FlowerAura
FlowerAura is an Indian direct-to-consumer e-commerce gifting platform founded in 2010, selling flowers, FSSAI-certified cakes, plants, personalised gifts, and curated hampers to individual consumers, corporate clients, and NRIs across 800+ Indian cities and 30+ international countries.
- Company typePrivate
- Founded2010
- HeadquartersRanchi, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What FlowerAura does
FlowerAura (legal entity FA GIFTS PVT. LTD) is an Indian direct-to-consumer e-commerce gifting platform founded in 2010 and headquartered in Ranchi. The company sells fresh flower bouquets, FSSAI-certified cakes, indoor and outdoor plants, personalised gifts (mugs, cushions, photo frames, caricatures, LED lamps), chocolates, balloon decorations, and curated combos and hampers through its website (floweraura.com) and native Android and iOS mobile apps. It serves individual consumers for occasion-based gifting (birthdays, anniversaries, festivals, weddings, farewells) as well as corporate clients for bulk employee and client gifting, with a stated delivery network covering 800+ Indian cities and 30+ international countries.
The underlying technology is a standard e-commerce stack optimised for perishable and time-sensitive fulfilment. The platform supports same-day, midnight (11 PM–12 AM), early morning (7 AM–9 AM), fixed-time one-hour slot, and 60-minute express delivery options, alongside city-specific landing pages, a referral program, and content marketing through an in-house blog. Cakes are produced in FSSAI-certified kitchens, and FlowerAura operates a small physical retail footprint in Hyderabad and Gurugram alongside its online storefront, providing an omnichannel experience. The company monetises through one-time product sales at unit prices ranging from approximately ₹445 to ₹1,945 for cakes and from ₹695 for entry-level bouquets, supplemented by delivery fees of ₹99–₹199 for premium time slots.
The business model is asset-light marketplace-plus-direct retail: revenue is generated predominantly through direct online product sales with transaction-fee add-ons for premium delivery windows. Customer segments are individual gift buyers (the primary segment), corporate customers, and non-resident Indians seeking cross-border gifting into India and other countries. Co-founders Himanshu Chawla and Shrey Sehgal lead the company, which operates without disclosed institutional funding, subsidiaries, or acquisition activity.
FlowerAura firmographics
Firmographics- Name
- FlowerAura
- Legal name
- FA GIFTS PVT. LTD
- Website
- https://floweraura.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FlowerAura is an Indian direct-to-consumer e-commerce gifting platform founded in 2010, selling flowers, FSSAI-certified cakes, plants, personalised gifts, and curated hampers to individual consumers, corporate clients, and NRIs across 800+ Indian cities and 30+ international countries.
- Ownership category
- akta.pro rank
FlowerAura industry classification
Industry- Product category
- Online Gifting Retail
- NAICS
- Florists (45931)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where FlowerAura is headquartered
LocationHeadquarters
- HQ city
- Ranchi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
FlowerAura business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Flowers: Sale of fresh flower bouquets, arrangements, and luxury floral products. Flowers include roses, carnations, sunflowers, orchids, gerberas, and specialty varieties like Cape Cup, Taal palm, Limonium, and Eucalyptus.
- Product Sales - Cakes: Sale of freshly baked cakes in various flavours (chocolate, black forest, red velvet, butterscotch, pineapple, strawberry, etc.) and types (designer, photo, pinata, bento, heart-shaped). Cakes are FSSAI-certified and delivered fresh.
- Product Sales - Plants: Sale of indoor plants, outdoor plants, bonsai, lucky bamboo, money plants, snake plants, succulents, and plants with decorative planters.
- Product Sales - Gifts and Hampers: Sale of gift items including home decor, jewellery, showpieces, candles, personalised gifts, combo gifts, and curated hampers. Personalised items include mugs, cushions, photo frames, caricatures, and LED lamps.
- Corporate Gifting: Dedicated corporate gifting service for businesses to send employee gifts, client gifts, and corporate celebration items in bulk.
