activity Bookings: Travello earns commission on bookings made through its platform for tours, activities, and multi-day trips. The platform offers competitive pricing with a best price guarantee and provides cashback rewards to users on qualifying bookings.
- Campervan Rentals: Revenue generated from campervan rental partnerships, with the platform offering exclusive deals and earning referral/booking fees from partnered rental companies.
- Cashback Rewards Redemption: The loyalty program provides up to 10% cashback on bookings, creating customer retention and repeat purchase incentives while generating operational value from supplier relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing per experience |
| Other | Pay-as-you-go | Cashback rewards program |
| Other | Pay-as-you-go | Plan Pay installment option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Travello app product offering
Product offeringCore offering
Travello operates a mobile-first platform that combines a social network for travelers with an online travel agency, allowing users to discover and book tours, activities, multi-day trips, and campervan rentals across more than 180 countries. The platform aggregates third-party tour operators and rental companies and monetizes bookings through commissions and referral fees, while integrating a cashback-based loyalty program to incentivize repeat bookings.
Product overview
Travello operates as a unified mobile-first travel platform combining a social network for travelers with an online travel agency (OTA) for booking tours, activities, and campervans. The core product is the Travello App, which serves as both the booking engine and community platform. Supporting the core platform are three key modules: Multi-Day Tours for extended travel packages, Campervan Hire for vehicle rentals in Australia and New Zealand, and the Travello Rewards cashback program that incentivizes bookings. The platform positions itself as an OTA for backpackers and solo travelers, offering discounted rates across destinations including Australia, New Zealand, Fiji, Thailand, Vietnam, Indonesia, and South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Travello Rewards: Cashback rewards program allowing users to earn up to 10% back on bookings and redeem for discounts on future tours and activities.
Products and services
- Travello App A mobile-first travel platform that combines tour and activity reservations with social networking features, allowing travelers to book experiences, connect with other travelers, and earn rewards. Available on iOS and Android.
- Tours & Activities Booking Online travel agent platform offering discounted tours, activities, and holiday packages across destinations including Australia, New Zealand, Fiji, Thailand, Vietnam, and other countries. Targeted at individual travelers seeking adventure and experiential travel.
- Campervan Hire Campervan and motorhome rental booking service covering Australia and New Zealand, offering comparisons of major rental brands such as Spaceships, Jucy, Travellers Autobarn, Britz, and Apollo, with best price guarantee and an experience voucher incentive.
- Multi-Day Tours Extended multi-day tour packages ranging from short getaways to 7-week experiences, covering destinations like East Coast Australia, Thailand, New Zealand, Indonesia, Vietnam, and South Africa, with installment payment options available via Plan Pay.
Quantifiable outcome
- Revenue increased sevenfold post-COVID
- +1 more outcomes
Companies that use Travello app
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Travello app technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Travello app partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Travello app competitors and assessment
Company assessmentDirect peers
- GetYourGuide: GetYourGuide is a global tours, activities, and experiences booking marketplace operating across hundreds of destinations. It is a direct competitor to Travello's core OTA business and competes for both supplier inventory and traveler demand.
- Viator: Viator, owned by Tripadvisor, is one of the largest tours and activities marketplaces globally with a deep supplier catalog and established brand. It directly competes with Travello on bookable experiences in Australia, NZ, and other destinations.
- Klook: Klook is an Asia-Pacific-led tours, activities, and travel services marketplace with strong presence in markets like Thailand, Vietnam, and Indonesia where Travello is expanding. It is a direct competitor in bookable experiences across the same destinations.
- TourRadar: TourRadar is a multi-day guided tour marketplace connecting travelers with tour operators worldwide. It competes head-on with Travello's multi-day tour module and shares a similar adventure/experiential traveler customer base.
- Hostelworld: Hostelworld is a hostel-focused booking platform serving the same backpacker and budget-conscious solo traveler persona that Travello targets, with an established social/community layer in the hosteling space.
- Backpacker Deals: Backpacker Deals is the campervan and backpacker-focused booking brand acquired by Travello in 2020. It is effectively a wholly-owned peer brand, competing in adjacent campervan and tour categories under the same corporate parent.
Broad incumbents
- Tripadvisor: Tripadvisor is a broad travel review and planning platform that owns Viator. It competes indirectly with Travello for traveler mindshare and offers adjacent booking functionality across destinations globally.
- Hopper: Hopper is a mobile-first travel booking super-app offering flights, hotels, and increasingly activities. It competes for the same mobile-native millennial/Gen-Z traveler attention as Travello, though with a much broader offering.
- Booking.com: Booking.com is the dominant global OTA and increasingly offers tours, activities, and attraction tickets. While not focused on backpackers, it competes for the same traveler wallet share and supplier relationships.
Emerging players
- Meetup: Meetup is a community platform for finding local groups and events, including travel-related meetups. It overlaps with Travello's social/trip-matching features for finding travel companions and local experiences, though it does not handle bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Travello app social profiles
Digital presenceTravello app financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travello app leadership team
Management profileNumber of profiles
Profiles2 records
Travello app funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travello app M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travello app
What does Travello app do?
Travello operates a mobile-first platform that combines a social network for travelers with an online travel agency, allowing users to discover and book tours, activities, multi-day trips, and campervan rentals across more than 180 countries. The platform aggregates third-party tour operators and rental companies and monetizes bookings through commissions and referral fees, while integrating a cashback-based loyalty program to incentivize repeat bookings.
Is Travello app a public or private company?
Travello app is a private company. It is classified as venture growth investor backed and is currently operating.
When was Travello app founded?
Travello app was founded in 2014. It employs 11 to 50 people.
Where is Travello app based?
Travello app is headquartered in Brisbane, Australia, in the Oceania region.
How does Travello app make money?
Three revenue lines are on record. Tour and Activity Bookings are the primary driver. The others are campervan Rentals and cashback Rewards Redemption.
Who are Travello app's main competitors?
Direct peers on record are GetYourGuide, Viator, Klook, TourRadar, Hostelworld and Backpacker Deals. Broad incumbents are Tripadvisor, Hopper and Booking.com. Meetup is listed as an emerging player.
Does Travello app have an API?
No public API is recorded for Travello app.
What industry is Travello app in?
Travello app's product category is Online Travel Agency. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 56152 and its SIC code is 7900.