Bakingo

What Bakingo does

Bakingo (legal entity: FA GIFTS PVT. LTD.) is an Indian online bakery brand founded in 2016 and headquartered in Gurugram, Haryana. The company operates a dark-kitchen-led production and delivery model, running 150+ cloud kitchens across 32+ Indian cities and selling a catalog of 1,500+ cake and dessert SKUs through its own e-commerce properties (bakingo.com website plus native iOS and Android apps), third-party quick-commerce and food-delivery platforms (Zepto, Blinkit, Instamart), and—since January 2026—a growing physical retail footprint starting with a brand store in Indirapuram, Ghaziabad equipped with a self-ordering kiosk offering 5,000+ cake designs.

Its core products are organized around Birthday Cakes, Photo Cakes (edible photo-print personalization), Designer/Theme Cakes (character, anime, sports, and trending-IP themes such as Labubu, BTS, and Bluey), Bento Cakes, occasion-specific cakes (anniversary, wedding, festivals), ancillary desserts (cupcakes, pastries, brownies, cookies, jar cakes, tea cakes), and Gift Hampers. The platform supports multiple delivery windows—same-day, 2-hour free delivery, fixed-time (₹150), early morning (₹200), and midnight (₹149)—and offers a stamp-based loyalty program and app-exclusive discounts. A WhatsApp ordering channel handles customized orders, and customers have generated material social proof (e.g., 8.6K reviews on the Rich Chocolate Truffle Cake product page).

The business model is pure one-time-purchase unit pricing at the consumer level, with prices ranging from ₹399 for half-kg cakes to ₹1,449 for premium designer cakes, ₹89–₹999 for cupcakes, and ₹299–₹1,999 for gift hampers. Revenue mix is concentrated in direct cake and dessert sales to individual consumers (primary segment) with a secondary corporate gifting segment for bulk orders. The company operated bootstrapped and profitably from 2016 until raising its first institutional growth capital—$16 million from Faering Capital in November 2023—with proceeds earmarked for doubling dark kitchens to 150, entering 10 new cities, opening brand stores, and investing in production and supply-chain technology.

Name

Bakingo

Legal name

FA GIFTS PVT. LTD.

Website

https://bakingo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakingo is an Indian online bakery brand (founded 2016, Gurugram) operating 150+ dark kitchens across 32+ cities, selling 1,500+ cake and dessert SKUs direct-to-consumer via its website, mobile apps, quick-commerce platforms, and an emerging physical retail footprint, targeting individual consumers and corporate clients for occasion-based gifting.

Ownership category

akta.pro rank

Product category

Online Bakery and Cake Delivery

NAICS

Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Online cake delivery
• Customized bakery products
• Photo cakes
• Dessert delivery
• Bakery gift hampers

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Cake and Dessert Sales: Bakingo generates revenue through one-time purchase transactions of cakes, pastries, cupcakes, cookies, brownies, jar cakes, and gift hampers sold directly to consumers via its website, mobile app, and food delivery platforms. Customers pay per order with no subscription required. The company also generates revenue from add-on products such as bouquets, teddy bears, Ferrero Rocher boxes, balloons, and personalized messages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bakingo sells customised cakes, photo cakes, designer/themed cakes, bento cakes, occasion-specific cakes, pastries, cupcakes, brownies, cookies, jar cakes, and curated gift hampers directly to Indian consumers via its website, mobile apps, quick-commerce platforms, and physical stores. The brand operates 150+ dark kitchens to fulfil same-day, 2-hour, fixed-time, early-morning, and midnight delivery orders across 32+ cities in India.