- Delivery Services: Revenue generated from delivery charges including same-day delivery (free), fixed-time delivery slots (₹99), early morning delivery (₹149), and midnight delivery (₹199).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly cakes starting at ₹445 |
| Unit Pricing | Pay-as-you-go | Mid-range cakes and standard products |
| Unit Pricing | Pay-as-you-go | Premium and designer products |
| Unit Pricing | Pay-as-you-go | Same-day delivery - Free |
| Unit Pricing | Pay-as-you-go | Fixed-time delivery slot - ₹99 |
| Unit Pricing | Pay-as-you-go | Early morning delivery - ₹149 |
| Unit Pricing | Pay-as-you-go | Midnight delivery - ₹199 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
FlowerAura product offering
Product offeringCore offering
FlowerAura operates an online gifting retail platform that sells fresh flowers, FSSAI-certified cakes, indoor and outdoor plants, personalised gifts, and curated gift hampers directly to consumers. Orders are fulfilled through same-day, midnight, fixed-time, and 60-minute express delivery across 800+ Indian cities and 30+ international destinations.
Product overview
FlowerAura is an online gifting platform offering a comprehensive portfolio of products centered around flowers, cakes, plants, and personalised gifts. The core offering consists of fresh flower bouquets (roses, lilies, orchids, carnations, sunflowers, dried flowers, luxury arrangements), freshly baked FSSAI-certified cakes (designer, photo, bento, pinata, fruit, flavored cakes), indoor/outdoor plants (bonsai, money plants, snake plants, succulents), and personalised gifts (mugs, cushions, photo frames, caricatures, LED lamps). These products are sold individually or as curated combos and hampers combining flowers with cakes, chocolates, teddy bears, or plants. The platform provides delivery services including 60-minute express delivery, same-day delivery, midnight delivery, and international delivery to 30+ countries across 800+ Indian cities. Additional services include corporate gifting, balloon decorations, and a mobile app for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Flowers Fresh flower bouquets and arrangements including roses, lilies, orchids, carnations, gerberas, sunflowers, dried flowers, and luxury varieties such as Cape Cup, Taal palm, Limonium, and Eucalyptus for personal gifting occasions.
- Cakes Freshly baked FSSAI-certified cakes in multiple flavours (chocolate, black forest, red velvet, tiramisu, coffee, blueberry, pineapple, strawberry, butterscotch, vanilla) and types including designer, photo, pinata, fruit, bento, heart-shaped, premium, multi-tier, and themed cakes for celebrations.
- Plants Indoor and outdoor plants including bonsai, lucky bamboo, jade plants, money plants, terrarium plants, snake plants, succulents, and syngonium plants, potted in ceramic, glass, terracotta, metal, fiber, and self-watering planters.
- Gift Combos & Hampers Curated combo gifts and hampers combining flowers with cakes, chocolates, teddy bears, plants with chocolates or cakes, personalised hampers, chocolate hampers, and sweets & dry fruits hampers.
- Personalised Gifts Custom gifts including personalised mugs, cushions, water bottles, caricatures, diaries, coasters, fridge magnets, key chains, bar accessories, sippers, bottles, photo frames, LED lamps, neon lights, and name gifts.
- Chocolates Chocolate assortments from trusted brands and artisan makers, including Ferrero Rocher collections and handcrafted truffle boxes, available as standalone gifts or paired with flowers.
- Balloon Decorations Balloon bouquet and balloon decoration services for celebrations and events, available as add-on arrangements for parties and special occasions.
- 60-Minute Express Delivery Ultra-fast delivery service enabling delivery of flowers, cakes, plants, and gifts within 60 minutes for urgent last-minute gifting needs in select locations.
- International Delivery Cross-border delivery service for flowers, cakes, gifts, plants, and hampers to over 30 international destinations including USA, UK, Canada, Australia, UAE, Singapore, Japan, Spain, and Italy.
- Midnight & Same-Day Delivery Same-day and midnight cake delivery services with fixed-time delivery slots (₹99), early morning delivery (₹149), and midnight delivery between 11 PM and 12 AM (₹199) to ensure gifts reach recipients on time for celebrations.
