Maternova
Maternova is a Rhode Island-based social enterprise that curates and distributes a catalog of evidence-based obstetric, neonatal, and diagnostic medical devices to Ministries of Health, humanitarian NGOs, and distributors across 65+ low- and middle-income countries via UN Global Marketplace prequalification and exclusive distribution partnerships.
- Company typePrivate
- Founded2015
- HeadquartersProvidence, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maternova does
Maternova is a privately held social enterprise incorporated in Rhode Island that operates a global B2B distribution platform for evidence-based medical devices and diagnostics targeting maternal, neonatal, and child health in low- and middle-income countries. The company curates and distributes a catalog spanning three product categories: obstetric devices (including the CE-marked Non-Pneumatic Anti-Shock Garment for postpartum hemorrhage, the MaternaWell Tray for blood loss measurement, and the CRADLE Vital Signs Monitor for preeclampsia detection); neonatal and child health devices (including the Pumani Bubble CPAP, BiliDx Bilirubinometer, Celsi Monitor, and ThermoSpot indicators); and rapid diagnostics built on MedMira's patented Rapid Vertical Flow technology for HIV, Hepatitis B/C, syphilis, gonorrhea, schistosomiasis, procalcitonin, and other conditions. Most products are sourced through partnerships with innovators and OEMs (MedMira, Hadleigh Health Technologies, Umoya) and redistributed under Maternova's brand or partner brands, rather than developed entirely in-house; proprietary elements include the NovaVeil biorepellent textile and exclusive distribution rights for partner technologies. Maternova is a pre-approved vendor on the UN Global Marketplace and sells primarily to Ministries of Health, humanitarian NGOs, hospitals, and a curated network of regional distributors across 65+ countries, generating revenue through hardware sales priced via quote-based per-order contracts and through professional services for medical device innovators covering product testing, clinical trial recruitment, market testing, marketing, sales, and exclusive distribution. The company also maintains a Shopify e-commerce storefront with Request-a-Quote functionality for smaller buyers and runs content marketing through white papers, blog posts, and a newsletter. Maternova holds ISO 13485-aligned manufacturing for key products, CE marks for multiple devices, FDA clearances for select diagnostics, and has earned recognition including Cartier Women's Initiative Finalist and Grand Challenges Stars in Global Health.
Maternova firmographics
Firmographics- Name
- Maternova
- Legal name
- Maternova Inc.
- Website
- https://maternova.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maternova is a Rhode Island-based social enterprise that curates and distributes a catalog of evidence-based obstetric, neonatal, and diagnostic medical devices to Ministries of Health, humanitarian NGOs, and distributors across 65+ low- and middle-income countries via UN Global Marketplace prequalification and exclusive distribution partnerships.
- Ownership category
- akta.pro rank
Maternova industry classification
Industry- Product category
- Maternal and Neonatal Health Medical Devices
- NAICS
- Medical and Diagnostic Laboratories (6215), Medical Laboratories (621511), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB)
- akta.pro secondary industries
- Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genomics & Molecular Diagnostics (Trial Support) (HLAGAEAD)
Keywords
Where Maternova is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maternova business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Medical Device and Diagnostic Sales: Maternova generates revenue primarily through the sale of medical devices and diagnostics for maternal, neonatal, and child health. Products include the NASG, CRADLE Vital Signs Monitor, Pumani Bubble CPAP, BiliDx Bilirubinometer, Celsi Monitor, rapid diagnostic tests, and other obstetric and neonatal equipment sold directly to governments, hospitals, NGOs, and through distributors.
- Services for Innovators: Maternova provides a continuum of services for innovators, startups, and corporate teams including product testing/usability studies, clinical trial recruitment, market testing, marketing and launching of products, sales services, supply chain expertise, logistics, exclusive distribution, and IP licensing. Services are priced in negotiated contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Non-Pneumatic Anti-Shock Garment (NASG) - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Maternova product offering
Product offeringCore offering
Maternova licenses and distributes a curated catalog of WHO-recommended, evidence-based medical devices and rapid diagnostics for maternal, neonatal, and reproductive health, designed for use in low-resource settings. Its portfolio spans obstetric devices (NASG, MaternaWell Tray, CRADLE VSA), neonatal equipment (Pumani Bubble CPAP, BiliDx, Celsi Monitor, ChARM), and rapid diagnostic tests (HIV, hepatitis, syphilis, schistosomiasis, pregnancy, procalcitonin). The company also provides professional services to medical device innovators covering product testing, clinical trial recruitment, market testing, commercialization, and supply-chain management.
Product overview
Maternova is a global women's health solutions company that licenses and distributes proven medical innovations (devices and diagnostics) for maternal, neonatal, and reproductive health. The portfolio is organized across three core categories: Maternal/Obstetric products (including the Non-Pneumatic Anti-Shock Garment for postpartum hemorrhage, MaternaWell Tray for blood loss measurement, CRADLE Vital Signs Monitor for preeclampsia detection, and Calibrated Obstetric Drape), Neonatal/Child products (including Pumani Bubble CPAP for respiratory support, BiliDx Bilirubinometer for jaundice detection, Celsi Monitor for temperature monitoring, ChARM respiratory monitor for pneumonia diagnosis, ThermoSpot temperature indicators, and infant warming solutions), and Diagnostics (spanning rapid tests for HIV, syphilis, hepatitis, gonorrhea, chlamydia, schistosomiasis, malaria, pregnancy, fentanyl, and procalcitonin/sepsis). The company operates as both a product distributor and a services provider offering commercialization support to medical device innovators seeking to enter global health markets.
Differentiator
Problem solved
Functional benefit
Brands
- MaternaWell Tray: A reusable tray to measure postpartum blood loss during childbirth, developed in South Africa by Dr. Justus Hofmeyr and manufactured in partnership with Umoya.
- NovaVeil
Products and services
- Non-Pneumatic Anti-Shock Garment (NASG) CE-marked low-cost evidence-based compression garment with six neoprene segments that pushes venous blood back into circulation to stabilize women experiencing obstetric bleeding and postpartum hemorrhage, distributed to ministries of health, hospitals, and NGOs.
- MaternaWell Tray Reusable molded plastic tray placed under a woman during childbirth to continuously measure and monitor postpartum blood loss, with calibration markers at 300mL and 500mL for visual warning when blood loss exceeds safe thresholds.
Companies that use Maternova
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Maternova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maternova partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MedMiracoreMaternova and MedMira partnered to bring vertical flow rapid tests for HIV, syphilis, and hepatitis to multiple geographies more rapidly. The MedMira tests show results in under three minutes and are unique in being multiplexed (testing for multiple infections simultaneously) with simple, clear readouts. Tests include the Reveal HIV-1/2 test, Multiplo TP/HIV (syphilis and HIV combination), and Hep B/C/HIV triplex test.
- UmoyacoreUmoya is the South African manufacturing partner for the MaternaWell Tray, developed by Dr. Justus Hofmeyr. The reusable blood loss measurement device is manufactured in South Africa by Umoya in partnership with Maternova.
- Hadleigh Health TechnologiescoreMaternova distributes products made by Hadleigh Health Technologies including the Pumani Bubble CPAP, BiliDx Bilirubinometer, and Celsi Monitor. Hadleigh Health Technologies is an ISO 13485 registered company.
- Rice UniversityminorRice University collaborated with Hadleigh Health Technologies, Queen Elizabeth Central Hospital, the Malawian Ministry of Health, and Texas Children's Hospital in the development of the Pumani Bubble CPAP.
- AmericaresminorAmericares conducted field testing of NovaVeil protective apparel in El Salvador as part of user acceptability and compliance assessment.
- New Life Birthing Centers (Uganda and Ethiopia)minorField testing partners for NovaVeil protective apparel with groups of pregnant women in catchment areas for both rural and urban antenatal care clinics.
- PhilipsminorListed as a trusted partner in the Maternova partner ecosystem.
- Tulane UniversityminorListed as a trusted partner in the Maternova partner ecosystem.
- Duke UniversityminorListed as a trusted partner in the Maternova partner ecosystem.
- Healthy Newborn NetworkminorListed as a trusted partner in the Maternova partner ecosystem.
- Pediatrics and Child Health (paidaids)minorListed as a trusted partner in the Maternova partner ecosystem.
- AstiaminorListed as a trusted partner in the Maternova partner ecosystem - Astia supports women entrepreneurs in global health.
- MGM HealthcareminorListed as a trusted partner in the Maternova partner ecosystem.
- TWINminorListed as a trusted partner in the Maternova partner ecosystem.
- MentorminorListed as a trusted partner in the Maternova partner ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Maternova competitors and assessment
Company assessmentDirect peers
- Laerdal Global Health: Non-profit arm of Laerdal focused on maternal, neonatal, and child health devices for low-resource settings. Most directly comparable to Maternova in mission, product category (neonatal resuscitators, birthing simulators, uterine balloon tamponade), and LMIC distribution model.
- Gradian Health Systems: Distributes and supports anesthesia and respiratory medical equipment (including the Universal Anaesthesia Machine and bubble CPAP) for hospitals in low- and middle-income countries. Directly comparable distribution-plus-services model for critical maternal/neonatal care devices.
- D-Rev: Designs and distributes affordable medical devices (e.g., Brilliance phototherapy for newborn jaundice, ReMotion knee) for people living on under $4/day. Overlaps with Maternova on newborn care devices and LMIC hospital channels.
- Vayu Global Health: Develops and distributes low-cost medical devices for maternal, neonatal, and child health in resource-limited settings (e.g., bCPAP, oxygen blender). Closely mirrors Maternova's product portfolio and global health distribution thesis.
- Embrace Innovations: Designs, manufactures, and distributes the Embrace infant warmer for preterm and low-birth-weight babies in developing countries. Comparable mission and LMIC distribution model targeting neonatal hypothermia.
Broad incumbents
- PATH: Large global health nonprofit that develops, evaluates, and introduces health technologies (including maternal and newborn health devices and diagnostics). Maternova operates in PATH's orbit but as a much smaller commercial distributor.
- Jhpiego: International health nonprofit affiliated with Johns Hopkins focused on preventing maternal and newborn deaths in LMICs. Competes for donor funding and Ministry of Health relationships but operates as a programmatic rather than commercial distributor.
- Clinton Health Access Initiative (CHAI): Global health organization that negotiates pricing and access for diagnostics and devices (including HIV, syphilis, hepatitis rapid tests — overlapping with Maternova's MedMira portfolio) in LMICs. Acts as a procurement intermediary rather than a product distributor.
- Becton, Dickinson and Company (BD): Global medical device and diagnostics company with broad maternal/neonatal and rapid diagnostic portfolios (including HIV/syphilis combo tests). Maternova is a far smaller niche distributor of adjacent or competing products.
Emerging players
- Ark Medical: Early-stage company developing maternal and neonatal health devices (including low-cost CPAP and phototherapy) for low-resource settings. Competes in similar product categories and end-markets as Maternova.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maternova social profiles
Digital presenceMaternova compliance and trust
Trust signalCompliance13 records
Maternova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maternova leadership team
Management profileNumber of profiles
Profiles7 records
Maternova funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maternova M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maternova
What does Maternova do?
Maternova licenses and distributes a curated catalog of WHO-recommended, evidence-based medical devices and rapid diagnostics for maternal, neonatal, and reproductive health, designed for use in low-resource settings. Its portfolio spans obstetric devices (NASG, MaternaWell Tray, CRADLE VSA), neonatal equipment (Pumani Bubble CPAP, BiliDx, Celsi Monitor, ChARM), and rapid diagnostic tests (HIV, hepatitis, syphilis, schistosomiasis, pregnancy, procalcitonin). The company also provides professional services to medical device innovators covering product testing, clinical trial recruitment, market testing, commercialization, and supply-chain management.
Is Maternova a public or private company?
Maternova is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maternova founded?
Maternova was founded in 2015. It employs 1 to 10 people.
Where is Maternova based?
Maternova is headquartered in Providence, United States, in the North America region.
How does Maternova make money?
Two revenue lines are on record. Medical Device and Diagnostic Sales are the primary driver. The others are services for Innovators.
Who are Maternova's main competitors?
Direct peers on record are Laerdal Global Health, Gradian Health Systems, D-Rev, Vayu Global Health and Embrace Innovations. Broad incumbents are PATH, Jhpiego, Clinton Health Access Initiative (CHAI) and Becton, Dickinson and Company (BD). Ark Medical is listed as an emerging player.
Does Maternova have an API?
No public API is recorded for Maternova.
What industry is Maternova in?
Maternova's product category is Maternal and Neonatal Health Medical Devices. Its primary akta.pro industry code is HLAFAJAB, Maternal-Fetal Medicine (High-Risk Pregnancy) Centers, with a secondary code of HLACAFAC, Maternal & Neonatal Remote Monitoring Platforms. Its NAICS code is 6215 and its SIC code is 5047.