Napkin
Napkin (Napkin Global Ltd.) operates a global online marketplace for originating and closing deals across M&A, capital raises, debt financing, real estate, crypto, and joint ventures. AI-powered matching paired with human advisor review serves sellers, buyers, founders, and brokers across 50+ countries on a success-fee basis.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Napkin does
Napkin (legal entity Napkin Global Ltd., incorporated in the Abu Dhabi Global Market; U.S. payment processing via Napkin USA Inc. in Miami) operates NapkinDeals.com, a global online marketplace for originating and executing deals across multiple asset classes. The platform supports business acquisitions and mergers, equity and debt capital raises, commercial real estate transactions, crypto and digital asset deals, and joint ventures, with deal sizes ranging from $10K to $250M+ across more than 50 countries. Core technology is an AI-driven matching system that scores fit between buyers and sellers on more than 50 criteria, with a human advisor reviewing top matches before introductions are made. Napkin also offers a brokerage partner network, institutional services (deal origination, buy-side mandates, and API access), and a Deal Intelligence product line that includes Take-Private Intelligence and Urgent Deals.
Napkin's revenue model is entirely success-based: sellers, capital seekers, and brokers list deals at no upfront cost, and the platform charges an advisory commission only when a deal closes. Go-to-market is product-led and self-serve through a web application, supplemented by an inside-sales human advisory motion for complex or high-value transactions and a partner/reseller channel via its broker network. Customer segments include business sellers, business buyers/investors, capital-seeking founders, and brokers/advisors, all served globally on a horizontal segmentation basis. Platform metrics cited include 3,600+ active live deals, 60,000+ deals analyzed, $5.8B in platform deal value, and $100B+ in transactions advised. The company has raised approximately $5.16M across funding rounds from 2020 through 2023, led by Corl, Canaccord Genuity Group, and Open People Network, and acquired No Limit Creatives Inc. in July 2022.
Napkin firmographics
Firmographics- Name
- Napkin
- Legal name
- Napkin Global Ltd.
- Website
- https://npkn.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Napkin (Napkin Global Ltd.) operates a global online marketplace for originating and closing deals across M&A, capital raises, debt financing, real estate, crypto, and joint ventures. AI-powered matching paired with human advisor review serves sellers, buyers, founders, and brokers across 50+ countries on a success-fee basis.
- Ownership category
- akta.pro rank
Napkin industry classification
Industry- Product category
- M&A Marketplace
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions) (FSAFANAI)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Napkin is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Napkin business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Seller Success Fees (Success-Based Commission): The platform charges a success fee upon deal close. No upfront fees are required to list. The fee structure is described as advisory commission and is performance-based — the company only earns when a deal closes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No upfront fees; success-based commission on closed deals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Napkin product offering
Product offeringCore offering
Napkin operates a global online marketplace (Napkin Deals) where business sellers, buyers, founders, and brokers list and search M&A deals, capital raises, debt financing, real estate, crypto, and joint ventures. The platform uses AI matching across 50+ criteria combined with human advisor review, supports self-serve and advisory-assisted closings, and charges a success-based commission only when a deal closes. Transactions range from $10K to $250M+ across 50+ countries.
Product overview
Napkin Deals is a unified platform for originating and closing deals across multiple asset classes and transaction types. The platform operates as a marketplace combining M&A (acquisitions, mergers, LBOs, roll-ups), Capital Raises (equity, SAFEs, convertibles, bridge financing), Debt Financing (commercial loans, mezzanine, ABL, venture debt), Real Estate (commercial, JVs, syndications, REITs), Crypto & Digital (token raises, DeFi, OTC), and JVs & Partnerships. Core offerings include a deal listing and matching marketplace, a broker network for global distribution, institutional services (deal origination, buy-side mandates, API access), and deal intelligence tools. The platform supports deals ranging from $10K to $250M+ across 50+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Napkin Deals Platform Unified web-based marketplace that lets sellers list and buyers search for deals across multiple asset classes and transaction types, using AI matching plus human advisor review to facilitate introductions and closings.
- Broker Network A program and distribution channel for brokers and advisors to bring deal flow to Napkin, access its global buyer base, and earn through distribution of listed opportunities.
- Institutional Services Enterprise offering for institutional investors and advisors that includes deal origination services, buy-side mandates, API access, and dedicated enterprise and partner programs.
- Deal Intelligence Market intelligence tools providing curated deal views such as Take-Private Intelligence, Urgent Deals, Deal Alerts, and industry- or geography-based deal filtering on the Napkin platform.
- Human Advisor / Advisory Service Optional full-service advisory offering where Napkin's human advisors assist buyers and sellers with introductions, NDA management, negotiations, and closing on complex or higher-value transactions.
Quantifiable outcome
- 3,600+ live deals on platform
- +3 more outcomes
Companies that use Napkin
Customer profileSegments4 records
Ideal customer profiles5 records
Napkin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Napkin partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Napkin competitors and assessment
Company assessmentDirect peers
- Acquire.com: Online marketplace for buying and selling SaaS and tech-enabled businesses. Closely overlaps with Napkin's M&A marketplace flow, particularly for smaller-ticket, product-led transactions.
- Axial: Online platform connecting buyers, sellers, and advisors in the lower-middle-market M&A space. Direct competitor in deal origination and matching for SMB and mid-market transactions.
- Empire Flippers: Marketplace and brokerage for buying and selling online businesses, including SaaS, e-commerce, and content sites. Comparable in product-led deal flow and curated listings.
- Flippa: Marketplace for buying and selling websites, SaaS, apps, and online businesses with global reach. Direct competitor in self-serve, lower-ticket online business M&A.
- FE International: M&A advisor specializing in SaaS, e-commerce, and content businesses, with both brokerage and marketplace components. Comparable in advising SMB online business transactions.
- Quiet Light: Boutique M&A advisory firm focused on e-commerce and SaaS businesses. Comparable in deal flow quality and target segment, but with a more traditional advisory delivery model.
- DealStream (formerly MergerNetwork): Global online marketplace for businesses for sale, franchising, and assets across industries. Comparable as a multi-asset, global online M&A marketplace.
Broad incumbents
- BizBuySell: Largest online marketplace for buying and selling small businesses in North America. Comparable as a broad incumbent in online business brokerage with a much larger but less tech-forward offering.
Emerging players
- MicroAcquire: Marketplace for buying and selling small SaaS startups. Comparable in product-led deal flow for early-stage software businesses; now part of Acquire.com ecosystem.
- Shoobx: Equity management and capitalization platform for private companies, with adjacent deal execution tools. Comparable as an enabling platform that intersects with the capital-raise and equity-management side of Napkin's offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Napkin social profiles
Digital presenceNapkin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Napkin leadership team
Management profileNumber of profiles
Profiles9 records
Napkin funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Napkin M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Napkin
What does Napkin do?
Napkin operates a global online marketplace (Napkin Deals) where business sellers, buyers, founders, and brokers list and search M&A deals, capital raises, debt financing, real estate, crypto, and joint ventures. The platform uses AI matching across 50+ criteria combined with human advisor review, supports self-serve and advisory-assisted closings, and charges a success-based commission only when a deal closes. Transactions range from $10K to $250M+ across 50+ countries.
Is Napkin a public or private company?
Napkin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Napkin founded?
Napkin was founded in 2020. It employs 101 to 250 people.
Where is Napkin based?
Napkin is headquartered in Miami, United States, in the North America region.
How does Napkin make money?
One revenue line is on record: seller Success Fees (Success-Based Commission).
Who are Napkin's main competitors?
Direct peers on record are Acquire.com, Axial, Empire Flippers, Flippa, FE International, Quiet Light and DealStream (formerly MergerNetwork). BizBuySell is listed as a broad incumbent. Emerging players are MicroAcquire and Shoobx.
Does Napkin have an API?
No public API is recorded for Napkin.
What industry is Napkin in?
Napkin's product category is M&A Marketplace. Its primary akta.pro industry code is FSAFANAI, Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions), with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its SIC code is 6200.