- Corporate Gifts Bulk and corporate gifting solutions for businesses, including employee rewards, client appreciation gifts, and corporate event celebrations delivered pan-India.
Quantifiable outcome
- 99% customer recommendation rate in Hyderabad with 4.9/5 star rating
- +2 more outcomes
Companies that use FlowerAura
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FlowerAura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FlowerAura partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
FlowerAura competitors and assessment
Company assessmentDirect peers
- Phoolwala: Indian online florist delivering fresh flowers, cakes and gifts across cities. Operates a similar direct-to-consumer gifting model and competes head-to-head on bouquet assortment and occasion-based delivery.
- MyFlowerTree: Online florist offering fresh flowers, cakes, plants and personalised gifts with same-day and midnight delivery across India. Closely matches FlowerAura on occasions, SKUs and delivery slot model.
- OyeHappy: Indian gifting and experiences platform offering cakes, flowers, personalised gifts and surprise delivery services. Competes directly with FlowerAura on the surprise/occasion gifting customer and midnight delivery proposition.
- Ferns N Petals: India's largest online florist and gifting platform, offering flowers, cakes, plants and gifts with pan-India and international delivery. Closest direct competitor to FlowerAura across product mix, occasions and delivery model.
- FlowerAdvisor: International online florist and gifting platform with strong same-day flower and gift delivery across India and global destinations. Comparable to FlowerAura on cross-border gifting corridor and bouquet catalogue.
- IGP (Indian Gifts Portal): Major Indian online gifting marketplace covering flowers, cakes, plants, personalised gifts and global delivery. Directly competes with FlowerAura on bouquet and cake assortment, same-day delivery and international shipping.
- Floralheart: Indian online florist delivering fresh flowers, bouquets, cakes and gifts across cities with same-day delivery. Smaller-scale direct competitor operating in the same bouquet-and-occasion niche as FlowerAura.
Broad incumbents
- 1-800-Flowers: Large US-based florist and gifting platform with international delivery. Useful comparable for FlowerAura's cross-border gifting ambitions and category benchmarks, though operating in a different primary geography.
Emerging players
- The Bouqs Co. US-based online florist with farm-to-doorstep model, subscription gifting and curated bouquets. Comparable on direct-to-consumer flower e-commerce mechanics and digital-first occasion gifting, though India-only peers are more relevant for benchmarking.
- Archies: Legacy Indian gifting and greeting cards brand extending into flowers, soft toys and personalised gifts online. Adjacent competitor for occasion gifting share, though historically card-led rather than florist-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FlowerAura social profiles
Digital presenceFlowerAura compliance and trust
Trust signalCompliance1 record
FlowerAura financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowerAura leadership team
Management profileNumber of profiles
Profiles2 records
FlowerAura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowerAura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowerAura
What does FlowerAura do?
FlowerAura operates an online gifting retail platform that sells fresh flowers, FSSAI-certified cakes, indoor and outdoor plants, personalised gifts, and curated gift hampers directly to consumers. Orders are fulfilled through same-day, midnight, fixed-time, and 60-minute express delivery across 800+ Indian cities and 30+ international destinations.
Is FlowerAura a public or private company?
FlowerAura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlowerAura founded?
FlowerAura was founded in 2010. It employs 101 to 250 people.
Where is FlowerAura based?
FlowerAura is headquartered in Ranchi, India, in the Asia region.
How does FlowerAura make money?
Six revenue lines are on record. Product Sales - Flowers are the primary driver. The others are product Sales - Cakes, product Sales - Plants, product Sales - Gifts and Hampers, corporate Gifting and delivery Services.
Who are FlowerAura's main competitors?
Direct peers on record are Phoolwala, MyFlowerTree, OyeHappy, Ferns N Petals, FlowerAdvisor, IGP (Indian Gifts Portal) and Floralheart. 1-800-Flowers is listed as a broad incumbent. Emerging players are The Bouqs Co. and Archies.
Does FlowerAura have an API?
No public API is recorded for FlowerAura.
What industry is FlowerAura in?
FlowerAura's product category is Online Gifting Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 45931.