Product overview

Bakingo is an FSSAI-certified Indian online bakery brand operating primarily through its e-commerce platform (website and mobile app), offering a wide range of cakes and bakery products for delivery across 32+ Indian cities. The core offering consists of Birthday Cakes, Photo Cakes (personalised with edible photo prints), and Designer Cakes (themed and character-based), supplemented by Bento Cakes, Kids Theme Cakes, occasion-specific cakes (anniversary, wedding, festivals), Desserts (pastries, cupcakes, brownies, cookies, jar cakes), and Gift Hampers. The company also operates its own mobile apps (iOS and Android) and uses dark kitchens (150+) for production, with recent expansion into physical retail through brand stores. Delivery options include same-day, fixed-time, early morning, and midnight slots.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Cakes Primary product category offering cakes in multiple flavours (chocolate, vanilla, butterscotch, red velvet, pineapple, blueberry, mango) and designs for birthday celebrations, available for same-day and midnight delivery across 32+ Indian cities. Priced from INR 399 for half-kg and INR 549 to INR 1449 for standard 1kg designs.
• Photo Cakes Personalised cakes featuring edible photo prints of customer-supplied images, available with same-day, midnight, fixed-time, and early morning delivery options across multiple flavours. Priced from INR 689 to INR 1309 depending on flavour and theme (e.g., Chennai Super Kings themed cake at INR 1309).
• Designer Cakes Themed and character-based cakes including cartoon characters (Cocomelon, Doraemon, Spider-Man, Harry Potter, Peppa Pig, Dragon Ball), anime themes (Naruto, Demon Slayer), sports themes (Cricket, Football, Manchester United), and trending designs (Labubu, Barbie). Priced up to INR 1449 for premium designer cakes.
• Bento Cakes Individual-size single-serve cakes in compact 'bento box' style packaging, themed for occasions such as birthdays, anniversaries, love, friendship, and relationships (e.g., Cute Bento, Mom Bento, Finance Bento, Horoscope Bento).
• Kids Theme Cakes Birthday cakes designed for children featuring character themes such as Cocomelon, Doraemon, Mickey Mouse, Chota Bheem, Paw Patrol, Princess/Barbie, Baby Shark, Winnie the Pooh, with multiple flavour and size options including 1st, 2nd, and milestone birthdays.
• Occasion-Specific Cakes (Anniversary, Wedding, Festivals) Cakes designed for specific occasions including anniversary, wedding, Father's Day, Friendship Day, Raksha Bandhan, Independence Day, Valentine's Day, baby shower, retirement, farewell, and milestone celebrations.
• Desserts (Pastries, Cupcakes, Brownies, Cookies, Jar Cakes, Tea Cakes) Range of bakery desserts including cupcakes (individual from INR 89 and assorted boxes from INR 169 to INR 999), pastries, brownies, cookies, jar cakes, and tea cakes offered alongside the core cake delivery service.
• Gift Hampers Curated gift basket collections combining chocolates, cookies, crackers, cupcakes, pastries, and savoury snacks for occasions such as birthdays, anniversaries, Raksha Bandhan, Diwali, and Valentine's Day, with customisable 'Make Your Own Hamper' and 'Make Your Dessert Box' options. Priced from INR 299 (Make Your Dessert Box) to INR 1999 (premium hampers).
• Bakingo Mobile App (iOS and Android) Dedicated mobile application available on iOS App Store and Google Play Store, offering cake and dessert browsing, ordering, real-time order tracking, loyalty rewards (stamp-based program), and exclusive app-only discounts. The app provides access to over 1,500 product options and serves as the primary direct-to-consumer sales and retention channel.
• Multi-Slot Delivery Service (Same-Day, 2-Hour, Fixed-Time, Early Morning, Midnight) Delivery service options including standard 2-hour free delivery (9am–11pm), same-day delivery, fixed-time 1-hour slot delivery (INR 150), early morning delivery (7am–9am, INR 200), and midnight delivery (11pm–12am, INR 149), managed through an integrated scheduling system across 150+ dark kitchens in 32+ cities.

Quantifiable outcome

• Served over 6 million customers since inception
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IGP (Indian Gifts Portal): Multi-category online gifting platform with strong cakes, flowers, and personalized-gifts verticals delivered across India. Comparable to Bakingo in target customer (occasion-led B2C gifting), product breadth, and same-day delivery promise.
• Floweraura: Indian online gifting brand combining flowers, cakes, and personalized gifts with pan-India same-day delivery. Overlaps directly with Bakingo on cakes/desserts vertical, customization (photo cakes), and midnight/fixed-time delivery options.
• Winni: Online cake, flower, and gift delivery brand serving 200+ Indian cities with same-day and midnight delivery. Closely comparable to Bakingo on product mix (cakes, desserts, hampers), occasion-led demand, and dark-kitchen-driven fulfillment model.
• TheBakerStore: Online cake and bakery delivery brand operating in major Indian metros with same-day and midnight delivery. Comparable to Bakingo on product categories, customized photo cakes, and B2C occasion-driven demand.
• CakeZone: India-focused online cake and dessert delivery brand operating across multiple cities with themed, photo, and designer cakes. Highly comparable to Bakingo on product mix, target occasions, and dark-kitchen production model.
• Ferns N Petals (FNP): India's largest online gifting platform with a significant cakes, desserts, and hampers vertical across multiple cities. Directly comparable to Bakingo on occasion-based gifting, multi-city same-day delivery, and personalized products (including photo cakes and designer cakes).

Broad incumbents

• Swiggy: India's largest food-delivery and quick-commerce platform, hosting thousands of third-party bakeries and increasingly pushing its own Instamart cake and dessert assortment. Comparable as a distribution channel that competes for the same cake-delivery wallet share and could disintermediate dedicated players like Bakingo.
• Zomato: India's other major food-delivery and quick-commerce platform with extensive bakery listings and growing dessert assortment. Comparable as a competing storefront and aggregator that can undercut dedicated players on customer acquisition and last-mile costs.
• Monginis: One of India's largest organized bakery chains with extensive retail footprint and growing online ordering. Comparable to Bakingo on product categories (celebration cakes, pastries) and occasion-driven demand, though predominantly retail-led rather than dark-kitchen-led.

Emerging players

• Sweetheart Kitchen: India-based online desserts and pastry brand with curated cake and dessert offerings. Comparable to Bakingo on D2C cake/dessert delivery and metro-city focus, though with a narrower catalog and smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bakingo_online
• LinkedInlinkedin.com/company/bakingo-noida

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakingo